The Ad Revolution in the Middle East

pascal roger - 18-nov.-2010 07:59:43
  Billions of dollars are spent annually on TV advertising in the Arab world. But almost none of this is targeted effectively, because most of the region’s 500 free-to-air channels are beamed out across the entire Arab world, with the same programming and advertisements reaching all viewers. But all this could change with the growth of internet protocol television (IPTV) – digital television services delivered via broadband. Regional telecommunications operators such as Etisalat, du, Qtel and STC have launched IPTV services in recent years, and the sector is expected to see significant growth. To view the complete article please click on the following link :
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