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France in focus: the high-flying aerospace industry in ALPC

Amelie Argenti - 29-janv.-2016 18:30:44
Few regions in the world can truly boast of such a dynamic aerospace sector as Aquitaine-Limousin-Poitou-Charentes (ALPC). The region has a long history in the aerospace industry which has resulted in it positioning itself as a global leader and reference point in several subsectors of the field. Key figures of this sector in ALPC include: - 700 active companies - 40 000 jobs in the sector - 4 billion EUR in revenue Areas in which the region is a world leader include: turbines for helicopters, top of the range corporate jets, landing and braking systems, launch vehicles and propulsion and deterrent weapon systems to name a few. As a result of this know-how two important clusters have been created in the region. The first, Aerospace Valley  was created in 2005 through the close collaboration between the Aquitaine and the Midi-Pyrenees regions, and represents roughly one third of Frances aerospace workforce. The cluster has received funding for 450 R&D projects, representing 1.1 billion Euros. The second cluster AEROTEAM  situated in the Poitou-Charentes area was created in 2008 and has diligently promoted the partnerships, R&D and collaborations in the area. With over 150 companies in Poitou-Charentes, including large groups such as Thales, Zodiac Aerospace and Dassault Aviation, the merger with the Aquitaine region has created one of the largest gatherings of companies in the aeronautics industry. With such a large and specialized aerospace sector, it was a little tough to select just 3 companies to profile in this article. Nevertheless a selection was made, so we begin with the giant: Airbus. Airbus Defense and Space , part of the Airbus employs over 14 000 people and has a revenue of 14 billion EUR globally. The group has wide ranging expertise developing technology and programs for everything from defense and security to telecommunications and manned space missions. The site in Aquitaine was built in the 1960s and is made up of 70 000 m² of offices and workshops. It specializes in subassemblies, high-performance filament-wound and woven structures, thermal protection, atmospheric re-entry systems and complex testing. Dassault Aviation  has 4 sites in the ALPC region and over 2900 employees, almost a quarter of the groups global workforce of 11 700. The group produces falcon jets and military aircrafts and created the famous Mirage jets series. There is currently a partnership with northern Europe for the Dassault group in the form of the established collaboration with Swedish Saab AB as well as EADS in the creation of the nEUROn, an unmanned combat aerial vehicle. Zodiac aerospace founded in 1896, has been active in the sector for over 100 years with its earliest designs focusing on hot-air balloons and airplanes. Today the group’s activities are focused in three core segments: comfort and life on board aircraft, onboard systems, and safety on the ground and in-flight. With over 100 sites and a global workforce of over 30,000 people, the group retains an important presence in France and has five sites in the ALPC region alone. For further information on the aerospace industry in the Aquitaine Limousin Poitou-Charentes area, or to come into contact with the region to explore collaboration opportunities please contacte Amelie Argenti, amelie.argenti@businessfrance.fr Picture courtesy of Invest in Aquitaine

SILVER ECONOMY

Pauline Terzian - 24-nov.-2014 15:42:03
Silver Lining in French Economy   France’s Silver Economy is turning into a precious commodity, growing at 4% during the past few years and projected to create 300,000 jobs by 2020. The high value resource behind the silver economy is expected to grow healthily, providing an abundant market for French and foreign business. However, the most shocking element of this market is that it has nothing to do with metals.   Products for consumers over the age of 65 In fact the silver economy is a term that refers to the economy that produces products for consumers over the age of 65, who require services tailored to their specific tastes and needs, from accommodation to health and leisure.   According to demographic projections, 23 million French people or simply one third of the population will be over 65 by 2030 . Many other European and Western countries are experiencing similar developments in their demographics and their retirees are searching for communities across the continents that are very specific. Furthermore, wealthy retirees from Eastern countries are also looking for lifestyles with a certain quality that they may not be able to find so readily back home.   In France : a focus on health and quality of living Amina Sambou, project manager of the Silver Economy at Ubifrance, is confident that France can excel in servicing the domestic and foreign market: “in France, we have a focus on health and quality of living which has already created a market with a strong infrastructure for retirees who are interested in quality of living.” Therefore it is not a surprise that French companies are experiencing interest from consumers in countries like Japan, South Korea, and China who, according to Mrs. Sambou, are “interested in the French way of ageing.”   New French companies are already popping up in anticipation of vast opportunities in the next decade. Silver Valley is the French answer of California’s Silicon Valley, combining technology and location to create a future for the Silver Economy.   Less than 10 kilometers from Paris, this collaboration of French businesses will create a nexus for all sides of the market: research facilities for innovation partners, a business park for product and service oriented businesses, and attractive real state for retirees.   The older market segments will become more relevant for all businesses in the next decade Demographics, such as longer life expectancy, decrease in birthrate and retirement of the ‘baby boomer’ generation are certainly reasons why the older market segments will become more relevant for all businesses in the next decade. However, this is not the only reason why businesses need to stay ahead of the market: seniors in France represent 43% of income, 60% of real estate and 72% of financial investments. Therefore, it’s not just the size of the market but also its focus on high value products, which make it a priority for all business strategists.   The French organization in this market is unparalleled.   Six French regions have been chosen to lead the Silver Economy in France Six French regions have been chosen to lead the Silver Economy in France, with each producing its own nexus similar to that of Silver Valley. Another example is Toulouse’s aptly named campaign “So Toulouse.” The 4 th city in France has been recently made famous for being recession proof – a beacon of private sector growth in France over the last decade. Part of the success of this city and region has been its focus on education and technological innovation. This has translated into smart services for seniors, including smart homes, e-health services, and a hospital solely dedicated to the elderly. Also, the region’s status as the 2 nd most popular agro food region in France does not hurt its already fantastic pitch.   So far it seems that a large part of the French know-how has to do with elements rooted in France itself. However, much of the French advantage is exportable, and French companies have been finding successes in such events as last June’s Silver Economy connection in Atlanta.   Two pilot programs with two large senior living and homecare organizations… Sandrine Sauvage-Mack, Senior Trade Advisor at Ubifrance, recounts how the French multi product and service conglomerate La Valeriane was able to secure two pilot programs with two large senior living and homecare organizations:   “After a great first impression with Leading Age, the American Federation for the ageing populations, they were certain to add more pilots and clinical trials with American universities and research centers.” Ubifrance, the French agency for export promotion with 80 offices over seas , will continue promote French companies at events dedicated to the French Silver Economy abroad and at home.   Clic here for more information about French companies http://www.ubifrance.com/french-exporters-directory/search.aspx   Or contact The French Trade Commission BUSINESS FRANCE Mrs Tiina SOUNELA, Senior Trade Advisor tiina.sounela@businessfrance.fr
Meistä
Ranskan vienninedistämiskeskuksen Business Francen tehtävänä on auttaa ranskalaisia yrityksiä löytämään yhteistyökumppaneita Suomessa. Avustamme yrityksiä kehittämään liiketoimintaansa Suomessa järjestämällä B to B – tapaamisia ja erilaisia tapahtumia, sekä osallistumalla eri alojen messuille. BUSINESS FRANCEN kautta ranskalaiset yritykset saavat myös kattavaa tietoa Suomen markkinoista. Business France Helsingin palvelut kattavat myös Viron markkinat. BUSINESS FRANCE – ”French Agency for International Development” - on Ranskan valtion vienninedistämiskeskus joka toimii lähes 50 maassa. BUSINESS FRANCE tarjoaa ranskalaisille yrityksille laajan valikoiman palveluja ja auttaa yrityksiä kansainvälistymisen eri vaiheissa. Konsultointi BUSINESS FRANCE auttaa yrityksiä kansainvälistymisstrategian laatimisessa tarjoamalla ammattitait

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