Bridging cross-cultural communications,France launches Arabic Website

Rejula ARUN - 29-nov.-2018 09:08:49

• The Arabic language domain was developed for all Arabic speaking travelers who can now benefit from the localized website, providing relevant content to help prepare for a great trip. • The new Arabic website: is designed to inspire visitors and create the immediate desire to travel and enjoy experiences across France and its territories. United Arab Emirates, November  2018 – Atout France, the national French tourism development agency, is proud to announce the launch of the official dedicated Arabic website for France as a destination. With the goal of welcoming 100 million tourists to France by 2020, the Arabic version of the website has been developed to increase interest and footfall from the region. is fully adapted with the traveler from the Middle East in mind. The content created takes into consideration cultural nuances and traditions. Social Media platforms are now also available in Arabic to inspire and encourage followers to share their experiences. User-friendly and optimized for mobile consumption, the new website contains content and information on tourism in France, hotels, restaurants, things to do, culture and heritage, events and museums. “Digital innovation is at the heart of our marketing initiatives and we have placed a significant focus on content creation, curation and distribution of the content on France in a number of languages to remain truly connected to people around the world. The website’s aim is to boost France’s appeal as a touristic destination, improving its ranking as a top travel destination for the Arab traveler,” explained Karim Mekachera, Regional Director of Atout France in the Middle East. Key features of the website include: 1. Before you Set off or خطط لسفرك: A section entirely dedicated to travel information including customs and visa, transportation, accommodation, geography, climate and many more practical pieces of information. 2. Things to do الأنشطة : Viewers of the site can learn about the outstanding cultural attractions accessible for visits, such as taking hikes amongst the peaks, romantic tours, or family cruises.   3. Places to go الوجهات: The section of the site creates awareness of the vast numbers of locations that can be visited, including the Alpes-Mont Blanc to Normandy, Provence to the Loire Valley, and from Paris to Tahiti. The site has information on more than 30 destinations that are ready to be discovered. 4. Happening now in France الآن في فرنسا : A page dedicating to sharing news on festivals, exhibitions, concerts and major events, everywhere in France, showcases how there’s always something going on in the country. This page is great for visitors to check on activities and schedule them during their trip. 5. An interactive map: The website now includes an interactive map element that is fully responsive to give a rich experience across the platform. “We are pleased to offer a local language domain for all Arabic speaking travelers who can now benefit from a localized platform providing more relevant content to help them prepare for a great trip,” Mekachera added. To further enhance user experience, the developers of the website will be gathering and studying consumer feedback to continuously improve and update the website. Updates will also be released including new content specific to the market including shopping, halal food, luxury accommodation and more. • END Note to Editors: ABOUT ATOUT FRANCE: Social Media: Accounts Most common used hashtags Twitter : @FranceFr_Me Facebook : Me.France.Fr Instagram : France.Fr_Me #                                                      مرحبا_فرنسا فرنسا# باريس# For more info, feel free to contact: Maud Brunet Media relations manager


Rejula Arun - 27-sept.-2018 12:26:50

United Arab Emirates, September 27 - SIACI SAINT HONORE, provider of insurance brokerage and consulting services, known locally under the name of Alpha Lloyds & MSH, inaugurated their offices yesterday in the heart of Business Bay (One by Omniyat tower), Dubai, under the patronage of the Consul General of France in Dubai & Northern Emirates. Born in France, the group is now a leading actor in the European market and aims to become a global player with Dubai as one of their main hubs. Their positioning combines flexibility, innovation and client-driven approach. Active in the UAE since 2006 with its affiliate MSH International, the group strengthened its position with the acquisition of Alpha Lloyds in 2017. Its ambition is now to become the key insurance broker between France and the UAE, able to cover the risks of Emirati clients in Europe and to follow French clients in the region. Currently, Alpha Lloyds and MSH International are now the only French insurance brokers active in the United Arab Emirates. The inauguration involved a cutting-ribbon ceremony with shareholders and VIPs such as H.E. Mrs Raja Rabia, Consul General of France in Dubai. The ceremony was followed by a reception with their clients and partners at Oberoi Hotel in the presence of Mr Stanislas Chapron, CEO for International of SIACI SAINT HONORE Group, Mr Khaldoun Khartabil, Chairman of Alpha Lloyds and Mr Frédéric Roekeghem, General manager, MSH International. Mr Stanislas Chapron stated during the event, « Dubai is soon to become the main hub of our international strategy. Halfway between Paris and Singapore, where we already have strong activities, in the middle of a fast-growing region and well connected to Africa, where else than Dubai could we establish the centre of our global activities? » Considered as an alternative to major American insurance brokers, they’re competing with them by bringing a long-standing expertise in many fields: cargo, aviation, construction and energy as well as growing risks such as cybersecurity or fine arts. “We recently recruited talented experts to better meet requirements of our clients in the UAE and reposition ourselves as a key insurance broker between France and the UAE” Added Chapron. The event was the opportunity for the CEO’s to share their views about the development of the company’s activities in the UAE and the Middle East. Ends- Note to Editors: SIACI SAINT HONORE key figures: €350M turnover in 2017, 2 digits growth for the past few years 2,500 employees all over the World, more than 1,000 outside France Activities in 20 countries with 4 hubs: Paris, Dubai, Calgary and China Our values: Deeply rooted in the way we conduct our business and in our culture, our values guide our commitment to clients on a daily basis. Client satisfaction - A culture of premium service - A personalized client relationship based on trust: each client is a partner - Tailor-made support Availability - A structure on a human scale, flexible and responsive - An organization focused on clients and dedicated to the management of their specific requirements Innovation - Daily anticipation of risks and markets - Continuous search for new services and products to meet new client requirements Independence - Shareholders ensuring stability and independence with regard to the key market players,  we are the only alternative to the US actors on the market - Flexibility in the selection of networks, tools and resource allocation   ABOUT SIACI SAINT HONORE SIACI SAINT HONORE, a leader in consulting and insurance brokerage for property and individuals, designs and develops tailor-made solutions for its large corporate, ETI and SME customers. The Group supports them throughout the value chain to manage and guide risk in P&C, Transport, Social Protection, Retirement, Employee Savings, Compensation and International Mobility. Today, it has more than 2,500 employees worldwide, insures 2.5 million people in France and internationally, and had a turnover of more than €350 million in 2017. ABOUT ALPHA LLOYDS Alpha Lloyds has been created in 2007 and has become a leading insurance and reinsurance broker, as well as insurance consultant, in the UAE market. It is now part of SIACI SAINT HONORE Group. Headquartered in Dubai and with offices in Abu Dhabi, Riyadh and Jeddah, Alpha Lloyds is providing professional services to corporate, local groups, multinationals, government entities as well as individual clients in the whole GCC region. ABOUT MSH INTERNATIONAL MSH has been designing and creating health & life insurance solutions for globally mobile citizens for over 40 years, whether they are employees of companies, international organizations or individuals.

Michaël Zingraf Real Estate Christie’s, ready to assist gcc investors interested in french riviera properties

Miryem OUKAS MESSIDI - 30-mars-2016 11:06:37

MICHAEL ZINGRAF REAL ESTATE CHRISTIE’S, a French real estate investments company stated its desire to develop major partnerships on the Arab Market and one to one solutions to GCC investors in order to support their investments in France.  As the leader on the prestige real estate market for South-West France, MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S currently holds the largest portfolio of properties along the famed French Riviera and in Provence (France), ranging in price from €1,000,000 to more than 300,000,000, as well as in Paris, the mountains, the islands and other leading international destinations.  Specializing in real estate investments for a largely international client base, MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S works with investors from the GCC and has clearly stated its desire to promote its offer to these residents.  For this purpose, MZRE has already succeeded in developing major partnerships on the Arab market to offer future buyers end-to-end support for their investments on the French Riviera and Provence (from arrival to the airport to the hotel and property visits).  Michaël Zingraf, CEO and Founder of MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S said: “the current fiscal environment in France opens up a wealth of opportunities for non-residents to invest, shaped in particular by the euro’s exchange rate, low bank interest rates and changes to tax treatment on capital gains underway”.  In 2014, CHRISTIE’S INTERNATIONAL REAL ESTATE pointed to the French Riviera as the world’s leading investment zone for those interested in owning a second home.  Michaël Zingraf added: ”the time is thus ripe for investing in France, where economic drivers are working in favor of non-residents”.  The French region owes its attractiveness to the quality of its natural and cultural environment (climate, gastronomy, luxury hotels, the Cannes Film Festival, Monaco Grand Prix, Les Voiles de Saint-Tropez boat race…), safety and fiscal stability. It should also be noted that France’s notaries are among the best in the world when it comes to real estate record-keeping reliability.  Building from that foundation, MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S posted its highest turnover in volume terms in 2015, through international clientele, though property selling prices sometimes fell by an average of 20% compared to the last five years. Should you require more information, MICHAËL ZINGRAF REAL ESTATE CHRISTIE’S teams are here to assist: Marine SCHMITT Head of Marketing & Communications Phone +33 (0)4 97 06 07 02 - Mob. +33 (0)6 42 06 06 42 Come see our website, the world’s top in luxury real estate visibility on the French Riviera. Join us on the social media. 


Miryem OUKAS MESSIDI - 14-févr.-2016 09:03:01

An event dedicated to the digital services will be held the 17 and 18 February, 2016 in Doha and will reunite mayor ITS industries and actors of Public Transport.  Ticketing system, role of transport operators, contactless, interoperability, Open Payment will be main subjects discussed between all participants. Indeed, The Qatar Smart Ticketing and Digital Services Forum aims to provide its contributor with the most-advanced information about the services, the technologies, and the actors that allow Public Transport to actually be at the heart of the Smart City.   The two days conference will take place in Doha, Qatar, where numerous impressive transport projects are currently deployed in the region. The event will define a new world-class service to customers thanks to these digital technologies that deeply renew ticketing, travel information and customer relationship management. Also, an exhibition space is going to be dedicated to manufacturers and service providers, to present their offer and their expertise, and to demonstrate their solutions to the participants. During this event, more than 25 relevant experts in the field will exchange about digital services key points; and seven interactive sessions will be held: • How to define world-class digital services to customers • Experience of ticketing projects in the MENA region • Ticketing at the heart of a wider offer of digital services to customers • Interoperability for a seamless experience of transport • Traditional Ticketing and Open Payment: exclusive or complementary • The most advanced Ticketing use cases • Travel Information, Ticketing and Multiservice for the Smart City The Qatar Smart Ticketing and Digital Services Forum is open to all, public authorities, transport and services operators, manufacturers, consultants, in order to promote widely digital technologies.   Event will be held in: Marriott Marquis City Center Doha Hotel Omar Al Mukhtar Street, Area 61, Al Dafna, Street #850, PO Box 25500  Doha 25500, Qatar

Business France organized a networking cocktail at the French Embassy to present reasons to invest in France

Miryem OUKAS MESSIDI - 15-oct.-2015 09:02:42

United Arab Emirates, October 15th – Muriel Penicaud, France’s ambassador for international investments and CEO of Business France presented, referring to Frances high level infrastructure, openness to invest, competitive set up costs, productive workforce, its aim for innovation to more than hundreds influential business women in the UAE. The cocktail held at the Residence of France in Abu Dhabi was presided by Muriel Penicaud, in the presence of HE Michel Miraillet, ambassador of France in the UAE and his spouse, French embassy representatives as well as Business France team.  The guests included local and foreigner influent business women from the Emirates.  Muriel Penicaud stated United Arab Emirates is a very important country, where we will target the most for our new campaign “Créative France ” - a global campaign to show the creativity of our designers, engineers, entrepreneurs. And we have chosen Emirates, because we think Emirates is a country with innovation and entrepreneurship. There are lots of investors in the UAE. It is open to the world and other countries in the region. We value very much the ambition of Emirates, and we want to attract more Emiratis.  At the moment, France counts hundred Gulf investors in France, and half from Emirates, we expect and hope many more.  Créative France Video: 

EverSnow success at Bahrein’s Grand Prix: snowball effect sets in the Gulf countries

Yousra Lahbabi - 08-juil.-2015 07:52:14

The Snow Village established by the French company Eversnow during the  Formula 1 Grand Prix in Bahrain, last April 2015, has attracted a large public. Several medias reported interviews with the CEO, Bertrand Lambla, who received many requests from events professionals. He seeks partner investors in order to develop its entertainment’s brand in the Gulf and Asia regions. His snow garden of 2000 Sqm might be invited to the car race in Abu Dhabi and can be established for a few weeks in Saudi Arabia. The sandstorm and the high temperatures  don’t affect the technical prowess of the French company Eversnow. It strengthens rightly their research on performance, especially those concerning the enhancement of the condenser’s power. The acclimatized tent represents a refuge for the children and their parents. It has also attracted officials such as His Royal HighnessH.R.H Prince Salmane bin Hamad Al Khalifa, the crown prince. Due to the big satisfaction of Sheikh Salman bin Isa Al Khalifa, CEO of Bahrein International Circuit and silent partner of this unusual entertainment, VIP’s of F1 were also enthusiastic about this innovation: Bernie Ecclestone head of FOCA and financial responsible of Formula 1 or Niki Lauda triple world champion of formula 1 and non-executive president of the Mercedes team. This event which has never taken place in the Middle East is a challenge from the production and achievement points of view.. The fulfillment of this concept is now planned for Dubai, Saudi Arabia and several Asian countries.  This snow amazed so many persons especially among the Bahraini children: « I had never seen the snow », « It’s the first time I make a snow ball », « I was able to test the Nordic skiing ». The flagship attraction of the Bahrein circuit has gained its fame in the region with this event. The French company Eversnow hopes to export its Know-how during specific events or to participate in events more durable for the large public. Other events lie ahead for the company in Asia since October 2015. Contact EverSnow : Bertrand LAMBLA   Press: Miryem Oukas   +971 55 478 3215

Vendôme International Property, formerly known as Al France Property, announces its new establishment in Dubai

Miryem Oukas Messidi - 10-juin-2015 10:17:20

United Arab Emirates, June 2015 – The new property agency in the United Arab Emirates (formerly named as Al France Property) developed new real estate services and now became VENDOME INTERNATIONAL PROPERTY (VIP). The agency, freshly based in Dubai, increased sales revenue by 50% from GCC investors between 2013 and 2014. Few years ago, Al France Property was launched in order to meet its client’s requirements for French properties. In 2015, the company decided to expand its network and take the company to a next level, where it will not only offer real estate services in France but also in the most iconic cities around the world under its new branding name VENDOME INTERNATIONAL PROPERTY. In 2014, the real estate agency reported sales of 22 320 000€ from GCC investors in comparison to 11 500 000 € in 2013. It is interesting to specify that UAE nationals present 13% of the total sales while Kuwait and Saudi buyers were 50% and 25% respectively. However, lower number of sales in UAE is not because there was a drop in number of sales transaction carried out but only because VIP increased its activities in Kuwait and Saudi Arabia. With this new name and branding, VENDOME INTERNATIONAL PROPERTY plans to offer a range of property services and investments in countries like Spain, Morocco and many more to come in future. At the same time, French Real Estate will continue to be a focal point. Despite changing the name and branding, company values remain unchanged:  commitment, integrity, loyalty, unbiased advice and personal relationship.  Dubai shall be hosting World Expo in 2020 and is expected to attract 25 million visits, 70 percent of which will be from overseas. With the projects for Expo 2020 underway, it is bringing lots energy and potential to the business. VENDOME INTERNATIONAL PROPERTY feels it would be a perfect opportunity to meet clients from various backgrounds in Dubai office during the next coming years.  Marie MAHMOUCH, general manager of VENDOME INTERNATIONAL PROPERTY (VIP) says: “we have chosen Business Bay to establish our new offices, for its central location in the heart of Dubai”. MAHMOUCH explains, “Undoubtedly Dubai is the Business Capital of Middle East. Business Bay is centrally located between the old and new Dubai. Thanks to the road networks, it’s easily accessible from all the emirates. Apart from being a business hub, it is very close to the most attractive areas like Downtown Dubai and City Walk, which is coming soon. At the same time, Business Bay is not far from the airport. We shall be welcoming our clients from other GCC countries, whether they’re coming for business, weekend stop over or for shopping”. To conclude, she added: “we see ourselves growing in the most happening and dynamic city”.   While Dubai becomes the new regional head office, VIP agency already has a branch in Kuwait and shall soon be opening its first office in the Kingdom of Saudi Arabia, in Riyadh to be even closer to the clients. In the 1st Quarter of 2015, UAE investors represent 40% of the total sales, while KSA represent 32% and Kuwait 20%. International Property Show Dubai 2015 which was held in April helped VIP to boast to momentum.  In the coming years, VIP CEO foresees an enjoying healthy growth. Laurent Bailet, the CEO of VIP, said, “I completely understand how difficult it could be to take decision of buying property especially in foreign countries. So, I decided to make it an easier and pleasurable experience for my clients by opening number of offices in the Middle East. This will help us to stay closer to our clients and offer them services at their doorstep. Bailet further added, “My father setup the business 35 years ago. It has been a family business ever since. The business environment in all of our offices is family oriented and welcoming, as we treat our staff and clients part of our growth. We have been successfully dealing with the clients from Middle East for more than 15 years now. This has given us most valuable experience, understanding to their requirements and needs” The Middle Eastern culture is family oriented. When one person feels comfortable with an area, the developer or the project, he will be glad to bring his family with him. VIP understands that and offers tailor-made services to Middle Eastern clients, as well as a perfect balance between quality and affordable prices. Another driving factor for investors from Middle East is the exchange rate from local currencies to Euros. Euro is at its weakest position at the moment. This is really encouraging for the local investors to spend in Europe, buy trophy assets, holiday homes and save up to 20% in exchange rate.  ABOUT VIP: VENDOME INTERNATIONAL PROPERTY, previously well-known under Al France Property name, is managed by a very well established developer from France, based in the famous spa town of Evian. With 35 years of industry experience and wealth of knowledge, projects are always backed by the bank guarantee, delivered on time and with the same quality that the company promises. In 2015, VIP clients received 33 apartments and villas sold Laurent BAILET, himself, delivered 50 properties last year. There are further 150 properties under construction, which will be handed over between 1st quarter 2016 and 1st quarter 2017. Those properties were sold in 2014 and in the 1st Quarter of this year.  VIP is extending its expertise to provide real estate services in other countries. The company is very selective and is working with strong developers in Spain, Morocco and Sultanate of Oman. During summer, VIP will explore the unexplored markets of Germany, Italy and Greece, which are popular with GCC residents. For more info:  Contacts: Marie MAHMOUCH General Manager Mail: Press / Media:  Miryem OUKAS MESSIDI Mobile: +971 (0)55 478 32 15

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc


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