Decoration, Interior Design

France to Reinvent the Art of Design through an Innovative Approach at Downtown Design

Sarah Benyoub - 27-oct.-2019 14:49:40

Press release    France to Reinvent the Art of Design through an Innovative Approach at Downtown Design from November 12th to 15th 2019, Dubai Design District (d3)   • French Exhibition under the theme “Expression of French Design… Just Beautiful” • 17 French exhibitors   United Arab Emirates, October 27 2019 - Business France, the national agency supporting the international development of the French economy is gathering 17 artists, design experts and innovation specialists on the French pavilion at Downtown Design to exhibit an avant-garde and iconic expertise.   Held under the patronage of Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority, the 7th edition of Downtown Design will be the opportunity to showcase French creativeness, aesthetics, elegance, quality and know-how, on a high-potential market through an unique catalog: furniture (sofas, armchairs, chair), creative musical instruments & equipment such as accordions or vintage radios, reinvented objects such as smart telescopes or e-bike, high end electrical equipment and appliances, glass solutions for interior fittings, dressing accessories, obsidian art stone, fashion collection, brand services and consultancy services to connect between selected art professionals. In France, design is a dynamic market generating up to 24 billion euros in revenue each year through the know-how of the art trades, deeply rooted in French heritage (porcelain, crystal, glassware, cutlery). The sheer riches of its history and the wealth of culture tend to grant the added value of French products and to represent a way of life. It also offers design products made of innovative materials, contemporary styles, vintage looks that are ever on the rise, multi-functional furniture embedded with new technologies, as well as products for the luxury hotel and restaurant industry. The unprecedented enthusiasm for the decoration and design market in the UAE explains the success of Downtown Design, a new design hub in the Middle East. Through the French Exhibition, visitors will then be able to discover for themselves the latest innovations from France, many of which are backed up by generations of know-how matched with boundless creativity.  Some of these companies draw their inspiration from unique objects to French culture but which have sometimes disappeared from the market trends, to bring them back and give them a new life.   Company not to miss :  Meljac, the leading supplier of high-end electrical fittings, will be exhibiting its designs for the first time in the United Arab Emirates (area A05). Players from across the local market (designers, home designers, etc.) will have the opportunity to discover the French expertise for which the brand is famous, including in particular its signature solid brass Classic Collection.  Switches, power outlets, reading lights… As well as discovering Meljac’s wide range of solutions, visitors will also be able to see a few of the custom designs that are the brand’s undeniable asset.   The French pavilion is designed by renowned scenographers from the Parisian event agency Allegria and supported by Aubaine (Chalhoub Group).    For further information, feel free to contact: Miryem Oukas - Head of Communications – Middle East Business France Mobile: +971 (0)55 478 32 15  Mail :   

Le French Design: International Unveiling to Highlight French Furniture Industry At INDEX DESIGN SERIES 2017 (DWTC)

Yasmina Ouari - 16-mai-2017 13:08:47

United Arab Emirates, May, 2017: the leading organization dedicated to helping French manufacturers promote their brands in export markets (GEM) is renewing its presence during 2017 edition of INDEX DESIGN SERIES. This year, the French furniture industry is represented by a total of 14 exhibitors and 16 brands grouped together on a French Pavilion, marking an increase of 50% in the number of brands exhibited in comparison to 2016. French exhibitors will be in the Furniture and Furnishings section and in the Workspace at Index – Sheikh Saeed Hall 3 and ZA’ABEEL Hall 3 As the ideal occasion for buyers and specifiers from the Middle East design community, INDEX gives the opportunity to rediscover French know how in furniture design and manufacturing. The 16 brands exhibiting will be promoting their unique, expertise, stylishly designed products, emblematic collections.  “We are very excited about bringing to the show a larger number of exhibitors and a renewed commitment to offer consumers in the region a fresh look of the French Furniture Industry through a variety of designers and manufacturers. Trade show attendees will also benefit and have access to brands and companies they may have never known and we foresee success on a grander scale this year,” remarked Stephanie ROUSSIN, International Project Manager. France is the 10th largest exporter of goods in the world of which 2,2 billion $ account from the furniture market - Deloitte Report 2016. By providing exposure to Middle Eastern market, INDEX DESIGN SERIES provides a platform for growth. It is also the perfect occasion to introduce ˝NO TASTE FOR BAD TASTE”, so Starck, so Bouroullec so le French Design”, a world tour exhibition with scenography by Jean-Charles de Castelbajac, a very famous French Fashion Designer. The exhibition is coming soon to Dubai and has two main objectives: to enhance the creativity of French Design and highlight French furniture industry throughout the world.  “We are represented in two sectors of the fair, with most of our exhibitors located in the ‘Furniture and Furnishings’ part of the fair and two companies in the ‘Workspace at INDEX’ section, Stéphanie ROUSSIN added. To View the Press Kit :   About GEM In the 1960s, the profession itself was interested in international development and furniture industry professionals were paying attention to this emerging market. This led to the creation of an organization accommodated within l’Ameublement français: the French Furniture Export Group (GEM). This specialist structure forms part of the Unifa initiative and is supported financially by Codifab (the Committee for the Development of the French Furniture Industry). Its main objective: to support professionals in the French furniture industry in their international approach to business. The GEM promotes awareness amongst all the players in the sector. It reaches out to all types of businesses, whatever their size, product specialty, range level, method of commercialization, geographical exposure and level of export maturity. It is also the spokesperson and ambassador of the French furniture manufacturing industry outside of France. The actions led by the GEM contribute to promoting what France must offer in in the furniture industry throughout the world. It stands up for the creativity of its design firms and the savoir-faire of its artisans whilst assisting its manufacturers with their international initiatives. The GEM is the perfect place for reflecting on and discussing how to determine a strategic plan for exporting goods abroad. For more info, feel free to contact Business France: Miryem Oukas Messidi Head of Communications – Middle East Mobile: +971 (0)55 478 32 15  Mail:   

French firm ARCHITECTURE DU BOIS – Terrasses grad will make its debut appearance at the Big 5 Show in Dubai on November 21-24, 2016

Rejula ARUN - 14-nov.-2016 13:06:42

United Arab Emirates –14 November 2016- Based in Alsace, 34 km north of Strasbourg, the firm has been manufacturing and installing wood frame roofs and houses since 1988, initially under the Architecture du Bois brand and, since 2012, the grad moniker. The company will unveil its latest decking products when it takes part in the Big 5 Show, at the pavilion run by Business France. Ecologically-oriented innovation: The construction of external wooden structures is governed by specific rules, adherence to which conditions their longevity. Over the years, the company has made numerous significant improvements, several of which are covered by patents. The JuAn® clip in its various forms The JuAn® clip allows pre-grooved decking or siding boards to be snapped into place with ease, invisibly and extremely reliably. - The clip system is invisible and the end result is aesthetically flawless. - The wood is neither drilled nor milled. This eliminates the possibility of splinters and any potential weak points. - The support structure’s insulation and ventilation, which are important for durability, are both optimal. - Board alignment is automatic and therefore perfect every time. - The system’s convenience and ease of installation are incomparable. The Rail System: the latest evolution of the JuAn® clip The Rail System adapts to all types of deck structure and makes installation considerably easier. It offers numerous additional advantages: it can be dismantled with a pair of keys, it is straight (no more problems relating to the straightness of structural wood), it is precise (because we pre-assemble it), it is quick to install (simply align the rails, ensure they are level and snap the boards into position!) and it is modular (the sections can all be interconnected without restriction).   Stone Rail: the raised installation system for paving slabs Stone Rail is a major step forward for the exterior flooring industry. The aluminum frame provides a cohesive and uniform base. It counters the natural tendency of paving slabs to move apart. Installing the slabs on aluminum rails offers the user various advantages: - The structure remains stable, laying the slabs level is no longer a problem and no readjustment is required - Rainwater is immediately evacuated via the joints between the slabs and the deck dries quickly after a shower - Easy and immediate access to the deck’s support structure - Includes a technical space (for electrical ducts and pipes) TOP LIFT® adjustable pads TOP LIFT® is a universal adjustable pad designed specifically for the battens or joists used in wood, composite and ceramic stoneware decking. Where TOP LIFT® really innovates is in its continuous adjustment range, which eliminates the need for a different model of pad depending on the configuration.  With traditional adjustable pads, four or five different models need to be produced to cover an adjustment range of between 3 and 20 cm. TOP LIFT® pads, on the other hand, offer an adjustment range of between 35 and 235 mm with just a single model and a single type of riser block.   The structure is therefore much quicker to adjust and less costly. Furthermore, it is delivered pre-assembled and ready for use, which leads to significant time savings. For further information: ARCHITECTURE DU BOIS – Terrasses Grad Christelle Gaspar, Export Manager Tel: +33 (0)3 88 07 15 60 Email: Website: – Press contacts : Miryem Oukas Messidi Head of communications Mobile: +971 (0)55 478 32 15 Mail :

CEMOM, the French hinge specialist, will be exhibiting its latest products at the Big 5 show in Dubai on November 21-24, 2016

Rejula ARUN - 25-oct.-2016 12:44:08

United Arab Emirates-25th  October 2016 - Founded in 1977, the CEMOM group has two main areas of activity: - Coated abrasives for the furniture industry (IKEA is one of the group’s most prominent partners) and the automotive sector, where its customers are just as prestigious (Renault/Nissan). - Concealed and screw-in hinges: the firm produces more than 50 million hinges each year. Backed by four decades of experience in the production of hinges and 10 years in the case of concealed hinges, CEMOM-MOATTI is proud to present its two latest offerings:  ESTETIC 80 for doors weighing between 70 and 80kg  ESTETIC 100 for doors weighing between 100 and 120kg, tested over 300,000 cycles and fire tested for 60 minutes. Our products combine manufacturing simplicity, great robustness, an up-to-date design and highly competitive pricing. We will be presenting these hinges on our stand at the Big 5 show in Dubai (Business France pavilion), so as to ramp up our presence in this vibrant and highly promising market. CEMOM exports 60% of its production output to more than 40 countries: Europe, Eastern Europe, the Middle East (Turkey, Egypt, Jordan, Dubai, Abu Dhabi and Qatar), Asia and the Americas. The CEMOM group has factories in France, Poland and Sweden, generating overall turnover of €30 million.  To find out more: Philippe Moatti, Managing Director CEMOM Moatti 28, Allée du Plateau F-93250 VILLEMOMBLE PLC WITH CAPITAL OF €200,000 Tel. +33(0) SIRET no.: 310.802.483.00068 Fax +33(0)  Email: Press contacts : Miryem Oukas Messidi Head of communications Mobile: +971 (0)55 478 32 15 Mail :

Créative French Design

Rejula ARUN - 24-oct.-2016 14:56:30

Créative French Design For the second edition of the Dubai Design Week (24th – 29th October), the cultural department of the French Embassy, the Institut français, seeks to highlight French design which was responsible for the spawning of generations of designers who succeeded in being internationally renowned.     E  The week will kick off with the opening of the exhibition ’20 Icons of French Design’ (Dubai Design District, Building 7, R01). The exhibition will present the most emblematic design creations which had an impact on X French daily lifestyle, but also received international recognition. From Philippe Starck’s ‘Juicy Juicer’, to H Massonnet’s ‘Tam-Tam’ seat; from Perrier’s glass to the BIC pen, each of these icons, French par excellence, I took advantage of technological innovations to break conventions, renew the aesthetic treatment and change B social practices. The exhibitio n aims to explore the relationship between the image and the consumer. I  What transforms an object into an icon? T  History? Commercial success? Notoriety? The opinion of the aficionados? I Most likely all of this things symbiotically. But also probably the object’s capacity to symbolically and visually capture the zeitgeist, while relegating its functionality to a second area concern. ’20 Icon of French Design’ O invites the visitor to discover the key items of French design since 1930, passing by seats of all kinds, the art N of living à la française, mass-produced utilitarian tools and modes of transport.    A roundtable composed of Emirati and French experts will present the issues in Intellectual Property, on 24th October, at 9.30am, within the framework of the Global Grad Show. Intellectual property boosts innovation and creation, and protects the way new products appear through the design components – the shape, the colours, the texture, as well as the whole look and feel of the new works. This roundtable highlights the role and implications of Intellectual Property, so that Designers understand the importance of developing the optimum protection of their creative works, benefit from their achievements and are rewarded for their efforts.   Finally, renowned French Schools of Design will present the most innovative projects of their postgrads. Electronic scores, books being printed whilst being read, memory recorders… all those objects may be part of our future. Have a look at what the everyday products might be.   Exhibition ’20 icons of French design’   24th - 29th October l  Dubai Design District – Building 7 – G01     Roundtable ‘Intellectual Property –  The necessary protection tool’   27th October – 9.30am Dubai Design District – Building 6   Postgrads Projects Global Grad Show   24th -28th October l 10am-9pm 29th October l 9am-6pm Dubai Design District – Building 6 – Atrium   Contact : Institut français des Emirats arabes unis - Ambassade de France / French Embassy PO Box 4014 - ABU DHABI T + 971 (0)2 813 10 38 - E-mail : - Website:  

The French Art Design Studio: ARTASA, contributed to the signature interior of the public area of the new Marriott Courtyard hotel in Riyadh

YASMINA OUARI - 26-sept.-2016 13:17:15

United Arab Emirates – September 2016 – ARTASA has designed and produced all the exclusive artworks displayed in the public areas of the new Marriott Courtyard hotel in Riyadh (recently opened), a property of AL HOKAIR REAL ESTATE.   Already well established in the GCC, ARTASA has been selected by AL HOKAIR REAL ESTATE, a leading group of Saudi, to provide all the art pieces of the lobby, lounge, restaurant and business center of its new luxury hotel property located at Mussa Bin Nasser street in Riyadh.  For this project, ARTASA has worked in collaboration with artists from North America, Europe, Asia and Saudi, fulfilling the particular requirements of Marriott and the interior designer of the project: Echo Architecture London. One of the most impressive art pieces is the huge backlit photo visible at the lobby reception of the hotel. It looks like a large window open onto a Ghaf tree, a local tree of Saudi Arabia. Riadh SIFAOUI, co-Founder and Art Director of ARTASA, has produced this image on order using the particular multi-row panoramic technique of shooting. Made of 20 photos stitched all together, the backlit image is offering an amazing sharpened and detailed view onto the tree, from corner to corner. This impressive rendering is emphasized by the angle of shooting: Riadh SIFAOUI has placed his camera under the tree. As a result, the backlit image gives the amazing feeling of being at the shade of it. The high quality of the digital print made on one roll of almost 7 meters long and 3 meters high (printed in France) and the backlight installation are accentuating this impressive rendering.  In addition to it, for the handmade paintings, the digital arts on glass and the other art pieces and decorative items displayed in the public areas of the hotel, ARTASA has collaborated with established artists coming from all over the world. For instance, ARTASA has involved Paul VILLINSKY, a famous visual artist from New York, for the wall installation located at the main entrance of the hotel. The artist has personally installed onsite a flow of over 200 butterflies. Cut from recycle aluminum cans and painted with the colors of the lobby, the butterflies are installed on wall of 7,6 meters long and 4 meters high and show several shapes and sizes. ARTASA has also worked with an experienced French artist, Jean-Paul BOYER, specialized in modular sculptures. His sculptures are made of many elements assembled with a central axis around which they can freely move. His idea is to keep alive the interest of the visitors by showing many different shapes with each of his sculptures. Mrs. Marie-Noelle DUREGNE, Co-founder and CEO of ARTASA stated: “We are proud of all the art pieces and decorative items we’ve provided for the Marriott Courtyard hotel in Riyadh. Each of them has been designed and produced on order, involving artists from America, Europe, Asia and also from Saudi! That’s why I can say that we’ve contributed to give a signature to the interior design of the public areas of this luxury hotel".   Marie-Noelle added: “Of course, we are also proud to count the Marriott Courtyard Riyadh in our list of references and FAWAZ A. AL HOKAIR REAL ESTATE Co., one of the largest real estate company of Saudi Arabia, as one of our client”. About ARTASA: ARTASA is a French company. Headquartered in Paris, the company is internationally oriented since its launch and particularly active in the Gulf Area. To suppo rt its business development and to establish a close relationship with its clients, ARTASA has developed partnerships with local companies and representatives. The French team is focused on the development of new collections inspired by cultures and heritages. They love to design art pieces mixing different techniques: academic drawing and painting techniques, ancestral craftsmanship (e.g: screen printing or gilding), and new technologies (e.g: laser cutting or digital art). For frames and onsite installation, ARTASA is working with partners located in each market covered by ARTASA.  Because ARTASA founders are art lovers, they continually look for new professional artists and craftsmen, all over the world, and they are especially concerned with quality and final rendering of their art pieces. For more information: ARTASA Paris Marie-Noelle DUREGNE                                                      M: +33 6 73 79 30 41  Available on WhatsApp Follow us on twitter: @artasa E-mail: Website:   ARTASA representatives: Jeddah, Saudi Arabia – Muhanad Alsayed, +966 56 410 0051 Riyadh, Saudi Arabia – Haif Hospitality Furnishing,, +966 11 464 9038 Doha, Qatar – Builtech Construction & Interior Decoration, +974 3101 0177 Ends -  Press Enquiries: Miryem OUKAS MESSIDI +971-55-478-32-15

Business France brings-up a delegation of hotel and interior designers to the GCC From September 2016 25th to 29th

OUARI YASMINA - 05-sept.-2016 13:50:36

United Arab Emirates; September 3rd 2016 - Business France, the national agency supporting the international development of the French economy organizes from September 25 to 29, BtoB meetings in the UAE and Qatar, to introduce a selection of 10 French companies specializing in high-end, luxury hotel and interior design. A French delegation of hotel furniture & interior design suppliers including some Living Heritage Company (EPV label) will visit the luxury hotel construction sites in Dubai, Abu Dhabi &  Doha in september.  Positioned in the high-end, luxury sector, their know-how is acknowledged in the following fields to continuously fit the market requirements: traditional craftsmanship in aquatic furniture & underwater environments, interior design & furnitures, household equipment, handmade cutlery & tableware, wooden doors and cupboards, glass and mirror engraving.  The French delegation will visit two countries to showcase its know-how to local authorities and decision-makers. Internationally renowned, these companies bring a combination of economic vitality and the French ‘Art of living’. Over five days, they will meet with local professionals, including interior designers and decorators, procurement centers and design departments of hotel groups, real estate developers, importers, distributers, agencies and local authorities. Andrea De Rosetto, Head of Art de Vivre department at Business France stated: “As the host of Expo 2020 and FIFA world cup 22,  It is considered that the provision of luxury accommodation will double as we’ll welcome unprecedented numbers of tourists”.  Expo 2020 and  the World Football Cup including a host of major international events are prompting the UAE and Qatar to undertake major works. French expertise can meet challenges by responding to local needs in quality and high end luxury designs. De Rosetto added: “Competition between hotels will be fierce and operators will need to be increasingly creative to offer discerning travellers truly unique and memorable holiday experiences”.   To find out more about the French offer, please view the EXHIBITOR CATALOGUE and   ABOUT BUSINESS FRANCE:   Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Business France has recently launched its first international campaign called: “CREATIVE FRANCE”, in order to promote France’s economic attractiveness, strengthen perceptions towards France image and create positive conditions for French economic development.  For any further information, please contact:    Andrea De Rosetto: Head of Art de vivre department at Business France Tel: +971 4 408 4981   Miryem Oukas Communication manager  Mobile: +971 55 478 3215          

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc


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