Terveys, Lääkintäteollisuuden laitteet

Medical devices : « Medium companies are today’s France real champions »

Helsinki office - 04-août-2015 15:53:20

  The field of technical innovation for medical devices in France is made of hundreds of startup, small and medium companies. But not big ones yet.       « Medium companies are today’s France real champions (like Vygon ), and we also have very innovative small companies (like Eos Imaging or Mauna Kea Technologies )», tells Florent Surugue, SMEs and economic development manager at Snitem in this interview with Business France Radio.       Founded in 1987, Snitem is the first professional organisation representing the French medical devices and technological innovation market, carrying between 85 and 100% of the market in terms of turnover, bringing all together more than 375 companies, defending their interests on the market and helping them develop abroad.       « This market is mostly made of small and medium companies (89% of companies are under 250 people within the members of Snitem) », as Florent Surugue recalls in this interview. And his dream is to see these startups grow into small then medium than large businesses.       How could they do that? French companies’ main assets are their capacity «to develop very innovative products » and Florent Surugue is convinced that they « have the ability to show that they can create a strong value » to the French and global market. But according to him, the French market is very hard to enter right now due to strong barriers in terms of market access and these startups should start looking for a development abroad very soon in their development process.       Further information :   SNITEM  


SILVER ECONOMY

Pauline Terzian - 24-nov.-2014 15:42:03

Silver Lining in French Economy   France’s Silver Economy is turning into a precious commodity, growing at 4% during the past few years and projected to create 300,000 jobs by 2020. The high value resource behind the silver economy is expected to grow healthily, providing an abundant market for French and foreign business. However, the most shocking element of this market is that it has nothing to do with metals.   Products for consumers over the age of 65 In fact the silver economy is a term that refers to the economy that produces products for consumers over the age of 65, who require services tailored to their specific tastes and needs, from accommodation to health and leisure.   According to demographic projections, 23 million French people or simply one third of the population will be over 65 by 2030 . Many other European and Western countries are experiencing similar developments in their demographics and their retirees are searching for communities across the continents that are very specific. Furthermore, wealthy retirees from Eastern countries are also looking for lifestyles with a certain quality that they may not be able to find so readily back home.   In France : a focus on health and quality of living Amina Sambou, project manager of the Silver Economy at Ubifrance, is confident that France can excel in servicing the domestic and foreign market: “in France, we have a focus on health and quality of living which has already created a market with a strong infrastructure for retirees who are interested in quality of living.” Therefore it is not a surprise that French companies are experiencing interest from consumers in countries like Japan, South Korea, and China who, according to Mrs. Sambou, are “interested in the French way of ageing.”   New French companies are already popping up in anticipation of vast opportunities in the next decade. Silver Valley is the French answer of California’s Silicon Valley, combining technology and location to create a future for the Silver Economy.   Less than 10 kilometers from Paris, this collaboration of French businesses will create a nexus for all sides of the market: research facilities for innovation partners, a business park for product and service oriented businesses, and attractive real state for retirees.   The older market segments will become more relevant for all businesses in the next decade Demographics, such as longer life expectancy, decrease in birthrate and retirement of the ‘baby boomer’ generation are certainly reasons why the older market segments will become more relevant for all businesses in the next decade. However, this is not the only reason why businesses need to stay ahead of the market: seniors in France represent 43% of income, 60% of real estate and 72% of financial investments. Therefore, it’s not just the size of the market but also its focus on high value products, which make it a priority for all business strategists.   The French organization in this market is unparalleled.   Six French regions have been chosen to lead the Silver Economy in France Six French regions have been chosen to lead the Silver Economy in France, with each producing its own nexus similar to that of Silver Valley. Another example is Toulouse’s aptly named campaign “So Toulouse.” The 4 th city in France has been recently made famous for being recession proof – a beacon of private sector growth in France over the last decade. Part of the success of this city and region has been its focus on education and technological innovation. This has translated into smart services for seniors, including smart homes, e-health services, and a hospital solely dedicated to the elderly. Also, the region’s status as the 2 nd most popular agro food region in France does not hurt its already fantastic pitch.   So far it seems that a large part of the French know-how has to do with elements rooted in France itself. However, much of the French advantage is exportable, and French companies have been finding successes in such events as last June’s Silver Economy connection in Atlanta.   Two pilot programs with two large senior living and homecare organizations… Sandrine Sauvage-Mack, Senior Trade Advisor at Ubifrance, recounts how the French multi product and service conglomerate La Valeriane was able to secure two pilot programs with two large senior living and homecare organizations:   “After a great first impression with Leading Age, the American Federation for the ageing populations, they were certain to add more pilots and clinical trials with American universities and research centers.” Ubifrance, the French agency for export promotion with 80 offices over seas , will continue promote French companies at events dedicated to the French Silver Economy abroad and at home.   Clic here for more information about French companies http://www.ubifrance.com/french-exporters-directory/search.aspx   Or contact The French Trade Commission BUSINESS FRANCE Mrs Tiina SOUNELA, Senior Trade Advisor tiina.sounela@businessfrance.fr


MEDICA COMPAMED 2014

Pauline Terzian - 03-nov.-2014 16:50:23

MEDICA is the world’s largest international medical technology exhibition and congress. This year, the edition will take place from 12th to 15th November in Düsseldorf, Germany . With more than 70 countries represented, world’s leading companies in the medical sector will exhibit innovative equipments, medicines and treatments, covering every area of the sector.   UBIFRANCE agency will gather in the French Pavilion a delegation of 168 companies over 6 thematic exhibition areas:   National and international joint participants, electromedicine, medical technology (Hall 17) Disposables, commodities and consumer goods, textiles (Hall 7a) Physiotherapy, orthopaedic equipment (Halls 4 et 5) Laboratory equipment, diagnostics (Hall 3) Compamed : a trade fair for the medical supplier industry and product development (Hall 8b)   Key figures for MEDICA 2013 :   More than 132,000 trade visitors from 120 countries across all continents 53 % from countries outside of Europe 4,618 exhibitors from all 66 countries Approximately 116,000 m2 of exhibition space   To find out more about France’s offer : Catalogue MEDICA COMPAMED 2014 Official portal to meet-the-French-Health-Industry   For more information please visit the event website : MEDICA Trade Fair


Meistä
  Tiina Sounela Senior Business Development Manager   T: + 3589 7599 4514 - GSM: + 358 50 379 9622 tiina.sounela@businessfrance.fr    Business France Yrjönkatu 36, 00 100 Helsinki Finland www.businessfrance.fr     AND   Sophie Richard Trade Development Advisor T: + 3589 7599 4519 sophie.richard@businessfrance.fr   Business France Yrjönkatu 36, 00 100 Helsinki Finland www.businessfrance.fr                                     

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