Jewellery, Leather, Fashion accessories

La Fonction, French manufacturer of premium mobile and home accessories eyes Middle East expansion

Rejula ARUN - 31-oct.-2016 10:07:38

United Arab Emirates; October 31 2016 - La Fonction presents its latest range of bespoke, handcrafted masterpieces to the Middle East for people who need a flexible workspace without compromising on quality and elegance. Made by expert artisans from France, La Fonction’s no1.2 zipped leather and fabric briefcase is designed as a stylish protection for devices with 13-inch and 15-inch screens, using an exquisite combination of high-grade leather and against a canvas of locally woven cotton, giving this fashionable accessory a chic and casual look. It comes in four different colours (Navy Blue, Grey, Black or Khaki). La Fonction no1.2 is easy to bring along anytime, anywhere as it can be conveniently carried under the arm or slid comfortably into a carry-on bag. Inside, it opens up to a mini workspace that provides users superb functionality while ensuring privacy and convenience. It has internal storage compartments that makes organizing easy and working such a delightful experience. The latest iteration of this stylish mobile workstation was created by Hélène Népomiatzi, who has worked for some of the greatest names in the fashion world, including Karl Lagerfeld, Celine and Balmain, among other elite brands. Made diligently by a French craftsman, known for their exquisite attention to detail and passion for artistry, there are only 5 existing piece of La Fonction’s no1, making it a premium must-have for those who desire exclusivity and sophistication. La Fonction is the exclusive designer and manufacturer of fashionable and contemporary mobile and home accessories from France. It takes pride in the quality of its craftsmanship, and the exclusivity it affords its clientele, with its ability to customise its products according to the preferences of its customers. It was founded in 2014, by a family of creative entrepreneurs who like to describe their products useful luxury. Breaking away from the limits and monotony of a regular collection, La Fonction’s products are created based on the needs of its clients, as and when there is a need for it; thus paving the truly must-have products that fit dynamically into a user’s experience. Other sought-after products from its range include L’Etui, designed for easily providing access to all the functionalities of a tablet; La Cabine, an ultra compact and chic bathroom-in-a-box hidden within an oak wardrobe; La Valet, a fashionable, light closet complete with a mirror with a solid wood shelf to keep cosmetics, jewellery and other small items neatly place in addition to creatively designed ‘storage’ spaces for hanging clothes, linens and other accessories. Currently, La Fonction’s products are sold worldwide primarily through its e-commerce website and premium online platforms such as Fancy and Tafaseel as well as through its stand-alone stores in Australia, Japan, Germany, France and Belgium. This year, the company is eyeing the Middle East as part of its international expansion, beginning with the United Arab Emirates, where it hopes to appeal to the country’s fashion-savvy and sophisticated consumers. Marion Picard, manager at La Fonction stated : “Our products are designed for clients with a busy lifestyle, allowing them to work everywhere, anytime; or organize their lives with the help of our creatively designed accessories. They are the perfect companions for a contemporary, yet stylish, way of living. We see a great opportunity in the Middle East where we know the luxury retail market is thriving, and where we feel our products will appeal to those who have an affinity for French craftsmanship and design, known all over the world for their elegance and excellence.” for more information, visit Press contacts : Miryem Oukas Messidi Buisiness France Regional Communications Manager Mobile: +971 (0)55 478 32 15 Mail :


Miryem Oukas Messidi - 27-avr.-2014 13:32:11

On the occacion of Beauty World Middle East, MARBELLA will present its latest collections “Fairy Jewels” (Bijoux Féériques) and eyeliners made with precious materials such as gold, diamonds or precious stones. The parisian brand, offering each woman the luxury of being different, will disclose on that occasion its unique concept “the MARBELLA Paris Eye-Bar” hoping to introduce it in Dubai soon. Adopted by the big names in fahsion design or the world famous cosmetic groups, MARBELLA offers its own reinterpretation of the art of beauty in order to light up all women. Its new collection EYE-LINERS CRYSTAL EYES, patchs ready to stick decorated with Swarovski stones, dresses the look... while the collection EAR CUFF ROYAL anticipates the current trend of ear jewelry and adorns the body with refined and elegant jewelry. Since 2005, Adeline Moniez, the MARBELLA designer, is working for the perfection of the patented skin-adhesive and hypoallergenic technology on which is based each of the pieces. Thus, MARBELLA offers the possibility to wear refined adornments and accessories next to the skin, self-adhesifs, hypoallergenics and repositionnables. MARBELLA cares also for its culture “made in France” : the jewels, entirely made in France, are the result of a unique traditional know-how. Each peace is hand-made and  is composed of meticulously crafted materials participating to the brand prestige. A valuable work noticed by major brands such as Chanel, Dior, Lancôme or L’Oréal for whom MARBELLA also works. Inspired by Oriental Art and the henna culture, Adeline Moniez wishes now to establish in UAE. “I share the culture of this region, its values and its beauty secrets. By opening out an office in Dubai, MARBELLA will be at the heart of oriental women’s expectations. We can then imagine new patterns or made-to-measure ornaments”, she added. “ We have noticed a true knowledge of our work during the last Baselworld Fair (World fair for goldsmithing and jewelry in Switzerland), we strive to meet the same success at the Beauty World Middle East. A make-up artist specially trained for the installation of eye-liners patchs ready to stick will be provided by MARBELLA Paris EYE-BAR. She will advise on the choice of the appropriate form to the face and will explain how it can be put by onself. This will allow a real discovery of the brand”. About MARBELLA MARBELLA gives great importance to regularily innovate and propose new designs. These designs are grouped in 6 main collections: EYE-LINERS, EAR CUFF ROYAL but also MARBELLA FASHION, luxurious jewels in limited number made of the most precious materials such as diamonds, emerald or precious stones, PLACE VENDOME, made of pieces set with Swarovski crystals, MARIAGE ETERNEL, refined jewels of Calais lace and elegant sequins, specially designed to be worn in the most beautiful moment of your life, and LOVE IN PARIS, a light and graceful colorful collection. Marbella will be located on the France pavillon at the following stand: #S2B10 For more information : MARBELLA Ms Adeline MONIEZ Tel. : + 33 1 55 28 17 66 Press contacts: Tarek Solimane Head of Communication& press office +971 50 708 24 69    Miryem Oukas Press attaché +971 56 957 66 13

Who’S Next Première Classe- Dubai

Warda Rushdi - 26-oct.-2010 14:19:43

  La 2 ème édition du salon Who’S Next Première Classe s’est déroulée du 19 au 21 octobre dans le lieu prestigieux de Dubai Madinat Jumeirah. 33 participants français ont exposé leurs produits avec l’aide d’Ubifrance dans ce salon qui se positionne comme l’évènement unique et incontournable dans la mode et les accessoires de mode haut de gamme au Moyen-Orient. Plusieurs défilés de mode ont été organisés  avec beaucoup de succès sur les 3 jours  avec notamment la participation du designer français Jérome l’Huillier et des marques françaises  Passionata lingerie et Marbela accessoires. Parallèlement au salon, la Mission Economique Ubifrance de Dubai a organisé pour des entreprises de la Fédération de la Chaussure, des programmes de rendez-vous et des rencontres acheteurs à Dubai et Abu Dhabi.

Visite du groupe Chalhoub

Warda Rushdi - 26-oct.-2010 14:01:50

La MEU-Dubai a rencontré Patrick Chalhoub, propriétaire du groupe Chalhoub, dans son bureau à Jebel Ali Free Zone. Entretien très important avec l’ambassadeur des produits de luxe aux Moyen-Orient qui possède plus de 280 marques exclusives et est présent dans 14 pays. Il anime environ 4 000 points de vente et emploie environ 6000 personnes à travers 14 pays. Le groupe conduit en particulier des activités de représentation, de distribution, de vente au détail dans toute la région du Moyen-Orient, représentant de 80% des produits de luxe français, ainsi que d’autres marques européennes et américaines dans le domaine des parfums/ cosmétiques, prêt-à-porter, accessoires de mode, art de la table, articles de maroquinerie, articles de cadeaux et bijoux fantaisie.Intéressé par la représentation de produits exclusifs et niches haut de gamme.    

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