France to introduce new operating models & capabilities at Gulfood Manufacturing 2019

Sarah Benyoub - 17-oct.-2019 10:48:51
Press release   France to introduce new operating models & capabilities at Gulfood Manufacturing 2019   • 2 French pavilions specialized in Ingredients (Sheikh Saeed 1) and Process & Packaging (Za’abeel) to support the growth of the Middle Eastern markets • 45 companies gathered through one common topic : Innovation   From October 29th to 31st 2019, DWTC   United Arab Emirates, October 16 2019 - Business France, the national agency supporting the international development of the French economy, will be running 2 French pavilions at Gulfood Manufacturing 2019. This trade show devoted to new manufactured Ingredients and Processing Equipment will feature 45 French F&B manufacturers willing to connect with demanding buyers. Spread over 600 square meters, the Ingredients pavilion will be located on Sheikh Saeed 1 and the Process & Packaging pavilion will be located on Za’abeel 3.  As the leading industrial sector in France, Food industry is the driving force of its economy with a turnover of 166 billion € (in 2018) including 21% generated when French companies are exporting.    For the first time at Gulfood Manufacturing and with the support of Brittany (West of France) and North of France regions, Business France will roll out an Innovation Tour Experience to highlight over 10 companies having a high innovation potential to share with local partners. With +35 thousand expected visitors, this three-day event is the biggest for the food processing and packaging industry in the Middle East, Asia and Africa. The French Innovation Tour Experience will introduce as an example the French way of cooking arabic crepes or breads, or even how a French food specialist supports the nutritional challenge of sugar reduction and still offers tasty products.   Frederic Szabo, Managing Director Business France Middle East stated : « France is home to a thriving community of entrepreneurs, engineers, investors, and other talented people who are embracing the potential of technology to change the world. Hence when food and technology are combined, it is nurturing meaningful development in food making processes. And the Gulfood Manufacturing is an opportunity for French companies to emphasize their innovations both in ingredients and equipment ».    In 2018, more than 55 million euros of food processing equipment  have been imported in the Middle East (GCC, Egypt, Lebanon), including 77% in the GCC (the main categories of equipment are machinery for filling, closing, sealing and labelling bottles, cans, bags and other containers, machinery for the industrial preparation or manufacture of food and beverages).   French ingredients are also largely used in the region, especially in the bakery, dairies, confectionary industry and in food service.    While the United Arab Emirates imported +10% French dairy products in 2018 than the previous year, the French dairy products imported by the GCC in 2018 reached 1.4 billion euros, they reached a market share of 8.1% in KSA. France is also the 2nd supplier of butter in Saudi Arabia. We observe at the same time that imports of French cereals have yet grown significantly in the Middle East.   With consumer satisfaction at the forefront, the French expertise that will be showcased during the event is wide and specialised in:   Ingredients : Infant food, confectionary, dairies, bakery/pastry, cereal-based preparations, organic & fine food products, preservatives & flavourings, premix solutions.   Food-processing equipment : cooling system, food & beverage process engineering, labelling solutions, crepes machines, bakery & sweets, cutting machine, dairy equipment, production line expertise, packaging solutions, disposable tableware, sterilization and food tech solutions.   ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.    Social Media:  Twitter: @BF_MiddleEast                 @BF_Food                @BF_Agrotech    Account Most  C ommon used hashtags : #FrenchIngredient #ChooseFrance  #FrenchEquipment     Press release and HD Picture  

France renews commitment to UAE’s industrial F&B sector by hosting 2 pavilions at GULFHOST and the Specialty Food Festival

Rejula ARUN - 03-oct.-2018 14:53:14
- Visit France’s grand pavilion at Gulfhost which will be accessible from Sheikh Saeed Hall 2 from October 30th to November 1st at the Dubai World Trade Center. - Meet the French fine and specialty foods suppliers at the Specialty Food Festival in Hall 3. United Arab Emirates- Business France , the national agency supporting the international development of the French economy, will be taking center stage at Gulfhost and the Specialty Food Festival with 2 large pavilions exhibiting products of over 40 companies. Top industrial catering and hospitality companies from France will be showcasing their premium ranges of food service equipment and fine foods. Visitors will have the chance to meet company leaders who will reveal products and know-how and create opportunities to develop business with their Emirati and regionals counterparts. France is committed to UAE’s industrial F&B sector as it maintains its status as second largest partner. With 85% of UAE’s food requirements imported, French exports represent around €400 million in sales annually. France’s leading exports include mainly beverages (30%), dairy products (16%) and fruits (9%). Marc Cagnard, Managing Director, Business France Middle East commented: “France is fully committed to the success of the 2018 edition and is planning for a larger contribution at the next GULFHOST which will take place in 2020, during the World Expo”. The French Pavilion at Gulfhost will gather companies which will showcase the latest innovation of industrial kitchen equipment, cooking utensils and ranges of tools created for culinary professionals. The French syndicate of the food process equipment makers (SYNEG) will again this year, be one of the main partners supporting the initiative. Another pavilion gathering  French companies at the specialty food festival will be exhibiting this year including companies representing confectionary, bakery-pastry, condiments and fine products. Horizon International, a regional partner of Business France, will support the culinary campaign by introducing 6 companies to the show. Other key partners contributing to the show’s success include EVIAN, the number one mineral water in the world and in the Middle East, BADOIT, the sparkling mineral water brand for fine dining and endorsed by top Chefs globally, and CAFES RICHARD, a traditional “French-style” coffee roaster linked to the French gastronomy, Art de Vivre and to Paris (the leader on its market). ~END~ Note to Editors: ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Social Media: Account Most common used hashtags Twitter : @BF_MiddleEast #InfoBF #FrenchPavilion #CreativeFrance For more info, feel free to contact Business France: Miryem Oukas Messidi Head of Communications – Middle East Mobile: +971 (0)55 478 32 15 Mail : A full list of participating companies are below for reference: GULFHOST 2018: ADVENTYS CHARVET DANUBE INTERNATIONAL CROUST’WICH DUPONT (new) EVOLIS (new) HORIS KRAMPOUZ L2G LELU (new) OREQUIP ROBOTCOUPE ROLLER GRILL SANTOS SONOLYS (new) TELLIER GOBEL TOURNUS SFF 2018: FINGER FOODS (new) DRAGEES REYNAUD PATRELLE (new) FAMILLE MARY (Miel) (new) PASTORALE CANASUC (new) LOU PRUNEL (new) LA CHAMBRE AUX CONFITURES (new) HORIZON INTERNATIONAL (regional partner) : • LES P’TITS AMOUREUX  • LES CONFITURES DU CLOCHER • LA BONBONNIERE (new) • LA SECTION REGIONAL CONCHYLICOLE (new) • LA MOUTARDERIE (new) • ESPRIT DU SEL

REED EXPOSITIONS FRANCE appoints Boris Provost as Director of EQUIPHOTEL

OUARI YASMINA - 22-sept.-2016 14:23:13
Boris Provost is appointed Director of EquipHotel,the international event for hotel and catering professionals organised by Reed When he takes up his role in late September 2016, Boris Provost’s two key remits will be to develop EH Business Club, the new meetings event launching in Cannes in October 2017, and to expand the EH360 digital networking platform. He will then continue to develop EquipHotel, in France and internationally, directly overseeing the organisation of the show’s next session in November 2018. This appointment is part of the show’s ambitious growth strategy, as implemented over the past 4 sessions by Corinne Menegaux, Director of the Food Services & Hospitality, Retail, Healthcare, Communication & Culture Division at Reed Expositions France. “The tourism and hospitality sector is currently undergoing radical transformation. EquipHotel’s mission – as it has always been over the years – is to support industry professionals as they face these new challenges, by continuously delivering new ideas and new content,” says Corinne Menegaux, who will remain highly involved in the event’s strategy and future developments. As new ways of consuming various tourism products evolve ever more rapidly, with new players and new digital solutions constantly appearing on the scene, Boris Provost will need to anticipate major changes in the sector in order to communicate these effectively at the   show. “It’s a challenge I’m thrilled to be taking on! EquipHotel is part of an industry that’s constantly changing and I’m keen to contribute to these developments through my initiatives for the show. The pleasure of doing this will be all the greater for working with Corinne Menegaux and the existing exhibition team. In this context, the priority is to leverage all possible resources simultaneously, in France and internationally, in order to engage the entire hospitality sector around the EquipHotel brand – at the show in Paris, at the EH Business Club in Cannes and via our new EH360 digital platform!” says Boris Provost. In his previous role at WSN Développement, organiser of the fashion exhibitions Who’s Next and Première Classe, Boris Provost was successively responsible for marketing, communications, international development and the creation of exhibitions and other events in international markets. Now he’s set to bring these 15 years of experience with him to serve EquipHotel and its ambitions for the future. EQUIPHOTEL: at Paris Expo, Porte de Versailles from 6 to 10 November 2016 EquipHotel in brief EquipHotel is organised by Reed Expositions, the leading trade show organiser. Its portfolio of major hospitality industry events includes: EquipHotel Paris, Marocotel by EquipHotel, Marocofood, Marrakech Hospitality Style, Parizza, Sandwich & Snack Show, Japan Food Show, Vending Paris. Combined, these shows attract more than 2,500 exhibitors and more than 200,000 visitors.

New app launched by Daxium in the Middle East Get feedback with Click&Smiles!

Rejula ARUN - 14-juin-2016 07:01:59
United Arab Emirates, 14 June 2016 - Daxium, a French world leader in business mobile solution just launched Click&Smiles app for the Middle East region: the easiest way to get customers’ feedback.  This solution is aimed at companies and organizations such as restaurants, hotels, stores & offices.  It allows any company to improve its business by taking into account their customer’s feedback. Dubai is expected to be the most competitive city in the Middle East and North Africa by 2025 (the Economist Intelligence Unit EIU). Businesses such as catering and food service sector achieves a significant growth in Dubai than in any other market in the world. Due to this strong competition, customer service is crucial in any business. To help companies measure their customer satisfaction efficiently, Daxium just released its whole new feedback app Click&Smiles. The app will then replace the paper surveys by a much more creative and fun way to collect customer’s answers. Aymeric de Guerre, Manager at Daxium Middle East stated: “We run businesses in a very competitive environment, customers have plenty of options and your competitors are always ready to steal your clients from you. This solution comes to the assistance of professionals seeking to adapt their offer to their customers as much as strengthen customer loyalty for their brands”. Through this launch, Daxium claims that in order to remain a strong competitor, you’ve got to keep your clients happy: customer feedback software can help you measure and improve satisfaction, identify unhappy customers and get valuable insight from them as to how you can improve your product or service. De Guerre added: “96% of unhappy customers don’t complain and 91% of them will simply choose to never do business with you again”. By using Click&Smiles, professionals are able to customize the application with their own questions, smileys or any icons and to adapt it to their business. It can be deployed in a store, on a counter or a stand. And then, they analyze the feedback thanks to the powerful reports received each week. The benefits of this solution:  easy to implement, no wire & internet needed and ready to use in 20 minutes. About Daxium: Daxium is a leading software company that develops innovative mobile solutions to improve business performance. Their online web-based custom form builder makes it simple to switch from paper to mobile forms on tablets and smartphones. Their customers use Daxium for checklists, surveys, inspections, audits, CRM, merchandising... Our goal is to develop their mobile employees’ productivity and to boost their sales. Daxium has seen revenues grow by 300% each year since 2013. They are now part of the Astrolabs community, the only Google Tech Hub in MENA. A great environment to expand their business. Reference: “Creativity is the heart of the French economic dynamism and innovation vitality; the 2016 gala dinner of the French Business Council Dubai was a great opportunity to enhance exposure and innovation capacity of Daxium and to launch officially the Click&Smiles in the Middle East. Our 1.000 guests really enjoyed to give their feedback on the event and it will help us to improve the guest experience in the future!” Daxium is now working with big groups such as: L’Oreal – Sephora – Alstom – Veolia – Chalhoub Group – Aswaaq For more info, please contact: Julie Wurtz Marketing Manager at Daxium Middle East +971 56 826 5276 Ends-

France brings-up its latest innovation equipment & high end fresh products at the Gulfood 2016

Rejula ARUN - 18-févr.-2016 09:10:04
United Arab Emirates, February 2016 – France will once again be part of the not-to-be missed Gulfood 2016 to showcase its latest high quality products, food service equipment. With two French pavilions for a total area of nearly 1 250 Square meters., this 21st edition of Gulfood is expected to launch several French products. For the 21st edition of the Gulfood tradeshow, France is consolidating a strong position with a number of 100 exhibitors spread over two pavilions: - Food and drinks with 71 companies located Sheikh Saeed Hall 1 - Food service & catering equipment with 28 French companies located Za’beel Hall Gulfood has become over the years the premier meeting place for French companies exploring business development opportunities. Business France is also bringing its regional experts from France and several countries: Saudi Arabia, Lebanon, Egypt, India, as well as Kenya to join this world class event. Since the launching in 1987, France participated in the tradeshow, with at the beginning a focus on the dairy sector, which is one of the most important industry in France. Hence, the show launched well-known French brands today in GCC countries. According to Marc Cagnard, French Trade Commissioner in the Middle East, most of French SME’s on both pavilions come to get more visibility and discover the market during few days, especially to create business partnerships toward a larger exposure on the UAE market and in the Middle East region. In the United Arab Emirates, the French exports of food & beverage products increased by 95 % in 5 years (between 2009 and 2013). 2014 has shown an increase of 10 % over 2013. Furthermore, because UAE is a regional hub, so is the Gulfood ! The French exports have grown also in the neighbourhood: the Middle East represents 3% of French Food Exports ! For instance, Saudi Arabia is considered as the largest export market for French companies in the food & beverage products, with approximately 1 billion USD in 2014 (making France as the 7th provider).  At global level, France is the 4th largest exporter of food & beverage products since 2011, with 63 billion USD in 2014. France is the 6th for the export of equipment in the food industry. Between 2009 and 2014, France has increased its exports by 5.2%. Globally, the food sector represents for France the 3rd trade surplus with around 10 billion USD in 2014. This year, Gulfood visitors will be delighted to taste cheeses, French pastries, cold cuts, soft drinks, just to quote a few examples. In addition, exhibitors specialists of the hospitality equipment will showcase new ranges: food preparation, cooking, molds, cutlery, bakery and pastry equipment, laundry equipment, uniforms, disposable tableware, food packaging, signs and display, thermometers. Come and meet French exhibitors at Gulfood from Sunday 21st to Thursday 25th of February 2016: Food and drinks with 71 companies located Sheikh Saeed Hall 1&2 / Food service & catering equipment with 28 French companies located Za’beel New Hall.  


Miryem Oukas Messidi - 26-févr.-2014 14:50:38
Interview with Tristan FALC’HUN, Export Manager Introduce yourself and your company SILL is a French food manufacturer with 4 divisions: ·          Dairy products: Milk collection and transformation into yoghurts, butter, cream-cheese and powders sold under Le Gall , Matines , Malo brands ·          Long life soups & broths under La Potagère brand ·          Frozen ready meals under Primel brand ·          Infant nutrition under Teddy Chef brand For 50 years, the Group constantly grew up thanks its high investment in R&D and technology. Quality of its products is recognized in more than 100 countries. Why are you exhibiting in Gulfood? Gulfood is a key event in Middle East. SILL Entreprises is looking for 2 types of clients: Ø   Importer / Distributer for commercialization of its ranges of yogurts, butter, frozen ready meals and Baby-food to horeca and retail channels Ø   Industrials for commercialization of its dairy ingredients What products will you showcase at the Gulfood exhibition? For 2014 edition, a cooking show with Jean-Luc L’HOURRE (Meilleur Ouvrier de France and 1 star Michelin Chef) will be held on SILL booth. Every visitor will be welcome to taste a selection of premium recipes, available in frozen for catering and food service channels.   FALC’HUN Tristan Export Manager Ph. : +33 2 98 40 90 30

MONBANA / Frappés range

Miryem Oukas Messidi - 06-févr.-2014 13:36:04
Introduce yourself and your company MONBANA, created in 1934, is the EXPERT of chocolate drinks and the LEADER of coffee accompaniment products. Our strong image is based on PREMIUM QUALITY products, adapted for the Food Service market. A wide and unique range of flavours and textures enables us to answer to the requests of our customers. Our brand is based on strong values such as our know-how, creativity, respect, customer’s service, joie de vivre… Mr Julien MOSTINI is the Area Export Manager, for the Middle East Area. Why are you exhibiting in Gulfood? We are exhibiting to the Gulffood to make new business opportunities, to meet all our partners in the Middle East, and to support our development in this area of the world. Gulfood is for us an important time to present new range of products What products will you showcase at the Gulfood exhibition? Frappés   We have a lot of demand for those references and we decided to launch them last year. This year we will take the opportunities to present our new range during the Gulfood   Julien MOSTINI Area Export Manager Phone: +33 2 43 05 42 48
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc


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