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CALL FOR APPLICATION: « GAMELAB » RETURNS FOR A SECOND EDITION IN COOPERATION WITH UBISOFT ABU DHABI AND THE FRENCH EMBASSY TO THE UNITED ARAB EMIRATES

Sarah Benyoub - 09-oct.-2019 13:59:55

CALL FOR APPLICATION: « GAMELAB » RETURNS FOR A SECOND EDITION IN COOPERATION WITH UBISOFT ABU DHABI AND THE FRENCH EMBASSY TO THE UNITED ARAB EMIRATES   A competition and a series of workshops to introduce Emirati (UAE – based) students to the creation of video games  9 October, 2019 – Abu Dhabi - Ubisoft Abu Dhabi and the French Embassy to the United Arab Emirates are set for a new edition of GameLab. Both parties have engaged in cooperating for the development of GameLab, a platform aiming at training students from UAE universities to develop their knowledge about the video game industry. Following a cooperation agreement signed in June 2018 and the success of the first edition, H.E. Ludovic Pouille, French Ambassador to the United Arab Emirates and Yannick Theler, Managing Director of Ubisoft studios in Abu Dhabi, have decided to renew their partnership for the coming academic year. During the first edition, four students from Zayed University won a six-month internship at Ubisoft Studios in Abu Dhabi. The laureates were nominated after having participated in three workshops organized throughout the academic year 2018-2019. They first workshop was held in November 2018, with a general introduction and brainstorming training by Matthew Laurence, Creative Manager at Ubisoft Abu Dhabi.   In January 2019, the second workshop tackled the question of intellectual property and copyright, in cooperation with the French National Institute of Industrial Property (INPI), Sorbonne University Abu Dhabi and Gowling WLG.  The final workshop in April 2019, animated by Afif Khaled and Christophe Malcombe, both artists and comic/animation illustrator experts, helped the students materialize their very own original video game concept through drawings and storyboards.  All students were encouraged to team up and work on an original idea.  Among the awardees, Leen Albejawi declared “It is with great pleasure that I give this testimony to one of the most fun experiences I have partaken in. Gamelab is a great initiative that gave me a lot of knowledge in the area of game design. I came in to game-lab with my knowledge in animation, but not much knowledge in the area of game design. I think gamelab is a great introduction to the world of game design and game industry. At the end of the game lab experience I was given the opportunity to intern with UBISOFT which is a great opportunity which I would not have gotten if I wasn’t of a part of gamelab. Thank you to the French Embassy and Ubisoft for this project and I can’t wait to see more people benefitting from such experiences. if you are interested in gaining more knowledge in the area of game design and meet amazing people along the way, I recommend you join game lab because it will offer that and much more!” Moza Alsuwaidi, also a winner from Zayed University added “It was a great opportunity to experience and learn new things. As an animator who works on game design I really learn things that before I didn’t know which helped me in my senior project that I was working on at the time. The Gamelab organizers are really friendly, and I met really cool artists from France.”    The new edition of GameLab will encourage students to work with a “multidisciplinary team” in order to deliver a comprehensive final work during the pitching session. They will learn about the complete chain of professions within the video game industry. The call for application is open to all students from all fields. Students are invited to apply here:  https://forms.gle/KSPP3pciCpGzd8cx5   H.E. Ludovic Pouille, Ambassador of France to the United Arab Emirates, declared: “I am honored to co-conduct this initiative with Ubisoft Abu Dhabi and participate in ensuring effective links between the academic and professional world. As part of the French-Emirati cultural dialogue, the goal of this project is to strengthen cultural and educational cooperation with the United Arab Emirates, giving priority to the youth. The GameLab project is a transversal innovative project, bringing together several actors: Ubisoft, a globally recognized French company in the sector of video games that is firmly established in the United Arab Emirates, the cultural service of the Embassy (Institut français) which provides technical and institutional support, and the economic department of the Embassy, which brings its expertise on the creative industry ecosystem. The cultural and creative industries are an economic prospect for France and the UAE, at a time when our two countries are betting on artificial intelligence.” The French government is particularly active in supporting cultural and creative industries, including video games. In a recent interview, the French minister of culture, Mr. Franck Riester declared that video game is “an art like any other”. In France, the video game industry is a very active and creative sector. A lot of people work in this field: inventors, designers, engineers. We support them actively”.  Co-signing the renewal agreement, Yannick Theler, Managing Director of the Ubisoft studio in Abu Dhabi declared: “Ubisoft is delighted with this agreement which will present the techno-creative potential of the video game industry and the numerous career opportunities in this field. Through its international network of studios on every continent, Ubisoft collaborates with several universities to ensure that the talents of tomorrow have a good knowledge of the requirements of the industry. Partnerships like GameLab are a key opportunity for developing and consolidating the local video game ecosystem.”  The workshops scheduled in the frame of GameLab will take place throughout the academic year 2019-2020. The first session on the 18th of November 2019 will confront the students to the fundamental understanding of mobile games and invite them to express their creativity. The following workshops will be tailored according to the profiles of selected students. At the end of the academic year, the participants will be asked to present their projects. The winners of the competition will be rewarded with the opportunity of an internship at the Ubisoft studios in Abu Dhabi.   About the signatories of the agreement   Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2017-18 fiscal year Ubisoft generated sales of €1,732 million. To learn more, please visit www.ubisoft.com.   The Institut français in the United Arab Emirates is the cooperation and cultural department of the French Embassy. It is responsible for promoting French creation, thought and language, as well as fostering bilateral exchanges and cultural, artistic, educational, academic and scientific partnerships between France and the UAE. It follows the cultural and educative aspects of the French-Emirati strategic dialogue.  It is involved in a vast range of activities. It organizes cultural events in various fields such as visual arts, performing art, cinema and debates. It supports the French cultural and educative institutions, as well as cultural and creative industries in their development projects in the UAE.  The “French-Emirati Cultural Dialogue” celebrates the historical ties of friendship and cooperation between France and the United Arab Emirates, established upon the foundation of the Federation in 1971 and growing stronger ever since.  About the “French-Emirati Cultural Dialogue”   The “French-Emirati Cultural Dialogue” was born with the signing of a new cooperation agreement between France and the UAE on November 9, 2017, on the occasion of the visit of  Emmanuel Macron, President of the French Republic, to Abu Dhabi and Dubai. This initiative aims to celebrate the friendship between France and the United Arab Emirates and to expand the scope of our exchanges and encounters in France between our two peoples.  The cultural dialogue takes place in parallel with the Year of Tolerance, celebrated in 2019 across the United Arab Emirates. It will continue throughout the year 2019 and will be concluded in March 2020.     Contact : Zohra AIT EL JAMAR, Regional Audiovisual attaché, 052 771 4591,  zohra.ait-el-jamar@diplomatie.gouv.fr


Bridging cross-cultural communications,France launches Arabic Website

Rejula ARUN - 29-nov.-2018 09:08:49

• The Arabic language domain was developed for all Arabic speaking travelers who can now benefit from the localized website, providing relevant content to help prepare for a great trip. • The new Arabic website: France.fr is designed to inspire visitors and create the immediate desire to travel and enjoy experiences across France and its territories. United Arab Emirates, November  2018 – Atout France, the national French tourism development agency, is proud to announce the launch of France.fr the official dedicated Arabic website for France as a destination. With the goal of welcoming 100 million tourists to France by 2020, the Arabic version of the website has been developed to increase interest and footfall from the region. France.fr is fully adapted with the traveler from the Middle East in mind. The content created takes into consideration cultural nuances and traditions. Social Media platforms are now also available in Arabic to inspire and encourage followers to share their experiences. User-friendly and optimized for mobile consumption, the new website contains content and information on tourism in France, hotels, restaurants, things to do, culture and heritage, events and museums. “Digital innovation is at the heart of our marketing initiatives and we have placed a significant focus on content creation, curation and distribution of the content on France in a number of languages to remain truly connected to people around the world. The website’s aim is to boost France’s appeal as a touristic destination, improving its ranking as a top travel destination for the Arab traveler,” explained Karim Mekachera, Regional Director of Atout France in the Middle East. Key features of the website include: 1. Before you Set off or خطط لسفرك: A section entirely dedicated to travel information including customs and visa, transportation, accommodation, geography, climate and many more practical pieces of information. 2. Things to do الأنشطة : Viewers of the site can learn about the outstanding cultural attractions accessible for visits, such as taking hikes amongst the peaks, romantic tours, or family cruises.   3. Places to go الوجهات: The section of the site creates awareness of the vast numbers of locations that can be visited, including the Alpes-Mont Blanc to Normandy, Provence to the Loire Valley, and from Paris to Tahiti. The site has information on more than 30 destinations that are ready to be discovered. 4. Happening now in France الآن في فرنسا : A page dedicating to sharing news on festivals, exhibitions, concerts and major events, everywhere in France, showcases how there’s always something going on in the country. This page is great for visitors to check on activities and schedule them during their trip. 5. An interactive map: The website now includes an interactive map element that is fully responsive to give a rich experience across the platform. “We are pleased to offer a local language domain for all Arabic speaking travelers who can now benefit from a localized platform providing more relevant content to help them prepare for a great trip,” Mekachera added. To further enhance user experience, the developers of the website will be gathering and studying consumer feedback to continuously improve and update the website. Updates will also be released including new content specific to the market including shopping, halal food, luxury accommodation and more. • END Note to Editors: ABOUT ATOUT FRANCE: Social Media: Accounts Most common used hashtags Twitter : @FranceFr_Me Facebook : Me.France.Fr Instagram : France.Fr_Me #                                                      مرحبا_فرنسا فرنسا# باريس# For more info, feel free to contact: Maud Brunet Media relations manager Maud.Brunet@atout-france.fr


LEADING EUROPEAN INSURANCE BROKERS ALPHA LLOYDS & MSH INTERNATIONAL CHOOSE DUBAI AS THE MAIN HUB OF THEIR GLOBAL ACTIVITIES

Rejula Arun - 27-sept.-2018 12:26:50

United Arab Emirates, September 27 - SIACI SAINT HONORE, provider of insurance brokerage and consulting services, known locally under the name of Alpha Lloyds & MSH, inaugurated their offices yesterday in the heart of Business Bay (One by Omniyat tower), Dubai, under the patronage of the Consul General of France in Dubai & Northern Emirates. Born in France, the group is now a leading actor in the European market and aims to become a global player with Dubai as one of their main hubs. Their positioning combines flexibility, innovation and client-driven approach. Active in the UAE since 2006 with its affiliate MSH International, the group strengthened its position with the acquisition of Alpha Lloyds in 2017. Its ambition is now to become the key insurance broker between France and the UAE, able to cover the risks of Emirati clients in Europe and to follow French clients in the region. Currently, Alpha Lloyds and MSH International are now the only French insurance brokers active in the United Arab Emirates. The inauguration involved a cutting-ribbon ceremony with shareholders and VIPs such as H.E. Mrs Raja Rabia, Consul General of France in Dubai. The ceremony was followed by a reception with their clients and partners at Oberoi Hotel in the presence of Mr Stanislas Chapron, CEO for International of SIACI SAINT HONORE Group, Mr Khaldoun Khartabil, Chairman of Alpha Lloyds and Mr Frédéric Roekeghem, General manager, MSH International. Mr Stanislas Chapron stated during the event, « Dubai is soon to become the main hub of our international strategy. Halfway between Paris and Singapore, where we already have strong activities, in the middle of a fast-growing region and well connected to Africa, where else than Dubai could we establish the centre of our global activities? » Considered as an alternative to major American insurance brokers, they’re competing with them by bringing a long-standing expertise in many fields: cargo, aviation, construction and energy as well as growing risks such as cybersecurity or fine arts. “We recently recruited talented experts to better meet requirements of our clients in the UAE and reposition ourselves as a key insurance broker between France and the UAE” Added Chapron. The event was the opportunity for the CEO’s to share their views about the development of the company’s activities in the UAE and the Middle East. Ends- Note to Editors: SIACI SAINT HONORE key figures: €350M turnover in 2017, 2 digits growth for the past few years 2,500 employees all over the World, more than 1,000 outside France Activities in 20 countries with 4 hubs: Paris, Dubai, Calgary and China Our values: Deeply rooted in the way we conduct our business and in our culture, our values guide our commitment to clients on a daily basis. Client satisfaction - A culture of premium service - A personalized client relationship based on trust: each client is a partner - Tailor-made support Availability - A structure on a human scale, flexible and responsive - An organization focused on clients and dedicated to the management of their specific requirements Innovation - Daily anticipation of risks and markets - Continuous search for new services and products to meet new client requirements Independence - Shareholders ensuring stability and independence with regard to the key market players,  we are the only alternative to the US actors on the market - Flexibility in the selection of networks, tools and resource allocation   ABOUT SIACI SAINT HONORE SIACI SAINT HONORE, a leader in consulting and insurance brokerage for property and individuals, designs and develops tailor-made solutions for its large corporate, ETI and SME customers. The Group supports them throughout the value chain to manage and guide risk in P&C, Transport, Social Protection, Retirement, Employee Savings, Compensation and International Mobility. Today, it has more than 2,500 employees worldwide, insures 2.5 million people in France and internationally, and had a turnover of more than €350 million in 2017. www.s2hgroup.com ABOUT ALPHA LLOYDS Alpha Lloyds has been created in 2007 and has become a leading insurance and reinsurance broker, as well as insurance consultant, in the UAE market. It is now part of SIACI SAINT HONORE Group. Headquartered in Dubai and with offices in Abu Dhabi, Riyadh and Jeddah, Alpha Lloyds is providing professional services to corporate, local groups, multinationals, government entities as well as individual clients in the whole GCC region. ABOUT MSH INTERNATIONAL MSH has been designing and creating health & life insurance solutions for globally mobile citizens for over 40 years, whether they are employees of companies, international organizations or individuals.


Michaël Zingraf Real Estate Christie’s, ready to assist gcc investors interested in french riviera properties

Miryem OUKAS MESSIDI - 30-mars-2016 11:06:37

MICHAEL ZINGRAF REAL ESTATE CHRISTIE’S, a French real estate investments company stated its desire to develop major partnerships on the Arab Market and one to one solutions to GCC investors in order to support their investments in France.  As the leader on the prestige real estate market for South-West France, MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S currently holds the largest portfolio of properties along the famed French Riviera and in Provence (France), ranging in price from €1,000,000 to more than 300,000,000, as well as in Paris, the mountains, the islands and other leading international destinations.  Specializing in real estate investments for a largely international client base, MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S works with investors from the GCC and has clearly stated its desire to promote its offer to these residents.  For this purpose, MZRE has already succeeded in developing major partnerships on the Arab market to offer future buyers end-to-end support for their investments on the French Riviera and Provence (from arrival to the airport to the hotel and property visits).  Michaël Zingraf, CEO and Founder of MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S said: “the current fiscal environment in France opens up a wealth of opportunities for non-residents to invest, shaped in particular by the euro’s exchange rate, low bank interest rates and changes to tax treatment on capital gains underway”.  In 2014, CHRISTIE’S INTERNATIONAL REAL ESTATE pointed to the French Riviera as the world’s leading investment zone for those interested in owning a second home.  Michaël Zingraf added: ”the time is thus ripe for investing in France, where economic drivers are working in favor of non-residents”.  The French region owes its attractiveness to the quality of its natural and cultural environment (climate, gastronomy, luxury hotels, the Cannes Film Festival, Monaco Grand Prix, Les Voiles de Saint-Tropez boat race…), safety and fiscal stability. It should also be noted that France’s notaries are among the best in the world when it comes to real estate record-keeping reliability.  Building from that foundation, MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S posted its highest turnover in volume terms in 2015, through international clientele, though property selling prices sometimes fell by an average of 20% compared to the last five years. Should you require more information, MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S teams are here to assist: Marine SCHMITT Head of Marketing & Communications Phone +33 (0)4 97 06 07 02 - Mob. +33 (0)6 42 06 06 42 marine@michaelzingraf.com Come see our website www.michaelzingraf.com, the world’s top in luxury real estate visibility on the French Riviera. Join us on the social media. 


QATAR SMART TICKETING AND DIGITAL SERVICES FORUM

Miryem OUKAS MESSIDI - 14-févr.-2016 09:03:01

An event dedicated to the digital services will be held the 17 and 18 February, 2016 in Doha and will reunite mayor ITS industries and actors of Public Transport.  Ticketing system, role of transport operators, contactless, interoperability, Open Payment will be main subjects discussed between all participants. Indeed, The Qatar Smart Ticketing and Digital Services Forum aims to provide its contributor with the most-advanced information about the services, the technologies, and the actors that allow Public Transport to actually be at the heart of the Smart City.   The two days conference will take place in Doha, Qatar, where numerous impressive transport projects are currently deployed in the region. The event will define a new world-class service to customers thanks to these digital technologies that deeply renew ticketing, travel information and customer relationship management. Also, an exhibition space is going to be dedicated to manufacturers and service providers, to present their offer and their expertise, and to demonstrate their solutions to the participants. During this event, more than 25 relevant experts in the field will exchange about digital services key points; and seven interactive sessions will be held: • How to define world-class digital services to customers • Experience of ticketing projects in the MENA region • Ticketing at the heart of a wider offer of digital services to customers • Interoperability for a seamless experience of transport • Traditional Ticketing and Open Payment: exclusive or complementary • The most advanced Ticketing use cases • Travel Information, Ticketing and Multiservice for the Smart City The Qatar Smart Ticketing and Digital Services Forum is open to all, public authorities, transport and services operators, manufacturers, consultants, in order to promote widely digital technologies.   Event will be held in: Marriott Marquis City Center Doha Hotel Omar Al Mukhtar Street, Area 61, Al Dafna, Street #850, PO Box 25500  Doha 25500, Qatar


Business France organized a networking cocktail at the French Embassy to present reasons to invest in France

Miryem OUKAS MESSIDI - 15-oct.-2015 09:02:42

United Arab Emirates, October 15th – Muriel Penicaud, France’s ambassador for international investments and CEO of Business France presented, referring to Frances high level infrastructure, openness to invest, competitive set up costs, productive workforce, its aim for innovation to more than hundreds influential business women in the UAE. The cocktail held at the Residence of France in Abu Dhabi was presided by Muriel Penicaud, in the presence of HE Michel Miraillet, ambassador of France in the UAE and his spouse, French embassy representatives as well as Business France team.  The guests included local and foreigner influent business women from the Emirates.  Muriel Penicaud stated United Arab Emirates is a very important country, where we will target the most for our new campaign “Créative France ” - a global campaign to show the creativity of our designers, engineers, entrepreneurs. And we have chosen Emirates, because we think Emirates is a country with innovation and entrepreneurship. There are lots of investors in the UAE. It is open to the world and other countries in the region. We value very much the ambition of Emirates, and we want to attract more Emiratis.  At the moment, France counts hundred Gulf investors in France, and half from Emirates, we expect and hope many more.  Créative France Video: http://www.youbuyfrance.com/ae/videodetails.aspx?picid=7623 


EverSnow success at Bahrein’s Grand Prix: snowball effect sets in the Gulf countries

Yousra Lahbabi - 08-juil.-2015 07:52:14

The Snow Village established by the French company Eversnow during the  Formula 1 Grand Prix in Bahrain, last April 2015, has attracted a large public. Several medias reported interviews with the CEO, Bertrand Lambla, who received many requests from events professionals. He seeks partner investors in order to develop its entertainment’s brand in the Gulf and Asia regions. His snow garden of 2000 Sqm might be invited to the car race in Abu Dhabi and can be established for a few weeks in Saudi Arabia. The sandstorm and the high temperatures  don’t affect the technical prowess of the French company Eversnow. It strengthens rightly their research on performance, especially those concerning the enhancement of the condenser’s power. The acclimatized tent represents a refuge for the children and their parents. It has also attracted officials such as His Royal HighnessH.R.H Prince Salmane bin Hamad Al Khalifa, the crown prince. Due to the big satisfaction of Sheikh Salman bin Isa Al Khalifa, CEO of Bahrein International Circuit and silent partner of this unusual entertainment, VIP’s of F1 were also enthusiastic about this innovation: Bernie Ecclestone head of FOCA and financial responsible of Formula 1 or Niki Lauda triple world champion of formula 1 and non-executive president of the Mercedes team. This event which has never taken place in the Middle East is a challenge from the production and achievement points of view.. The fulfillment of this concept is now planned for Dubai, Saudi Arabia and several Asian countries.  This snow amazed so many persons especially among the Bahraini children: « I had never seen the snow », « It’s the first time I make a snow ball », « I was able to test the Nordic skiing ». The flagship attraction of the Bahrein circuit has gained its fame in the region with this event. The French company Eversnow hopes to export its Know-how during specific events or to participate in events more durable for the large public. Other events lie ahead for the company in Asia since October 2015. Contact EverSnow : Bertrand LAMBLA www.ever-snow.com   Press: Miryem Oukas   +971 55 478 3215


About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc

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