CALL FOR APPLICATION: « GAMELAB » RETURNS FOR A SECOND EDITION IN COOPERATION WITH UBISOFT ABU DHABI AND THE FRENCH EMBASSY TO THE UNITED ARAB EMIRATES

Sarah Benyoub - 09/10/19

CALL FOR APPLICATION: « GAMELAB » RETURNS FOR A SECOND EDITION IN COOPERATION WITH UBISOFT ABU DHABI AND THE FRENCH EMBASSY TO THE UNITED ARAB EMIRATES 

A competition and a series of workshops to introduce Emirati (UAE – based) students to the creation of video games 


9 October, 2019 – Abu Dhabi - Ubisoft Abu Dhabi and the French Embassy to the United Arab Emirates are set for a new edition of GameLab. Both parties have engaged in cooperating for the development of GameLab, a platform aiming at training students from UAE universities to develop their knowledge about the video game industry.


Following a cooperation agreement signed in June 2018 and the success of the first edition, H.E. Ludovic Pouille, French Ambassador to the United Arab Emirates and Yannick Theler, Managing Director of Ubisoft studios in Abu Dhabi, have decided to renew their partnership for the coming academic year.
During the first edition, four students from Zayed University won a six-month internship at Ubisoft Studios in Abu Dhabi. The laureates were nominated after having participated in three workshops organized throughout the academic year 2018-2019. They first workshop was held in November 2018, with a general introduction and brainstorming training by Matthew Laurence, Creative Manager at Ubisoft Abu Dhabi.  
In January 2019, the second workshop tackled the question of intellectual property and copyright, in cooperation with the French National Institute of Industrial Property (INPI), Sorbonne University Abu Dhabi and Gowling WLG. 


The final workshop in April 2019, animated by Afif Khaled and Christophe Malcombe, both artists and comic/animation illustrator experts, helped the students materialize their very own original video game concept through drawings and storyboards. 
All students were encouraged to team up and work on an original idea. 
Among the awardees, Leen Albejawi declared “It is with great pleasure that I give this testimony to one of the most fun experiences I have partaken in. Gamelab is a great initiative that gave me a lot of knowledge in the area of game design. I came in to game-lab with my knowledge in animation, but not much knowledge in the area of game design. I think gamelab is a great introduction to the world of game design and game industry. At the end of the game lab experience I was given the opportunity to intern with UBISOFT which is a great opportunity which I would not have gotten if I wasn’t of a part of gamelab. Thank you to the French Embassy and Ubisoft for this project and I can’t wait to see more people benefitting
from such experiences. if you are interested in gaining more knowledge in the area of game design and meet amazing people along the way, I recommend you join game lab because it will offer that and much more!”


Moza Alsuwaidi, also a winner from Zayed University added “It was a great opportunity to experience and learn new things. As an animator who works on game design I really learn things that before I didn’t know which helped me in my senior project that I was working on at the time. The Gamelab organizers are really friendly, and I met really cool artists from France.” 
 
The new edition of GameLab will encourage students to work with a “multidisciplinary team” in order to deliver a comprehensive final work during the pitching session. They will learn about the complete chain of professions within the video game industry. The call for application is open to all students from all fields. Students are invited to apply here: https://forms.gle/KSPP3pciCpGzd8cx5
 
H.E. Ludovic Pouille, Ambassador of France to the United Arab Emirates, declared: “I am honored to co-conduct this initiative with Ubisoft Abu Dhabi and participate in ensuring effective links between the academic and professional world. As part of the French-Emirati cultural dialogue, the goal of this project is to strengthen cultural and educational cooperation with the United Arab Emirates, giving priority to the youth. The GameLab project is a transversal innovative project, bringing together several actors: Ubisoft, a globally recognized French company in the sector of video games that is firmly established in the United Arab Emirates, the cultural service of the Embassy (Institut français) which provides technical and institutional support, and the economic department of the Embassy, which brings its expertise on the creative industry ecosystem. The cultural and creative industries are an economic prospect for France and the UAE, at a time when our two countries are betting on artificial intelligence.”


The French government is particularly active in supporting cultural and creative industries, including video games. In a recent interview, the French minister of culture, Mr. Franck Riester declared that video game is “an art like any other”. In France, the video game industry is a very active and creative sector. A lot of people work in this field: inventors, designers, engineers. We support them actively”. 
Co-signing the renewal agreement, Yannick Theler, Managing Director of the Ubisoft studio in Abu Dhabi declared: “Ubisoft is delighted with this agreement which will present the techno-creative potential of the video game industry and the numerous career opportunities in this field. Through its international network of studios on every continent, Ubisoft collaborates with several universities to ensure that the talents of tomorrow have a good knowledge of the requirements of the industry. Partnerships like GameLab are a key opportunity for developing and consolidating the local video game ecosystem.” 


The workshops scheduled in the frame of GameLab will take place throughout the academic year 2019-2020. The first session on the 18th of November 2019 will confront the students to the fundamental understanding of mobile games and invite them to express their creativity. The following workshops will be tailored according to the profiles of selected students. At the end of the academic year, the participants will be asked to present their projects. The winners of the competition will be rewarded with the opportunity of an internship at the Ubisoft studios in Abu Dhabi.
  About the signatories of the agreement
 
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2017-18 fiscal year Ubisoft generated sales of €1,732 million. To learn more, please visit www.ubisoft.com.
 
The Institut français in the United Arab Emirates is the cooperation and cultural department of the French Embassy. It is responsible for promoting French creation, thought and language, as well as fostering bilateral exchanges and cultural, artistic, educational, academic and scientific partnerships between France and the UAE. It follows the cultural and educative aspects of the French-Emirati strategic dialogue. 
It is involved in a vast range of activities. It organizes cultural events in various fields such as visual arts, performing art, cinema and debates. It supports the French cultural and educative institutions, as well as cultural and creative industries in their development projects in the UAE. 
The “French-Emirati Cultural Dialogue” celebrates the historical ties of friendship and cooperation between France and the United Arab Emirates, established upon the foundation of the Federation in 1971 and growing stronger ever since. 
About the “French-Emirati Cultural Dialogue”
 
The “French-Emirati Cultural Dialogue” was born with the signing of a new cooperation agreement between France and the UAE on November 9, 2017, on the occasion of the visit of  Emmanuel Macron, President of the French Republic, to Abu Dhabi and Dubai. This initiative aims to celebrate the friendship between France and the United Arab Emirates and to expand the scope of our exchanges and encounters in France between our two peoples. 
The cultural dialogue takes place in parallel with the Year of Tolerance, celebrated in 2019 across the United Arab Emirates. It will continue throughout the year 2019 and will be concluded in March 2020.
 
 
Contact : Zohra AIT EL JAMAR, Regional Audiovisual attaché, 052 771 4591,  zohra.ait-el-jamar@diplomatie.gouv.fr

Download: No downloadable files present
Photo:
No downloadable photos present
Comments
About
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc

READ MORE

Facebook
Press area & Media Gallery