Résultat de votre recherche

French sports-events companies keep on winning

Clémentine Bernard - 30-juil.-2014 10:54:35
 While the men’s French football team had its last kick in this summer’s World Cup in Brazil, many French companies continued their successful campaign at the world’s premier sporting event. Rio de Janeiro was the host of the final of the World Cup and one could see signs of French business presence almost everywhere. GL Events of France managed Rio Centro, an exposition park that was the site of FIFA’s organization committee and press centre. Nearby sits a 306-room hotel that was used by many of the FIFA delegates: it was built by French construction group Bouygues and designed by French-born architect Jean-Michel Wilmotte. Each day, when officials arrived at the state-of-the-art Maracana stadium, the renewable energy powering the stadium was supplied thanks to a pilot project run by French energy group EDF and its partners. French-based companies have a long history of winning contracts for the supply of products and services at major international sporting events. According to Viviane Silberstein, Project Head at UBIFRANCE, much of the winning know-how of French businesses is acquired in their domestic market: “When French companies go abroad, they have to adapt to other markets, but domestic experience already gives a reference and an image, like Roland Garros or the next European football championship, and this is very important for an organizing committee.” France has proven experience in handling international sports events: the country has hosted various Winter Olympics (Chamonix, Grenoble and Albertville), the 1984 UEFA European Championship, the 1998 FIFA World Cup, and the 2007 Rugby World Cup. Every year, France organizes the Tour de France cycling event. Roland Garros is another key international sporting event organised in France, and the country will host the 2016 UEFA European Championship. GL Event’s performance at the 2012 Summer Olympics helped the company to launch a successful bid for contracts during this summer’s Football World Cup in Brazil. GL Events was responsible for the design and installation of 25 indoor and 15 temporary outdoor sites across London — a contract that represented €21 million. However, even before this sizeable addition to its portfolio, GL Events had been managing a range of international events in Paris for years. In 2014, the Winter Olympics — the most expensive in history, at a total cost of $51 billion — took place in Sochi, in the Russian Federation: 12 French companies won a total of €100 million in contracts. A 2013 survey of the Rhône-Alpes region in South-Eastern France found that there are 300 locally based companies involved in the management of the winter-sports industry, bringing in approximately €1 billion in revenue per year. After all, France ranks third worldwide in winter-sports tourism, after Austria and the USA… French companies, building on their track record, have been successful domestically and internationally in this field. Innovative companies, which offer new products and technologies, find opportunities to showcase their solutions and grow. Seat Advert is a very young company that is revolutionizing the sporting experience: its small screens, as installed in stadiums, allow viewers to peruse ads and access real-time information, including game statistics. Seat Advert’s innovative solution has already found new clients in Mexico, with plans to expand into South America. The company has recently been awarded a contract for this year’s World Equestrian Games in Normandy, in North-Western France. Esportec Eco-Industriel is yet another young innovative company developing natural and ecological surfacing solutions for outdoor spaces. ECO’STABIL®, its patented material, is made out of waste and can be combined with other recycled products. While many of the uses of this and other products are not entirely recreational, they can be used to create cycle tracks, equestrian paths and footpaths. Currently, the company exports to Morocco, Benelux countries and Switzerland: the potential for expansion of this eco-friendly material in export markets is considerable, as more and more international sports events require contractors to pay attention to environmental considerations. Ms V Silberstein of UBIFRANCE explains that French companies are not afraid to take on the biggest challenges and, with their many successes, it is not surprising that, “They are approaching the market based on the biggest business opportunities, and these are the biggest international events, international football events, and Olympic Games. The criterion is not francophone and country specific and, now, UBIFRANCE is working with companies on all events.” International opportunities will continue to grow, with the $100 billion in new investments expected at the 2022 World Cup in Qatar, $15 billion at the 2016 Summer Olympics in Rio de Janeiro and $30 billion for the 2018 World Cup in Russia. Apart from the biggest prizes over the next decade, there is a diverse set of opportunities that can sustain a business in the coming years. For example, there are smaller but lucrative events that French companies can target through UBIFRANCE, including sales expositions in Almaty (Kazakhstan) and preparatory events in Saint Petersburg (Russia) for the 2018 World Cup, all in the next 12 months.  Furthermore, existing markets are always in a state of flux and French companies with good products and services are being rewarded with new contracts. Bodet, an equipment manufacturer specializing in scoreboards and video screens, is a prime example. Even though this French company has been present in the Middle East for more than 30 years, it recently acquired new business from Al Jazeera Sport Studios and in relation to stadiums in Abu Dhabi and Kuwait City. While Ms Silberstein admits that, “The international sports-event market is extremely competitive,” it is also clear that many French companies, encouraged by expertise gained in their domestic market, are more than ready for the challenge. Besides, as she points out, “New opportunities and existing national markets will only grow over the next decade, with contracts that are so big that, if you have a small percentage of this contract, it is worth fighting for it.” In conclusion, it is clear that French-based companies are poised to continue with their off-the-pitch success in this competitive market.   Further information about French companies:   > Tourism, Hospitality, Sport                                                            

French Fashion Day Back in Antwerp

Mélisande Henry - 30-nov.-2012 12:56:16
Come and join us for a very exclusive one day fashion experience at the Hilton Hotel in Antwerp, and meet with the French excellence and know-how. The French Embassy Trade Office is pleased to present you 3 of the best French fashion “façonniers”, specialized in designing and producing luxury men and women’s ready to wear as well as fashion accessories but each well-known for their own specificities.   Those companies have been closely working with top names in the fashion industry for many years in order to express their creativity while guaranteeing a supreme level of quality production.   This great opportunity to meet with a very distinguished excellence in fashion manufacturing is NOT TO BE MISSED!   Where: HILTON HOTEL, Groenplaats 32, 2000 ANTWERPEN (Parking available - Trams 15 or 9 from Central station) When: Thursday, the 6 th of December 2012 , from 9.00am to 6.00pm (appointment requested as far as possible) Who:   PR3 SAS : www.pr3.fr     PLISS É S DE France  : www.plissesdefrance.com SCT DEVELOPPEMENT : www.sctdeveloppement.fr   For any further details on the companies and/or to book an appointment the day of their coming to Antwerp, please contact Mélisande HENRY by sending an email at melisande.henry@ubifrance.fr or by phone at +32 (0)2 404 30 78.
A propos de
Bienvenue au bureau Business France de Bruxelles! Le bureau Business France de Bruxelles a pour principal objectif d’assister les sociétés françaises désireuses d’exporter ou de s’implanter en Belgique et au Luxembourg. Que ce soit pour une première expérience à l’export, dans le cadre d’une implantation ou dans la recherche d’un partenariat sur le marché belge, le bureau Business France de Bruxelles a pour ambition d’être un partenaire efficace et à l’écoute des entreprises françaises. Business France Bruxelles, c’est une équipe de 13 collaborateurs multisectoriels , expérimentés et motivés. Chaque pôle (Agrotech, AVS, ITI et NTIS) met à la disposition des entreprises françaises son expertise, son savoir-faire et son réseau local pour f

Lire la suite

Facebook
Espace Presse
Liste des derniers commentaires

Hi. Have a nice day. This is Anwar fro...

Looking for oppurtunity to work together | janvier 13, 2014

NOSE nous aimons le concept, et nous en ...

pharma4beauty | mai 27, 2013

Calendrier des publications