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New French Trade commissioner in the UAE and Regional Director to oversee Business France in the Middle East

Sarah Benyoub - 25-sept.-2019 09:04:45
United Arab Emirates, 24 September 2019 – From September 1st 2019, Frederic Szabo has been appointed as the new French Trade Commissioner in the United Arab Emirates and Regional Director of Business France in the Middle East.    In his new role, Mr Frederic Szabo will be heading the expansion of French companies by boosting French exports in the region, promoting France as a prime location for investments and leading customized supports to attract Middle Eastern investors to France.   As of now, Frederic Szabo will be based in the regional headquarter of Business France Middle East, in Dubai and will be covering 11 countries: GCC, Egypt, Pakistan, Iraq, but also Jordan & Lebanon through local partners.  To boost economic bilateral relations and strenghten business ties between France and the countries of the region, Business France organized last year 60 profesional events including French pavilions on btob trade shows, bringing around 1 600 companies yearly. Business France also supported 10 investment projects wich resulted of more than 300 job creations in France, including the acquisition of an industrial site worth 50 milion euros and maintaining a hundred jobs.  Frederic Szabo, Business France Director in the Middle East commented: “I am delighted to face new exiting challenges in the Middle East and eager to work with an expert and dedicated Business France team in the UAE and the region, along with the French embassies and our Team France partners to strengthen and increase the French exports but also to draw more middle eastern investments to France. Indeed, 75% of CAC 40 companies are already based in the region, it’s a powerful force that shows the way to smaller businesses such as SMEs hold 81% of establishments in France, and I’m keen on supporting the finest selection of them that will be served  and  introduced to myriad of unique and cutting edge services.” As of now, Frederic Szabo will manage a regional consultancy unit spread over 6 offices (Dubai, Jeddah, Riyadh, Kuwait City, Cairo, Doha) and organized by sector of activity: Industry & Cleantech / Lifestyle & Healthcare / AgriFood / Tech & services / Inward Investments / Media & Communications / International internship programs. Last year, French exports to the GCC amounted 12 bilion euros mainly in mechanical equipments, electrical materials, IT, chemical products, cosmetics & perfumes, agrifood products and pharmaceuticals. KSA remained France’s first commercial outlet in the GCC. Frederic Szabo previously served in similar functions for 5 years in People’s Republic of China, in Shanghai. He also conducted missions within the European Commission in Turkey (Turkish Chambers Development Program) and Brazil (AL Invest II) in the frame of industry modernization and internationalization capacity building programs.  From 2003 to 2006, Frederic Szabo joined the International Finance Corporation, member of the World Bank Group in Morocco (Rabat) as Private Sector Development Manager for North Africa to build capacity reinforcement programs. He also held many managing positions as director of international business development within French Chambers of Commerce and Industry, in France by promoting SME’s exports and international development on foreign markets.    END   ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.   

A major presence of the French cosmetics industry at Beauty World Middle East in Dubai from April 15 to 17 2019

Rejula ARUN - 20-mars-2019 08:17:44
United Arab Emirates- March 20th, 2019 - Beauty World Middle East,  the No.1 international trade fair in the Middle East dedicated to beauty, will this year host 75 French companies - including 32 new exhibitors - thus establishing France as the No. 1 European presence at the fair, and No.3 worldwide.  The French pavilion is organized by Business France, the national agency dedicated to the globalization of the French economy, in partnership with Bretagne Commerce International, Cosmed, Dev’up, Cosmetic Valley, Hauts-de-France and Nouvelle Aquitaine, and the sponsorships of Air France and Accor. Know-how and expertise recognized around the world The French cosmetics industry confirms its leading position on the international market.  With a turnover of €25 billion, it is the third largest export sector in France, with a 25% share of the global market and a trade surplus of €7.6 billion.  Made in France innovation - one of the key assets  French companies are major players in the cosmetics industry and major beauty brands around the world.  Increasingly innovative in R&D, their cutting-edge know-how and their hi-tech care products are recognized for their high reliability and effectiveness.  Their innovative potential has grown continuously over the last 15 years. A comprehensive ecosystem The French cosmetics industry, which includes in particular - ingredients suppliers, fragrances, finished cosmetic products, machines and packaging, research laboratories, private label, is characterized by the existence of an ecosystem that offers a complete range of products, with major international groups such as L’Oréal, LVMH or Chanel, and smaller structures:  81% of establishments are microenterprises and SMEs.  The sector has 79,000 establishments in France employing over 170,000 people, and 2 regional competitiveness clusters. The quality and know-how of companies in the sector are recognized and sought out well beyond the borders of France, particularly in the United Arab Emirates. Business France offers a diversified range of products at the France pavilion in the SS2 international pavilion hall and in the exhibitors’ brochure in the France pavilion https://bit.ly/2JaDjcd Within the France pavilion do not miss the FRENCH BUZZ zone, a showcase of quality and innovation, which will host 9 French "nuggets" that reflect the great vitality of the sector around Cosmed, the 1st network representing SMEs in the French cosmetics sector. The 9 exhibitors of the FRENCH BUZZ zone - ABSOLUTION - ALBAN MULLER INTERNATIONAL - BELLERADIANCE - CAILLEAU HERBORISTERIE - COIFFER BIO DISTRIBUTION - COSMED - DELTA PARTNERS - DERMWAY PARIS - MEDISPA - WARI DI ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Social Media: Account Most common used hashtags Twitter : @BF_MiddleEast #InfoBF #FrenchPavilion #ChooseFrance #FrenchBeautyProducts #FrenchInnovation For more info, feel free to contact Business France: Caroline ESCUDIER Project Leader E-mail: caroline.escudier@businessfrance.fr http://export.businessfrance.fr Yasmina OUARI Press Officer – Middle East Mobile: +971 (0)52 995 29 97 Mail : yasmina.ouari@businessfrance.fr  

A Strong French Presence at the Baghdad International Fair

Rejula ARUN - 11-nov.-2018 05:58:58
United Arab Emirates- 2018 : BUSINESS FRANCE, the national agency supporting the international development of the French Economy, will organize a French pavilion at the Baghdad International Fair for suppliers of equipment, materials, services for the construction, infrastructure sector wishing to participate in the reconstruction program for Iraq. Other French exhibitors from different business sectors will also attend the event, federated by the French Embassy to Iraq. With 37 million inhabitants, Iraq is one of the largest markets in the region and has secured €26 billion for its reconstruction at the Kuwait conference last February. The new dynamic driven by the Iraqi government is also supported by France’s public authorities, and 2018 marks the return of French companies to the Iraqi market, which offers truly significant potential, particularly in the construction, architecture and building materials sectors. The French construction industry has undeniable strengths in sectors where technical sophistication, innovation, quality and design play an essential role. With a highly fragmented network of + 409 000 businesses and revenue of €126 billion, France’s ability to play a major role in global trade is all the greater given that most of the sectors that make up the industry include one or more international leaders. In the field of public works, the turnover posted by French companies amounts to €64.9 billion, including €28.5 billion in exports. This sector is buttressed by the know-how of several major groups. French engineering is highly appreciated internationally, and suppliers of materials and equipment also enjoy a solid reputation. The reconstruction of Iraq is resulting in many opportunities with rapidly growing demand for capital goods. The Baghdad International Fair, which enjoys high visibility in Iraq, thus offers French exhibitors a unique opportunity to meet the main private and institutional stakeholders. French exhibitors will be located on and around the French Pavilion at Hall 2. Note to Editors: List of French exhibiting companies: ALSTOM TRANSPORT : Equipment and services for rail transport. www.transport.alstom.com CDH GROUP: Handling and work at height equipment, stepladders, work platforms, fixed and mobile scaffolding. www.haemmerlin.com CEVITAL-OXXO EVOLUTION : design and manufacture of custom-made joinery. www.oxxobatiment.fr CLEIA : an engineering company that has built its international reputation in the Terracotta sector by supplying more than 600 brick and tile factories worldwide. www.cleia.fr HAMPIAUX LE LORRAIN : complete range of Flame welding equipment for the steel and metallurgical industries. www.lelorrain.fr INFOSEC : one of the leading European manufacturers of electrical protection solutions. www.infosec-ups.com CEFA: Engineer’s Bridging and Demining. www.cefa.fr GEISMAR: Manufacture of railway machinery. www.geismar.com Industry and Cleantech sector: ANIOS: www.anios.com CARRIER: www.carrier.fr CMA-CGM: www.cma-cgm.fr DEF: www.defonline.com EVOLIS: https://fr.evolis.com FAYAT GROUP: https://fayat.com/ LAFARGE HOLCIM: www.lafargeholcim.com MATIERE: www.matiere-tp.fr RENAULT: www.renault.fr SCHNEIDER: www.schneider-electric.fr TOTAL: www.total.fr Health/cosmetics sector: DR NOORA: www.drnoora.fr ISISPHARMA: www.isis-pharma.fr Agri-Food: GOPEX: www.gopex-sa.com LISA NUTRITION/DOVELAC: www.lisa-nutrition.com NOVALAC:  www.laboratoires-novalac.fr SODIAAL: www.sodiaal.fr Other: AFD: Agence Française de Développement www.afd.fr BUREAU VERITAS: the world leader in compliance assessment and certification. www.bureauveritas.fr  ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Social Media: Account Most common used hashtags Twitter : @BF_MiddleEast #InfoBF #FrenchPavilion #CreativeFrance For more info, feel free to contact Business France: Miryem Oukas Head of Communications – Middle East miryem.oukasmessidi@businessfrance.fr

ELLARO TO LAUNCH ITS REVITALIZING RANGE WITH VITAMIN C AT BWME 2018

Rejula ARUN - 06-mai-2018 11:37:06
United Arab Emirates, May  2018: French skin care brand ELLARO by VONAGE Laboratories is launching a revitalizing serum and cream containing just the right dose of vitamin C to nourish and regenerate the skin. Because of its antioxidant properties, vitamin C combats free radicals and smooths the skin. The serum and cream complement each other perfectly. Their exclusive formulas are based on powerful active ingredients and were developed by ELLARO’s R&D teams in France according to the stringent quality requirements for high-end skincare products. With a strong presence in the Middle East, ELLARO attracted the attention of dermatologists, cosmetic surgeons and pharmacists at different event participations such as the Geneva dermatology conference (EADV) in September 2017 or, PharmagoraPlus fair in Paris 2018, as result ELLARO is developing more and more in France and International Markets. Ellaro Revitalizing Serum, enriched with two stabilized forms of vitamin C, provides antioxidant protection and revives and re-energizes the skin. It also contains retinol and zinc PCA, which stimulate collagen production for a smoother, younger-looking complexion with a healthy glow. Its light, fluid texture ensures quick absorption by the skin for an instantly revitalized complexion. Thanks to its antioxidant formula enriched with vitamin C and restructuring agents, Ellaro Revitalizing Cream brightens the complexion and restores the skin’s natural radiance, firmness and elasticity, giving it a healthy glow! Its rich and deliciously creamy texture with Shea butter intensely hydrates and regenerates the skin. The lecithin and retinol (which is a source of vitamin A) have revitalizing and restorative properties, and therefore strengthen the skin’s defenses against external aggressors and slow the aging process. According to Michel Redouly, director of Vonage Laboratories: “Driven by creative passion and backed with solid experience, our laboratory is using the very latest technologies to develop high-quality, innovative skincare products and cosmetics. With their focus firmly on customer satisfaction, our sales and marketing teams are taking part in Beautyworld Middle East 2018 for the second consecutive year. They will be exhibiting our flagship products and our latest innovations, and will adhere to customer requirements from order to delivery”. In addition to its boutique in the ninth arrondissement of Paris, ELLARO is gradually gaining ground on the international market. The brand is currently available to buy on Amazon and its own e-commerce (www.ellaro.com). Drawing on its unique formulation expertise, the laboratory has developed formulas for oily skin that stand apart from rival products because of their combination of salicylic acid and sebum-regulating agents. VONAGE also has a range of sun care products which, thanks to their high-quality filters, appeal to women of all ages and skin types. From May 8 to 10 2018, VONAGE is exhibiting in the France Pavilion of Business France – the national agency supporting international development of the French economy – at Beautyworld Middle East in Dubai - S2 C26 Images: Vitamin C: antioxidant, brightening Retinol: anti-aging, revitalizing Zinc PCA: moisturizing, collagen booster Lecithin: Natural Hydration Factor (NHF), restorative, emollient Vitamin C: antioxidant, brightening Retinol: anti-aging, revitalizing Shea butter: emollient, antioxidant, regenerating Contact: VONAGE LABORATOIRES Le Carré Haussmann 4 allée du Trait d’union – 77127 LIEUSAINT - FRANCE Michel REDOULY – Managing Director Tel: +33 1 74 59 47 89 contact@vonage-lab.com www.vonage-lab.com (corporate site) http://ellaro.fr (brand site) Brand shop in Paris (from april 2018) 2 Rue de Châteaudun 75009 PARIS +33 (0) 1 75 42 81 53 www.ellaro.com  (e-sales)  

NATURAL COSMETICS INSPIRED BY THE ROYAL COURT IN FRANCE, AT BWME 2018

Rejula ARUN - 30-avr.-2018 08:22:20
United Arab Emirates, 30 April 2018 : Mademoiselle Saint Germain is the first brand of cosmetics to use ingredients exclusively from France, and to contain active plant extracts from the King’s Kitchen Garden at the Palace of Versailles. It draws on centuries-old beauty secrets to create simply formulated products free of any controversial ingredients. Users are delighted by the brand’s skincare products, not only because of the stories they tell and the quality they exude, but also because of their authenticity. Mademoiselle Saint Germain is the realization of a project dreamed up by two pharmacists in Versailles, one of whom has a keen interest in history and the other in cosmetics. While exploring the town’s historical heritage, they discovered some age-old beauty secrets that inspired them to create their own skincare lines. Made in France & Made of France Besides manufacturing its products in France, Mademoiselle Saint Germain is special in that its ingredients are sourced exclusively from French suppliers. Between 92 and 98% of the ingredients in its products are either grown or made in France, and 92 to 99% are natural. A partner, the King’s Kitchen Garden Another defining feature of the brand is its naturalness. Each product is a celebration of the plant kingdom and contains a high proportion of plants from the King’s Kitchen Garden, which was built at the request of Louis XIV and is listed as a historic monument and an outstanding natural area. Its gardeners continue to grow a broad variety of plants to this day. The King’s Kitchen Garden produces exceptionally high-quality plants in soil free from fertilizers, pesticides and weed killers, and therefore testifies to the botanical perfection of the Mademoiselle Saint Germain brand. Traditional but highly innovative cosmetics Mademoiselle Saint Germain draws inspiration from centuries-old recipes because, in the past, cosmetics contained only a few, freshly harvested ingredients. The brand therefore produces unique cosmetic products with modern galenic formulations, simple formulas, and no controversial ingredients. Mademoiselle Saint Germain is working closely with the King’s Kitchen Garden to reintroduce historical plants for use in new products. As a result, a formerly extinct variety of cucumber - the white Bonneuil - was recently reintroduced and is at the spearhead of its new ‘Revitalizing’ line. So, you really can feel like a princess for a change… From May 8 to 10 2018, MADEMOISELLE SAINT GERMAIN is exhibiting in the France Pavilion of Business France – the national agency supporting international development of the French economy – at Beautyworld Middle East in Dubai - S2 E30 Contact: MADEMOISELLE SAINT GERMAIN 1 rue Édouard Charton – 78000 VERSAILLES - FRANCE Charles CRACCO – CEO & co-founder Tel: +33 9 52 57 60 96 Mobile: +33 6 83 99 99 33 charles@mademoisellesaintgermain.com www.mademoisellesaintgermain.com

France, the World’s N° 1 supplier of Beauty Care Products & Perfumes, to lead Beauty World Middle East 2018

Rejula ARUN - 22-avr.-2018 09:50:25
• 82 French companies over 945 square meters • New at the French pavilion: come and visit the French buzz zone United Arab Emirates: April, 2018: Business France, the national agency supporting the international development of the French economy is building a large scale French Pavillion at BeautyWorld Middle East 2018, taking place from the 8th to the 10th of May at Dubai World Trade Centre. French companies attending will display and demonstrate their latest product ranges, each of which addresses different consumer needs. The French Buzz zone in Hall 2 will be the showcase for quality and innovation with 5 French companies brought by Cosmed, the 1st network representing SMEs in the French cosmetics industry, with nearly 800 members. The French fragrances zone will be located in Hall 4 and will host 13 companies including suppliers of essences and essential oils as well as private labels for fragrance compositions. The French pavilion spanning 945 m2 in Hall 2 will bring together the largest number of companies, to showcase Made In France products. French companies are key suppliers to the cosmetics industry and leading beauty brands across the world. The sophistication of their know-how, innovation and high-technology care products are ecological, organic and remarkable in their diversity. The Made in France label has won over the world, with the United Arab Emirates and Saudi Arabia in the lead. Exports to the Middle East have increased by 13.1% in 2017. While the industry continuously expands featuring major international names such as L’Oréal, LVMH and Chanel, 81% of its entities are VSEs (very small enterprises)  and SMEs. The potential for innovation has grown unstoppably over the past 15 years; employing more than 170,000 men and women with hiring at a high momentum. France has once again established itself as the international market leader with €25 billion in sales, positioning it as the country’s third-largest exporting sector. With a 25% share of the world-wide market and a commercial surplus of €7.6 billion, French cosmetics exports reached €13.6 billion in products in 2017, growing by 12% in comparison to 2016. This year, French gastronomy will also be celebrated at the French pavilion with a French Crepe event throughout the show’s three days.  The French Pavilion at Beauty World Middle East is supported by Air France and the regional partners such as Bretagne Commerce International, Cosmed, Cosmetic Valley and Dev’up. Note to Editors : French exhibitors catalogue available here : https://bit.ly/2qdE3S5 ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Contact: Yasmina OUARI Press officer Tel: +971 (0)52 995 2997 Yasmina.ouari@businessfrance.fr Social Media: Account Most common used hashtags Twitter : @BF_MiddleEast #FrenchBuzz #InfoBF #FrenchPavilion #CreativeFrance  

The French Pavilion Brings Quality, Diversity and Innovation at Beauty World ME 2017

Rejula ARUN - 09-mai-2017 08:46:43
United Arab Emirates; May 2017 - 76 companies providing “Made in France” products will be exhibiting on the French pavilion at BEAUTYWORLD MIDDLE EAST from 14 to 16 May 2017. 11 of them will, for the first time, be in the FRAGRANCES zone which will feature suppliers of ingredients and essences, manufacturers of finished products, and private label companies. With the participation of regional partners from France such as Bretagne Commerce International, Cosmed, Cosmetic Valley and Devup, the French Pavillon is a showcase to the latest French innovations at BWME 2017. Through their vitality and export maturity, all of the companies on the French pavilion are major suppliers to the cosmetics industry and to leading beauty brands around the world. French cutting-edge cosmetics and high-technology treatments are offering increasingly innovative, environmentally friendly and organic products of remarkable diversity. French cosmetics companies export more than half of their production, amounting to €11.8 billion in 2015. This trend increased a further 4.4% in 2016, driven by both the big names and the smaller brands. The perfume sector has, recently been adversely affected by lack of diversification in the market with an increase in new perfumes that barely differ in fragrance. To counter this trend, French perfume manufacturers are relying on Haute Parfumerie by launching creative limited editions with fragrances with original olfactory signatures. These alternative perfumes now account for 10% of the global market. They rely on the quality of their composition associated with the use of higher quality ingredients. During the show, the French make-up brand ARCANCIL PARIS will reveal among other the SUMMER 2017 BRONZE LOOK collection. With history spanning over 80 years, ARCANCIL PARIS, originally established as the eye-make-up forunner, continues to lead with the launch of innovative products addressing the beauty requirements by make-up professionals and consumers worldwide. For the first time, Vonage Laboratories will participate to the show: “Driven by creative passion combined with solid experience, our laboratory uses the very latest technologies to develop innovative, high-quality skin products and cosmetics. With a key objective of customer satisfaction, our Sales and Marketing teams attend to Beautyworld Middle East 2017 to present our flagship products and latest innovations. They will support customers throughout the purchasing experience, from order to delivery", explains Michel Redouly, Director at Vonage. This year Al Tamimi & Company is the  official legal partner  of the French Pavilion at Beauty World Middle East 2017. Al Tamimi is one of the premier law firms in the Middle East and the largest law firm in the region, with presence in all of the six GCC countries. They are a full service law firm with expertise in advising major beauty and personal product companies on all aspects of corporate and regulatory requirements and also dispute resolution.  To view the French Exhibitor catalogue :  http://bit.ly/2p990nf End- ABOUT BUSINESS FRANCE: Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Social Media: Account Most common used hashtags Twitter : @BF_MiddleEast  #InfoBF #FrenchPavilion #CreativeFrance For more info, feel free to contact Business France: Miryem Oukas Messidi Head of Communications – Middle East Mobile: +971 (0)55 478 32 15 Mail : miryem.oukasmessidi@businessfrance.fr    
About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc

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