Consumer Goods and Healthcare

Tidoo flies the eco flag at Natural & Organic Products Europe!

Fran Lambert - 19-avr.-2016 15:30:21

On Monday 18 April, the Business France UK press team had the pleasure of attending the internationally renowned trade show Natural & Organic Products Europe 2016 at ExCeL London as part of an exciting project to promote the promising young French start-up Tidoo. Tidoo was founded in 2013 by Kilian O’Neill and Geoffroy Blondel de Joigny, wholesalers of organic, eco-friendly and ethical products such as eco-friendly nappies and training pants, and organic skincare certified by Ecocert and COSMEBIO. Natural & Organic Products Europe 2016 saw the French start-up showcase its Night&Day and Stand Up ranges and launch its brand new Care range to thousands of key players in the natural and organic sector, including prospective retailers, distributors and specialist media. Business France was delighted to spend time with Tidoo on stand D49 and assist with the promotion of its innovative, environmentally friendly products, all of which received significant interest from visitors to the stand, including independent retailers based both in the UK and abroad and one major British media group. Natural & Organic Products Europe represented Tidoo’s first real exposure to the UK market, and an invaluable opportunity to build meaningful business relationships with key British influencers. The French start-up certainly made its mark on the general public, many of whom were quick to recognise the many strengths of the brand when compared to its European competitors: • Soft, flexible materials that are both dermatologically tested and hypoallergenic  • 100% natural ingredients • Pleasant natural fragrances • Quick-to-absorb creams • Leak-proof • Affordable prices Industry professionals also agreed that there was certainly a gap in the UK market for another eco friendly nappy brand to successfully make a name for itself in independent and mainstream natural and organic retailers. An effective eco-friendly nappy at an affordable price, Tidoo offers a viable alternative to non eco friendly nappies. As winner of the Best Ecological Product 2016 award and, the future is looking extremely bright for Tidoo. Currently available in over 1,000 organic retailers in France, as well as in numerous independent retailers and shops all over the world, Tidoo is now flying the eco flag in the UK, and British consumers can purchase its products online at  and  

French nappy brand Tidoo launches brand new 100% organic, 100% gentle Care range on stand D49 at Natural and Organic Products Europe 2016

Alice Faure - 22-févr.-2016 12:45:35

Tidoo, producer of disposable nappies, training pants and organic skincare, will be showcasing its Night&Day and Stand Up ranges on stand D49 at the Natural and Organic Products Europe trade show, taking place at ExCeL London on 17-18 April 2016. The trade show also presents an opportunity for this exciting newcomer to the organic retail sector to launch its brand new Care baby skincare range. Regularly participating in consumer panels and consulting with a vast network of bloggers in France, Tidoo values the input of its consumers and is keen to meet specialist British bloggers and journalists at Natural and Organic Products Europe 2016, a key event in the organic retail calendar. The number of consumers seeking natural and organic products is increasing. The most common reason for families taking an interest, amidst multiple health related questions, is the arrival of a child. This concerns the baby’s daily nutrition and hygiene: areas where quality has to be immediately recognisable and not one factor neglected. It was long thought that reusable nappies were the only environmentally sound choice. Disposable nappies became more biodegradable, but their leak protection was unreliable and prices were high. Eco-conscious consumers therefore had to keep buying non-eco-friendly nappies. In 2013, Tidoo was born, offering a viable alternative to non-eco-friendly nappies: an effective eco-friendly nappy at an affordable price. Made in France, Tidoo nappies won the "Best Eco Product 2015" award. Now, having introduced its training pants, Tidoo continues to fly the eco flag, with its Ecocert and COSMEBIO certified lines of organic baby products. Tidoo is currently available in over 1,000 organic retailers in France, as well as in numerous independent retailers and shops all over the world. It is now looking to market its products in the United Kingdom and hopes to build valuable relationships with potential British investors and partners during its time at Natural and Organic Products Europe 2016. Frequent contact with 150 blogger advisers in France and a healthy online community of consumers, Tidoo is no stranger to keeping in touch with its key market. Subscribers to its website receive regular emails offering expert advice for each stage of pregnancy and motherhood. Having participated in consumer panels at trade fairs, Tidoo values the customer feedback it receives and uses it to continuously improve its products. Tidoo would like to invite British press, media and bloggers who specialise in baby products and organic retail to come and meet the company on stand D49 at the Natural and Organic Products Europe trade show on 17‑18 April 2016, where it will be launching its brand new Care baby skincare range and providing samples. Please register your interest in meeting Tidoo with Fran Lambert, Communications & Marketing Adviser at Business France (The French Trade Commission in the UK) – simply click “ RSVP ” below: RSVP: REGISTER YOUR INTEREST BY CLICKING HERE! About Tidoo The Tidoo brand was founded by Kilian O’Neill and Geoffroy Blondel de Joigny in 2013. As wholesalers of organic, eco-friendly and ethical products, they noticed that the current range of eco-friendly nappies were not leak-proof or reasonably priced. O’Neill and Blondel de Joigny therefore decided to found their own eco-friendly baby product brand. The first range of eco-friendly, disposable and leak-proof Night&Day nappies enabled Tidoo to make its mark in the organic retail sector. The range has since expanded threefold and the brand is sold all over France and the rest of the world. For more information on Tidoo, visit or contact: Kilian O’Neill, Marketing & Communications +33 (0)6 61 38 81 24 Geoffroy de Joigny, Sales   +33 (0)6 62 88 81 24     For more information on this press release, contact: Fran Lambert, Communications & Marketing Adviser Business France (The French Trade Commission in the UK) Tel: +44 (0)20 7024 3613 Email:   View other press releases at:

Numberly and Albatross unveil the fourth edition of exclusive study ’The Journey of a Luxury Consumer’ during breakfast session at The London EDITION on 16th September 2015

Fran Lambert - 01-sept.-2015 12:58:33

Numberly, a digital data marketing firm specialising in helping advertisers optimize their marketing strategies, and Albatross Global Solutions, a market-research firm specialising in improving retail performance and understanding consumer trends in the luxury sector, have teamed up to study the behaviour and expectations of today’s consumer of luxury goods.  Their exclusive new study will be unveiled at a joint event taking place in London on Wednesday 16 September 2015, at luxury boutique hotel The London EDITION in Fitzrovia. The work conducted by numberly and Albatross Global Solutions measures how consumers of luxury goods engage in the luxury experience, both in boutiques and online, before and after the purchasing process, on all channels and devices. On Wednesday 16th September 2015 at a business breakfast meeting held in London, Albatross Global Solutions and numberly will unveil the results of the latest study they have conducted: The Journey of a Luxury Consumer — Expectations and behaviour of clients of luxury brands around the world. Albatross and numberly will take this opportunity to unveil their yearly forecasts for the luxury sector.  This year’s edition will also focus on:  • Multichannel retailing: Analysis of the importance of digital when making a purchase in a boutique • CRM: Profiles of clients who are more willing to be contacted after making a purchase  • Generation Y / Millennials and their relationship with luxury brands The event will start at 8.30am and will take place at The London EDITION, in Fitzrovia, central London (10 Berners Street, London W1T 3NP). Senior executives from a range of luxury brands, including Burberry, Cartier, Michael Kors and Alfred Dunhill, will be in attendance.  Journalists wishing to attend this exclusive London event should contact Fran Lambert, Communications Advisor at Business France (The French Trade Commission in the UK) no later than Monday 7 September 2015.  In September 2014, numberly held similar events in partnership with Albatross in more than ten cities, including Shanghai, Paris, Geneva, Milano and New York. These events were attended by more than 600 representatives of the luxury sector. This year, the results will once more be presented internationally, at The InterContinental Hotel in Paris on 11th September and at the Hotel President Wilson in Geneva on 29th September.  The study has been conducted to high standards, with a survey polling more than 4, 000 relevant consumers, i.e. individuals who have purchased a luxury product in the six months prior to the study. The consumers polled came from North America (USA), India, Latin America (Brazil), the Far East (China and Japan), Middle East, and Europe (various EU countries). Consumers were asked about their definition of luxury, their expectations of luxury goods, information channels before the purchase, their buying experience, and the level of satisfaction with buying a luxury product, both online and offline.    About Albatross Global Solutions Albatross Global Solutions is a leading market research firm specialising in improving retail performance and understanding consumer trends in the luxury goods sector. The company was founded in 2005 and has 18 offices around the world, covering all continents. It employs 230 members of staff and serves 230 premium and luxury brands.  For more information on Albatross, please go to:    About numberly (part of the 1000mercis Group)  Numberly is an expert in helping advertisers collect and activate their owned, paid and earned data through innovative solutions (DMP, data onboarding, microsites, reactivation, etc.), via all digital channels (display, email, mobile, social media).  In June 2015, numberly launched Reactivator, a new solution allowing advertisers to reactivate hard-to-reach customers through programmatic, across all devices and media buying platforms. Created in 2000, numberly employs 350 people worldwide and its annual turnover soared to €45.20 million in 2014.  Based in London (UK), Paris (France), New York, San Francisco (USA), as well as Dubai (UAE), numberly operates in more than 30 countries; numberly is owned by 1000mercis Group, a NYSE Alternext-listed company. For more information on numberly, please go to:   Attend the event: The event in London will start at 8.30am and will be held at The London EDITION, in Fitzrovia, central London (10 Berners Street, London W1T 3NP). The same event in Paris will be held on 11 September at the Hôtel InterContinental le Grand, central Paris (2 Rue Scribe, 75009 Paris), from 8.30am.   To register your interest in this event and for further information, please contact: Fran Lambert, Communications Adviser Business France  - The French Trade Commission in the UK Tel: +44 (0)20 7024 3613 Email:

The Consumer Goods and Healthcare Department assists French companies with their international development strategy and promotes trade between France and the UK. In order to maximise commercial opportunities between French and British companies, the Department organises French Pavilions at a number of key exhibitions in the UK, as well as offering other B2B networking events and individual partnering services.   We assist companies from a range of industries including fashion and accessories, home furnishing and interior design, cosmetics, healthcare equipment and biotechnology, as well as e-commerce and the franchising sector.   Consumer Goods and Healthcare Department   Katie Docwra Manager, Consumer Goods and Healthcare Department Tel: +44 (0)20 7024 3664   Roselyne Fitzgerald Senior Trade Adviser Tel: +44 (0)20 7024 3667 Fash


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