Hakutulokset

France in focus: the high-flying aerospace industry in ALPC

Amelie Argenti - 29-janv.-2016 18:30:44
Few regions in the world can truly boast of such a dynamic aerospace sector as Aquitaine-Limousin-Poitou-Charentes (ALPC). The region has a long history in the aerospace industry which has resulted in it positioning itself as a global leader and reference point in several subsectors of the field. Key figures of this sector in ALPC include: - 700 active companies - 40 000 jobs in the sector - 4 billion EUR in revenue Areas in which the region is a world leader include: turbines for helicopters, top of the range corporate jets, landing and braking systems, launch vehicles and propulsion and deterrent weapon systems to name a few. As a result of this know-how two important clusters have been created in the region. The first, Aerospace Valley  was created in 2005 through the close collaboration between the Aquitaine and the Midi-Pyrenees regions, and represents roughly one third of Frances aerospace workforce. The cluster has received funding for 450 R&D projects, representing 1.1 billion Euros. The second cluster AEROTEAM  situated in the Poitou-Charentes area was created in 2008 and has diligently promoted the partnerships, R&D and collaborations in the area. With over 150 companies in Poitou-Charentes, including large groups such as Thales, Zodiac Aerospace and Dassault Aviation, the merger with the Aquitaine region has created one of the largest gatherings of companies in the aeronautics industry. With such a large and specialized aerospace sector, it was a little tough to select just 3 companies to profile in this article. Nevertheless a selection was made, so we begin with the giant: Airbus. Airbus Defense and Space , part of the Airbus employs over 14 000 people and has a revenue of 14 billion EUR globally. The group has wide ranging expertise developing technology and programs for everything from defense and security to telecommunications and manned space missions. The site in Aquitaine was built in the 1960s and is made up of 70 000 m² of offices and workshops. It specializes in subassemblies, high-performance filament-wound and woven structures, thermal protection, atmospheric re-entry systems and complex testing. Dassault Aviation  has 4 sites in the ALPC region and over 2900 employees, almost a quarter of the groups global workforce of 11 700. The group produces falcon jets and military aircrafts and created the famous Mirage jets series. There is currently a partnership with northern Europe for the Dassault group in the form of the established collaboration with Swedish Saab AB as well as EADS in the creation of the nEUROn, an unmanned combat aerial vehicle. Zodiac aerospace founded in 1896, has been active in the sector for over 100 years with its earliest designs focusing on hot-air balloons and airplanes. Today the group’s activities are focused in three core segments: comfort and life on board aircraft, onboard systems, and safety on the ground and in-flight. With over 100 sites and a global workforce of over 30,000 people, the group retains an important presence in France and has five sites in the ALPC region alone. For further information on the aerospace industry in the Aquitaine Limousin Poitou-Charentes area, or to come into contact with the region to explore collaboration opportunities please contacte Amelie Argenti, amelie.argenti@businessfrance.fr Picture courtesy of Invest in Aquitaine

Interview: Swedish company Doro’s activities in France

Amelie Argenti - 21-déc.-2015 16:39:34
Doro is a Swedish company focusing on telecommunications solutions for seniors. The company was founded in 1974 in Lund and has enjoyed strong growth allowing the group to pursue international expansion. Today Doro is present in Norway, Hong Kong, the US, and France and has an annual turnover of SEK 838 million. In an interview CEO Jérôme Arnaud tells us why Doro chose to invest in France. What is Doro’s main business? Doro is a Swedish company focusing on telecommunications solutions for seniors. The company initially made landline telephones. Since I arrived to lead Doro in 2007 we changed strategy and abandoned this declining market to focus on a forward-looking sector: the seniors market. We produce a wide range of telephones developed for elderly people but also telecare and fall-detection systems, for example. Thanks to this new positioning, Doro is enjoying strong growth as it pursues international expansion centered around France. Why did you choose France? We chose to locate our software development center in France because we were looking for certain skills and highly trained personnel. It is not easy to find seasoned workers in seniors-focused software development, because this sector is relatively new. Moreover, France is a very large, interesting market, and its strategic location enables us to centralize all our European operations here (Italy, Greece, Benelux, etc.). Our development center employs around ten people. Since Doro is enjoying very strong growth, this center is due to expand and we intend to create new jobs in France. How did the Invest in France Agency* help you? Swedes are not always comfortable with French people from a cultural point of view. Their working methods as well as their ways of thinking are totally different. Fortunately, the Invest in France Agency* offers a reassuring framework so that investors can better understand the French market and how to undertake their investments in the best possible conditions. We very much appreciated the advice we were given that enabled us to better manage our French investments. What advice would you give to a company interested in investing in France? Swedish companies setting up business in France can tend to isolate themselves behind clichés about France that circulate in Sweden. However, these clichés are just not true. For instance, that ‘French people work less than Swedish people’: it is quite the opposite! If they want to have a better return on investment, Swedish firms should not go it alone, with their own Swedish consultants and employees, but rather learn how to exploit the key strengths and knowledge of the French workforce. * The Invest in France Agency and UBIFRANCE merged on the 1st January 2015 to form Business France For more information on French market opportunities contact Gilles Debuire, Deputy Regional Director of Business France Nordics: gilles.debuire(@)businessfrance.fr

“To survive on the global market, producing the best wine is not enough”

Business France - 23-juin-2015 15:13:24
  France at the heart of a global competition   France has more and more competitors like Italia and Spain but also Chile, Argentina, South Africa, Australia and New Zealand. It’s a worldwide competition; “to survive on the global market, producing the best wine is not enough”, asserts Christophe Commeau, even if “in the future, consumers will drink less but much better”.       The best wine at the best price   That’s why over the past few years, French companies, producers, makers and traders, have started to increase the quality of their products and now export the best wine at the best price.       France three main strengths   To face this competition, France can rely on many strengths from its variety to its quality and its price. With Burgundy, Bordeaux, Loire Valley, South of France, Alsace, Champagne, sparkling or sweet wines, France has “so many wines for a small country at (so) many prices”.       Development of the organic wine market   Also, French companies have been developing one main novelty, underlined by Christophe Commeau: “800 hundred French wine makers are now doing organic wine”. A necessary new trend, as so many countries now want to import this type of wine.       New wines for Asia and Champagne for the UK   A strategy linked with France ability to find new opportunities and create wines for new markets like Asia, and especially China. “We have to prospect and organize wine tastings in Asia but not only”. USA remains a big consumer and our closest neighbors are our biggest clients; especially the UK, France first market, thanks to the Champagne demand. “French wine on this market is more and more sophisticated”.       France role on the wines and spirit global market goes beyond. Every year, France organizes wine tours in the biggest trade fairs, master classes and training for cellarmen and sommeliers to learn how to pair correctly French wines with local food. “Exporting and promoting wine abroad is good but we need to train as well the professionals of the sector.”     More information about French companies here

MOBILE WORLD CONGRESS

Pauline Terzian - 08-déc.-2014 13:47:56
Over the course of four days, 2-5 March 2015, Mobile World Capital Barcelona will host the world’s greatest mobile event: Mobile World Congress.   The mobile communications revolution is driving the world’s major technology breakthroughs. From wearable devices to connected cars and homes, mobile technology is at the heart of worldwide innovation. As an industry, we are connecting billions of people to the transformative power of the Internet and mobilising every device we use in our daily lives.   In short, we’re on The Edge of Innovation, and the possibilities are endless. The 2015 GSMA Mobile World Congress will convene industry leaders, visionaries and innovators to explore the trends that will shape mobile in the years ahead.   About the Event   Depending on the type of pass selected, attendees can take advantage of the many components that make up this industry-leading event:   Depending on the type of pass selected, attendees can take advantage of the many components that make up this industry-leading event:   A world-class thought-leadership Conference featuring visionary keynotes and panel discussions A cutting-edge product and technology Exhibition featuring more than 1,900 exhibitors The world’s best venue for seeking industry opportunities, making deals, and networking App Planet , the Centre of the Mobile Apps Universe, where the mobile app community gathers to learn, network and engage with innovators And the Global Mobile Awards programme, where we recognise industry innovation and achievements     About the French Pavilion The French Tech Pavilion at MWC 2015 in Hall 5 & Hall 8.1   Mrs Axelle Lemaire, Minister of State for the Digital Sector, attached to the Minister of the Economy, Industry and the Digital, will be present on the French Pavilion at MWC 2015 with LA FRENCH TECH !   For the ninth consecutive year, UBIFRANCE, The French Agency for International Business Development will host a French Tech Pavilion at Mobile World Congress in Barcelona (Spain), from 02 to 05 March 2015. The latest innovations from more than 100 French exhibitors will be showcased on the French Tech Pavilion, making it the largest national pavilion at the trade show this year like the previous years.    More information about… The French Tech Pavilion @ Mobile World Congress France offers a mobilized IT ecosystem: https://apps.ubifrance.fr/BlogBO/Post/post_view.aspx?post_id=10194  

UBIFRANCE helps French IT startups plug into global opportunities

Pauline Terzian - 08-déc.-2014 13:43:06
Companies of all sizes and sectors must have a scope of digital services for their clients or risk losing business. Fayssal Majid, Ubifrance’s IT project manager, explains: “Smartphone will be the new platform for all companies. They will need to have a mobile application as well as a site in order to attract customers and maintain a market share.” By 2020 the number of smartphone mobile subscriptions is expected to more than double to 6.1 billion. This is nearly the size of today’s global population of 6.7 billion.   Today’s France, ready for tomorrow’s world   France offers a mobilized IT ecosystem that is leveraging the best of France to not only satisfy the domestic market but also capture global customers. In fact the domestic market, a kind of reflection of the society’s focus on technology, has been following other developed countries in internet penetration and mobile usage: 54% of the French population uses the internet on their mobile and 74% of smartphone users research products and services on their phone.   Therefore, it should come as no surprise that France will be sending the biggest national delegation to 2015’s Mobile World Congress in Barcelona. The size of delegation can be attributed to the quality of French engineers and the well-organized research clusters, many at a regional level, which offer incubation for a variety of independent ideas. For example take Systematic, a cluster from the Paris region, which has helped develop 379 projects and attracted investment of 2 billion euros over its brief history.   In fact, Mr. Majid explains that there are even further layers of organization that benefit the start up culture in France: “There are all startups which are very proud of their French roots but are looking globally. An initiative in collaboration with UBIFRANCE, La French Tech, helps them achieve this goal.”   La French Tech is a great collective project for the growth and influence of the French Start-ups and digital ecosystem and has been behind such firms as the award winning Citizen Sciences. Citizen Sciences is a prime example of a French company that is not only matching but also advancing the technological frontier. Citizen Sciences is pioneering application of the field of “the internet of things” – the connectivity of everyday items for the purpose of improving usage and limiting human involvement – towards the human staple of clothing. At the moment they are working on products that will gather multiples of data, from heart rate to specific movements, for athletes as to improve their performance. The company was recognized as a winner of an Innovation Award at the 2014 Consumer Electronic Show in Las Vegas.   Ubifrance helps you reach your potential     Mr. Majid believes that the Barcelona’s Mobile World Congress in spring of 2015 is the perfect springboard for French businesses for global markets. IT has become much more of a global phenomenon and Mr. Majid believes that the direction of French companies should not only be towards showcases and markets in the US, but also emerging markets in Asia, South America , and even Africa: “Yes, French companies have always thought about the US, but in fact there is also much interest from places like the Middle East South East Asia and Africa, markets that are very large and growing.” Since the Mobile World Congress is a global event, this will provide the perfect introduction of French companies to prospective clients from all over the world.   Oledcomm is an example of a company that will be joining Mr. Majid in Barcelona. They are doing something truly special. Their products leverage your lighting network into something many of us find unthinkable: wireless communication and Internet services.   Famoco is yet another French company that will be at the MWC in Barcelona and they are working on a problem that we all though would be solved by now – contactless payment. Such advancements require massive logistical coordination and Famoco is making this possible. Look to Famoco to improve your experience in stores all around the world.   UBIFRANCE, the French agency for international business development, has 80 offices overseas. Its role is to help French companies in marketing their products abroad, as well assist foreign companies in finding French suppliers or partners.   More information about… Oledcomm Famoco The French Tech Pavilion @ Mobile World Congress The Mobile World Congress : https://apps.ubifrance.fr/BlogBO/Post/post_view.aspx?page1=&page=&post_id=10195

SILVER ECONOMY

Pauline Terzian - 24-nov.-2014 15:42:03
Silver Lining in French Economy   France’s Silver Economy is turning into a precious commodity, growing at 4% during the past few years and projected to create 300,000 jobs by 2020. The high value resource behind the silver economy is expected to grow healthily, providing an abundant market for French and foreign business. However, the most shocking element of this market is that it has nothing to do with metals.   Products for consumers over the age of 65 In fact the silver economy is a term that refers to the economy that produces products for consumers over the age of 65, who require services tailored to their specific tastes and needs, from accommodation to health and leisure.   According to demographic projections, 23 million French people or simply one third of the population will be over 65 by 2030 . Many other European and Western countries are experiencing similar developments in their demographics and their retirees are searching for communities across the continents that are very specific. Furthermore, wealthy retirees from Eastern countries are also looking for lifestyles with a certain quality that they may not be able to find so readily back home.   In France : a focus on health and quality of living Amina Sambou, project manager of the Silver Economy at Ubifrance, is confident that France can excel in servicing the domestic and foreign market: “in France, we have a focus on health and quality of living which has already created a market with a strong infrastructure for retirees who are interested in quality of living.” Therefore it is not a surprise that French companies are experiencing interest from consumers in countries like Japan, South Korea, and China who, according to Mrs. Sambou, are “interested in the French way of ageing.”   New French companies are already popping up in anticipation of vast opportunities in the next decade. Silver Valley is the French answer of California’s Silicon Valley, combining technology and location to create a future for the Silver Economy.   Less than 10 kilometers from Paris, this collaboration of French businesses will create a nexus for all sides of the market: research facilities for innovation partners, a business park for product and service oriented businesses, and attractive real state for retirees.   The older market segments will become more relevant for all businesses in the next decade Demographics, such as longer life expectancy, decrease in birthrate and retirement of the ‘baby boomer’ generation are certainly reasons why the older market segments will become more relevant for all businesses in the next decade. However, this is not the only reason why businesses need to stay ahead of the market: seniors in France represent 43% of income, 60% of real estate and 72% of financial investments. Therefore, it’s not just the size of the market but also its focus on high value products, which make it a priority for all business strategists.   The French organization in this market is unparalleled.   Six French regions have been chosen to lead the Silver Economy in France Six French regions have been chosen to lead the Silver Economy in France, with each producing its own nexus similar to that of Silver Valley. Another example is Toulouse’s aptly named campaign “So Toulouse.” The 4 th city in France has been recently made famous for being recession proof – a beacon of private sector growth in France over the last decade. Part of the success of this city and region has been its focus on education and technological innovation. This has translated into smart services for seniors, including smart homes, e-health services, and a hospital solely dedicated to the elderly. Also, the region’s status as the 2 nd most popular agro food region in France does not hurt its already fantastic pitch.   So far it seems that a large part of the French know-how has to do with elements rooted in France itself. However, much of the French advantage is exportable, and French companies have been finding successes in such events as last June’s Silver Economy connection in Atlanta.   Two pilot programs with two large senior living and homecare organizations… Sandrine Sauvage-Mack, Senior Trade Advisor at Ubifrance, recounts how the French multi product and service conglomerate La Valeriane was able to secure two pilot programs with two large senior living and homecare organizations:   “After a great first impression with Leading Age, the American Federation for the ageing populations, they were certain to add more pilots and clinical trials with American universities and research centers.” Ubifrance, the French agency for export promotion with 80 offices over seas , will continue promote French companies at events dedicated to the French Silver Economy abroad and at home.   Clic here for more information about French companies http://www.ubifrance.com/french-exporters-directory/search.aspx   Or contact The French Trade Commission BUSINESS FRANCE Mrs Tiina SOUNELA, Senior Trade Advisor tiina.sounela@businessfrance.fr

France shows the way to doing e-commerce!

Annamari LUUKKAINEN - 23-juin-2014 09:57:41
We all use e-commerce (and some of us all of the time), but do we fully realize in our economic crystal balls what the virtual universe of the Internet can do for a business? France does, to the tune of €51,1billion in 2013.   With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there’s Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her own very personalized criteria. This represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% in on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for a whopping €10 billion   of the year’s total results.   The Best in Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over €10 million   in turnover, are able to boost these international sales by up to 20% of their total turnover. For 2013, the champions are Vente Privée, with € 1,6 billion, Showroom Privé, €350 million, Sarenza at €150 million   and in 29 different countries, while Spartoo out-does them by €130 million in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is also getting into the trend with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the office supplies segment is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.   The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.   Up and coming events where Ubifrance can leverage exhibition opportunities for French e-commerce companies will be in Milan on May 20 th , in the UK and Ireland, from September 16 – 18 th , followed by San Paolo, October 6 – 7 th , with BtoB meetings dedicated to private sales.       For Further information about French companies in the e-commerce Sector :   > Electronics and IT   > Telecommunications and Space   > Trade and distribution   > Services   > Audiovisual content, Multimedia  
Meistä
Ranskan vienninedistämiskeskuksen Business Francen tehtävänä on auttaa ranskalaisia yrityksiä löytämään yhteistyökumppaneita Suomessa. Avustamme yrityksiä kehittämään liiketoimintaansa Suomessa järjestämällä B to B – tapaamisia ja erilaisia tapahtumia, sekä osallistumalla eri alojen messuille. BUSINESS FRANCEN kautta ranskalaiset yritykset saavat myös kattavaa tietoa Suomen markkinoista. Business France Helsingin palvelut kattavat myös Viron markkinat. BUSINESS FRANCE – ”French Agency for International Development” - on Ranskan valtion vienninedistämiskeskus joka toimii lähes 50 maassa. BUSINESS FRANCE tarjoaa ranskalaisille yrityksille laajan valikoiman palveluja ja auttaa yrityksiä kansainvälistymisen eri vaiheissa. Konsultointi BUSINESS FRANCE auttaa yrityksiä kansainvälistymisstrategian laatimisessa tarjoamalla ammattitait

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