Kauppa ja jakelu

France shows the way to doing e-commerce!

Annamari LUUKKAINEN - 23-juin-2014 09:57:41

We all use e-commerce (and some of us all of the time), but do we fully realize in our economic crystal balls what the virtual universe of the Internet can do for a business? France does, to the tune of €51,1billion in 2013.   With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there’s Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her own very personalized criteria. This represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% in on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for a whopping €10 billion   of the year’s total results.   The Best in Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over €10 million   in turnover, are able to boost these international sales by up to 20% of their total turnover. For 2013, the champions are Vente Privée, with € 1,6 billion, Showroom Privé, €350 million, Sarenza at €150 million   and in 29 different countries, while Spartoo out-does them by €130 million in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is also getting into the trend with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the office supplies segment is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.   The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.   Up and coming events where Ubifrance can leverage exhibition opportunities for French e-commerce companies will be in Milan on May 20 th , in the UK and Ireland, from September 16 – 18 th , followed by San Paolo, October 6 – 7 th , with BtoB meetings dedicated to private sales.       For Further information about French companies in the e-commerce Sector :   > Electronics and IT   > Telecommunications and Space   > Trade and distribution   > Services   > Audiovisual content, Multimedia  


UBIFRANCE takes 20 French innovators to CeBIT 2012

Victor Jarny - 10-févr.-2012 09:43:57

  The trade show is the digital industry’s biggest event and will take place in Hanover (Germany), from 6 to 10 March 2012. UBIFRANCE will group together the French companies in two areas during the CeBIT trade show in March. Companies focused on new technology and research will be in Hall 9, and hardware specialists will be in Hall 14. A wide range of products will be exhibited, including those relating to business IT, business communications and networks, ICT infrastructure, IT and telecoms accessories, Future Internet, and 3D technologies. This year, CeBIT takes place in Hanover (in northern Germany) from 6 to 10 March. According to the European Information Technology Observatory (EITO), worldwide IT expenditure is experiencing substantial growth rates in emerging countries and should have risen by 4.3% in 2011, reaching €963.4 billion. In Europe, Germany stands out, as it exceeded the European average and experienced a significant increase in expenditure, up by 4.3% in 2011, while France enjoyed a 3.4% increase. The EITO highlights the substantial upsurge — by 4.2% — in the French infrastructure software segment in 2011. This trend is expected to continue in 2012, with a forecasted 4.8% rise. The growth in this segment is primarily the result of rising sales in storage-and-security applications, boosted by the proliferation of Cloud Computing offers. Also according to the EITO, the worldwide IT market in 2012 will grow by 5.4%, exceeding €1,000 billion in sales for the first time. A list of the companies that will be on the French pavilion is supplied below; a detailed catalogue is available on request. Bidulandco Bidulandco develops applications for USB sticks, SD cards and hard drives. www.bidulandco.com CAREX-France CAREX-France specialises in the wholesale distribution of telecommunications and multimedia products. www.carexfrance.com COP sas   COP sas is the creator of Nexboo: "The first digital democracy where ideas are exchanged between friends, or the world," explains the company. www.nexboo.com ELYCTIS ELYCTIS develops hardware devices and software applications dedicated to Secure Identity, including e-ID and e-passport. www.elyctis.com GEOCOM GEOCOM provides e-marketing tools that use mobile phones. www.geocom.fr H5 Audits H5 Audits is made up of independent experts who specialise in measurement technology for businesses’ IP networks. www.h5audits.com HDW HDW is a distributor of high-technology goods. www.hdwfrance.fr HOME TECHNOLOGY HOME TECHNOLOGY allows its clients to manage their homes via the internet, controlling temperature in the home remotely, for example. www.home-technology.eu INFOSEC Communication INFOSEC Communication designs, manufactures and sells a comprehensive range of UPS and surge protectors that are adapted to market needs. www.infosec-ups.com Jamespot.Pro Jamespot.Pro is an online solution that allows businesses to communicate and work collaboratively, both internally and externally. www.jamespot.com Moselle Développement Moselle Développement is an economic-development agency set up by the General Council of the Moselle département , in Eastern France. www.moselle-developpement.com Ordissimo Ordissimo has created a personal, simplified computer that is suitable for beginners. www.ordissimo.com PackshotCreator A world leader in digital product photography, PackshotCreator offers unique solutions for the automated production of packshots. www.packshot-creator.com PNY Technologies PNY Technologies delivers a full spectrum of high-quality products for everything in (and around) the computer. www.pny.eu Runware Runware designs, produces and markets communications accessories with high added value for mobile phones. www.runware.com Sage Sage produces software designed to manage a range of functions within a client organisation, such as finance and accounting, sales, pay, HR, enterprise resource planning (ERP), customer relationship management (CRM), and e-commerce. www.sage.fr SR21 SR21 is the regional development and innovation agency for the island of La Réunion, an overseas département of France in the Indian Ocean, near Mauritius. www.wereunion.re VIOTECH VIOTECH designs, develops and markets high-added-value services and applications. www.viotech.net


Ranskan franchising-sektori esittäytyi Helsingissä 18. ja 19.10.

Vincent JOLY - 12-déc.-2011 15:40:46

Ubifrance Finlande & Citycon järjestivät 18. ja 19.10. tilaisuuden tutustua 10 ranskalaisen kansainvälisesti tunnetun tuotemerkin edustajiin, jotka ovat kiinnostuneita Suomen-markkinoista ja yhteistyökumppaneista täällä. Mukana tapahtumassa oli eri alojen yrityksiä muodista ravintola- ja elintarvikealalle. Lisätietoja: Cécile Heïdi CLONTS, Ubifrance Finlande +358 9 759 945 12 — cecile.clonts(@)ubifrance.fr


Meistä
  Tiina Sounela Senior Business Development Manager   T: + 3589 7599 4514 - GSM: + 358 50 379 9622 tiina.sounela@businessfrance.fr    Business France Yrjönkatu 36, 00 100 Helsinki Finland www.businessfrance.fr     AND   Sophie Richard Trade Development Advisor T: + 3589 7599 4519 sophie.richard@businessfrance.fr   Business France Yrjönkatu 36, 00 100 Helsinki Finland www.businessfrance.fr

Lue lisää

Facebook
Lehdistö & Mediagalleria