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Discover the French offer at GULFHOST and the SPECIALITY FOOD FESTIVAL trade show September 18 to 20 2017 – Dubai World Trade center

Miryem Oukas - 24-août-2017 08:17:16
• 2 French pavilions including new companies attending  • Showcase of latest French Innovation over 520 square meters • Winning prizes each day on Business France stand S1 -D63   United Arab Emirates, 22 August 2017 - Business France, the National Agency supporting the international development of the French economy will host two French pavilions at GULFHOST and the SPECIALITY FOOD FESTIVAL.  The French offer will consist of kitchen equipment and gourmet products offered by over 50 French firms, each displaying premium products and knowhow.   This year, the French Pavilions have numerous novelties to offer.  Business France export team will also be attending to boost business opportunities in the region, focusing on all buyer nationalities together with the most promising ones, namely: UAE, Lebanon, Egypt, KSA and Srilanka. UAE imports 85% of its agri-food products, with France ranking 11th among its importers list, and the second most important European importer (3% market share in 2016).  French agri-food products and equipment proudly fulfill quality and excellence demanded by consumers in the Gulf.  Despite fierce competition, good prospects of growth are expected in trade relations between France and the Gulf. French presence at Gulfhost: Do not miss the showcase of the latest French innovations over a 520-m² area at Sheikh Saeed Hall. Participating at Gulfhost this year:  - Dev’up, promoting organization from the French region Centre Val de Loire - SYNEG, the French organization of professional kitchen equipment manufacturers partners with thirty leading firms exhibiting at the French Pavilion. As the prime partner of French SMEs, manufacturers and subsidiaries of international brands, SYNEG covers 75% of the market of professional kitchen equipment in France (https://syneg.org/).   Visitors of the French pavilion can also take part in the SYNEG & EQUIPHOTEL prize draw by dropping their business card to win a touch-tablet!  Two winners will be selected each day from September 18 to 20.  French offer at Speciality Food Festival: This year, the French Pavilion is stronger than ever with 22 brands exhibiting their latest products and creations over an area of 114 m² at the Hall ZA’ABEEL. It will be the location to enjoy and relish the display of generous and refined French gourmet sweets.  Local consumption of French confectionery, from jam, ‘dragées’ to chocolate truffle, has been increasing lately, making it a strong point of attraction at the festival.  Other food industries shall be present at the Festival, ranging from dairy products, to beverages and specific industries (e.g. oyster production).  Visitors can then discover specific and diverse French products. French firms have the expertise, technological abilities and strong innovation skills required to enable French agrifood businesses to be ranked among the top European exporters and gain worldwide renown.   Interesting and captivating perspectives to consider for those interested in top quality French products! Participating for the first time at SFF this year are: - HORIZON INTERNATIONAL, promoting organization of the French region Nouvelle Aquitaine firms - FRIAA PACA, regional Agrifood Industry Federation from south of France - Le MONDE DE L’EPICERIE FINE, a reference magazine on market trends of gourmet products and a strong partner of firms working in this field.  The magazine will be on display at the French Pavilion. Long standing French partners such as EVIAN, BADOIT, CAFES RICHARD will also attend.

Presto will showcase new solutions for public places and healthcare facilites at the Big 5 2015

Yousra LAHBABI - 10-nov.-2015 07:09:40
United Arab Emirates; November 2015 – For the past 3 generations, PRESTO, the family-owned French Group has been manufacturing and selling tapware for all types of public buildings. From November 23rd to 26th 2015, PRESTO will be exhibiting its tapware solutions for public places and healthcare facilities at the BIG5 Dubai tradeshow.  PRESTOGREEN RANGE: PRESTO INNOVATION PRESTO has drawn on its decades of experience operating in water-scarce countries across the globe, where the need to save water is crucial, to design more water-efficient solutions that will be showcased at this year’s event. The PRESTOGREEN range is fully in line with environmental approaches such as the HQE, LEED and BREEAM green building standards. PRESTOGREEN offers more water savings thereby guaranteeing more credits. PRESTOGREEN provides increased water savings: 1) By reducing the flow time to 7 seconds, combining comfort and savings or 2) Through a water flow at 1.9 L/minute that is achieved by “spray effect” aerators which ensure maximum ease of use and an optimum jet pressure quality for such a low flow rate and which can be interchanged with all types of taps.   The PRESTOGREEN range is available on a large portion of PRESTO wash basin taps: - Mechanical time-delayed taps: PRESTO 500 - PRESTO 600 - PRESTO 2000 - PRESTO 4000 S®  - NEW TOUCH® sensitive tap - VOLTA® electronic tap Focus on… PRESTO 504 with 150 mm projection, designed to save water in places of worship. PRESTO 504 with its projection was engineered to lend convenience and comfort to ablutions in places of worship. PRESTO 504 helps to save significant amounts of water through a constant flow rate of 3L/min (4 flow positions) and a flow time of 15 seconds (automatic interruption of water flow when the time has elapsed). PRESTOGREEN® references available.  PRESTO will be exhibiting SO’O® wash basin mixer tap from its electronic tap range. Just by merely detecting the user’s hand, it delivers the adequate amount of water to ensure perfect hygiene without having to touch the tap. It features an anti-overflow safety system that is triggered if the cell is obstructed as well as an anti-scalding safety system that limits the mixed water temperature to the required value.  Presto® 1000XL DVA, a dual volume direct flush valve which allows a water saving of up to 90% compared to a conventional flush, thanks to its two independent adjustable water volumes. Its clean-cut, contemporary design is not only hygienic and practical, but also safe and efficient: water is always available and the two flow rates (high and low) are constant regardless of water pressure variations (between 1 and 4 bar). Its anti water-hammering device shuts off the flush by gradually reducing the water flow, thus preserving the installations and guaranteeing their longevity. Its anti-siphon mechanism protects the drinking water system against possible back-flow of polluted water. It comes pre-assembled, which not only significantly reduces the installation time, but also provides the assurance that it is correctly placed. Disassembly for servicing and maintenance has been designed to give maximum accessibility. MasterMix® is a shower thermostatic mixer tap from Sanifirst® that is especially suited to healthcare institutions (hospitals, dependent care facilities for the elderly). It offers the advantage of no cross-connection between hot water and cold water (no check valve), thereby limiting the risks of bacterial proliferation (e.g. Pseudomonas, Legionella, etc.). The MasterMix® tap also offers an anti-scalding safety system for users (securing of the cartridge, cold body) and is easy to maintain. A pioneer in the history of French tapware, PRESTO has always pursued a dynamic R&D policy aimed at better controlling water and energy consumption. Today still, it continues to receive prizes for innovation, its products offer concrete solutions that comply with the health and safety standards.  PRESTO operates in over 80 countries worldwide. In 2014, the Group opened a new subsidiary (PRESTO MIDDLE EAST) in Dubai and recently opened it subsidiary PRESTO NORTH AFRICA in Tunisia.  Being an exhibitor at BIG 5 will offer PRESTO the opportunity to meet with its prospective customers in the region and promote its product offerings.  PRESTO will be exhibiting in Hall 1 – Booth G30 at BIG 5 in Dubai, on the Business France French Pavilion.  PRESTO GROUP: Commercial Contact: Napoleon DAOU Regional Manager n.daou@presto-group.com www.presto-group.com Media enquiries: Miryem Oukas Messidi - +971 (0)55 478 32 15 - miryem.oukasmessidi@businessfrance.fr  Yousra Lahbabi - +971 (0)56 470 23 82 - yousra.lahbabi@businessfrance.fr   

Xilopix Presents at GITEX 2015 the Product Recognition Capability of Its Visual Search Engine to Enhance Retailer M-Commerce

Yousra LAHBABI - 15-sept.-2015 08:18:37
United Arab Emirates;September2015–  Xilopix presents its Search Engine for Omnichannel retail, enhanced with Visual Product recognition for Smartphones. There are nearly 2 billion smartphone users throughout the world. These devices are now the entry point to a continuous Internet experience, while shopping at home or on the go. Retailers are one of the main beneficiaries of this trend, which will rapidly empower customers with New Shopping Experiences. Xilopix will demonstrate the benefits of its new Visual Recognition Omnichannel Search Engine at GITEX, 18-22 October at Dubai World Trade Centre. We live in a world where images take hold of everything, thanks in part to the rise of smartphones: 1.8 billion pictures are shared every day and position companies like Instagram or Pinterest as a new way to enjoy visually products for a new era of digital consumers. Visually searching for products through a mobile app is the natural extension of that new habit, a trend retailers may heavily adopt in the coming two years, as eMarketer[1] pictures it. Our visual recognition solution is the mobile enhancement of our solution Xilopix for E-Commerce. It is designed to fit the M-Commerce mania that is spreading worldwide, which is expected to reach $626 billion by 2018, nearly equaling global E-Commerce sales for 2013 of $638 billion. Xilopix for E-Commerce offers a comprehensive Visual Search Engine solution, including a Visual Product Recognition Capability right from users’ Smartphones. This is an easy 3 step-solution customers are ready to embrace: wherever they are, when they see an outfit they like (in a store, on the street, in magazine, etc.), they simply need to snap a photo to instantly have the product recognized and get recommendations of similar Products, to buy one of them straight away. The simplest way to start product searches begins with our visual product recognition solution on Smartphone, which is the natural enhancement to ease the purchasing path and set free from the written language barrier and keyboards. Now Product Search has never been so easy from your smartphone! Our visual product recognition functionality can be embedded within any retailer app to enable a Product search Experience in-store and online, or on the move. As such, Xilopix for E-Commerce  comprehensive solution delivers a coherent and Omnichannel user experience to search products whatever the device used and regardless of the location. Now Retailers can provide a consistent, multi-screen and multi-contact point, Product Search Experience, in-store (interactive kiosks, vendors’ tablet), smartphone on the go, or at home (couch-shopping via tablet, PC). About Xilopix Founded in 2008, Xilopix is developing Search Engine solutions to empower Customers towards a New User Search Experience, visual, simple, and tactile. Xilopix Labs offer a New Generation Search Engine, which has been awarded several innovation prizes. Natively designed for the latest multimedia devices (smartphones, tablets, touch screen kiosks, connected/smartTVs, etc.), this technology overcomes the language barrier, and allows searching visually, and with more fun, which the Consumer market was waiting for. For Retailers and online sellers,  Xilopix for E-Commerce  significantly improves the relevance of search results, increases Customer engagement, leading to better conversion rates in E-Commerce ### For more information on Xilopix please visit pro.xilopix.com/en or contact: Bruno PRELY: VP Strategy, Bus Dev  & Sales Mobile +33 (0)6 74 77 46 90 – bruno.prely@xilopix.com Press contact: Miryem Oukas Messidi Mobile: +971 (0)55 478 32 15 Mail : miryem.oukasmessidi@businessfrance.fr Yousra Lahbabi Mobile: +971 (0)56 470 23 82 Mail : yousra.lahbabi@businessfrance.fr

PRESTO will showcase its water-saving taps and fittings for all public sanitary facilities at Project Qatar 2015

Miryem Oukas Messidi - 13-avr.-2015 10:25:10
Doha; April 13th 2015 - For the past 3 generations, PRESTO, the family-owned French Group has been manufacturing and selling tapware for all types of public buildings. From 4 to 7 May 2015, PRESTO will be exhibiting its tapware solutions for public places and healthcare facilities at the Project Qatar tradeshow. PRESTOGREEN RANGE: PRESTO INNOVATION PRESTO has drawn on its decades of experience operating in water-scarce countries across the globe, where the need to save water is crucial, to design more water-efficient solutions that will be showcased at this year’s event. The PRESTOGREEN range is fully in line with environmental approaches such as the HQE, LEED and BREEAM green building standards. PRESTOGREEN offers more water savings thereby guaranteeing more credits. PRESTOGREEN provides increased water savings: 1)By reducing the flow time to 7 seconds, combining comfort and savings 2)Through a water flow at 1.9 L/minute that is achieved by “spray effect” aerators which ensure maximum ease of use and an optimum jet pressure quality for such a low flow rate and which can be interchanged with all types of taps. The PRESTOGREEN range is available on a large portion of PRESTO wash basin taps: -Mechanical time-delayed taps: PRESTO 500 - PRESTO 600 - PRESTO 2000 - PRESTO 4000 S®  -NEW TOUCH® sensitive tap -VOLTA® electronic tap Focus on… PRESTO 504 with 150 mm projection, designed to save water in places of worship. PRESTO 504 with its projection was engineered to lend convenience and comfort to ablutions in places of worship. PRESTO 504 helps to save significant amounts of water through a constant flow rate of 3L/min (4 flow positions) and a flow time of 15 seconds (automatic interruption of water flow when the time has elapsed). PRESTOGREEN® references available. Scheduled to be released in June 2015. PRESTO will be exhibiting SO’O® wash basin mixer tap from its electronic tap range. Just by merely detecting the user’s hand, it delivers the adequate amount of water to ensure perfect hygiene without having to touch the tap. It features an anti-overflow safety system that is triggered if the cell is obstructed as well as an anti-scalding safety system that limits the mixed water temperature to the required value. Presto® 1000XL DVA, a dual volume direct flush valve which allows a water saving of up to 90% compared to a conventional flush, thanks to its two independent adjustable water volumes. Its clean-cut, contemporary design is not only hygienic and practical, but also safe and efficient: water is always available and the two flow rates (high and low) are constant regardless of water pressure variations (between 1 and 4 bar).  Its anti water-hammering device shuts off the flush by gradually reducing the water flow, thus preserving the installations and guaranteeing their longevity. Its anti-siphon mechanism protects the drinking water system against possible back-flow of polluted water. It comes pre-assembled, which not only significantly reduces the installation time, but also provides the assurance that it is correctly placed. Disassembly for servicing and maintenance has been designed to give maximum accessibility. MasterMix® is a shower thermostatic mixer tap from Sanifirst® that is especially suited to healthcare institutions (hospitals, dependent care facilities for the elderly). It offers the advantage of no cross-connection between hot water and cold water (no check valve), thereby limiting the risks of bacterial proliferation (e.g. Pseudomonas, Legionella, etc.). The MasterMix® tap also offers an anti-scalding safety system for users (securing of the cartridge, cold body) and is easy to maintain. A pioneer in the history of French tapware, PRESTO has always pursued a dynamic R&D policy aimed at better controlling water and energy consumption. Today still, it continues to receive prizes for innovation, its products offer concrete solutions that comply with the health and safety standards.  PRESTO operates in over 80 countries worldwide. In 2014, the Group opened a new subsidiary (PRESTO MIDDLE EAST) in Dubai and recently finalised the opening of its PRESTO NORTH AFRICA subsidiary in early 2015.  Being an exhibitor at PROJECT QATAR will offer PRESTO the opportunity to meet with its prospective customers in the region and promote its product offerings.  PRESTO will be exhibiting in Hall 4 – Booth B80 at Project Qatar in Doha, at the UBIFRANCE French Pavilion.  Dealer in Qatar:                Aljabor Trading Company Augustine Memana, Divisional Manager Mob.: (+974) 55534903 augustine@aljabortrading.com

French sports-events companies keep on winning

Miryem Oukas Messidi - 24-août-2014 13:40:44
Interview : Viviane SILBERSTEIN, Project Head at Ubifrance While the men’s French football team had its last kick in this summer’s World Cup in Brazil, many French companies continued their successful campaign at the world’s premier sporting event. Rio de Janeiro was the host of the final of the World Cup and one could see signs of French business presence almost everywhere. GL Events of France managed Rio Centro, an exposition park that was the site of FIFA’s organization committee and press centre. Nearby sits a 306-room hotel that was used by many of the FIFA delegates: it was built by French construction group Bouygues and designed by French-born architect Jean-Michel Wilmotte. Each day, when officials arrived at the state-of-the-art Maracana stadium, the renewable energy powering the stadium was supplied thanks to a pilot project run by French energy group EDF and its partners. French-based companies have a long history of winning contracts for the supply of products and services at major international sporting events. According to Viviane Silberstein, Project Head at UBIFRANCE, much of the winning know-how of French businesses is acquired in their domestic market: “When French companies go abroad, they have to adapt to other markets, but domestic experience already gives a reference and an image, like Roland Garros or the next European football championship, and this is very important for an organizing committee.” France has proven experience in handling international sports events: the country has hosted various Winter Olympics (Chamonix, Grenoble and Albertville), the 1984 UEFA European Championship, the 1998 FIFA World Cup, and the 2007 Rugby World Cup. Every year, France organizes the Tour de France cycling event. Roland Garros is another key international sporting event organised in France, and the country will host the 2016 UEFA European Championship. GL Event’s performance at the 2012 Summer Olympics helped the company to launch a successful bid for contracts during this summer’s Football World Cup in Brazil. GL Events was responsible for the design and installation of 25 indoor and 15 temporary outdoor sites across London — a contract that represented €21 million. However, even before this sizeable addition to its portfolio, GL Events had been managing a range of international events in Paris for years. In 2014, the Winter Olympics — the most expensive in history, at a total cost of $51 billion — took place in Sochi, in the Russian Federation: 12 French companies won a total of €100 million in contracts. A 2013 survey of the Rhône-Alpes region in South-Eastern France found that there are 300 locally based companies involved in the management of the winter-sports industry, bringing in approximately €1 billion in revenue per year. After all, France ranks third worldwide in winter-sports tourism, after Austria and the USA… French companies, building on their track record, have been successful domestically and internationally in this field. Innovative companies, which offer new products and technologies, find opportunities to showcase their solutions and grow. Seat Advert is a very young company that is revolutionizing the sporting experience: its small screens, as installed in stadiums, allow viewers to peruse ads and access real-time information, including game statistics. Seat Advert’s innovative solution has already found new clients in Mexico, with plans to expand into South America. The company has recently been awarded a contract for this year’s World Equestrian Games in Normandy, in North-Western France. Esportec Eco-Industriel is yet another young innovative company developing natural and ecological surfacing solutions for outdoor spaces. ECO’STABIL®, its patented material, is made out of waste and can be combined with other recycled products. While many of the uses of this and other products are not entirely recreational, they can be used to create cycle tracks, equestrian paths and footpaths. Currently, the company exports to Morocco, Benelux countries and Switzerland: the potential for expansion of this eco-friendly material in export markets is considerable, as more and more international sports events require contractors to pay attention to environmental considerations. Ms V Silberstein of UBIFRANCE explains that French companies are not afraid to take on the biggest challenges and, with their many successes, it is not surprising that, “They are approaching the market based on the biggest business opportunities, and these are the biggest international events, international football events, and Olympic Games. The criterion is not francophone and country specific and, now, UBIFRANCE is working with companies on all events.” International opportunities will continue to grow, with the $100 billion in new investments expected at the 2022 World Cup in Qatar, $15 billion at the 2016 Summer Olympics in Rio de Janeiro and $30 billion for the 2018 World Cup in Russia. Apart from the biggest prizes over the next decade, there is a diverse set of opportunities that can sustain a business in the coming years. For example, there are smaller but lucrative events that French companies can target through UBIFRANCE, including sales expositions in Almaty (Kazakhstan) and preparatory events in Saint Petersburg (Russia) for the 2018 World Cup, all in the next 12 months. Furthermore, existing markets are always in a state of flux and French companies with good products and services are being rewarded with new contracts. Bodet, an equipment manufacturer specializing in scoreboards and video screens, is a prime example. Even though this French company has been present in the Middle East for more than 30 years, it recently acquired new business from Al Jazeera Sport Studios and in relation to stadiums in Abu Dhabi and Kuwait City. While Ms Silberstein admits that, “The international sports-event market is extremely competitive,” it is also clear that many French companies, encouraged by expertise gained in their domestic market, are more than ready for the challenge. Besides, as she points out, “New opportunities and existing national markets will only grow over the next decade, with contracts that are so big that, if you have a small percentage of this contract, it is worth fighting for it.” In conclusion, it is clear that French-based companies are poised to continue with their off-the-pitch success in this competitive market. Further information about French companies: > Tourism, Hospitality, Sport  

Kadalys launches anti-ageing banana-based cosmetic

Miryem Oukas Messidi - 06-avr.-2014 12:51:35
SHB SAS of France is a highly innovative company specialising in natural cosmetic products incorporating the unique anti-ageing benefits of Banana tree active ingredients into a proven formula. The company, based in Martinique and Paris, will showcase its KADALYS skincare brand as part of the French Pavilion organised by UBIFRANCE – the French Agency for International Business Development - from May 27th to 29th, 2014. Kadalys is seeking distributors in Middle East. SHB SAS is a French-based company specialising in cosmetics that was created by Shirley Billot in 2011. SHB SAS runs operations in Martinique (in the French West Indies) and in Paris (in mainland France). The company specialises in researching and developing new active ingredients inspired by Creole medicine, the traditional medicine of the Caribbean region. SHB SAS has acquired particular expertise in the beauty benefits of active ingredients extracted from the banana tree. SHB SAS launched Kadalys®, the first cosmetic brand to use anti-ageing Banana Tree benefit. Referred to as Kadali in Sanskrit, the ancient Indian language, the banana tree is, in the Hindu tradition, an embodiment of Lakshmi, the goddess of beauty. This giant tropical plant, known as the Tree of a Thousand Uses, holds a special place in the traditional medicine of tropical and sub-tropical countries. Thus, banana tree has long been known for its healing and soothing properties. After two years of R&D, Kadalys has created two unique, oily active ingredients, which concentrate the extraordinary antioxidant and anti-ageing properties found in green and yellow bananas that grow in the Caribbean region. Kadalys explains that MUSACTIF® fights against signs of ageing by stimulating the skin’s natural mechanisms with clinically proven results: the cosmetic product elaborated by Kadalys boosts the production of collagen by 136% and increases the person’s epidermal thickness, points out company founder Shirley Billot. MUSACTIF® is 100% natural and has been certified organic by ECOCERT. All Kadalys’s anti-ageing skincare have clinically proven results: Anti-ageing, Repair, Firmness, Perfection, Radiance, Revitalisation, Moisturization. Since its launch in September 2012, Kadalys has enjoyed considerable coverage in the French media. The company won two awards in September 2013. Firstly, the quality of Kadalys’ products was recognised as part of the Victoire de la Beauté Awards, which are the most prestigious French prize in the field of cosmetic products. Kadalys submitted three different products — Musaclean peel, Green Banana nutritive oil and Musalis serum — to the 70-strong jury in 2013. After rigorous tests, all three won the prestigious award, which is regarded as a guarantee of a product’s effectiveness across the industry. Kadalys’ cosmetic products were praised for their texture, perfume and efficacy. Secondly, Kadalys’ products won two prizes at COSMEETING Paris, which focuses on the most promising brands and stages a competition that is highly valued by industry players and specialists. The COSMEETING awards stem from the recognition that is afforded by a demanding jury going by the highest standards — a jury made up of international prescribers on the look-out for new talents and innovative concepts. Each year, at COSMEETING, brands are singled out that meet stringent criteria in terms of innovation, originality and novelty. In 2013, Kadalys won two Beauty Challenger Awards: the Press Favourite Award and the Emerging Brand Award. For further information about Kadalys: KADALYS Mrs Shirley BILLOT Tel + 33 6.37.20.94.08 sbillot@kadalys.com www.kadalys.com Press contacts: Tarek Solimane Head of Communication& press office: Tarek.solimane@ubifrance.fr +971 50 708 24 69     Miryem Oukas Press attaché: Miryem.oukasmessidi@ubifrance.fr +971 56 957 66 13

Piscine Middle East, the international pool & spa exhibition launch its second edition next April in Abu Dhabi

Miryem Oukas Messidi - 26-mars-2014 14:14:09
After its success in 2012, The UAE will host the second edition of the world renowned exhibition of pool and spa industry: Piscine Middle East from the 22nd until the 24th of April 2014. The show will be held in parallel of the City scape Abu Dhabi 2014, the strategic partner of Piscine Middle East in the region. Organised by GL Events exhibitions, Piscine Middle East will bring the leading international exhibitors to Abu Dhabi to meet their counterparts and showcase the latest innovation from the global pool industry and to discuss opportunities and challenges in the Middle East Market. The show will include developers, contractors and service providers in Equipment and pool accessories, maintenance, filtration, protection security, construction installation, outdoor living pool, Health and wellness in the pool industry. For the first time in the Middle East, GL Events will introduce “The pool Vision award for 2014” during the show to select and award prizes to outstanding swimming pool projects from around the world, judging them from the technical and aesthetic standpoints, water treatment, coverings, accessories, spas, etc. For this 2014 ’s edition  Pool Vision are inviting participants from the Middle East and Asia to participate actively as there will be a separate awarding ceremony for Abu Dhabi projects on the exhibition PME in April 2014. Piscine Middle East exhibition is considered as the leading exhibition for swimming pool and spa equipment and infrastructure in the region.  The show is bringing the right balance between quality, price and qualified maintenance in the sector. With 40 international exhibitors, 70 brands from Spain, France, Italy, Tunisia, UAE, China, UK, German, USA and Belgium, the organisers are expecting around 3000 visitors for this second edition. The Piscine Middle East exhibition presents to the region a high quality range of swimming pools, spa products and services to the buyers in the Middle East, North African countries and India. “The exhibitors participating in Piscine Middle East are forming part of the world leaders. Their role is to assist the local leaders by offering the latest equipment and technologies on the market and by training them to use such equipment.” Says Mrs Noemi Petit, Piscine Middle East show director. “The Region has seen a massive trend towards the well-being experience, expanding on an established market for pool and spa equipment and facilities. UAE itself has become a phenomenon for the sector”. She added. Many construction projects are taking place now in the region by the private sector or by state-owned developers. The private sector is now re-engaging, and new grandiose schemes are emerging. In 2012, US$16bn of construction contracts has been awarded in the UAE, Qatar, and KSA. The largest new scheme is Mohammed bin Rashid City, announced in November 2012 with over 100 hotels. UAE federal government will invest around 272 billion USD in the infrastructure during the coming five years by making the majority of projects available to the private sector through public-private partnerships.  An important increase of construction projects related to residential, touristic and commercial building are launched specially with the Abu Dhabi Vision 2030, Qatar World Cup in 2022. Add to this the hosting of Expo 2020 which will significantly increase tourism during this period, and multiply the construction projects. Due to all this new projects, Piscine Middle East is coming with the latest techniques and innovations in the field of construction for water treatment, pools and spa which is an excellent opportunity for the Pool & Spa industry in the region. About Piscine Middle East by GL Events France: Piscine Middle East is organised by GL events Exhibitions and Conferences organization LLC. It positions itself as the world’s leading pool and spa show. Since 32 years, it gathers international major pool and spa equipment manufacturers and service providers. With 600 exhibitors and 12000 visitors, it is the world’s largest gathering for professionals. It takes place every 2 years in Lyon (France). The exhibitors of Piscine Global, being of international groups, have requested since a few years an international gathering. Therefore Piscine has created 3 new shows since 2012: -    Piscine Middle East covering the GCC and North Africa. 22 - 24 of April 2014 -    Piscine Global - 18-21 November 2014 - Lyon, France -    Piscine SPLASH ! Asia -  20-21 may, 2015 – Singapore About GL Events:      A French event’s organizer of 250 professional and public exhibitions, GL events spearheads events in more than twenty countries for more than a dozen different sectors, including food, sport, healthcare, homes and  Interior design.  http://www.gl-events.com/      The right event partner  Piscine Middle East is co-located with Cityscape Abu Dhabi. With well over 20,000 participants expected and over 150 major developers exhibiting, Cityscape Abu Dhabi is the opportunity to understand, build and develop business in Middle East’s real estate market (architects, interior designers, local authorities, real estate developers.)  Piscine Middle East will be held at the ADNEC The Abu Dhabi National Exhibition Centre (ADNEC) is the most modern exhibition centre in the world and the largest exhibition venue in the Middle East with its 12 inter-connected exhibition halls. For press contact: UBIFRANCE Middle East Press office: Tarek Solimane: +971507082469 – tarek.solimane@ubifrance.fr Miryem Oukas: +971507085928 - Miryem.OUKASMESSIDI@ubifrance.fr
About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc

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