Automotive

Renault launches a ‘car for conquest’

Martine Joly - 04-juin-2015 14:37:53

Renault Group chief Carlos Ghosn unveiled here on Wednesday what he called a ‘car for conquest’ to compete in the compact segment that represents one-fourth of India’s market with estimated annual sales of about three million units. The French automaker announced plans to start selling the 800-cc Kwid during the September-November festival season. At a starting price of ₹3 lakh — about €4,200 or $4,500 — the Kwid is positioned on the value-for-the-buck platform and will take on Maruti Suzuki and Hyundai, the top players in this segment. Maruti’s Alto 800 starts at ₹2.83 lakh, the Hyundai Eon at ₹3.09 lakh (e-showroom Delhi). Maruti Suzuki sells about 300,000 cars and Hyundai about 90,000 in the entry level range. The Kwid offers a lot in terms of looks and performance, said Ghosn. Terming it an “important pillar for advancement of Renault in India”. Built on the Renault-Nissan alliance’s new CMF-A platform, the Kwid holds the key to the company meeting the target of taking a 5 per cent share of the domestic car market, he said. The Kwid is the product of French, Indian and Japanese talent and balances cost and features, including an SUV-like look, best in class leg-room for a compact car, and the first-of-its-kind multimedia-navigation system with a seven-inch display. Air bags are optional, he said. According to Ghosn, the Kwid has a unique first — developed by a global manufacturer with 98 per cent localisation from Day One. Renault now has a 1.5 per cent market share in India, mostly from the SUV Duster, its single successful offering among half a dozen models that have seen ‘moderate sales’. But all the launches have taught the company a lot in its five-year stint in India. A couple of months back, it launched the Lodgy, a multipurpose vehicle, whose sales have just started, he said. The CMF-A platform will serve as a pad for launching an entirely new range of vehicles by both the alliance partners Renault and Nissan, which have built a factory with a capacity of 400,000 cars a year at Oragadam near Chennai. Primarily for the India market, the Kwid may in due course be exported to South-East Asian and neighbouring countries, Ghosn said. Nissan will launch a Datsun brand on the same platform next year. While the platform will be shared, there will be no cross-badging of any model, he said. Both the new platform and the engine provide room for a whole line of evolution, he said. Source: http://www.thehindubusinessline.com/companies/renault-launches-small-car-kwid-price-starts-at-rs-3-lakh/article7226586.ece    


About
The department of Infrastructure, Transport and Industry (ITI) facilitates business between French-based companies and Australian companies/agents/distributors. The ITI department also covers the sectors of environment, energy, mines and oil & gas. Most of our international companies such as Alstom, Areva, EADS, GDF, Suez, Technip, Thales, Total, Turbomeca, Veolia operate successfully in Australia thanks to partnerships and alliances with local companies.  Nevertheless, French SMEs could also bring their expertise and savoir faire when they team up with local players able to master the local context. In 2013, we are going to bring French delegations to AOG tradeshow (Oil & Gas). Feel free to contact us should your company be interested in connecting with potential French exporters. Arthur Lenoir, Senior Trade Advisor, arthur.lenoir@businessfrance.fr Alexandre Péquignot, Trade Advisor, alexandre.pequignot@businessfrance.fr  

READ MORE

Facebook
Press area & Media Gallery
List of last comments

A nice healthcare innovation

Tanaka Yamaguchi | avril 06, 2014

A nice healthcare innovation

Tanaka Yamaguchi | avril 06, 2014

Et si t'as pas de gaffe passe amarre...

Harmandeep | mars 08, 2013

I would just will like to inform all the...

Martine carole Fougere USA Distributor DESMAZIERES DRINO Las Vegas NV | février 07, 2013