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The Ad Revolution in the Middle East

pascal roger - 18-nov.-2010 07:59:43
  Billions of dollars are spent annually on TV advertising in the Arab world. But almost none of this is targeted effectively, because most of the region’s 500 free-to-air channels are beamed out across the entire Arab world, with the same programming and advertisements reaching all viewers. But all this could change with the growth of internet protocol television (IPTV) – digital television services delivered via broadband. Regional telecommunications operators such as Etisalat, du, Qtel and STC have launched IPTV services in recent years, and the sector is expected to see significant growth. To view the complete article please click on the following link : http://www.thenational.ae/business/media/the-ad-revolution-will-be-televised
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Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc

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