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ONCE UPON A TIME IN FRANCE: ATOUT FRANCE LAUNCHES NEW VIDEO

Fran Lambert - 04-avr.-2016 17:23:50

Atout France is announcing the launch of its new ‘France as a modern tale’ video The video is a new twist on the classic fairy tale Cinderella, embodies key French destinations and pays homage to classic French hallmarks such as style, elegance, fashion and romance. The 1m40s video is hosted on the Atout France homepage  and will be distributed virally. Behind the story The film tells the modern story of one of the most famous fairy tales, Cinderella. Unbeknown to many, Cinderella is the creation of the French writer Charles Perrault. By taking a classic fairy tale and interpreting it in a contemporary way, Atout France portrays a tale that reflects modern France through creativity, its historical background, elegance and style. By using a glamorous Parisian setting, contemporary French designers and luxury standards synonymous with France, and subtle symbols, the film sets itself apart as a unique and original destination video. Watch the video in full here Partners and symbolism Through storytelling and Cinderella’s journey, the film incorporates key French partner destinations in a subtle and evocative way. This is achieved by carefully using renowned destination symbols and brand associations placed throughout the story. By portraying French hallmarks and destination associations, values such as culture, history, literature, food, wine, fashion and luxury aspire to appeal to British travellers. French partner   destinations involved and their associations are as follows: Paris – Iconic luxury setting Lyon – Festival of light Toulouse – Known as the pink city Bordeaux – Wine production Alsace – Gastronomy Provence – Flowers of Provence Champagne – Champagne production Alps-Mont Blanc – Mountains, snow, winter sports French Riviera – Glamour Biarritz – France’s leading surfing destination Normandy – Historical France such as the D-day landing beaches Brittany – The Breton stripes and shirts Behind the scenes The video is directed by Eric Beaupré, a Canadian filmmaker and graphic designer, and Laure Bernard, a French photographer and director. Both reside in Paris. Eric and Laure were inspired by French luxury brands, fashion photography campaigns and their artistic vision, echoing whimsical romanticism and a poetic mood. The video was shot at the famous Plaza Athénée Palace in Paris. The video is hosted online at  uk.france.fr  and on YouTube ,  and will be boosted via Atout France’s social media channels and sponsored posts. ‘What’s your Tour de France?’ campaign The film comes on the back of the launch of the 2016 edition of the ‘What’s your Tour de France?’ campaign. Now in its third year, the aim of the campaign is to increase awareness and strengthen the image of France in the UK, through creative elements such as print advertising and banner advertising on the platforms and escalators of the London Underground. Three radio spots were played on four radio stations across south-west England between 14–27 March 2016. The objective is to drive traffic to the uk.france.fr  website. As per previous years, the regular france.fr  website has been completely dedicated to the campaign. This year the site been redesigned, and now stands out with a strong visual look and humorous and enticing category labels. Emphasis has been placed on carefully chosen, engaging images, which first of all aim to inspire visitors and redirect traffic to partner websites. There are approximately 70 destinations involved in the campaign and four main carriers: Brittany Ferries, PO Ferries, DFDS Seaways, and voyages-sncf.com . New partners for 2016 are: Disneyland Paris, Novasol and Eurolines END For further information please contact: Anne Pedersen Head of Public Relations, Atout France Email:  anne.pedersen@atout-france.fr Tel: +44 (0)20 7061 6624 Web:  france.fr Note to Editors Full-length video: 1m40s A shorter 30-second version will be used as a teaser and distributed online. Full biographies on video directors are available upon request. The ‘What’s your Tour de France?’ campaign launched on 14 March and will run until the end of June. About ATOUT FRANCE - France Tourism Development Agency Atout France is responsible for promoting the development of the tourism industry, the country’s largest economic sector. Atout France’s primary mission is to maintain a detailed and permanent system for monitoring and analysing supply and demand in the tourist market. Atout France is also committed to promoting destinations and works with its partners to further tourism in France. This is achieved through marketing campaigns, online promotion and working closely with the travel trade sector. Atout France works in partnership with public and private organisations and companies involved in the tourism industry both in France and within UK and Ireland. Atout France develops its missions internationally through a network of 35 offices located in 32 countries. Atout France is represented in the UK and Ireland from its office in London, which employs 16 staff. 


Dynamic French creative agency Vision de Marques sets up in the UK

Fran Lambert - 08-mars-2016 17:45:32

Vision de Marques specialises in  Decorations & Indoor Animation ,  Outdoor Decorations & Displays  and  Outdoor Hoarding for Wallscapes . An innovative creative agency, it boasts an impressive portfolio of high-profile clients in France across the retail/shopping, architecture, interior design, fashion, luxury goods, beauty, tech/gadgets/mobile and restaurant sectors, such as Burger King, Etam, Galeries Lafayette, H&M, Kookai, Marks & Spencer, Samsung, Tag Heuer, Unilever, Prêt à Manger and Pizza Hut. Vision de Marques hopes to showcase its proven expertise in optimising point of sale to potential clients and experience a similar level of success in the British market. It is dedicated to setting its clients apart from the competition and transforming their retail point of sale into a vibrant place full of new experiences for the public. Vision de Marques is particularly keen to increase its profile in the UK and exchange with specialist British press and media. For more information on Vision de Marques, visit: Websi te:   www.visiondemarques.com/en/ Twitter:  @VisiondeMarques Facebook:  Vision de Marques   For more information on the attached press kit, contact: Fran Lambert,Communications & Marketing Adviser Business France United Kingdom Tel: +44 (0)20 7024 3613 Email:  fran.lambert@businessfrance.fr


MagicEvent.com showcases its apartment rental platform on stand B912 at the Business Travel Show 2016

Alice Faure - 10-févr.-2016 12:29:47

MagicEvent.com, a French start-up dedicated to peer-to-peer accommodation for business travellers, will showcase its reservations platform on stand B912 at the Business Travel Show, Olympia Grand London on 24-25 February 2016. Launched in 2014, MagicEvent.com is the leading peer-to-peer accommodation and service website exclusively dedicated to business travel. MagicEvent offers over 20,000 types of accommodation – studios, apartments, villas – in 60 cities across Europe and around the world, such as Paris, Cannes, London, Barcelona and Hanover. Providing a real alternative to hotels, business travellers are increasingly using apartment rentals for reasons related to cost, space and comfort. All accommodation on MagicEvent.com is selected to meet the needs of business travellers in terms of comfort and safety, and are in close proximity to exhibition and conference centres or in the centre of town. Accommodation is rated between 1 and 5 stars based on objective criteria related to comfort and amenities. “More and more business travellers have tested apartment rental on peer-to-peer websites for personal travel, and are looking to benefit from the same advantages for business travel,” explains Valéry Linÿer, CEO and Co-founder of MagicEvent.com. “This type of accommodation provides savings of 30% to 60%, without including the costs saved on restaurants and transport.” MagicEvent also offers a mobile concierge app for reserving numerous services during a stay in Paris. Prior to their trip or while travelling, professionals will have access to room service, as well as car and laundry services and practical/tourist information to help with their stay. To facilitate the reservation and management of accommodation expenses by companies, MagicEvent.com has developed services that are 100% business-oriented: group agreements for large companies, an expenses monitoring and optimisation tool for travel managers, the Magic Business Card loyalty programme for executive assistants, the Pro Travel Agency offer for travel agencies, and white label sites for events organisers. “We have simplified the reservation method as far as possible to allow payment by bank transfer, or monthly invoicing,” adds Valéry Linyer. “Our tools perfectly meet the needs of companies looking to promote this type of accommodation and monitor the expenses and travel of their employees. Travel managers can have complete confidence in MagicEvent since our entire offer is adapted to business travel, in terms of location, comfort and safety.” Since its launch, the start-up has raised capital three times, to the sum of €3,000,000. It employs around 20 employees in France, Germany and Madagascar. About MagicEvent.com Launched in 2014, MagicEvent.com is the first sharing economy portal dedicated to business travellers. They can find accommodation next to exhibition and conference centres, and services in major European business cities. MagicEvent.com was founded by three partners: Valéry Linÿer, William Lecerf and Eric Christophe. Valéry has spent his career working in the events industry in France but internationally. He has set up events in Paris, Cannes, Hong Kong, Geneva, Abu Dhabi and Doha, and has attended many other events across all sectors. “It is often difficult to find somewhere to stay during these major international events. A shortage of hotel rooms leads to an immense increase in prices and extended transportation times. Business travellers have more and more budget constraints. Renting an apartment offers more space and sometimes more comfort for a better price.” William specialises in short term rental and related services in Cannes. He works on many events and conferences across the city. Eric Christophe, previously an Information Systems Director for a major financial group, is in charge of development and SEO. The start-up carried out fundraising in 2013 with several funders. Further fundraising to the sum of €1 million in November 2014 allowed MagicEvent.com to accelerate its development in Europe, setting up offices in Paris and Cologne. In September 2015, MagicEvent.com fundraised €1.5 million, which will allow it to develop its website for international clients and develop new services for business travellers. Among the start-up’s shareholders are Benoît Bassi, Partner and President of Bridgepoint Business in France, and board member for the Bridgepoint Group, and Michael Benabou, Co-founder of Vente‑Privée.com. The Banque Publique d’Investissement (BPI) and other investment companies are also helping the start-up to develop further. For further information on Magic Event, go to www.magicevent.com or contact: Bérengère Bonnet Marketing/Communications Director MagicEvent.com 182 Avenue Charles de Gaulle 92200 Neuilly-sur-Seine France Tel:  +33 (0)1 84 02 10 72 Mobile: +33 (0)6 86 86 37 12 Email:  b.bonnet@magicevent.com For a video on MagicEvent.com, go to: www.youtube.com/watch?v=_bfTNwM4veU For further information regarding this press release, contact: Fran Lambert, Communications & Marketing Adviser Business France – The French Trade Commission in the UK Tel: +44 (0)20 7024 3613 Email:  fran.lambert@businessfrance.fr


Optimise user experiences on your mobile app: ip-label showcases its mobile APM tool on the French Pavilion at Mobile World Congress 2016

Alice Faure - 09-févr.-2016 11:28:22

 i p -label is a frontrunner in the application performance management (APM) market. The Mobile APM offer from ip-label lets customers measure and optimise user experience throughout the mobile application’s lifecycle. This French software vendor will showcase its new service on the French Pavilion (stand 5B41) at MWC 2016 in Barcelona on 22-25 February 2016.   Assess the experience of each and every user ip-label’s new mobile APM tool is the only one of its kind on the market because of its dual approach: it tests how well mobile apps are operating with real users as well as on batteries of test-calibrated devices By combining active monitoring (robots running 24/7) and real-user monitoring (RUM), the mobile APM comprehensively tests all apps running on Android and Apple devices, providing:   evaluation of user experience thanks to our Mobile Index; 24/7 monitoring of operations; e-mails or SMS alerts when incidents arise; details on errors and crashes encountered on any device, OS, OS version, and third-party service.       ip-label has already exhibited at a number of high-profile international trade shows such as Connected Cars 2015 in London, where it presented a successful conference session on issues related to the performance of connected car services. It is looking forward to sharing its experience in optimising the performance of mobile apps at MWC 2016. Stop by the French Pavilion (stand 5B41) any time between 22 and 25 February to meet ip‑label and watch a demo of the new mobile APM at its stand next to Systematic Paris Region and French Tech in Hall 5.   “Quality of experience is nothing less than essential. A negative user experience can hurt your mobile app (uninstall, abandon, etc.), your brand image, and your business, too (star ratings and comments by app store users). Our mobile APM tool was designed to audit and improve what really matters to user experience.”   – Christophe Depeux, Managing Director, ip-label.       About ip-label ip-label has been a leader in the APM market since 2001. Its solutions measure the quality of user experiences for all digital services (including web, business, mobile, voice and telephone applications). More than 1000 customers the world over rely on ip-label to audit and optimise the availability and performance of crucial applications. Its local teams, plus a network of certified partners, provide assistance and expertise to accompany customers in their digital transformation. ip-label’s clients include: Allianz, AXA, Air France,  EDF, European Parlement, HSBC, Orange, Nordea, Pernod Ricard, Metro Paris (TER/STIF), Swisscom, Mobistar, Total,  voyages-sncf and Vueling.                                                                                  For further information on ip-label, contact:                                                                                Dan Jayes Marketing Manager djayes@ip-label.com   Tel: +33 (0)1 77 49 53 15 Web: www.ip-label.com   https://youtu.be/L6XsXaMW-wM     For further information on this press release, contact: Fran Lambert, Communications & Marketing Adviser Business France fran.lambert@businessfrance.fr Tel: +44 (0)20 7024 3613   View other press releases at: www.youbuyfrance.com/uk/        


SYSTRAN showcases new language service APIs to build ground-breaking apps at Mobile World Congress 2016

Fran Lambert - 08-févr.-2016 10:37:55

  SYSTRAN, the leading provider of intelligent language technologies, will be showcasing a cloud based application program interface (API) platform offering natural language processing (NLP) services on the French Pavilion (stand 5B61) at MWC 2016, 22 25 February 2016. The aim of this new platform is to let independent developers and companies explore the vast ocean of multilingual data and obtain these data in an analysis-friendly form. The world is awash in digital data and relevant information is mostly textual and unstructured. Making sense of all these data has become a huge challenge. In this context, NLP technologies are the only way to understand them quickly and monetise them. In addition to generating greater insight, these technologies also help automate functions intelligently and make products or software applications easier to use. Leading the way in language technology for over forty years, SYSTRAN will demonstrate a new collection of REST APIs for text extraction, translation, and NLP. These web services are aimed at independent developers, IT service providers or in-house IT departments that need to exploit and analyse both structured and unstructured multilingual content, such as user-generated content, social media, web content and more. As a start, available technologies are machine translation (MT) and dictionary lock-up, NLP (language detection, named entity recognition, segmentation and tokenisation, morphological analysis, syntactic Analysis, transliteration) and text extraction (document filtering, speech to text and soon optical character recognition). For each technology, SYSTRAN provides the API reference documentation, client libraries (which can be downloaded from Github) and sample codes to give a quick overview of the service. A free trial is also possible using a SYSTRAN account or an existing social media login such as Google, Microsoft, GitHub or Naver. Numerous languages are supported including Asian and Middle-Eastern languages. “The MWC is the perfect place to present our new web services and we hope that making our core NLP technologies available will help developers unleash their creativity and come up with ground-breaking application ideas,” says Arnaud Dufournet, Marketing & Communications Director at SYSTRAN. Come and visit SYSTRAN on the French Pavilion (Stand 5B61) at MWC 2016! About SYSTRAN For over four decades, SYSTRAN has been the market leader in language-translation products and solutions, covering all types of platforms, from desktop to internet and enterprise servers. To help organisations enhance multilingual communication and increase productivity, SYSTRAN delivers real-time language solutions for internal collaboration, search, eDiscovery, content management, online customer support and e-Commerce. With the ability to facilitate communication in 130+ language combinations, SYSTRAN is the leading choice of global companies, defence and security organisations, and language service providers. SYSTRAN is also the official translation solutions provider for the S-Translator, a default-embedded app on the Samsung Galaxy S and Note series. Since its early beginnings, SYSTRAN has been pioneering advances in machine translation and NLP. Its latest achievement, a new-generation Hybrid MT, combines the predictability and language consistency of rule-based machine translation with the fluency of statistical MT. SYSTRAN is headquartered in Seoul with offices in Daejeon in South Korea, Paris in France and San Diego in the USA. For more information on SYSTRAN, visit www.systransoft.com  or contact: Arnaud Dufournet Marketing & Communications Director Tel: +33 (0)1 44 82 49 00 Email: arnaud.dufournet@systrangroup.com For more information on this press release, contact: Fran Lambert, Communications & Marketing Adviser Business France – The French Trade Commission in the UK Tel: +44 (0)20 7024 3613 Email: fran.lambert@businessfrance.fr View other press releases at:  www.youbuyfrance.com/uk/


Business France UK welcomes founder of Bla Bla Car to its London offices on Thursday 14 January

Fran Lambert - 20-janv.-2016 16:12:05

​In partnership with French Connect London, t he private club bringing together 130  influential French tech entrepreneurs and investors in London , Business France UK welcomed Frédéric Mazzella, founder of Bla Bla Car, the UK’s leading long distance ridesharing service, to its offices for a special panel event on Thursday 14 January. Attended by 80 major players on the UK technology scene, the event provided ample opportunity for networking and dynamic discussions on the secret to Bla Bla Car’s success, a business model that many attendees wished to emulate!


French Tech out in force at Mobile World Congress 2016 and 4YFN

Fran Lambert - 18-déc.-2015 11:32:26

For the tenth year running, Business France, the national agency promoting internationalisation of the French economy, will be organising the French Tech pavilion at Mobile World Congress (MWC) in Barcelona – the unmissable global event for mobile telecommunications, services and content – on 22-25 February 2016. The French Tech pavilion will play host to over 130 innovative SMEs and start-ups. Exhibitors on the French Tech pavilion will include a number of partner regions such as Brittany, Ile-de-France, Midi-Pyrénées and Provence-Alpes-Côte-D’Azur, as well as the innovation clusters Systematic Paris Région (Ile-de-France) and Solutions Communicantes Sécurisées (Provence). The French Tech pavilion will be the biggest national pavilion at MWC 2016, covering an area of 615 m2. It will be spread across four blocks in Hall 5 (5B21, 5B41, 5B61 and 5B71) and two blocks in Hall 8.1 (8.1D41 and 8.1E49), dubbed “App Planet”. The companies exhibiting on the French Tech pavilion specialise in a variety of telecoms-related areas: mobile applications, infrastructure, mobile advertising and marketing, mobile games and accessories, engineering services and financial services. Business France’s offices in Germany, Brazil, China, Spain, India, Israel, Italy, Japan, the UK, Russia, Singapore and the ASEAN Economic Community are involved in organising the French Tech pavilion by arranging B2B meetings between exhibiting French companies and major foreign groups such as ZTE, Huawei, Bharti Airtel, Samsung, Telefónica and Vodafone Spain. 2016 marks the first time that Business France will have hosted a 120 m2 French Tech pavilion at 4 Years From Now (4YFN), running alongside the MWC on 22-24 February 2016 in Montjuic in the historic centre of Barcelona. The goal is to give French start-ups the opportunity to pitch to VCs and media hailing from more than a hundred countries. A personality from the digital sector will attend MWC to support the excellence of French innovation in the French Tech pavilion. Numerous innovations will be exhibited on the French Pavilion at MWC, including the following: Giroptic produces a camera that makes 360° photos and videos. The device comes with three fisheye lenses and is capable of capturing photos at 8 megapixels and full HD videos, which it then stitches together using an al gorithm to offer 360° photos and video. The 360cam can be fitted to a standard tripod, or used underwater or used in place of a bulb as a surveillance device (thanks to two additional fittings). The files can then be recovered via a USB connection or even live-streamed over WiFi. The company holds the French record for raising the most funds via Kickstarter, having raised over €1.4 million. Ledger is a French start-up that combines its co-founders’ solid expertise in security, chip cards, cryptography and embedded hardware. The launch of Ledger Nano in over 50 countries has established Ledger as a benchmark in the international bitcoin ecosystem. With offices and a showroom in “Silicon Sentier” in Paris, a production centre in Vierzon, France and a new subsidiary in San Francisco, the young company has just completed its first round of funding and is developing its product range with the aim of making Blockchain technology secure and easily accessible to all. Wassa is an innovative company specialising in the web and mobility. It designs and develops optimised digital solutions. Drawing on its technical expertise, the company is highly differentiated thanks to its integration of innovative functionality based on research in the field of computer vision. Furthermore, the company was selected by a judging panel to participate in Business France’s accelerator programme, Acceleratech China, which ran from 16-18 November 2015. RED Technologies is a telecommunications engineering company that develops and markets innovative solutions for managing the radio-electric spectrum based on radio environment mapping. Its patented solutions are aimed at government agencies, telecoms manufacturers and mobile telephony operators. Using its geolocation databases, the company offers technology that can help free up hundreds of megahertz of radio spectrum to cater for the global explosion in mobile internet traffic. Its solutions support the emergence of the Licenced Shared Access (LSA) regime, currently under development, dynamic and unlicenced access to white spaces and radio environment maps. A full list of French exhibitors on the French Tech pavilion at MWC can be found at:  http://mwc.businessfrance.fr For more information on MWC, visit:  www.mobileworldcongress.com About Business France Business France is the national agency that promotes the internationalisation of the French economy. It is responsible for fostering international expansion and export growth among French companies, as well as seeking out and facilitating international investment in France. It promotes the attractiveness and economic image of France, its companies and its regions. It manages and develops the V.I.E. International Company Volunteering scheme. Established on 1 January 2015, Business France was formed by merging Ubifrance and the Invest in France Agency. Business France has 1,500 employees in France and 70 other countries. It is supported by a network of public and private sector partners. For more information on Business France, visit www.businessfrance.fr  or contact: Fayssal Majid, Project Manager Digital Technologies department, Business France Email: fayssal.majid@businessfrance.fr For more information on this press release, contact: Fran Lambert, Communications and Marketing Adviser Business France (The French Trade Commission in the UK) Tel: +44 (0)20 7024 3613 Email: fran.lambert@businessfrance.fr View other press releases at:  www.youbuyfrance.com/uk/


About
The New Technology, Innovation and Services (NTIS) Department assists French companies with their international development strategy and promotes trade between France and the UK. In order to maximise commercial opportunities between French and British companies, the Department organises French Pavilions at a number of key exhibitions in the UK as well as meet-the-buyer events, and offers individual prospecting trips and exploratory missions. We cover various industries including telecommunications, audiovisual/multimedia services and technologies, video games, software and IT services, Internet services/technologies and e-commerce solutions, together with B2B services in marketing, HR, real estate as well as the financial sector.   The Department has recently integrated all press services (communications and marketing), and is also in charge of the promotion of the VIE Programme in the UK. NTIS Anne Dessemond Manager, NTIS anne . dessemond@ubifran

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