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France to Reinvent the Art of Design through an Innovative Approach at Downtown Design

Sarah Benyoub - 27-oct.-2019 14:49:40
Press release    France to Reinvent the Art of Design through an Innovative Approach at Downtown Design from November 12th to 15th 2019, Dubai Design District (d3)   • French Exhibition under the theme “Expression of French Design… Just Beautiful” • 17 French exhibitors   United Arab Emirates, October 27 2019 - Business France, the national agency supporting the international development of the French economy is gathering 17 artists, design experts and innovation specialists on the French pavilion at Downtown Design to exhibit an avant-garde and iconic expertise.   Held under the patronage of Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority, the 7th edition of Downtown Design will be the opportunity to showcase French creativeness, aesthetics, elegance, quality and know-how, on a high-potential market through an unique catalog: furniture (sofas, armchairs, chair), creative musical instruments & equipment such as accordions or vintage radios, reinvented objects such as smart telescopes or e-bike, high end electrical equipment and appliances, glass solutions for interior fittings, dressing accessories, obsidian art stone, fashion collection, brand services and consultancy services to connect between selected art professionals. In France, design is a dynamic market generating up to 24 billion euros in revenue each year through the know-how of the art trades, deeply rooted in French heritage (porcelain, crystal, glassware, cutlery). The sheer riches of its history and the wealth of culture tend to grant the added value of French products and to represent a way of life. It also offers design products made of innovative materials, contemporary styles, vintage looks that are ever on the rise, multi-functional furniture embedded with new technologies, as well as products for the luxury hotel and restaurant industry. The unprecedented enthusiasm for the decoration and design market in the UAE explains the success of Downtown Design, a new design hub in the Middle East. Through the French Exhibition, visitors will then be able to discover for themselves the latest innovations from France, many of which are backed up by generations of know-how matched with boundless creativity.  Some of these companies draw their inspiration from unique objects to French culture but which have sometimes disappeared from the market trends, to bring them back and give them a new life.   Company not to miss :  Meljac, the leading supplier of high-end electrical fittings, will be exhibiting its designs for the first time in the United Arab Emirates (area A05). Players from across the local market (designers, home designers, etc.) will have the opportunity to discover the French expertise for which the brand is famous, including in particular its signature solid brass Classic Collection.  Switches, power outlets, reading lights… As well as discovering Meljac’s wide range of solutions, visitors will also be able to see a few of the custom designs that are the brand’s undeniable asset.   The French pavilion is designed by renowned scenographers from the Parisian event agency Allegria and supported by Aubaine (Chalhoub Group).    For further information, feel free to contact: Miryem Oukas - Head of Communications – Middle East Business France Mobile: +971 (0)55 478 32 15  Mail : miryem.oukasmessidi@businessfrance.fr   

Meljac to showcase its Classic Collection at Downtown Design Dubai

Sarah Benyoub - 24-oct.-2019 13:20:47
 Meljac to showcase its Classic Collection at Downtown Design Dubai (French Pavilion, area A05)   United Arab Emirates, 24 October 2019 - Meljac, the leading supplier of high-end electrical fittings, will be exhibiting its designs for the first time in the United Arab Emirates at Downtown Design Dubai from November 12 to 15. Players from across the local market (designers, home designers, etc.) will have the opportunity to discover the French expertise for which the brand is famous, including in particular its signature solid brass Classic Collection. Meljac: combining quality and esthetics Switches, power outlets, reading lights… As well as discovering Meljac’s wide range of solutions, visitors will also be able to see a few of the custom designs that are the brand’s undeniable asset.  They will also be able to appreciate the quality of the brass used, the variety of formats on offer and the possible combinations of mechanisms, as well as home automation and electrical packages (thermostats, climate controls, controls for blinds, audio controls, etc.). The firm will be showing off its 25 refined finishes, all of which are the product of meticulous surface treatment consisting of several complex steps carried out by hand. For example, Meljac offers finishes in nickel, chrome, gunmetal, bronze, and so on. But also glazed, sanded, textured, patinated… The Classic Collection is recognizable by its beveled edges and the Meljac water drop levers inspired by 1930s style. Marketed all over the world, it is a favorite amongst decorators, interior designers, electricians and homeowners for its unparalleled quality and its clean, understated and timeless design. More broadly, the brand offers ten or so collections in high-quality materials such as brass, Limoges porcelain, tempered glass and even semi-precious stones. “With an increasing number of exceptional projects in the region, we chose Downtown Design Dubai to showcase our expertise through a diverse range of products, in the United Arab Emirates. Our goal is to meet architects, interior designers, integrators and local players more generally to gain a better understanding of their expectations and the specifics of this market.”  Jean-Michel Lagarde, Chief Executive of Meljac Distribution: Meljac Export Department (export@meljac.com / +33 1 47 34 21 42).   PRESS CONTACT: Leslie Béraud, Meljac Communications Department – l.beraud@meljac.com – Tel: +33 (0) 1 7137 2400  

CALL FOR APPLICATION: « GAMELAB » RETURNS FOR A SECOND EDITION IN COOPERATION WITH UBISOFT ABU DHABI AND THE FRENCH EMBASSY TO THE UNITED ARAB EMIRATES

Sarah Benyoub - 09-oct.-2019 13:59:55
CALL FOR APPLICATION: « GAMELAB » RETURNS FOR A SECOND EDITION IN COOPERATION WITH UBISOFT ABU DHABI AND THE FRENCH EMBASSY TO THE UNITED ARAB EMIRATES   A competition and a series of workshops to introduce Emirati (UAE – based) students to the creation of video games  9 October, 2019 – Abu Dhabi - Ubisoft Abu Dhabi and the French Embassy to the United Arab Emirates are set for a new edition of GameLab. Both parties have engaged in cooperating for the development of GameLab, a platform aiming at training students from UAE universities to develop their knowledge about the video game industry. Following a cooperation agreement signed in June 2018 and the success of the first edition, H.E. Ludovic Pouille, French Ambassador to the United Arab Emirates and Yannick Theler, Managing Director of Ubisoft studios in Abu Dhabi, have decided to renew their partnership for the coming academic year. During the first edition, four students from Zayed University won a six-month internship at Ubisoft Studios in Abu Dhabi. The laureates were nominated after having participated in three workshops organized throughout the academic year 2018-2019. They first workshop was held in November 2018, with a general introduction and brainstorming training by Matthew Laurence, Creative Manager at Ubisoft Abu Dhabi.   In January 2019, the second workshop tackled the question of intellectual property and copyright, in cooperation with the French National Institute of Industrial Property (INPI), Sorbonne University Abu Dhabi and Gowling WLG.  The final workshop in April 2019, animated by Afif Khaled and Christophe Malcombe, both artists and comic/animation illustrator experts, helped the students materialize their very own original video game concept through drawings and storyboards.  All students were encouraged to team up and work on an original idea.  Among the awardees, Leen Albejawi declared “It is with great pleasure that I give this testimony to one of the most fun experiences I have partaken in. Gamelab is a great initiative that gave me a lot of knowledge in the area of game design. I came in to game-lab with my knowledge in animation, but not much knowledge in the area of game design. I think gamelab is a great introduction to the world of game design and game industry. At the end of the game lab experience I was given the opportunity to intern with UBISOFT which is a great opportunity which I would not have gotten if I wasn’t of a part of gamelab. Thank you to the French Embassy and Ubisoft for this project and I can’t wait to see more people benefitting from such experiences. if you are interested in gaining more knowledge in the area of game design and meet amazing people along the way, I recommend you join game lab because it will offer that and much more!” Moza Alsuwaidi, also a winner from Zayed University added “It was a great opportunity to experience and learn new things. As an animator who works on game design I really learn things that before I didn’t know which helped me in my senior project that I was working on at the time. The Gamelab organizers are really friendly, and I met really cool artists from France.”    The new edition of GameLab will encourage students to work with a “multidisciplinary team” in order to deliver a comprehensive final work during the pitching session. They will learn about the complete chain of professions within the video game industry. The call for application is open to all students from all fields. Students are invited to apply here:  https://forms.gle/KSPP3pciCpGzd8cx5   H.E. Ludovic Pouille, Ambassador of France to the United Arab Emirates, declared: “I am honored to co-conduct this initiative with Ubisoft Abu Dhabi and participate in ensuring effective links between the academic and professional world. As part of the French-Emirati cultural dialogue, the goal of this project is to strengthen cultural and educational cooperation with the United Arab Emirates, giving priority to the youth. The GameLab project is a transversal innovative project, bringing together several actors: Ubisoft, a globally recognized French company in the sector of video games that is firmly established in the United Arab Emirates, the cultural service of the Embassy (Institut français) which provides technical and institutional support, and the economic department of the Embassy, which brings its expertise on the creative industry ecosystem. The cultural and creative industries are an economic prospect for France and the UAE, at a time when our two countries are betting on artificial intelligence.” The French government is particularly active in supporting cultural and creative industries, including video games. In a recent interview, the French minister of culture, Mr. Franck Riester declared that video game is “an art like any other”. In France, the video game industry is a very active and creative sector. A lot of people work in this field: inventors, designers, engineers. We support them actively”.  Co-signing the renewal agreement, Yannick Theler, Managing Director of the Ubisoft studio in Abu Dhabi declared: “Ubisoft is delighted with this agreement which will present the techno-creative potential of the video game industry and the numerous career opportunities in this field. Through its international network of studios on every continent, Ubisoft collaborates with several universities to ensure that the talents of tomorrow have a good knowledge of the requirements of the industry. Partnerships like GameLab are a key opportunity for developing and consolidating the local video game ecosystem.”  The workshops scheduled in the frame of GameLab will take place throughout the academic year 2019-2020. The first session on the 18th of November 2019 will confront the students to the fundamental understanding of mobile games and invite them to express their creativity. The following workshops will be tailored according to the profiles of selected students. At the end of the academic year, the participants will be asked to present their projects. The winners of the competition will be rewarded with the opportunity of an internship at the Ubisoft studios in Abu Dhabi.   About the signatories of the agreement   Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2017-18 fiscal year Ubisoft generated sales of €1,732 million. To learn more, please visit www.ubisoft.com.   The Institut français in the United Arab Emirates is the cooperation and cultural department of the French Embassy. It is responsible for promoting French creation, thought and language, as well as fostering bilateral exchanges and cultural, artistic, educational, academic and scientific partnerships between France and the UAE. It follows the cultural and educative aspects of the French-Emirati strategic dialogue.  It is involved in a vast range of activities. It organizes cultural events in various fields such as visual arts, performing art, cinema and debates. It supports the French cultural and educative institutions, as well as cultural and creative industries in their development projects in the UAE.  The “French-Emirati Cultural Dialogue” celebrates the historical ties of friendship and cooperation between France and the United Arab Emirates, established upon the foundation of the Federation in 1971 and growing stronger ever since.  About the “French-Emirati Cultural Dialogue”   The “French-Emirati Cultural Dialogue” was born with the signing of a new cooperation agreement between France and the UAE on November 9, 2017, on the occasion of the visit of  Emmanuel Macron, President of the French Republic, to Abu Dhabi and Dubai. This initiative aims to celebrate the friendship between France and the United Arab Emirates and to expand the scope of our exchanges and encounters in France between our two peoples.  The cultural dialogue takes place in parallel with the Year of Tolerance, celebrated in 2019 across the United Arab Emirates. It will continue throughout the year 2019 and will be concluded in March 2020.     Contact : Zohra AIT EL JAMAR, Regional Audiovisual attaché, 052 771 4591,  zohra.ait-el-jamar@diplomatie.gouv.fr

Together with Airbus and Submer Technologies, 2CRSi has won a very high-performance server contract for a European anti-crime agency

Sarah Benyoub - 09-oct.-2019 10:20:19
  Together with Airbus and Submer Technologies, 2CRSi has won a very high-performance server contract for a European anti-crime agency   United Arabe Emirates, October 7,2019 – 2CRSi announces that it has been chosen by AIRBUS to provide very high-performance calculation servers that will be used by a European anti-crime agency. This commercial success relates to the rollout of OCtoPus 1.8B servers for a total 3,744 CPU Intel ® Xeon ® cores and more than 7.45 million NVIDIA ® CUDA ® cores. These OCP (Open Compute Project) servers have been specially designed to function in immersion cooling tanks developed by SUBMER TECHNOLOGIES. The range of OCtoPus servers, launched by 2CRSi in 2017, provides a tangible response to the energy requirements of datacenters in order to meet their ecological challenges  with a reduction in the energy consumption of OCtoPus servers of more than 23% compared to equivalent servers fitted with traditional cooling systems. Under this AIRBUS project, the combination of 2CRSi servers and SUBMER TECHNOLOGIES cooling systems offers an even greater reduction in energy consumption through the elimination of air-conditioning: the servers are immersed in a dielectric cooling liquid which is itself cooled through a water circuit. 2CRSi and SUBMER TECHNOLOGIES have succeeded in making the difference as a result of the unique technical features of their submerges servers. Other decisive factors in the choice: the simplification and speed of the installation and fitting-out of the datacenter due to the integration of its products: with this solution, 3 months are sufficient to install the datacenter compared to 1½ to 2 years for a traditional datacenter. This technological achievement has been decisive in winning this contract. Moreover, long-term cost control was crucial for the future renewal of equipment: it will be possible to replace computer components (CPU and GPU cards, memory, etc.), where technological development, is very rapid. Feed and cooling modules will be retained. Overall and in addition to the relatively limited investment budget, the operating costs related to the servers installed at the end client will be reduced by more than 60%. An achievement that is both economic and ecological. With this contract, this customer should be one of the Group’s Top 5 customers in 2019. The order billing will take place before the end of the year. “We are proud to have been chosen by an international security player whose requirements in terms of performance and reliability are clear. Once again, we have succeeded in making the difference though our innovative and competitive solutions. I would like to congratulate our teams who are the heart of this new success, which further strenghtens our commercial visibility internationally." said Alai Wilmouth, Founder, Chairman and CEO. - END - About 2CRSi 2CRSi is based in Strasbourg and has subsidiaries in Manchester, Dubai and San Jose in the Silicon Valley. It specialises in the design and manufacturing of very high-performance IT servers. It provides innovative calculation, data storage and data transfer solutions to over 200 clients in 25 countries. In 2018, 2CRSi Group generated consolidated revenues of €65.2m. For further information please visit: www.2crsi.fr   Actifin Jennifer Jullia Financial Press Relations jjullia@actifin.fr   + 33 (0)1 56 88 11 19    

New French Trade commissioner in the UAE and Regional Director to oversee Business France in the Middle East

Sarah Benyoub - 25-sept.-2019 09:04:45
United Arab Emirates, 24 September 2019 – From September 1st 2019, Frederic Szabo has been appointed as the new French Trade Commissioner in the United Arab Emirates and Regional Director of Business France in the Middle East.    In his new role, Mr Frederic Szabo will be heading the expansion of French companies by boosting French exports in the region, promoting France as a prime location for investments and leading customized supports to attract Middle Eastern investors to France.   As of now, Frederic Szabo will be based in the regional headquarter of Business France Middle East, in Dubai and will be covering 11 countries: GCC, Egypt, Pakistan, Iraq, but also Jordan & Lebanon through local partners.  To boost economic bilateral relations and strenghten business ties between France and the countries of the region, Business France organized last year 60 profesional events including French pavilions on btob trade shows, bringing around 1 600 companies yearly. Business France also supported 10 investment projects wich resulted of more than 300 job creations in France, including the acquisition of an industrial site worth 50 milion euros and maintaining a hundred jobs.  Frederic Szabo, Business France Director in the Middle East commented: “I am delighted to face new exiting challenges in the Middle East and eager to work with an expert and dedicated Business France team in the UAE and the region, along with the French embassies and our Team France partners to strengthen and increase the French exports but also to draw more middle eastern investments to France. Indeed, 75% of CAC 40 companies are already based in the region, it’s a powerful force that shows the way to smaller businesses such as SMEs hold 81% of establishments in France, and I’m keen on supporting the finest selection of them that will be served  and  introduced to myriad of unique and cutting edge services.” As of now, Frederic Szabo will manage a regional consultancy unit spread over 6 offices (Dubai, Jeddah, Riyadh, Kuwait City, Cairo, Doha) and organized by sector of activity: Industry & Cleantech / Lifestyle & Healthcare / AgriFood / Tech & services / Inward Investments / Media & Communications / International internship programs. Last year, French exports to the GCC amounted 12 bilion euros mainly in mechanical equipments, electrical materials, IT, chemical products, cosmetics & perfumes, agrifood products and pharmaceuticals. KSA remained France’s first commercial outlet in the GCC. Frederic Szabo previously served in similar functions for 5 years in People’s Republic of China, in Shanghai. He also conducted missions within the European Commission in Turkey (Turkish Chambers Development Program) and Brazil (AL Invest II) in the frame of industry modernization and internationalization capacity building programs.  From 2003 to 2006, Frederic Szabo joined the International Finance Corporation, member of the World Bank Group in Morocco (Rabat) as Private Sector Development Manager for North Africa to build capacity reinforcement programs. He also held many managing positions as director of international business development within French Chambers of Commerce and Industry, in France by promoting SME’s exports and international development on foreign markets.    END   ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.   

Two-i is back at GITEX aiming to help cities in search of happiness

YASMINA OUARI - 19-sept.-2019 13:23:02
    United Arab Emirates: September 19,2019- For the second year running, Two-i will attend Gitex 2019 to present its unique video analysis software, which is called the Map, aiming to improve happiness in the cities. This solution was inspired by the progressive sustainable development goals that Two-i shares with Dubai.  Live analysis of demographic data, such as emotions, age and gender, helps to guide decision-making and measure the impact of initiatives. Happiness is a complex condition that involves a range of variables that are far from just detecting smiles on the faces. The goal is to foster diversity and inclusion for all. It is a virtuous cycle that begins with raw material processing, data collection, the study of data that leads to decision-making, which then leads to the generation of new data, which leads to new decisions, etc. Two-i is among the pioneers in the development of the Map: an interactive cartographic platform that collects and displays all the metadata generated from live video streaming. It allows the user to navigate in his own city and visualize in real time the levels of well-being in the different neighborhoods. By displaying a large amount of important information in such condensed stats, the Map revolutionizes the way city management is perceived. In addition, it has been designed to comply with the constraints of data anonymization.  Two-i has a very creative team, which is cracking the challenges of integrating traffic and flow management solution and connecting external data into its already sophisticated platform in order to generate fully comprehensive Urban Data analytics. Moreover, Two-i’s Research team in collaboration with French hospitals has started medical trials for pain detection and analysis to reduce hospitalization time and increase the effectiveness of analgesic administration. This project allows the company to dig deeper into understanding the complexity of emotions. Two-i will be happy to meet you and to present its new innovative solution, during GITEX 2019, at Hall 4, on the French Tech Pavilion. For further information, visit: https://two-i.com Contact:  Julien Trombini julien.trombini@two-i.fr & Meilute Mikalajunaite meilute.mikalajunaite@two-i.f

The French Business Council Dubai & Northern Emirates rallies its business community to support the French Pavilion at Expo 2020

Rejula ARUN - 06-mai-2019 13:00:37
The French Business Council Dubai & Northern Emirates rallies its business community to support the French Pavilion at Expo 2020 • Memorandum of Understanding signed about Expo 2020 • Gala diner under the theme of the French Pavilion at Expo 2020: Lights, Enlightenment • French Business Council Business Award ceremony • Very high levels representatives from both sides among them 2 Ministers  United Arab Emirates – May 6, 2019 - In the presence of H.E. Omar Sultan Al Olama,  Minister of State for Artificial Intelligence in the United Arab Emirates, the French Minister of Transport, Elisabeth Borne,  and H.E. Ludovic Pouille, French Ambassador to the UAE, the annual gala dinner of the French Business Council in Dubai & Northern Emirates, held on May 2nd at the iconic venue of Dubai Opera, celebrated United Arab Emirates and France common vision of building knowledge-based economy that harness innovation and improve the lives of their citizens.  This year’s Gala dinner was attended by more than a thousand guests, including local officials such as H.E. Najeeb Mohamed Al-Ali, Executive Director, Bureau Expo 2020, H.E. Majid Saif Al-Ghurair, Chairman of Dubai Chamber of Commerce & Industry, H.E. Hamad Buamim, President  & CEO of Dubai Chamber of Commerce & Industry and President of the Dubai Chamber and of the World Chambers Federation, as well as H.E. Mohamed Ali Musabbeh Al Nuaimi, Chairman of RAK Chamber of Commerce and Industry, and other local and French senior representatives. The celebration of the Gala dinner was held under the theme of ‘Lights, Enlightenment’, inspired by the French Pavilion named “Lumière, Lumières” and representing France at the 2020 World Expo. It aims to shed light on ‘fast-track transfer’ and embodies the ‘Lights’ concept. Initiated in France as early as the Eighteenth Century, it symbolizes exchange and transfer of knowledge. It reflects how France prevailed in many fields over centuries: arts, philosophy, culture, research, entrepreneurship and innovation. The evening started with a MoU signed between the French Business Council Dubai & Northern Emirates and Cofrex (Compagnie Française des Expositions – in charge of the French Pavilion at Expo 2020) in the presence of Elisabeth Borne, French Minister of Transport. This partnership agreement aims to develop synergies between the French Business Council Dubai & Northern Emirates and COFREX/France Pavilion to promote France before and during the 6 months of Expo 2020 by mobilizing the actors present in the country (companies, institutional partners, etc.) around joint projects. Speaking at the celebration dinner, Mr. Geoffroy Bunetel, President of the French Business Council Dubai & Northern Emirates stated: “We are now entirely “On the Road to the Expo” to contribute to making this event a big success for Dubai and to help France shine the way it deserves to.” During the evening, the French Business Council Award 2019 – Opportunity, winner, Agricool, has been rewarded for its involvement in developing urban farming. The company is a French startup revolutionizing AgTech, grows pesticide free, local and delicious fruits and vegetables in recycled containers calls “Cooltainers”, that you can find in The Sustainable City.    Sponsors and success partners of the annual event – including Diamond Sponsors FedEx, Chalhoub Group, Michelin and Schneider Electric – highlighted their long-standing experience and their respective activities during the whole evening. Note to Editors: About the French Business Council in Dubai & Northern Emirates: The French Business Council Dubai & Northern Emirates (FBC) is part of the French Chambers of Commerce network, the FBC is ranked 9th among French Chambers of Commerce abroad and first among French Chambers of Commerce in the Middle East. This non-profit organization is composed of around 800 members representing more than 400 French and international firms and organizes more than 100 events annually. The French Business Council seeks to facilitate communication and business relations between local and international communities.  Over the years, many business entrepreneurs have found an ideal location for business development and innovation in the UAE. The key moment of the annual Gala dinner was marked by the celebration of success stories and awards of excellence granted to Agricool.   
About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc

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