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France to Reinvent the Art of Design through an Innovative Approach at Downtown Design

Sarah Benyoub - 27-oct.-2019 14:49:40
Press release    France to Reinvent the Art of Design through an Innovative Approach at Downtown Design from November 12th to 15th 2019, Dubai Design District (d3)   • French Exhibition under the theme “Expression of French Design… Just Beautiful” • 17 French exhibitors   United Arab Emirates, October 27 2019 - Business France, the national agency supporting the international development of the French economy is gathering 17 artists, design experts and innovation specialists on the French pavilion at Downtown Design to exhibit an avant-garde and iconic expertise.   Held under the patronage of Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority, the 7th edition of Downtown Design will be the opportunity to showcase French creativeness, aesthetics, elegance, quality and know-how, on a high-potential market through an unique catalog: furniture (sofas, armchairs, chair), creative musical instruments & equipment such as accordions or vintage radios, reinvented objects such as smart telescopes or e-bike, high end electrical equipment and appliances, glass solutions for interior fittings, dressing accessories, obsidian art stone, fashion collection, brand services and consultancy services to connect between selected art professionals. In France, design is a dynamic market generating up to 24 billion euros in revenue each year through the know-how of the art trades, deeply rooted in French heritage (porcelain, crystal, glassware, cutlery). The sheer riches of its history and the wealth of culture tend to grant the added value of French products and to represent a way of life. It also offers design products made of innovative materials, contemporary styles, vintage looks that are ever on the rise, multi-functional furniture embedded with new technologies, as well as products for the luxury hotel and restaurant industry. The unprecedented enthusiasm for the decoration and design market in the UAE explains the success of Downtown Design, a new design hub in the Middle East. Through the French Exhibition, visitors will then be able to discover for themselves the latest innovations from France, many of which are backed up by generations of know-how matched with boundless creativity.  Some of these companies draw their inspiration from unique objects to French culture but which have sometimes disappeared from the market trends, to bring them back and give them a new life.   Company not to miss :  Meljac, the leading supplier of high-end electrical fittings, will be exhibiting its designs for the first time in the United Arab Emirates (area A05). Players from across the local market (designers, home designers, etc.) will have the opportunity to discover the French expertise for which the brand is famous, including in particular its signature solid brass Classic Collection.  Switches, power outlets, reading lights… As well as discovering Meljac’s wide range of solutions, visitors will also be able to see a few of the custom designs that are the brand’s undeniable asset.   The French pavilion is designed by renowned scenographers from the Parisian event agency Allegria and supported by Aubaine (Chalhoub Group).    For further information, feel free to contact: Miryem Oukas - Head of Communications – Middle East Business France Mobile: +971 (0)55 478 32 15  Mail : miryem.oukasmessidi@businessfrance.fr   

Gulfood Manufacturing 2018: French food and beverage processing industry to be displayed on two national pavilions!

Rejula ARUN - 04-nov.-2018 08:37:06
From November 6th to 8th 2018 at Dubai World Trade Centre United Arab Emirates,  2018:  Business France, the national agency supporting the international development of the French economy is once again running two pavilions and an innovation corner during the Gulfood Manufacturing tradeshow. This regional event is dedicated to the ingredients and equipments of the food industry and will bring together nearly 50 French companies to highlight their products and know-how. For the 2nd year running, Business France unveils a French Innovation Corner to be located at the Ingredients pavilion. For this new edition, the packaging & processing machinery French Trade Association, GEPPIA, along with the French organization for intermediate food products, Club PAI and Bpifrance, the French Public Investment Bank are teaming up as partners and members of the jury. This contest is geared first and foremost to promote France’s innovations that meet the needs and trends of the Near and Middle East markets. The announcement of the winners will take place on Tuesday, November 6th at 4pm on the French pavilion located stand S1-C65. The French agri-food products and equipment perfectly match the consumers’ needs in the region. French imports to the United Arab Emirates are based mainly on beverages (28% of market share) followed by dairy products (15% of market share). • The French Ingredients Pavilion located on Sheikh Saeed 1 Stand C65 features a space of 360 square meters in partnership with the Hauts-de-France and Brittany regions. Visitors of Gulfood Manufacturing will be able to meet innovative French companies keen on showcasing the diversity of French products, from dairies and cereals, to egg products and fruit preparations. Exports of Ingredients and Intermediate Food products (IFP) from France to the UAE account for nearly 81 million euros. The quality of French products anticipates the requirements of traceability of UAE partners. The dairy ingredients, cakes and pastries are particularly as major ingredients in export flows for France. The catalog of the French Ingredients Pavilion is available through this link: http://businessfrance.jpm-associes.com/gulfood2018/ The French Equipments located at Hall 8 Stand B8-32 is dedicated to French equipment manufacturers over 440 square meters. Nearly 30 French companies will be showcasing products that are both innovative and adapted to local needs. The diversity of the French offer will be highlighted as the leading companies exhibiting come from a wide array of industries including water treatment, the cold chain, labeling, packaging, packing lines, sterilization, water jet cutting, extrusion and engineering, in addition to baking equipment such as ovens, molds and crepe machines. The catalog of the French Equipments Pavilion is available through this link: http://businessfrance.jpm-associes.com/gulfood2018/ About Business France: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Social Media: Account Most common used hashtags Twitter: @BF_MiddleEast                @BF_Food                @BF_Agrotec  #FrenchFab #FrenchEquipment #FrenchIngredient   For more info, feel free to contact: Business France Miryem Oukas Messidi Head of Communications – Middle East Mobile: +971 (0)55 478 32 15 Mail : miryem.oukasmessidi@businessfrance.fr

High turn-out for France at Gulfood 2018, From February 18 to 22nd 2018, DWTC

Rejula ARUN - 12-févr.-2018 05:29:35
• 1st live cooking show held by the prestigious French Culinary Arts and Hotel Management institutes, Cordon Bleu (Sheikh Saeed Hall) • 4 French pavilions each dedicated to a specific sector (dairy, meat & poultry, drinks, fine food) • 70 companies to cover an area of 800 square meters United Arab Emirates,: Business France, the national agency supporting the international development of the French economy, will be running 4 French pavilions at Gulfood this year. This trade show devoted to new F&B products will feature around 70 French companies, all eager to present their latest offerings and know-how.  France renews a strong participation at the Gulfood this year, highlighting the latest French products on a surface area of 800m² across four halls: fine food in the world food section in Sheikh Saeed Hall ; dairy products in Hall 1; meat and poultry in Hall 3; drinks in Za’Abeel Hall.  For the first time at Gulfood, visitors will be able to discover a live cooking show provided by Cordon Bleu, the world renowned French Culinary Arts and Hotel Management institute, it will be held the whole week in Sheikh Saeed Hall and undertaken by the select Chefs Nicolas Houchet and Emil Minev. The role of Le Cordon Bleu is to teach a whole range of technical and University training programmes for working in the restaurant, hotel and tourism industry since 1895. Le Cordon Bleu’s teaching method is based on practical learning with demonstrations and practical classes. The institute is developing its network year after year attracting 100 nationalities across the campuses. Le Cordon Bleu has a presence in the Middle East, with two institutes in Lebanon, awaiting other expansions in the region. France is a major player in numerous segments, including dairies, fruits, vegetables, meat, and products for bakery to name just a few, agri-food products combine quality and excellence to cater closely to the requirements of consumers in the region. Marc Cagnard, Business France Director in the Middle East stated: “Agri-food is France’s largest industry sector in terms of both revenue and jobs. By 2040, the global population is likely to be approaching 9 billion and the French agri-food market is estimated to be growing by an average of 4% a year, with health food alone set to grow 2.5% a year over the next three years”. France is the 6th largest exporter worldwide with USD 65 billion. The Middle East region boasts a market share of more than 3,4% for French food exports which represents a value of 2.2 billion USD. The two first partners in the area are Saudi Arabia and UAE, making both a value of 1.1 billion USD. They are followed by Egypt and Lebanon. In 2016, the UAE imported USD 400 million of food and beverage products from France, making the Emirates the 24th export market for the French industry. French exports of F&B products to UAE have doubled since 2010. Saudi Arabia is the 20th export market for France. More in details, for UAE imports, France is the 11th largest supplier and the 2nd from Europe. This year, the regional partner agencies DEV’UP Centre Val de Loire and Bretagne Commerce International will also be in attendance to support companies from their region during Gulfood. Other partners that will contribute to the show’s success include EVIAN, the number one mineral water in the world and in the Middle East, BADOIT, sparkling mineral water talented for fine dining and endorsed by top Chefs worldwide, and CAFES RICHARD, a traditional “French-style” coffee roaster linked to the French gastronomy, Art de Vivre and to Paris (the leader on its market). ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and runs the VIE international internship program. Social Media: Account Most common used hashtags Twitter : @BF_MiddleEast  #InfoBF #FrenchPavilion #MadeInFranceMadeWithLove #ZeroFoodWaste For more info, feel free to contact Business France: Miryem Oukas Messidi Head of Communications – Middle East Mobile: +971 (0)55 478 32 15 Mail : miryem.oukasmessidi@businessfrance.fr    

Come and discover the French pavilion at the VIV Middle East and Africa exhibition! United Arab Emirates - February 2018

Rejula ARUN - 28-janv.-2018 13:10:20
United Arab Emirates- Business France, the national agency supporting the international development of the French economy, will be running a French pavilion at VIV Middle East Africa, which takes place in Abu Dhabi on February 5-7.  This trade fair devoted to livestock will feature almost 20 French companies, all eager to present their latest offerings and know-how.  Thanks to the genetic quality of its livestock and the strength of its livestock industry, France is a major breeder and a leader in the European Union for its productivity, value-added products and the global distribution of its exceptionally diverse range of breeds, meats and dairy products (included the 1 000 different cheeses). France is also one of the world’s leading producers of milk and meat thanks to the vitality of its livestock which contribute to name France as an international excellence and reference in this industry. This regional exhibition, whom the first edition was held in 2016, became a major event in the country gathering every poultry and cattle sector’s players from upstream to downstream. This biennial event allows the connection between more than 270 international exhibitors and a high quality trade show’s visitors, with more than 6 000 visitors expected. Some of the latest French products and innovations will be presented at the French pavilion, which will cover a surface area of 248m² across halls 6 and 7. The French exhibitors will show the diversity of the French offer since there will be players from the sectors of: - Animal nutrition - Hygiene and animal health - Equipment and innovative solutions for hatchery & laboratory, - Equipment for the pasteurization and sterilization of food liquids for milk and dairy products - Efficient egg processing lines This year, again, the Brittany Region of France, has a strong presence since the Region is one of the leaders in Livestock industry in France (specifically in poultry). Being a partner of Business France, Bretagne Commerce International will support 11 companies during the exhibition. Few figures for France : - nearly 20 million of bovine heads; - 200 000 beef farmers ; - 1rst producer in Europe (1,5 million of tonnes of meat); - exports of 1,5 million of baby beef (alive for growing); - at least 12 different breedings unlike other producers in the world (Charolais, Limousine, Blonde d’Aquitaine, Salers….) ; - 7 millions of sheep heads and 1,5 million of goat population ; - 142 millions of poultry population (chickens, ducks, gooses, guinea fowl, turkey): France is Europe’s leading producer of poultry, producing a combined total of just over 1.8 million tonnes (13.5% of total production in the European Union) and exporting more than 31% of its production. The ever-growing demand for French exports speak for the high quality of its produce. This is thanks to the excellent health guarantees, high appreciation worldwide for the French know-how, the growing success of their farms and reputation of their products as well as high customer satisfaction. ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Social Media: Account Most common used hashtags Twitter : @BF_MiddleEast  #InfoBF #FrenchPavilion #CreativeFrance For more info, feel free to contact Business France: Miryem Oukas Messidi Head of Communications – Middle East Mobile: +971 (0)55 478 32 15 Mail : miryem.oukasmessidi@businessfrance.fr

Discover French Food & Innovations at Gulfood Manufacturing 2017 From October 31st to November 2nd at Dubai World Trade Centre

Rejula ARUN - 17-oct.-2017 14:53:27
Discover French Food & Innovations at Gulfood Manufacturing 2017 • Visit the French Ingredients pavilion and the Equipment Stands • French Innovation Contest Ingredients        http://bit.ly/2gSj1DT Manufacturing   http://bit.ly/2gCCQhT United Arab Emirates 2017; Business France, the national agency supporting the international development of the French economy, will once again be running two pavilions and an innovation corner dedicated to the French food industry during the world-renowned Gulfood Manufacturing tradeshow, taking place in Dubai from October 31st to November 2nd, 2017. France will be represented by around 50 French companies that will be showcasing products and know-how focused on the ingredients and processing packaging equipment for the food industry. The France Pavilion: Ingredient space “Gulfood Manufacturing is a point of convergence for those seeking to meet ingredient suppliers from across the world", said Philippe Leray, CEO of Vinpai. Visitors to Gulfood Manufacturing will be able to meet innovative French companies keen on showcasing the diversity of France’s offering, from dairy products and cereals, to ovo-products and fruit preparations. The French Pavilion for ingredients will be run in partnership with the international trade agencies (Commerce International) of the Hauts de France and Brittany regions. It features floor space of 360 m² at Sheikh Saeed Hall: S1-C76. France’s agri-food products and equipment combine quality and excellence to cater closely to the requirements of consumers in the region. The United Arab Emirates imports 85% of its agri-food products. France is the 2nd largest European supplier in the region. Despite the competitive nature of the market, the outlook for the development of trade relations with the region is bright. Exports of ingredients and food preparations from France to the UAE grew by almost 5% between 2011 and 2016, to reach 107 million USD. The quality of French products is internationally recognized, allowing it to closely meet the needs of partners in the Middle East. Dairy and bread/cake/pastry ingredients are also key components of France’s export flows.  The France Pavilion: Equipment space “Gulfood Manufacturing is attended by a high-quality visitor base and decision makers who can bring projects to fruition", Anthony Hereng, Sales Director at Claranor remarked. The pavilion devoted to French equipment manufacturers will cover 450 m² in Hall Zabeel 3: Z3-A54. Over 30 French companies will be presenting products that are not only innovative, but also well suited to the local specifications. Focus will be placed on the great diversity of France’s offering in the equipment arena. Leading companies from a wide array of industries will be at the event including water treatment, the cold chain, labeling, packaging, packing lines, sterilization, water jet cutting, extrusion and engineering, in addition to baking equipment such as ovens, molds and pancake machines.   The GEPPIA (a grouping of more than 140 manufacturers of processing and packaging equipment for the agri-food and non-food industries), will be partnering with Business France at the French Pavilion, offering visitors a 3D experience that will totally immerse them in the world of a food product in four minutes. The purpose of the tool is to provide an insight into the innovation capacity of French equipment manufacturers and their desire to ramp up the presence of new technologies in the sector.   Following last year’s success, Business France will be holding a contest at the equipment pavilion, whereby the packaging & processing machinery French Trade Association, GEPPIA and the French association of food intermediate products, Club PAI will be teaming up as partners and members of the jury. This contest is geared primarily towards promoting France’s innovations and enhancing the potential of its companies. According to Philippe Leray, CEO of Vinpai and a former winner of the contest, the French Innovation Corner is an opportunity to take advantage of "an additional shop window at the France Pavilion and a highly effective promotional tool". You can discover the French catalogues online: For more information on the Virtual Packaging Line: Click Here    For more information on the GEPPIA: www.geppia.com/  - ENDS - About Business France: Business France is the national agency supporting the international development of the French economy. It is responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location. It also runs and develops the V.I.E. international internship program. Social Media: Account Most common used hashtags Twitter : @BF_MiddleEast #InfoBF #FrenchPavilion #CreativeFrance For more info, feel free to contact Business France: Miryem Oukas Messidi Head of Communications – Middle East Mobile: +971 (0)55 478 32 15 Mail : miryem.oukasmessidi@businessfrance.fr

Discover the French offer at GULFHOST and the SPECIALITY FOOD FESTIVAL trade show September 18 to 20 2017 – Dubai World Trade center

Miryem Oukas - 24-août-2017 08:17:16
• 2 French pavilions including new companies attending  • Showcase of latest French Innovation over 520 square meters • Winning prizes each day on Business France stand S1 -D63   United Arab Emirates, 22 August 2017 - Business France, the National Agency supporting the international development of the French economy will host two French pavilions at GULFHOST and the SPECIALITY FOOD FESTIVAL.  The French offer will consist of kitchen equipment and gourmet products offered by over 50 French firms, each displaying premium products and knowhow.   This year, the French Pavilions have numerous novelties to offer.  Business France export team will also be attending to boost business opportunities in the region, focusing on all buyer nationalities together with the most promising ones, namely: UAE, Lebanon, Egypt, KSA and Srilanka. UAE imports 85% of its agri-food products, with France ranking 11th among its importers list, and the second most important European importer (3% market share in 2016).  French agri-food products and equipment proudly fulfill quality and excellence demanded by consumers in the Gulf.  Despite fierce competition, good prospects of growth are expected in trade relations between France and the Gulf. French presence at Gulfhost: Do not miss the showcase of the latest French innovations over a 520-m² area at Sheikh Saeed Hall. Participating at Gulfhost this year:  - Dev’up, promoting organization from the French region Centre Val de Loire - SYNEG, the French organization of professional kitchen equipment manufacturers partners with thirty leading firms exhibiting at the French Pavilion. As the prime partner of French SMEs, manufacturers and subsidiaries of international brands, SYNEG covers 75% of the market of professional kitchen equipment in France (https://syneg.org/).   Visitors of the French pavilion can also take part in the SYNEG & EQUIPHOTEL prize draw by dropping their business card to win a touch-tablet!  Two winners will be selected each day from September 18 to 20.  French offer at Speciality Food Festival: This year, the French Pavilion is stronger than ever with 22 brands exhibiting their latest products and creations over an area of 114 m² at the Hall ZA’ABEEL. It will be the location to enjoy and relish the display of generous and refined French gourmet sweets.  Local consumption of French confectionery, from jam, ‘dragées’ to chocolate truffle, has been increasing lately, making it a strong point of attraction at the festival.  Other food industries shall be present at the Festival, ranging from dairy products, to beverages and specific industries (e.g. oyster production).  Visitors can then discover specific and diverse French products. French firms have the expertise, technological abilities and strong innovation skills required to enable French agrifood businesses to be ranked among the top European exporters and gain worldwide renown.   Interesting and captivating perspectives to consider for those interested in top quality French products! Participating for the first time at SFF this year are: - HORIZON INTERNATIONAL, promoting organization of the French region Nouvelle Aquitaine firms - FRIAA PACA, regional Agrifood Industry Federation from south of France - Le MONDE DE L’EPICERIE FINE, a reference magazine on market trends of gourmet products and a strong partner of firms working in this field.  The magazine will be on display at the French Pavilion. Long standing French partners such as EVIAN, BADOIT, CAFES RICHARD will also attend.

France presents a three-pronged approach to gastronomy at Gulfood Manufacturing / Specialty Food Festival / Seafex with a firm focus on innovation- November 7-9, 2016 -

YASMINA OUARI - 03-oct.-2016 14:28:28
United Arab Emirates, October 3rd 2016 – Business France, the national agency supporting the international development of the French economy will introduce this year a brand new ‘Innovation Corner’ to highlight French products & packaging for the local food industry and three separate pavilions featuring Gourmet products, Ingredients and Equipment: up to 60 French companies are expected at this year’s event. France is making an emphatic statement about its leading position as the home of gastronomy, with its strong presence and unique offerings at this all-important annual trade show. Business France is spearheading France’s participation at Gulfood, across three different pavilions.  Like every other year so far 29 years, the French offering at the event will cement its position as one of the finest sources of quality food and related products. Most of the brands that will be participating are well-suited for entering this market – whether it is being halal-friendly in the case of ingredients, or equipment that will be well-suited to the booming food industry production in UAE Middle East region.  And for the first time this year, there will be a special ‘French Innovation Corner’ (located in the Ingredients Pavilion) where the most unusual and innovative new products will be showcased. Visitors will be able to discover everything from the latest technologies and packaging ideas, to new flavors, trendy ingredients and healthful foods – highlighting the cutting-edge creativity of France.  • The Ingredients Pavilion, spread over 308 square meter, will be located at Sheikh Saeed Hall: S1-B36 to B60 and S1-C35 to C64, and will showcase leading French companies from sectors such as dairy and its derivatives (ranging from milk proteins and powders); cereals and grains ; and other ingredients such as eggproducts and fruit preparation. The French Innovation Corner and Business France’s Ingredient Booth will be set in the S1- B60 zone of the pavilion. Exports of ingredients and intermediate foodstuffs from France to the UAE has grown steadily at a rate of 16% year on year, since 2010, to be worth €91,7 million in 2015.  Click here to view the exhibitor list: http://bit.ly/2cBIz8h   • The Equipment Pavilion will take over 420 sq. m of space at Zabeel Hall 2 - B14/C13 – Z2-C14/D13. Here, visitors will find the latest technologies in food production, from cooling / freezing tunnels & blast cells, bakery equipment, custom plants and turnkey projects, packaging sterilization system, retorts, boilers, chocolate & sugar coating system. An excellent example of how French products can be adapted to the local market, include the showcase of crepe makers that can be useful for making regag bread. This section will have 30 companies participating.  UAE’s imports from France in this sector were valued at around €20,4 million in 2015, with packaging industry gadgets, food processing machines and bakery equipment being high on the priority list. Click here to view the exhibitor list: http://bit.ly/2d36ZWi   • The third pavilion, highlighting French Gourmet Products, will be located in Hall 6, blocks D6-30 & D6-16. An array of food products from 16 different companies will be on offer, ranging from honey, confectioneries, chocolates, cookies and pastries, to premium beverages, seafood and dairy products. Most of these are on the luxury end of the scale, and belong to product categories which are already popular when it comes to French imports into the UAE.    Click here to view the exhibitor list: http://bit.ly/2dB004U   France is recognized for its technical expertise and high quality products, particularly in the food sector and this is demonstrated in the fact that imports into the UAE from France has grown by over 213% since 2010. The UAE imports as much as 90% of its food needs, with its total import value totaling €14.2 billion, out of which, France represents €420 million worth; it is the third largest European supplier to the UAE F&B sector. French food industry is the 6th largest, globally speaking.  France’s turnover in agricultural products was valued at €67 billion in 2015, making conditions for a strong and sustainable food industry, achieving other worth sales of €130 billion.  The Middle East market is gaining increasing importance for France and this year’s strong offering across Gulfood Manufacturing, Specialty Food Festival and Seafex only reinforces that fact, further strengthening trade ties between the two regions.  About Business France: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Business France has recently launched its first international campaign called: “CREATIVE FRANCE”, in order to promote France’s economic attractiveness, strengthen perceptions towards France image and create positive conditions for French economic development. Media queries: Miryem Oukas Messidi Regional Communications Manager Mobile: +971 (0)55 478 32 15        Mail : miryem.oukasmessidi@businessfrance.fr  
About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc

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