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With the Global Crisis being Experienced, France does not lose Sight of Success

Sarah Benyoub - 03-juin-2020 14:59:30
            With the Global Crisis being Experienced, France does not lose Sight of Success Business France announces Record High Investments and Jobs Generated in 2019’s annual Foreign Invest in France Report o    International investment in France last year reached a record high thanks to an annual investment increase of 11 per cent and nearly 40,000 jobs being created or maintained. o    France was the leading European destination for industrial investment projects whereby production and manufacturing activities are the leading contributors to employment.   United Arab Emirates: June 3 rd , 2020: Business France, the national agency supporting the international development of the French economy, has released its Foreign Investment Report for 2019 highlighting how France, has once again become the country to which international investors turn to for international investments, attracting 1,468 new foreign investment decisions in 2019, an 11 per cent increase since 2018. Jobs created or maintained by foreign subsidiary investments also picked up significantly, growing by 30 per cent to 39,542 jobs created and 4,778 jobs maintained in 2019.   Prior to the crisis, France boasted a number of key strengths including growth which was above the euro zone average, more than 500,000 jobs had been created in two years, and business investment was at an all-time high and acted quickly and decisively to safeguard these key strengths. France then attracted 19% of investment projects in the European market . Foreign investment in Europe was mainly focused on business services (42%) and industry (23%); being the leading European destination for industrial investment projects, home to 26% of manufacturing investments. France was also the leading European destination for R&D investment .   The business creation rate reached a new record in 2019 with 815,300 businesses (including 428,900 microenterprises) created in France, 18 per cent more than in 2018. The number of business failures has fallen sharply since July 2016, symbolizing the strength of, and the confidence in, the French economy, as well as the improvement in France’s attractiveness. France’s attractiveness has remained high with 87 per cent of executives abroad (including business leaders from the Middle East) considering France to be attractive, which saw a 13-point increase on 2016, according to Kantar-Business France survey.   In this changing environment, the French economy’s resilience and the “pro-business” reforms that have been undertaken by the French government have strengthened foreign investors’ confidence. However, the outstanding results from the 2019 Annual Report on Foreign Investment have been published in 2020 in unprecedented circumstances, with the global economy now facing the most serious health, social, economic and financial crisis of recent decades.   MIDDLE EAST   In 2019, 8 new job-creating investment decisions were made in France by companies from countries in the Middle East region, creating or maintaining more than 200 jobs . These investments came from the United Arab Emirates (4 projects), Kuwait (2), Saudi Arabia (1) and Lebanon (1). Most of these projects involved production/manufacturing facilities (5 projects; 84 jobs) and logistics (2 projects; 110 jobs). Investments by Middle East countries were made in a variety of different sectors, with 2 projects in the transport/storage sector responsible for more than half of the jobs generated by Middle Eastern investment.   Projects from the region:   o    DP World has invested in Le Havre (Normandie region) in the construction and operation of a container terminal through a joint venture with the transport company CMA CGM . This €154 million investment, nearly half of which comes from the investor and the Normandie region, will generate 200 jobs . o    Sahul Group has set up a high-end mobile phone manufacturing site. The initial investment will be approximatively €35 million and should generate around thirty jobs . o    In partnership with the IFP New Energies group, the Saudi company Aramco is investing €2 million in the creation of an R&D centre to strengthen Saudi technological capacities in the petroleum and petrochemical sectors. This €2 million investment will create 10 jobs , with roles comprising mainly engineers and researchers. o    The Kuwaiti leader in logistics , Agility is creating a 26,000 sq. m. multimodal platform in Blotzheim (Grand Est region). This €5 million investment will create 10 jobs in 2020 in addition to the 20 roles that already exist . Frederic Szabo, Managing Director, Business France Middle East commented : “In the coming years, France will continue to promote investment from foreign businesses across our regions so that they can create jobs, make the most of our talent and participate in the construction of this new French economy .”   Amine Chaehoi, Director Inward Investments, Business France Middle East added : “We are delighted to highlight the contribution made by Middle Eastern companies to the French economy. From an overall perspective, there are currently more than 500 companies from the region established in our country, employing 30,000 personnel for an FDI Stock of €9.7 Billion (Banque de France). We are committed to build bridges between Middle East and France, support business setting up and provide key investment opportunities”.   COVID-19   The substantial and immediate support measures of the French Government helped cushion the shock of the crisis. They were effective, ranging from short-time working, which protected more than 12 million workers, loans guaranteed by the state, which enabled businesses to avoid bankruptcy due to cashflow problems, and help for nearly 2 million businesses from the solidarity fund.   “We have protected the economy; we must now support its recovery. It will be slow and gradual, and it will be particularly difficult for sectors which have been severely weakened by the health crisis, such as tourism, aeronautics, and the automobile. We will protect, support, and revive soon. In the coming years, France will continue to encourage investments by foreign companies in all regions so that they can create value, jobs, develop talent and participate in the construction of this new French economy while benefiting investors”, remarked Frederic Szabo, Managing Director, Business France Middle East .   -END -   Note to Editors:   The 2019 Report highlights France’s newfound attractiveness which is credited to the country’s ambitious transformation since 2017, including reforming the labour market, reducing capital taxation, lowering corporate tax, helping SMEs to grow with the help of the PACTE Act (Action Plan for Business Growth & Transformation), and investing greatly in innovation.   Foreign investments were received from 58 different countries in 2019, with European investments continuing to hold the upper hand: 64 per cent of job-creating foreign investments in France originated in other European countries , followed by North America (20 per cent) and Asia (11 per cent).   In terms of the number of foreign investments and jobs generated by foreign investors in France, 2019 was an outstanding year. However, a global economic slowdown, doubts about the future of the European Union following Brexit, trade tensions between China and the United States, as well as a return to protectionist policies in some parts of the world were all questions that remained unanswered last year.   Brexit has led to a ‘wait-and-see’ attitude being adopted by foreign investors, particularly those from emerging economies that had until now overwhelmingly chosen the United Kingdom as a European export hub. Since 2016, the United Kingdom’s investment attractiveness has therefore declined accordingly. As a direct result, in 2019 far more foreign executives (64 per cent, or six points more than in 2018) were expecting businesses from their respective countries to swap setting up in the United Kingdom for another European country. France was the second European country expected to benefit from this (40 per cent, up three points) after Germany.   ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.   Social Media: Account Most common used hashtags Twitter : @BF_MiddleEast Linkedin: Business France Middle East #InfoBF #FrenchFDI #Choose France # FrenchInnovation   For more info, feel free to contact Business France: Miryem Oukas Head of Communications – Middle East Mobile: +971 (0)55 478 32 15 Mail : miryem.oukasmessidi@businessfrance.fr

Eolisair, the Middle East leading company in Indoor Air Quality to participate at Arab Health 2020 to target Hospitals & Clinics

Yasmina OUARI - 22-janv.-2020 12:53:59
EOLISAIR, Middle East leader in indoor air quality treatment (IAQ), will be exhibiting at Arab Health Medical Exhibition Dubai 2020, from January 27th to 30th 2020, on the French pavilion, at booth Z2F03, Za’abeel Hall 2, Dubai World Trade Center.     With the patient acuity on the rise and many hospitals trying to extend the life of aging facilities through renovations and expansions has made the risk of infection caused by the health care environment, it became an increasing concern for infection control professionals. Studies at the British University in Dubai, have shown that the effects of poor IAQ (Indoor Air Quality) in hospitals precisely, may lead to serious health issues, such as:  Lung cancer   Mesothelioma  Legionnaire’s disease  Respiratory effects    Ventilator-associated pneumonia   Cardiovascular effects   Mainly, hospital-acquired infection (HAI) related pollutants, bacteria, microorganisms and viruses, are the main reflex of causing those risks. The Eolis Air Manager includes Antibacterial and Antivirucidal pre filters, in addition to HEPA or ULPA medical filters, which were especially designed to eliminate all types of the (HAI) causing bacteria, microorganisms and viruses.   “Our strategy over the next 5 years is to keep our efforts spreading awareness about indoor air quality. Indeed, we are planning to open new branches in the Middle East in order to continue to help professionals in all sectors, to provide an excellent indoor air quality.”, Ludovic Labidurie, Managing Director, Eolisair, commented. The Eolis Air Manager device succeeded to proof its efficiency, according to the testimony of major health care institutions professionals in the UAE, as well as Eolisair users who were suffering from respiratory issues.    Dr. Ravi Gutta, the American board certified consultant, allergy and immunology chief at Mediclinic city hospital at DHCC in Dubai, says: “ I’ve been recommending Eolis Air Manager to many of my patients as it has been certified and tested by air quality and air purifier certification laboratories and government bodies across the European Union”.  Atheel Abduallah, a 47 years old patient who’s suffering from allergy since early age, explains the results after choosing the Eolis Air Manager: “ Thankfully, I got to know Eolis Air Manager after consulting my doctor, which came with the highest results of indoor air quality that solved all my allergic related drawbacks. Now, I able to breathe easier, whether at home or in the office, and eventually, I can sleep peacefully at night.“  https://www.eolisair.com/solution-for-home About Eolisair Eolisair is a French company based in Dubai Science Park, which provides the most advanced innovative and professional Air Purifier technology tailored to all healthcare, hospitality, offices and educational sectors. This devoted professional company, has the aim of constantly working on the innovative solutions to effectively combat all indoor air pollution issues, and to provide their users with high-quality air to protect their health.  Eolisair is the NateoSante’s subsidiary for the Middle East Region. NateoSante is the French/Europeen specialist in indoor air quality since 2007, dedicated to professional environments. Eolis Air Manager : the first professional air purifier (the product) The Eolis Air Manager which is a joint R&D effort in partnership with AIRBUS Group, is by far, the most professional air purifier to be produced in the world (according to the Clean Middle East Magazine, issue 09/2019). The advanced technology and unique anti-bacterial and anti-virucidal filtration systems, consists of 5 different filters, eliminates all types of air pollutants including viruses, bacteria, mould, dust mites,  particulate matter as well as all types of VOCs, has made the Eolis Air Manager ascend the scale of accuracy and efficiency for Indoor Air Quality treatment.     Who is mainly concerned by Eolis Air Manager healthcare treatment?  As the French experts of EOLISAIR succeeded to accomplish critical treatment for Indoor air quality issues, it based on the concerns and studies of the worldwide leading health care organizations and the risk factors surrounding the Indoor Air Quality (IAQ). As a result, they improved specific solutions for the healthcare institutions such as hospitals, clinics, and patients suffering from respiratory allergies and diseases. (asthma, COPD, occupational lung diseases and pulmonary hypertension).    Eolisair changing the future of IAQ in the UAE and the Middle East.  Speaking on behalf of the company, Ludovic Labidurie, CEO of Eolisair commented, "We look forward to exhibiting our products at The Arab Health Dubai 2020 and to further educate the market around UAE and the Middle East, about the quality of air and how it can affect daily lives. Thanks to Dubai Municipality and their research, we have clear guidelines on what the air quality requirements are and we will be showcasing how it can be achieved with our products”.    For more info, please contact:  Ahmad AlMoustafa Communication Executive marketing@eolisair.com  Mobile: +971 50 320 5938  

Medical software company Evolucare Technologies presents its high-performance solutions at the ARAB HEALTH trade fair in Dubai 2020

Yasmina OUARI - 19-janv.-2020 08:37:27
Founded in 1988, EVOLUCARE Technologies is a French Healthcare IT company, leader in the development of medical information systems. The Group is offering a wide range of services satisfying the clinical, operational and financial needs of all healthcare institutions and facilities. A dual ambition for Evolucare: artificial intelligence and the international market The Group serves nearly 4,500 healthcare institutions, mostly in France, and has now the strategic aim of extending its reach to the international market. Drawing on its expertise in managing patient data and organizing care, Evolucare recently began the shift towards open innovation in digital health, especially AI and IoT, to add decision-making assistance services to its initial range through to the use of intelligent algorithms.  For its 5th appearance at the show, Evolucare will be presenting three of its new innovative solutions: - The HopitalWeb solution: a modular, web-based EHR system covering the whole patient workflow in hospital, clinics and outpatient centers. This feature-rich and highly configurable system offers a wide range of functionalities going from online appointment-scheduling to care management, OR and anesthesia management, pharmacy and stock management, administrative and HR management. Other modules such as stretcher-bearing, home care, meal management, etc. are also embedded.    - The OphtAI – Ophcare ophthalmology solution, born after three years of research in artificial intelligence, enables automated screening for diabetic retinopathy, and soon other eye diseases – AMD and Glaucoma. This algorithm, ranked one of the most efficient algorithms in the world and winner of several awards, is paving the way for mass real-time, low-cost, and better-quality screening of retinal diseases, to which patients will enjoy easier and more equitable access.    - the RIS imaging platform (Radiologic Information System) – PACS (Picture Archiving and Communication System) is a seamless web integrated imaging platform offering to all radiological departments and centers a wide range of cutting-edge functionalities.  Hadi Zarzour, the Group Area Manager of Evolucare, explains: “Over the last few years, our management has made it the priority to speed up our international growth. Our teams work in different geographical zones and operate in cooperation with organizations and experts in international expansion. Our strategy is premised on the skills transfer to local partners to create skills centers and, through them, meet the needs of every market in an optimal manner. Our product range is tailored to each segment and compliant with all relevant standards and regulations”. Regarding the Emirates, he added: “We are in the process of building partnerships to promote our artificial intelligence products and our web HER and Imaging platforms”.   Come see Evolucare at the France Pavilion organized by Business France at Arab Health, Stand Z2K36       For further information: PRESS CONTACT   Hadi Zarzour, Group Area Manager Evolucare Tel: +33 (0)6 67 02 63 96 h.zarzour@evolucare.com www.evolucare.com      

Wandercraft, a pioneer in walking robotics, is exhibiting for the first time at the ARAB HEALTH trade show in Dubai

Sarah Benyoub - 15-janv.-2020 09:34:07
Press Release   Wandercraft, a pioneer in walking robotics, is exhibiting for the first time at the ARAB HEALTH trade show in Dubai in 2020 booth Z2L15   United Arab Emirates- January 15, 2020- Founded in 2012, Wandercraft is a French company that has pioneered realistic and autonomous walking exoskeletons. Wandercraft’s team works at the cutting edge of walking robotics, in partnership with the leading medical teams and dynamic robotics laboratories in both Europe and USA. In France, Wandercraft works alongside the Kerpape CMRRF and the Centre HOPALE-Jacques Calvé on exoskeleton development, as well as with the Pionsat CMPR APAJH which is investigating clinically, the effects of the exoskeleton on the rehabilitation of the standing and walking exercises. It has received numerous awards and its ambition is supported by prestigious investors.    The team is leading the field in dynamic walking algorithms, artificial intelligence and walking robotics technology. The development of a personal exoskeleton is also underway with the aim, within a few years, of improving the mobility of millions of people with reduced mobility, at home and in their daily lives.    Walking exoskeletons are robotic legs that fit the morphology of the lower limbs and pelvis of patients with locomotor impairment. They allow people with complete paraplegia to stand up and walk during rehabilitation exercises.   Improving treatments for walking impaired people   The Atalante exoskeleton allows people with severe walking impairment to stand up and walk during rehabilitation exercises, without crutches, while facilitating the work of health professionals in the establishments in which it is available.    “With a physio, the patient moves as he or she can. With Wandercraft exoskeleton, they immediately adopt the right walking pattern, which allows the right information to be sent to the brain," says Julie Daniel, rehabilitation officer at Kerpape.   Atalante is designed to enable intensive motor work, the enhancement of neuroplasticity, and a strong commitment of the patient during the treatments.  Current innovations Wandercraft has developed the second generation of exoskeletons, which self-balance without crutches. Capable of walking hands-free and in a realistic manner, in harmony with the patient, they allow us to envisage intensive treatments with the benefits of a realistic posture and locomotion. They pave the way for the restoration of mobility in everyday life. Their use to assist post-stroke walking rehabilitation is being clinically evaluated.   Matthieu Masselin, President and co-founder of Wandercraft, said: “We are delighted to introduce Atalante autonomous walking exoskeleton for the first time at the ARAB HEALTH trade show; this will be an opportunity for us to meet and exchange ideas with healthcare professionals in a region where technological innovation and patient experience are at the heart of care strategy. We are working at the cutting edge of robotics and medicine to bring profoundly innovative tools to healthcare professionals. The path to improving mobility for people with reduced mobility is now open. "   Further information:     CONTACT   Meryem YOUSFI Marketing  &  Communications Manager  W A N D E R C R A F T 88 rue de Miromesnil – 75004 Paris +336 95 13 06 44   www.wandercraft.eu  

French Safety Manufacturers to connect with International and Local experts at INTERSEC

Yasmina OUARI - 06-janv.-2020 08:54:13
Business France, the national agency supporting the international development of the French economy will be organizing the French pavilion at INTERSEC 2020, the world’s largest international trade fair for safety, security and firefighting that gives privileged access to MENA markets.   The French industry has gained an international reputation in different fields such as fire prevention and fire fighting, personal protective equipment (PPE), infrastructure protection and safety, those sectors will be represented by companies offering solutions at the cutting edge of innovation.    Frederic Szabo, Managing Director, Business France Middle East stated: “the Middle East region represents a particularly attractive market for the safety and security sector, being  expected to grow by about 10% per year by 2022. Increasing the capabilities of infrastructures, securing power plants and oil complexes, protecting sites and people for major events to come in the region, are all excellent reasons for French experts to extend their presence in the region and attend INTERSEC trade show”.   France offers in particular strong leadership in skills such as mathematics, algorithms, imaging software, identification and cybersecurity. Another French asset is the research and innovation capabilities through its extensive network of state-of-the-art laboratories. Outstanding engineering and industrial processes skills also stem from the French defense and digital technology industries (biometrics, smart cards, etc.).   The exhibiting companies on the French pavilion are part of a movement called “the French Fab”: initiated in 2017 by the Alliance Industrie du Futur, Bpifrance, Business France, the Direction Générale des Entreprises (DGE) and the French regions, French Fab is the new face of the industry in France. French Fab players, committed to an ecological approach, are working to revive the industrial fabric, revitalize the territories, make industrial professions attractive, and promote French industrial excellence, in France and throughout the world.    Note to Editors:   The exhibiting companies of the French pavilions:    Hall Saeed 1 : Commercial Security, Information Security, Perimeter & Physical Security   S1-D49 Production of the most advanced hand-held cellular video tools for the broadcasting industry and security organizations.   S1-C50 Designer, developer and manufacturer of optronic systems for industrial, civil and safety applications.   S1-D47 Infosec manufactures inverters and surge protectors (a complete range of electrical protection solutions).   S1-C48          Sewosy manufactures electrical and electromagnetic access locking products. New pushbutton PB22M compliant with the PMR directive. Hall 4 : Fire & Rescue    4-C37 Boche manufactures footwear for firefighters and military administration.   4-B34 CTD is the dosing and spraying specialist, manufacturer of environmental protection and fire-fighting equipment.   4-B32 Fire safety and training specialist Manufacturer of fire extinguishers. Eurofeu was awarded the "Prix de l’innovation Préventica Marseille 2019" for its range of efficient lithium-ion battery fire extinguishers.   4-B34 ISI (Industrie Services International) develops, produces and markets equipment and services related to fire protection.    4-B38 Profoam is a designer and manufacturer of firefighting foams. 4-C35Regain manufactures safety clothing, sweaters and uniforms for ambulance paramedics, civil protection, home guards and firefighters.   4-C31 Designer and manufacturer of ultra-high performance, technical protective gloves.    4-C31        Manufacturer of coated technical textiles and high-quality protective apparel. Sioen will be exhibiting a new standard roll length for panama B6000 at the show.   4-B34 Since 1990, EXAVISION has designed and manufactured embedded original optronic systems for the Navy, for ground army armored vehicles and also smart stand alone sensors to be used by security forces and intelligence services to fight against traffic and terrorism.    4-B34 SmarDTV Global is an international leader for secure solutions in the IoT and Pay-TV industry. Our products and technology provide customers with secure, flexible, high quality edge solutions to help them deliver innovative service offering. SmarDTV Global deploys millions of secure smart devices around the world every year. 4-B34 Foxstream is a software company that specializes in real-time Video Content Analysis (VCA). Foxstream produces reliable security solutions using Deep Learning (AI). Our solutions detect all types of perimeter intrusions in outdoor settings while eliminating most false alarms  

The ITC and SOFRECOM partnership to deploy fiber network in the Kingdom of Saudi Arabia: Main achievements and ambitions 2 years after.

Sarah Benyoub - 05-nov.-2019 13:31:39
Press Release The ITC and SOFRECOM partnership to deploy fiber network in the Kingdom of Saudi Arabia: Main achievements and ambitions 2 years after.      November 5th, 2019- Almost two years after the announcement of their partnership to pilot the implementation and management of Outside Plant (OSP) across Saudi Arabia’s regions by 2020, the Integrated Telecom Company (ITC), leader in information and communication technologies in Saudi Arabia and Sofrecom, a subsidiary of the Orange Group, specialized in Consulting and engineering in the telecommunications sector, are proud to announce that they have connected more than 400,000 households to the FTTH network.   The partnership which started in 2017 between ITC and Sofrecom, leads to sharing the experience and technological expertise of the Orange Group in the FTTH network. The detailed design and supervision of this network rollout is handled by Sofrecom. The Design methods and tool optimization proposed by Sofrecom contribute remarkably to the productivity enhancement of ITC teams.    In addition, Sofrecom’s teams monitor the deployment and effective implementation of the network in accordance with ITC’s engineering rules and by ensuring its operation and sustainability.   This project will enable ITC to ensure optimal and sustainable network service quality. Customers will benefit from new services such as high definition television, video-on- demand and home entertainment through fiber architecture to the user (FTTx).   Ghassan Itani, ITC President & CEO, said;  This major project actively contributes to the program with the Ministry of Communications and Information Technology (MCIT) for the deployment of the very high fixed flow in Saudi Arabia as part of the strategic plan «Saudi Vision 2030». Indeed, the Kingdom’s 2030 National Transformation Plan aims to deploy FTTH in 90% of densely populated cities and 66% in other urban zones.   «I am proud of the trust shown by the ITC group by holding Sofrecom to design, supervise and control the deployment of the FTTH network of the Kingdom. This major project will bring very high flows to the Kingdom’s households and businesses. Our teams are fully committed to the success of this major project”, added Guillaume Boudin, CEO of Sofrecom Group.   Sofrecom’s expertise on the Very High Broadband (VHB): Sofrecom has an End to End approach on VHB: from strategic planning, call of tender, start of production up to launch of new services. Its expertise comprises the complete lifecycle of the fiber optics deployment thanks to the high-quality studies to speed up and secure deployment, an industrialized process with customized tools and ultimately an investments optimization up to 15% of CAPEX and OPEX to maximize your return on investment. Sofrecom undertakes to support your FTTH projects thoroughly with its ongoing intelligence to identify innovations and solutions best suited to fiber projects thanks to its partners and its access the Orange group to test and upgrade Fiber project design and planning solutions.    About ITC  Integrated Telecom Company (ITC) is a leading Saudi based telecom provider and one of today’s fastest-growing telecom companies offering next-generation solutions for broadband, connectivity, cloud computing, managed services, satellite services and internet services for businesses, wholesale and consumers segments.   ITC works with a number of IT specialized partners to provide communication solutions which rank it at the forefront of the Information and Communications Technology Service (ICT) providers in Saudi Arabia that enhances its capability to provide the best services in the Kingdom.   For more information about ITC products and services, please visit ITC website at www.itc.sa, also you may follow us on twitter @itcsaudiarabia and LinkedIn: linkedin.com/company/integrated-telecom-company-itc-/     About Sofrecom Sofrecom, an Orange Group subsidiary, serves telecoms operators worldwide, drawing on its unrivaled expertise in prospective studies, business consulting, networks and IT.  Sofrecom contributes to the development and to the transformation projects of its clients: operators, governments and regulators. This is done by bringing to their clients required operational solutions and the experience of the Orange Group.   Thanks to the unique know-how of our 1750 consultants and experts, its customers benefit from a fine knowledge of the actual market and telecommunications stakes. Sofrecom has developed over almost 50 years its unique ingenuity in the operator businesses. As a result, it is now a world leader in information and communication technologies (ICT) as well as business consulting for the telecoms industry. Its experience of mature and emerging markets combined with its deep understanding of the structuring changes which affect the telecoms market, make it a valued partner for operators, governments and international investors.   For more information on internet or on your mobile: www.sofrecom.com/en, follow us on twitter: @sofrecom, on LinkedIn: linkedin.com/company/Sofrecom      

France to Reinvent the Art of Design through an Innovative Approach at Downtown Design

Sarah Benyoub - 27-oct.-2019 14:49:40
Press release    France to Reinvent the Art of Design through an Innovative Approach at Downtown Design from November 12th to 15th 2019, Dubai Design District (d3)   • French Exhibition under the theme “Expression of French Design… Just Beautiful” • 17 French exhibitors   United Arab Emirates, October 27 2019 - Business France, the national agency supporting the international development of the French economy is gathering 17 artists, design experts and innovation specialists on the French pavilion at Downtown Design to exhibit an avant-garde and iconic expertise.   Held under the patronage of Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority, the 7th edition of Downtown Design will be the opportunity to showcase French creativeness, aesthetics, elegance, quality and know-how, on a high-potential market through an unique catalog: furniture (sofas, armchairs, chair), creative musical instruments & equipment such as accordions or vintage radios, reinvented objects such as smart telescopes or e-bike, high end electrical equipment and appliances, glass solutions for interior fittings, dressing accessories, obsidian art stone, fashion collection, brand services and consultancy services to connect between selected art professionals. In France, design is a dynamic market generating up to 24 billion euros in revenue each year through the know-how of the art trades, deeply rooted in French heritage (porcelain, crystal, glassware, cutlery). The sheer riches of its history and the wealth of culture tend to grant the added value of French products and to represent a way of life. It also offers design products made of innovative materials, contemporary styles, vintage looks that are ever on the rise, multi-functional furniture embedded with new technologies, as well as products for the luxury hotel and restaurant industry. The unprecedented enthusiasm for the decoration and design market in the UAE explains the success of Downtown Design, a new design hub in the Middle East. Through the French Exhibition, visitors will then be able to discover for themselves the latest innovations from France, many of which are backed up by generations of know-how matched with boundless creativity.  Some of these companies draw their inspiration from unique objects to French culture but which have sometimes disappeared from the market trends, to bring them back and give them a new life.   Company not to miss :  Meljac, the leading supplier of high-end electrical fittings, will be exhibiting its designs for the first time in the United Arab Emirates (area A05). Players from across the local market (designers, home designers, etc.) will have the opportunity to discover the French expertise for which the brand is famous, including in particular its signature solid brass Classic Collection.  Switches, power outlets, reading lights… As well as discovering Meljac’s wide range of solutions, visitors will also be able to see a few of the custom designs that are the brand’s undeniable asset.   The French pavilion is designed by renowned scenographers from the Parisian event agency Allegria and supported by Aubaine (Chalhoub Group).    For further information, feel free to contact: Miryem Oukas - Head of Communications – Middle East Business France Mobile: +971 (0)55 478 32 15  Mail : miryem.oukasmessidi@businessfrance.fr   
About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc

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