UBIFRANCE helps French IT startups plug into global opportunities

Mathilde Mortreuil - 09/12/14

 IT sector is no longer a novelty market. Companies of all sizes and sectors must have a scope of digital services for their clients or risk losing business. Fayssal Majid, Ubifrance’s IT project manager, explains: ““Smartphone will be the new platform for all companies. They will need to have a mobile application as well as a site in order to attract customers and maintain a market share.” By 2020 the number of smartphone mobile subscriptions is expected to more than double to 6.1 billion. This is nearly the size of today’s global population of 6.7 billion.

 Today’s France, ready for tomorrow’s world

France offers a mobilized IT ecosystem that is leveraging the best of France to not only satisfy the domestic market but also capture global customers. In fact the domestic market, a kind of reflection of the society’s focus on technology, has been following other developed countries in internet penetration and mobile usage: 54% of the French population uses the internet on their mobile and 74% of smartphone users research products and services on their phone.

 Therefore, it should come as no surprise that France will be sending the biggest national delegation to 2015’s Mobile World Congress in Barcelona. The size of delegation can be attributed to the quality of French engineers and the well-organized research clusters, many at a regional level, which offer incubation for a variety of independent ideas. For example take Systematic, a cluster from the Paris region, which has helped develop 379 projects and attracted investment of 2 billion euros over its brief history.  In fact, Mr. Majid explains that there are even further layers of organization that benefit the start up culture in France: “There are all startups which are very proud of their French roots but are looking globally. An initiative in collaboration with UBIFRANCE, La French Tech, helps them achieve this goal.”

 La French Tech is a great collective project for the growth and influence of the French Start-ups and digital ecosystem and has been behind such firms as the award winning Citizen Sciences. Citizen Sciences is a prime example of a French company that is not only matching but also advancing the technological frontier. Citizen Sciences is pioneering application of the field of “the internet of things” – the connectivity of everyday items for the purpose of improving usage and limiting human involvement – towards the human staple of clothing. At the moment they are working on products that will gather multiples of data, from heart rate to specific movements, for athletes as to improve their performance. The company was recognized as a winner of an Innovation Award at the 2014 Consumer Electronic Show in Las Vegas.

 Ubifrance helps you reach your potential

  Mr. Majid believes that the Barcelona’s Mobile World Congress in spring of 2015 is the perfect springboard for French businesses for global markets. IT has become much more of a global phenomenon and Mr. Majid believes that the direction of French companies should not only be towards showcases and markets in the US, but also emerging markets in Asia, South America and Africa: “Yes, French companies have always thought about the US, but in fact there is also much interest from places like the Middle East South East Asia and Africa, markets that are very large and growing.” Since the Mobile World Congress is a global event, this will provide the perfect introduction of French companies to prospective clients from all over the world.

 Oledcomm is an example of a company that will be joining Mr. Majid in Barcelona. They are doing something truly special. Their products leverage your lighting network into something many of us find unthinkable: wireless communication and Internet services.

 Famoco is yet another French company that will be at the MWC in Barcelona and they are working on a problem that we all thought would be solved by now – contactless payment. Such advancements require massive logistical coordination and Famoco is making this possible. Look to Famoco to improve your experience in stores all around the world.

 UBIFRANCE, the French agency for international business development, has 80 offices overseas. Its role is to help French companies in marketing their products abroad, as well assist foreign companies in finding French suppliers or partners.

 More information about…

Oledcomm

Famoco

The French Tech Pavilion @ Mobile World Congress

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The department of Information and Communication Technologies, Distribution and Services (NTIS) facilitates business between French-based companies and Australian companies/importers/distributors/master franchisees. The NTIS department covers two main sectors: - The ICT fields : Telecom, Software, Gaming, Broadcasting, Computer hardware, Internet, Digital contents etc. In the ICT sector, famous companies such as Thales, Alcatel-Lucent, Sagem, Cap Gemini, St  Microelectronics are present in Australia.  - The Distribution and Services fields: Franchise, E-commerce, Services, Training, Education, Financial services, Insurance etc. Amongst the successful French companies in these fields, we can find Accor, BNP Paribas or Coface.   Please feel free to contact us should your company be interested in connecting with local partners. Bertrand Raoult, Senior Trade Advisor, bertrand.raoult@businessfrance.fr Baptiste Le Poittevin, Trade Advisor, baptiste.lepoittevin@busines

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A nice healthcare innovation

Tanaka Yamaguchi | avril 06, 2014

A nice healthcare innovation

Tanaka Yamaguchi | avril 06, 2014

Et si t'as pas de gaffe passe amarre...

Harmandeep | mars 08, 2013

I would just will like to inform all the...

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