NATURAL COSMETICS INSPIRED BY THE ROYAL COURT IN FRANCE, AT BWME 2018

Rejula ARUN - 30/04/18

United Arab Emirates, 30 April 2018: Mademoiselle Saint Germain is the first brand of cosmetics to use ingredients exclusively from France, and to contain active plant extracts from the King’s Kitchen Garden at the Palace of Versailles. It draws on centuries-old beauty secrets to create simply formulated products free of any controversial ingredients. Users are delighted by the brand’s skincare products, not only because of the stories they tell and the quality they exude, but also because of their authenticity.

Mademoiselle Saint Germain is the realization of a project dreamed up by two pharmacists in Versailles, one of whom has a keen interest in history and the other in cosmetics. While exploring the town’s historical heritage, they discovered some age-old beauty secrets that inspired them to create their own skincare lines.
Made in France & Made of France
Besides manufacturing its products in France, Mademoiselle Saint Germain is special in that its ingredients are sourced exclusively from French suppliers. Between 92 and 98% of the ingredients in its products are either grown or made in France, and 92 to 99% are natural.

A partner, the King’s Kitchen Garden
Another defining feature of the brand is its naturalness. Each product is a celebration of the plant kingdom and contains a high proportion of plants from the King’s Kitchen Garden, which was built at the request of Louis XIV and is listed as a historic monument and an outstanding natural area. Its gardeners continue to grow a broad variety of plants to this day. The King’s Kitchen Garden produces exceptionally high-quality plants in soil free from fertilizers, pesticides and weed killers, and therefore testifies to the botanical perfection of the Mademoiselle Saint Germain brand.

Traditional but highly innovative cosmetics

Mademoiselle Saint Germain draws inspiration from centuries-old recipes because, in the past, cosmetics contained only a few, freshly harvested ingredients. The brand therefore produces unique cosmetic products with modern galenic formulations, simple formulas, and no controversial ingredients. Mademoiselle Saint Germain is working closely with the King’s Kitchen Garden to reintroduce historical plants for use in new products. As a result, a formerly extinct variety of cucumber - the white Bonneuil - was recently reintroduced and is at the spearhead of its new ‘Revitalizing’ line.
So, you really can feel like a princess for a change…
From May 8 to 10 2018, MADEMOISELLE SAINT GERMAIN is exhibiting in the France Pavilion of Business France – the national agency supporting international development of the French economy – at Beautyworld Middle East in Dubai - S2 E30

Contact:

MADEMOISELLE SAINT GERMAIN
1 rue Édouard Charton – 78000 VERSAILLES - FRANCE
Charles CRACCO – CEO & co-founder
Tel: +33 9 52 57 60 96
Mobile: +33 6 83 99 99 33
charles@mademoisellesaintgermain.com
www.mademoisellesaintgermain.com

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Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit:  www.businessfrance.fr Consulting:  Law and regulation Market benchmarking Projects and requests for proposals Contacts : Market prospection Exhibitions and B to B meetings Technologic partnerships Communication : Press and public relations Professional advertisements Commerc

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