Summary of the 18th edition of the Millésime Bio trade fair

Julie ANTOZZI - 06-mars-2011 14:47:09
The 18th edition of the Millésime Bio organic wine trade fair organised by the AIVB-LR (Languedoc-Roussillon Organic Wine Trade Association) was held at the Montpellier Exhibition Centre from January 24th to 26th, 2011. The event gathered 560 exhibitors hailing from 15 countries. The trade fair received financial support from the Languedoc-Roussillon Regional Council and the European Union. It was held at the same time as International Business Forum organised by Sud de France Export (Wine sector). Total attendance at the Millésime Bio 2011 trade fair reached 3,200 visitors against 2,700 visitors in 2010, that is up 18% in 2011. 39 foreign nations were represented, including Australia, Belgium, Canada, China, Dubai, Germany, Spain, the United States and the Scandinavian countries. The trade fair mostly attracted importers (18%), wine retailers (18%), wine wholesalers (10%) and HO-RE-CA (7%). Wine made with grapes from organic farming meets the demand for authentic, quality products obtained from environmentally-friendly practises and using no GMOs, artificial pesticides or chemical fertilisers. It is one of the organic products attracting the most new consumers on the French market and is experiencing growing success in export. The market’s worldwide growth is affecting most wine-consuming countries and uses the full range of distribution circuits (wine retailers, HO-RE-CA, mass distribution, specialised networks).   The increase in the amount of visitors confirms the organic wine market’s momentum and the effectiveness of the synergies that have been set up with the Languedoc-Roussillon Region. Comments made by participating businesses demonstrate their satisfaction: “I find the trade fair is well organised. It seems to be becoming increasingly attractive, for the visitors come from many different countries. I hope the trade fair will continue to grow and that it will be a success next year once again.” Emiliana Vineyards (Chile) “I was pleasantly surprised by Millésime Bio 2011. I have made new international contacts as well as the contacts with our usual customers. I also enjoyed the time I spent with winegrower colleagues from other winemaking regions. Everything at Millésime Bio 2011 was well organised: there was sufficient space between the stalls, and all stalls were identical, free of any advertising banners (…). I think I’ll be back next year.” Strohmeier (Austria) “(…) I am taking this opportunity to tell you about the pleasant surprise we had during these three days of intensive work. It was really an event of great quality!” Pares Balta (Spain) The next Millésime Bio trade fair will be held from January 23rd to 25th, 2012 at the Montpellier Exhibition Centre. Photos of the event are available on the website at  

18th Millesime Bio Wine Show

Julie ANTOZZI - 19-déc.-2010 11:44:44
Located on the French Mediterranean coast, the Languedoc-Roussillon region will be hosting the Millésime Bio trade show’s 18th edition. Exclusively devoted to wine made from organic farming, this professional trade show has become a major event for the sector over the years. On January 24, 25 and 26, 2011 , more than 500 exhibitors hailing from across the world and more than 3,000 professional visitors are expected at the Montpellier Exhibition Centre .
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc


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