So French, so good ! France adds zest to its gourmet exports !

Mathilde Mortreuil - 17-juil.-2014 01:28:17
  What else could you expect from France, where gastronomic quality is so vital? Yet cultivating taste buds the world over also pays off in economic terms; French Gourmet as a sector is worth 7 Billion Euros, covering 250 categories, amounting to 16% of the French food industry’s total exports. 1200 companies, 90% of them SMEs, are actively seeking and opening up export markets.   What French people consider as “typical”, the rest of the world perceives as symbolizing culinary art that can only be “Made in France.” Christophe Monnier, the expert for the Gourmet sector at UBIFRANCE, describes a high-end market with a broad range of dynamic diversity. He starts with baked goods, biscuits and chocolate , accounting for 50% of French gourmet exports. In the vast feast of consumables to be delighted in, two characteristically French trends stand out. First, there is an absolute respect for authentic flavor and tradition – neatly summed up by the French word terroir . Each gourmet product has its unique story, and that is how they need to be marketed. Secondly, with health concerns and awareness coming to the fore, carefully prepared organic and eco-friendly brands coming from France engender recognition and trust all around the world.   Major players in the gourmet sector like Valrhona (high quality chocolates), Rougie (famous French foie gras), Bridor (French bakery), Boirons ( fruit and vegetable coulis) and many other French companies are learning to be more reactive in providing service for their foreign accounts, to be more organized in responding to demanding foreign markets, in following up on orders quickly. Reliable logistics is the name of the game. Experts at UBIFRANCE like Christophe Monnier help up to 830 prospecting companies leverage their efforts in such programs as Saveurs de France , where French exporters demonstrate their know-how in new markets, such as in Latin America or in Asia. He also sets up highly selective – and profitable -- encounters with Purchasing Agents.   Naturally, French suppliers devote their greatest effort to the French domestic market, eventually moving on to satisfy demand in French-speaking zones. Yet growth in 2013 was hard to come by in countries such as Switzerland (0.4%) and Belgium (4.2%), which offer relatively saturated outlets. Encouraged by the French emigration to London, more intrepid companies crossed the channel to the UK (8.9%). The companies in the know moved beyond these traditional markets. This is where double-digit sparks fly, with Austria (17.1%) and Russia (13.5%) providing substantial growth in 2013. In fact, the further exporters go, the bigger the rewards are. In Asia, China weighed in at 33.3%, Singapore at 14.3% and Hong Kong at 12.8% growth. As far as the Middle East is concerned, companies marketing gourmet to Dubai and Saudi Arabia were rewarded by a growth rate of more than 20%.   According to Mr. Monnier, there are three prestigious showcases for French talent. He mentions SIAL and EUROPAIN known to be  venues where deals get done, especially for consumer products. The ultimate culinary event has to be the Cuisine Summit at SIRHA in Lyon. All the French know-how is mobilized to create an exceptional experience in 40,000 square meters, capped by the prestigious prize, the “Bocuse d’Or”, a televised cooking competition among the world’s most renowned chefs representing their countries. Only creative excellence, fabulous ingredients and culinary brio stand a chance of winning!   Further information about French companies – Gourmet Sector :   > Bakery, Grocery, Baked Goods, Miscellaneous

Gourmet-gourmand : an ebullient Fine Food!

Diane Naggar - 02-oct.-2012 07:53:42
Ubifrance  Australia has hosted 9 exhibitors on the French Pavilion for the 2012 Fine Food in Melbourne. For most of them it was their first trip Down Under. Nothing like a presentation of the Australian market accompanied by a delicious breakfast to break the ice! We were also very privileged to welcome Sam Hurst from Savour and Grace, a distributor with 25 years of experience in the food market, who shared his knowledge and wisdom about what the future of the industry might look like. The day wouldn’t have been complete without a visit to the Prahan markets. We also took them to see what the 2 big supermarkets look like as well as visited some delicatessens in the neighborhood. A very informative day before getting ready for the opening of Fine Food. Every exhibitor took great pride in decorating their stand under the revolving Eiffel Tower. Our sponsors, Smeg and Arc, were generous lending us ovens, fridges, design crockery and a coffee machine that instantly drew everyone for a chat and a shot of caffeine to keep going. The first day was the one with long trading hours and the attendance was amazing. On the next day, the Ambassador of France, Mr Stéphane Romatet and the Honorary Consul of Melbourne joined the exhibitors & guests from the industry and the press for a cocktail and a chat- many photos were taken! Was it Manta, the golden ale from New Caledonia, Croizet’s amber cognacs, Doucet’s  irresistible confectionary, Bois Gentil ‘s beautiful olive oils, Frial’s delicious cooked meals, Fromi’s  extensive range of matured cheeses, Andros’s  excellent fruit purees , Flavour from Afar’s refreshing lemonades or Bridor’s magic smells wafting from the freshly baked breads- maybe it’s the combination of all these elements that created such a permanent buzz on the Ubifrance stand. Signing new contracts and finding business opportunities are the core reason for attending Fine Food. We are confident, from the positive feedback, that this goal has been achieved. The icing on the cake was the very warm and friendly atmosphere amongst all involved.

Discover the French Touch at Fine Food Australia

Celine Paillart - 03-août-2011 04:21:51
Succulent French cheese, mouth-watering macarons, freshly baked traditional bread and bubbly bottles of cider await you at the French Stand at Fine Food this year. Once again the French Trade Commission of Sydney invites you to discover new innovative products as well as the old favourites from the 5th to the 8th of September in Hall 3 of the Sydney Convention and Exhibition Centre. Start your day with irresistible pastries and typical French bread from Les Grand Moulins de Paris , who have been perfecting the art of baking for over 20 years.  Then why not come back for lunch with Millo’s dolphin-shaped pasta, accompanied by refined gourmet olive oils from La Tourangelle . Then grab a fresh piece of bread and enjoy a variety of France’s finest cheese brought to you by FROMI . For an afternoon snack, French Sin’s patés will delight you and will have you traveling to the true French countryside as you sip on artisan produced cider from Normandy . The following day, being your friends along and savour exotic food and beverages from Mauritius and France thanks to a range of products from Flavours from Afar . At midday enter the vibrant world of Bridor as their Arc en Ciel breads create stylish colourful sandwiches with exotically spicy (Curry), sun-drenched and fragrant (Pickled Lemon with Thyme). Finish off with a sweet touch of chestnut crème from Concept Fruits or a delicate macaron from Labeyrie’s new range. Look out for the big Eiffel Tower on stand Q18 in Hall 3 and come in for a tour of France. We will also organise a ‘French Happy Hour’ (or two) everyday so we look forward to seeing you there. For further information please contact: Céline Paillart French Trade Commission of Sydney - Ubifrance Ph: +61 (0)2 9287 9202 /
François COTIER, Country Director, Business France, Australia & New Zealand : Business France, the French Agency for international business development, lies at the heart of France’s public-sector export support framework. With 80 Trade Commissions in 60 countries, Business France offers a comprehensive range of products and services aimed at accompanying French-based companies in their development on export markets : The French Trade Commission - Business France in Australia, part of the French diplomatic mission in Australia, is dedicated to the promotion of the French companies and especially the SMEs on the Australian and New Zealand markets. We are organised in four departments : 1. Food, Beverages & Agriculture 2. Fashion, Homeware, Health and Beauty 3. Infrastructure, Transport, Industry, Energy, Environment 4. ICT, Innovation, Services Formed by a team of dedicated trade advisors, Business France Australia - New Zealand offers to the Frenc


Press area & Media Gallery
List of last comments

A nice healthcare innovation

Tanaka Yamaguchi | avril 06, 2014

A nice healthcare innovation

Tanaka Yamaguchi | avril 06, 2014

Et si t'as pas de gaffe passe amarre...

Harmandeep | mars 08, 2013

I would just will like to inform all the...

Martine carole Fougere USA Distributor DESMAZIERES DRINO Las Vegas NV | février 07, 2013