France shows the way to doing e-commerce !

martine.joly - 05-juin-2014 16:49:51
Interview : Alain CIMAZ, Retailing and Services Department Project Manager at Ubifrance We all use e-commerce (and some of us all of the time), but do we fully realize in our economic crystal balls what the virtual universe of the Internet can do for a business? France does, to the tune of €51,1billion in 2013.   With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there’s Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her own very personalized criteria. This represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% in on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for a whopping €10 billion   of the year’s total results.   The Best in Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over €10 million   in turnover, are able to boost these international sales by up to 20% of their total turnover. For 2013, the champions are Vente Privée, with € 1,6 billion, Showroom Privé, €350 million, Sarenza at €150 million   and in 29 different countries, while Spartoo out-does them by €130 million in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is also getting into the trend with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the office supplies segment is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.   The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.   Up and coming events where Ubifrance can leverage exhibition opportunities for French e-commerce companies will be in Milan on May 20 th , in the UK and Ireland, from September 16 – 18 th , followed by San Paolo, October 6 – 7 th , with BtoB meetings dedicated to private sales.     For Further information about French companies in the e-commerce Sector, news technologies, innovation and services :   > Electronics and IT   > Telecommunications and Space   > Trade and distribution   > Services   > Audiovisual content, Multimedia  


Jerome Chataigner - 01-avr.-2011 01:52:47
March 7-11, 2011: Ubifrance & the French Trade Commission in Canada have organized a "Focus on France", allowing ten French Companies in the music industry and their artists to attend professional meetings and concerts during the 13 th edition of the Canadian Music Week. In 29 years, CMW has become a major music festivals and markets in North America, catching more than 2,000 professionals, 3,500 artists, 650 journalists, 800 live bands and an audience of 100,000 people throughout the city of Toronto during 5 days. Outside of music programming ("Canadian Music Fest), CMW also organizes conferences, thematic discussions, ceremonies, meetings between Canadian and international professionals.   The French delegation, including labels, bookers, festival programmers (Atmosphériques, A Gauche de la lune, MaMA Event etc...) has benefited from exposure offered by the festival after a stop in Montreal where B2B appointments have also been organized. Moreover, Companies have participated at a French-Canadian panel and numerous appointments with local professionals in the music industry while the CMW, with the purpose to export their artists but also to better understand the Canadian market reality . In the meantime, eight French groups associated with these companies, occurred during the festival, especially during the “Focus on France” party organized with the support of the SCAC.

Canadian Music Week 2011 - Focus on France March 6th - 10th

omar Janjua - 18-févr.-2011 22:46:54
  The French Trade Commissions in Canada, in collaboration with the French Music office and the Consulate General in Toronto, is organizing a Trade Mission during the Music industry’s main event in Canada:  the Canadian Music Week from the 6th to the 10th of March 2011. This year, the Canadian Music Week will have a Focus on France and we are taking this opportunity to bring to Canada a delegation of 10 French companies from the music industry (labels, agents, producers, festivals...).     This visit is an opportunity for the French Music industry to discover and develop business and partnerships in Canada by meeting with Canadian Labels, Artist Managers and other professionals of the industry. This Focus on France will also be a good opportunity to know more about the French music industry during panel discussions to be held at the CMW followed by a networking cocktail. This session will be followed by an exclusive Showcase highlighting the performance of six French bands at the Rivoli in Toronto on the 10 th of March at 8 pm.   The delegation will also spend 2 days in Quebec to allow the participants to explore the opportunities of this specific market through a panel and business meetings organized in partnership with the ADISQ.
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Arnaud Leretour: "Welcome to Business France North America! We assist French companies who want to export in North America, and North American companies who want to invest in France. Our team has both the knowledge and the experience to facilitate BtoB trade relations between the three countries. With offices and branches in New York, Boston, Toronto, Montréal, Atlanta, Detroit, Chicago, Houston, Vancouver and San Francisco, Business France North America is present from coast to coast. Close to 100 Business France experts focus on the following sectors: - Agrotech (wine, spirits, beer, beverages, food, and equipments for the agricultural and food industry) - Industry & clean tech (public works & transportation, energy & clean techs, industry) - Art de vivre & healthcare (biotechnologies, cosmetics, healthcare, fashion, luxury, culture, sport, home decor and tourism) - Tech & services (new technologies, retail and services, innovatio


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