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Interview: Swedish company Doro’s activities in France

Amelie Argenti - 21-déc.-2015 16:39:34
Doro is a Swedish company focusing on telecommunications solutions for seniors. The company was founded in 1974 in Lund and has enjoyed strong growth allowing the group to pursue international expansion. Today Doro is present in Norway, Hong Kong, the US, and France and has an annual turnover of SEK 838 million. In an interview CEO Jérôme Arnaud tells us why Doro chose to invest in France. What is Doro’s main business? Doro is a Swedish company focusing on telecommunications solutions for seniors. The company initially made landline telephones. Since I arrived to lead Doro in 2007 we changed strategy and abandoned this declining market to focus on a forward-looking sector: the seniors market. We produce a wide range of telephones developed for elderly people but also telecare and fall-detection systems, for example. Thanks to this new positioning, Doro is enjoying strong growth as it pursues international expansion centered around France. Why did you choose France? We chose to locate our software development center in France because we were looking for certain skills and highly trained personnel. It is not easy to find seasoned workers in seniors-focused software development, because this sector is relatively new. Moreover, France is a very large, interesting market, and its strategic location enables us to centralize all our European operations here (Italy, Greece, Benelux, etc.). Our development center employs around ten people. Since Doro is enjoying very strong growth, this center is due to expand and we intend to create new jobs in France. How did the Invest in France Agency* help you? Swedes are not always comfortable with French people from a cultural point of view. Their working methods as well as their ways of thinking are totally different. Fortunately, the Invest in France Agency* offers a reassuring framework so that investors can better understand the French market and how to undertake their investments in the best possible conditions. We very much appreciated the advice we were given that enabled us to better manage our French investments. What advice would you give to a company interested in investing in France? Swedish companies setting up business in France can tend to isolate themselves behind clichés about France that circulate in Sweden. However, these clichés are just not true. For instance, that ‘French people work less than Swedish people’: it is quite the opposite! If they want to have a better return on investment, Swedish firms should not go it alone, with their own Swedish consultants and employees, but rather learn how to exploit the key strengths and knowledge of the French workforce. * The Invest in France Agency and UBIFRANCE merged on the 1st January 2015 to form Business France For more information on French market opportunities contact Gilles Debuire, Deputy Regional Director of Business France Nordics: gilles.debuire(@)businessfrance.fr
Meistä
Ranskan vienninedistämiskeskuksen Business Francen tehtävänä on auttaa ranskalaisia yrityksiä löytämään yhteistyökumppaneita Suomessa. Avustamme yrityksiä kehittämään liiketoimintaansa Suomessa järjestämällä B to B – tapaamisia ja erilaisia tapahtumia, sekä osallistumalla eri alojen messuille. BUSINESS FRANCEN kautta ranskalaiset yritykset saavat myös kattavaa tietoa Suomen markkinoista. Business France Helsingin palvelut kattavat myös Viron markkinat. BUSINESS FRANCE – ”French Agency for International Development” - on Ranskan valtion vienninedistämiskeskus joka toimii lähes 50 maassa. BUSINESS FRANCE tarjoaa ranskalaisille yrityksille laajan valikoiman palveluja ja auttaa yrityksiä kansainvälistymisen eri vaiheissa. Konsultointi BUSINESS FRANCE auttaa yrityksiä kansainvälistymisstrategian laatimisessa tarjoamalla ammattitait

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