New French Trade commissioner in the UAE and Regional Director to oversee Business France in the Middle East

Sarah Benyoub - 25-sept.-2019 09:04:45
United Arab Emirates, 24 September 2019 – From September 1st 2019, Frederic Szabo has been appointed as the new French Trade Commissioner in the United Arab Emirates and Regional Director of Business France in the Middle East.    In his new role, Mr Frederic Szabo will be heading the expansion of French companies by boosting French exports in the region, promoting France as a prime location for investments and leading customized supports to attract Middle Eastern investors to France.   As of now, Frederic Szabo will be based in the regional headquarter of Business France Middle East, in Dubai and will be covering 11 countries: GCC, Egypt, Pakistan, Iraq, but also Jordan & Lebanon through local partners.  To boost economic bilateral relations and strenghten business ties between France and the countries of the region, Business France organized last year 60 profesional events including French pavilions on btob trade shows, bringing around 1 600 companies yearly. Business France also supported 10 investment projects wich resulted of more than 300 job creations in France, including the acquisition of an industrial site worth 50 milion euros and maintaining a hundred jobs.  Frederic Szabo, Business France Director in the Middle East commented: “I am delighted to face new exiting challenges in the Middle East and eager to work with an expert and dedicated Business France team in the UAE and the region, along with the French embassies and our Team France partners to strengthen and increase the French exports but also to draw more middle eastern investments to France. Indeed, 75% of CAC 40 companies are already based in the region, it’s a powerful force that shows the way to smaller businesses such as SMEs hold 81% of establishments in France, and I’m keen on supporting the finest selection of them that will be served  and  introduced to myriad of unique and cutting edge services.” As of now, Frederic Szabo will manage a regional consultancy unit spread over 6 offices (Dubai, Jeddah, Riyadh, Kuwait City, Cairo, Doha) and organized by sector of activity: Industry & Cleantech / Lifestyle & Healthcare / AgriFood / Tech & services / Inward Investments / Media & Communications / International internship programs. Last year, French exports to the GCC amounted 12 bilion euros mainly in mechanical equipments, electrical materials, IT, chemical products, cosmetics & perfumes, agrifood products and pharmaceuticals. KSA remained France’s first commercial outlet in the GCC. Frederic Szabo previously served in similar functions for 5 years in People’s Republic of China, in Shanghai. He also conducted missions within the European Commission in Turkey (Turkish Chambers Development Program) and Brazil (AL Invest II) in the frame of industry modernization and internationalization capacity building programs.  From 2003 to 2006, Frederic Szabo joined the International Finance Corporation, member of the World Bank Group in Morocco (Rabat) as Private Sector Development Manager for North Africa to build capacity reinforcement programs. He also held many managing positions as director of international business development within French Chambers of Commerce and Industry, in France by promoting SME’s exports and international development on foreign markets.    END   ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.   

Atlantic presents its water heating solutions with renewable energy sources at The Big 5 and Solar Decathlon Middle East

Rejula ARUN - 14-nov.-2018 04:28:18
• Visit Atlantic International at The Big 5 located in Hall 3 stand number 3B129 to discover Explorer and Solerio Optimum 3 product ranges. • Learn more about Groupe Atlantic’s support in the student led initiative to create the ideal solar house prototype at the Solar Decathlon Middle East 2018. United Arab Emirates,  November 2018, Atlantic is a renowned French brand creating the best in class water heating solutions with energy savings at the heart of its mission, will be showcasing its latest range of products at The Big 5 taking place from the 26th  to the 29th  of November at Dubai World Trade Centre. Visitors will have the opportunity to meet with regional team leaders who will reveal the latest product technology and innovations with demonstrations of Explorer, the highly efficient heat pump water heater and Solerio Optimum 3, the high-end indoor solar tank with forced circulation. More of the Atlantic’s modern and reliable equipment products will also be introduced, including electric water heaters with Steatite technology and remote piloting through Wi-Fi.   “We approach the development of our products with the eco-citizen in mind and want our solutions to convert energy economically and in a way that is friendly to the environment. In that regard, we are proud to support UAE’s strategic plans to generate clean energy, to achieve sustainable lifestyles. By utilizing our accumulated expertise, we have created water heating solutions with renewable energy sources that are ideal for the region, such as the heat pump water heater, using the unlimited energy source available in the ambient air temperature, or our thermal water heating systems that uses the sun’s energy. We look forward to introducing these ranges of products to the visitors at The Big 5.” commented Mazen Aldabie, UAE and Oman Country Manager for Atlantic. In its continued commitment to energy saving initiatives in the region, Groupe Atlantic is also supporting two universities in the development and bid to win the best ecological dwelling championing the use of only solar energy: Baitykool: The BaityKool team from Dubai, France & Palestine continues its efforts of innovation and knowledge sharing for Net Zero Energy Solar Buildings. The team believes that, through exploration and practice, students can acquire valuable learning experience in sustainable design. Moreover, Solar Decathlon Middle East represents an opportunity to develop, apply and demonstrate their innovation and technical knowledge in sustainable and self-sufficient building and to promote technology transfer towards the construction industries. Al Bayt al Kamel: The American university of Ras Al Khaimah envisions to develop the concept of bringing solar-powered, ultra-efficient and self-sufficient houses that respond to the region’s socio-cultural values, as well as climatic needs; using the traditional architectural elements that were used to overcome the climatic hardships in the past. The group is providing the teams with the Explorer and the Solerio Optimum 3 at the Solar Decathlon Middle East 2018 for them to achieve the best design. These two renewable energy water heating solutions are key examples of how users can save up to 70% in energy when compared with an electric water heater. Each of the products include improved features and the application of optimum comfort while optimising cost savings. (Product Specifications in Appendix) “We are excited to support the university teams working on this project and to be a part of their mission, by providing them with the state-of-the-art thermal comfort solutions in addition to advice and mentorship by our leading team of experts. We wish all the teams the best of luck and look forward to discovering the award-winning concept,” Mazen Aldabie continued. Since 2003, Group Atlantic has had a presence in The Big 5 international building and construction show where attendees have the opportunity to be exposed to the latest trends and innovations in the industry and to network with architects, builders, interior designers, contractors, and other industry professionals. To establish closer bonds with its regional customer base, Group Atlantic also established an office in Dubai in 2016 to reinforce its commitment to the region. END – ABOUT ATLANTIC: –  Atlantic is a leading multi-energy brand of Groupe Atlantic, manufacturing heating, water heating and ventilation solutions for residential and commercial markets across the globe. As a specialist of thermal comfort appliances, Atlantic constantly combines R&D, premium design, innovation and cutting-edge technology into all of its product solutions. FOR MORE INFORMATION : Go to our website or feel free to contact Corentin Rouault - Junior communication officer - Atlantic International - Email:

Luxurious Fine Sparkling Grape PEARL’s Vignes de France launches in the Middle East

Rejula ARUN - 17-juil.-2018 15:08:19
• The luxurious sparkling grape beverage, 100% Natural, Alcohol Free and Halal certified, while preserving French premium quality and incomparable taste Dubai, United Arab Emirates: 17 July 2018 - Pearl’s Vignes de France, from the heart of the vineyards in Burgundy, is launching a premium grape based sparkling beverage made with pure grape juice and infused with carbon bubbles. Pearl’s is a sparkling 100% Natural, Alcohol Free and Halal Certified drink, a new alternative to the alcoholic bubbly beverages, Pearl’s is 100% halal.  Designed for the Middle East and in line with cultural tastes and preferences, the name Pearl’s is in honor of the region’s historical pearl trading background and the packaging is designed in white as a symbol for purity and gold to portray the true splendor of the product. Pearl’s brings French elegance and lifestyle to consumers in the Middle East who have a distinctive appreciation and love of luxury and high-quality offerings. “We are very excited to launch Pearl’s on the occasion of the French National Day on July 14th in partnership and hosted by the French Embassy in Abu Dhabi and the Consulate General of France in Dubai. This is a great opportunity to introduce this unique sparkling grape beverage which is a reflection of French indulgence and heritage, linking French vines to regional consumers,” explained Alexandre Mensuelle, founder of Pearl’s. Created with an assortment of the finest grape selection of Chardonnay & Folle Blanche, picked exclusively from the French vineyard, Pearl’s taste is the perfect balance of a relatively dry, medium-bodied white grape emanating fresh aromas with crisp notes of fruity flavors. Pearl’s works in close collaboration with the vineyard’s growers to ensure that the highest-quality of grapes are selected. With only one production per year and each bottle having a biennial shelf life, Pearl’s crystallizes the great skills and mastery of French vineyards to produce a beverage that meets the codes of luxury and celebration whilst adhering to sacred religious commitments. Created to celebrate key moments during life events, Pearl’s is a prestigious and festive drink that is made with natural products, using traditional methods. For more information, please contact Pearl’s: Michel Karkour Alexandre Mensuelle - End  

On 21 March, celebrate the French cuisine in the UAE and all over the world with Good France!

Rejula ARUN - 16-mars-2017 12:40:49
Abu Dhabi, March, 2017 - On 21 March, 2017, over 2000 restaurants in 150 countries will participate in the Goût de/Good France event to celebrate French gastronomy. Among them, eight restaurants are in the United Arab Emirates.  Goût de (“Taste of” in French) / Good France, orchestrated by the French Ministry of Foreign Affairs and International Development and French chef Alain Ducasse, is inspired by Auguste Escoffier, who launched the “Dîners d’Épicure” (Epicurean Dinners) initiative in 1912: the same menu, on the same day, in several world cities, for as many guests as possible.  Chefs from all over the world will cook a dinner to pay tribute to the excellence of French cuisine and its capacity to unite people around the common values of sharing and enjoyment in a planet-friendly and healthy way.  The aim is to showcase the French lifestyle, regional products and, more broadly, to promote France as a tourist destination worldwide. A third of tourists have in fact said they visit France to enjoy its cuisine, including the “gastronomic meal of the French” inscribed on UNESCO’s list of Intangible Cultural Heritage of Humanity.  Restaurants all over the world have been selected by an international selection committee of chefs by proposing a menu that showcases French gastronomy, a cuisine using fresh and seasonal regional products.  More than 1300 restaurants participated in the first edition in 2015. On 21 March 2016, they were 1715. This third edition will gather not less than 2 000 restaurants and will spotlight culinary training schools and hotel business schools. The French gastronomy is the only one that trains so many chefs worldwide. It is actually regarded as the leading culinary school in the world.     In the UAE, 8 restaurants have been selected by an international committee of chefs to participate to Goût de / Good France (3 in Abu Dhabi and 5 in Dubai) :  - In Abu Dhabi:  Le Beaujolais, Mercure Center Hotel (Chef Philippe Garcon) ;  Bord Eau, Bord Eau, Shangri-La Hotel Qaryat Al Beri (Chef : Jimmy De Almeida).  The Forge, The Ritz-Carlton Abu Dhabi (Chef Marcos Garcia Rodriguez);  - In Dubai:  Bistro Des Arts (Chef Stéphane Cedelle);   Le Classique, Emirates Golf Club (Chef Rémi Verrier) ;  Plantation Restaurant & Terrace, Sofitel Dubai Jumeirah Beach (Chef Andreas Mensch); Moana Seafood Restaurant and Porterhouse Steaks & Grills Restaurant, Sofitel The Palm Jumeirah (Chef Olivier Chaleil).    From high gastronomy to high-quality bistros, it’s now time to book your table ! Bon appétit !    END   To know more about the event, visit the website of the French Embassy to the United Arab Emirates or of GoodFrance Contact: ; 050 158 36 96

La Fonction, French manufacturer of premium mobile and home accessories eyes Middle East expansion

Rejula ARUN - 31-oct.-2016 10:07:38
United Arab Emirates; October 31 2016 - La Fonction presents its latest range of bespoke, handcrafted masterpieces to the Middle East for people who need a flexible workspace without compromising on quality and elegance. Made by expert artisans from France, La Fonction’s no1.2 zipped leather and fabric briefcase is designed as a stylish protection for devices with 13-inch and 15-inch screens, using an exquisite combination of high-grade leather and against a canvas of locally woven cotton, giving this fashionable accessory a chic and casual look. It comes in four different colours (Navy Blue, Grey, Black or Khaki). La Fonction no1.2 is easy to bring along anytime, anywhere as it can be conveniently carried under the arm or slid comfortably into a carry-on bag. Inside, it opens up to a mini workspace that provides users superb functionality while ensuring privacy and convenience. It has internal storage compartments that makes organizing easy and working such a delightful experience. The latest iteration of this stylish mobile workstation was created by Hélène Népomiatzi, who has worked for some of the greatest names in the fashion world, including Karl Lagerfeld, Celine and Balmain, among other elite brands. Made diligently by a French craftsman, known for their exquisite attention to detail and passion for artistry, there are only 5 existing piece of La Fonction’s no1, making it a premium must-have for those who desire exclusivity and sophistication. La Fonction is the exclusive designer and manufacturer of fashionable and contemporary mobile and home accessories from France. It takes pride in the quality of its craftsmanship, and the exclusivity it affords its clientele, with its ability to customise its products according to the preferences of its customers. It was founded in 2014, by a family of creative entrepreneurs who like to describe their products useful luxury. Breaking away from the limits and monotony of a regular collection, La Fonction’s products are created based on the needs of its clients, as and when there is a need for it; thus paving the truly must-have products that fit dynamically into a user’s experience. Other sought-after products from its range include L’Etui, designed for easily providing access to all the functionalities of a tablet; La Cabine, an ultra compact and chic bathroom-in-a-box hidden within an oak wardrobe; La Valet, a fashionable, light closet complete with a mirror with a solid wood shelf to keep cosmetics, jewellery and other small items neatly place in addition to creatively designed ‘storage’ spaces for hanging clothes, linens and other accessories. Currently, La Fonction’s products are sold worldwide primarily through its e-commerce website and premium online platforms such as Fancy and Tafaseel as well as through its stand-alone stores in Australia, Japan, Germany, France and Belgium. This year, the company is eyeing the Middle East as part of its international expansion, beginning with the United Arab Emirates, where it hopes to appeal to the country’s fashion-savvy and sophisticated consumers. Marion Picard, manager at La Fonction stated : “Our products are designed for clients with a busy lifestyle, allowing them to work everywhere, anytime; or organize their lives with the help of our creatively designed accessories. They are the perfect companions for a contemporary, yet stylish, way of living. We see a great opportunity in the Middle East where we know the luxury retail market is thriving, and where we feel our products will appeal to those who have an affinity for French craftsmanship and design, known all over the world for their elegance and excellence.” for more information, visit Press contacts : Miryem Oukas Messidi Buisiness France Regional Communications Manager Mobile: +971 (0)55 478 32 15 Mail :

Créative French Design

Rejula ARUN - 24-oct.-2016 14:56:30
Créative French Design For the second edition of the Dubai Design Week (24th – 29th October), the cultural department of the French Embassy, the Institut français, seeks to highlight French design which was responsible for the spawning of generations of designers who succeeded in being internationally renowned.     E  The week will kick off with the opening of the exhibition ’20 Icons of French Design’ (Dubai Design District, Building 7, R01). The exhibition will present the most emblematic design creations which had an impact on X French daily lifestyle, but also received international recognition. From Philippe Starck’s ‘Juicy Juicer’, to H Massonnet’s ‘Tam-Tam’ seat; from Perrier’s glass to the BIC pen, each of these icons, French par excellence, I took advantage of technological innovations to break conventions, renew the aesthetic treatment and change B social practices. The exhibitio n aims to explore the relationship between the image and the consumer. I  What transforms an object into an icon? T  History? Commercial success? Notoriety? The opinion of the aficionados? I Most likely all of this things symbiotically. But also probably the object’s capacity to symbolically and visually capture the zeitgeist, while relegating its functionality to a second area concern. ’20 Icon of French Design’ O invites the visitor to discover the key items of French design since 1930, passing by seats of all kinds, the art N of living à la française, mass-produced utilitarian tools and modes of transport.    A roundtable composed of Emirati and French experts will present the issues in Intellectual Property, on 24th October, at 9.30am, within the framework of the Global Grad Show. Intellectual property boosts innovation and creation, and protects the way new products appear through the design components – the shape, the colours, the texture, as well as the whole look and feel of the new works. This roundtable highlights the role and implications of Intellectual Property, so that Designers understand the importance of developing the optimum protection of their creative works, benefit from their achievements and are rewarded for their efforts.   Finally, renowned French Schools of Design will present the most innovative projects of their postgrads. Electronic scores, books being printed whilst being read, memory recorders… all those objects may be part of our future. Have a look at what the everyday products might be.   Exhibition ’20 icons of French design’   24th - 29th October l  Dubai Design District – Building 7 – G01     Roundtable ‘Intellectual Property –  The necessary protection tool’   27th October – 9.30am Dubai Design District – Building 6   Postgrads Projects Global Grad Show   24th -28th October l 10am-9pm 29th October l 9am-6pm Dubai Design District – Building 6 – Atrium   Contact : Institut français des Emirats arabes unis - Ambassade de France / French Embassy PO Box 4014 - ABU DHABI T + 971 (0)2 813 10 38 - E-mail : - Website:  

GCC healthcare experts briefed on innovative technology that helps fight obesity

Rejula ARUN - 22-mai-2016 08:50:31
ReduStim technique uses BioMagnetic field cell activation to stimulate fat reduction United Arab Emirates; 22nd May 2016 - Innovations in medical technology along with healthy eating and regular exercise provide more effective solutions to abdominal obesity and associated risks  Experts in treating obesity organized in Dubai a workshop with the presence of physicians and specialists from the Gulf region. Referring to rising obesity levels among Gulf populations and difficulties in eliminating localized overloads of fat in the human body, the experts also called for improved awareness among doctors, nutritionists and the public on how fast deposits - especially visceral fat - can impair organ function and lead to various lifestyle diseases. “The fat deposits are a curse for the entire population. They obey a complex phenomenon and are steadily increasing in all industrialized countries. The difficulty to overcome localized overloads by a universally applicable method is related to a multitude of parameters - heredity, hormonal, factors, environmental factors, lifestyle, food and so on,” Dr Philippe Blanchemaison, specialist in Angiology and Vascular Medicine and lecturer at the Faculty of Medicine, University of Paris V, said. Dr Blanchemaison was addressing the 1st Meeting on ‘Abdominal Obesity - the risk factors’ organized by the Cosmosoft Group from France to build awareness on its ReduStim medical device solution, a widely applied innovation in eliminating excess abdominal fat. The meeting was attended by over 100 specialists, including endocrinologists, cardiologists, gynaecologists and urologists from various hospitals in the Gulf region, in addition to general physicians, aesthetic physicians and nutritionists. Research shows that abdominal fat is the worst form of fat deposit in the human body, and particularly visceral fat, which refers to fat located around the organs, is more dangerous compared to subcutaneous fat, the other form of abdominal fat found just beneath the skin. Although the body-mass index (BMI) is a reliable metric of total body fat, it does not show how the fat is distributed within the body. An excessive waist circumference however is often a clear indicator of unusually high levels of abdominal fat. Dr Afra bin Katta from the Dubai Health Authority (DHA) reminded the audience of the menacing levels of obesity in Gulf States, adding that it posed a complex healthcare challenge for the region. “Visceral fat cells release fatty acids to the liver, pancreas, heart and other organs causing organ dysfunction, which in turn leads to insulin resistance higher levels of bad (LDL) cholesterol and cardiovascular diseases. It’s also associated with breast cancer and with infertility in men. ” said Dr Bin Katta. “Over 50% of the population in some Gulf States is obese and a few years ago, a study by Lancet journal found Kuwait and Qatar among the top 10 countries in the world with the highest number of obese people. Obesity places a heavy burden on our healthcare budgets and its associated risks have compounded the problem,” added Dr Bin Katta. Regular exercise and dieting can help significantly reduce abdominal fat. “Nevertheless, food consistency associated with a regular exercise will give visible l Significant results only if it is accompanied by medically safe technology that can further stimulate fat reduction. The ReduStim device uses BioMagnetic field cell activation technique, a safe method to mobilise fat, especially the abdominal resistant kind,” said Dr Blanchemaison. A painless technique employed globally and published in recognized medical journals, ReduStim delivers significant lasting results, has no metabolic constraints and respects the natural biological processes of the human body. “I think Redustim is currently the method with the best benefit /risk ratio with real, linear results, a total absence of risk and constant patient satisfaction because of relaxing sessions,” added Dr Blanchemaison. “The Cosmosoft BioMagnetic fields employed by ReduStim reduce body mass by stimulating the biological mechanisms of lipolysis. With a frequency of around 50 Hz, they are at the low end of the electromagnetic spectrum and correspond to weak induced currents that are totally harmless for the skin and the body,” said Daniel Greff, founder of Cosmosoft Group. ENDS About Cosmosoft Advanced Solutions The Cosmosoft Advanced Solutions Group was founded by Daniel Greff, a doctor in biochemistry and innovator in medical solutions. The Group includes PhysioMedica, an electronic production unit based in Tunisia ; Cosmosoft, a distribution company based in France ; Cosmoweb, a company responsible for promoting digital technologies ; and more recently REDUSTIM Healthy Lifestyle Devices FZ-LLC, a Freezone distribution company based in Dubai and Advanced Devices Technology, a mainland distribution company based in Abu Dhabi. For more information, please contact: COSMOSOFT ADVANCED SOLUTIONS – France Liana Jarlier-Manea – Business Manager Tel: +33 1 47 15 25 25 – Mail:  REDUSTIM HEALTHY LIFESTYLE DEVICES – UAE Dr Ahmad Kamal Eddine – Senior Product Manager Tel: +97 15 29 20 32 72 – Mail: Media contacts: Yousra Lahbabi Mobile: +971 (0)56 470 23 82 – Mail :  
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc


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