Rencontres acheteurs avec les compagnies aériennes et les centres de MRO turcs Turquie / Istanbul, du 28 au 30 septembre 2016 Le bureau Business France d’Istanbul a organisé 3 jours de visites et de rencontres BtoB dans le secteur de la maintenance aéronautique, avec une dizaine d’entreprises françaises de la filière. L’aéronautique civile turque, en très fort développement ces 12 dernières années, constitue désormais une plateforme incontournable du secteur à l’Est de l’Europe. Turkish Technic, filiale à 100% de Turkish Airlines, a ouvert les portes de ses installations de maintenance, situées sur l’aéroport Istanbul Sabiha Gökçen, à la délégation ; les filiales de Turkish Technic (Turkish Engine Center, Goodrich Turkish Technic, Turkish Cabin Interiors et Turkish Aviation Seats) ont également participé activement à cette journée de visites et de rencontres BtoB. En complément de ces rencontres avec le leader local, les entreprises françaises ont également pu visiter les installations techniques et rencontrer les équipes de tous les autres acteurs qui comptent sur ce marché : MyTechnic, Pegasus Airlines, Onur Air Teknik et AtlasGlobal ATS Team. L’ensemble de ces acteurs ont tous des projets en cours dans le cadre du développement du 3e aéroport d’Istanbul - qui, à sa mise en service en 2018, sera un des plus grands du monde (90 millions de passagers). Ce programme très dense a permis aux entreprises françaises d’approcher des contacts opérationnels et commerciaux de haut niveau.
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French aeronautical industry set for new heights as global demand skyrockets
Airbus, headquartered in the French city of Toulouse, projects that the global number of in service passenger aircrafts will double by 2033, to 31,400. The usual suspects can explain this rise in demand: change in demographics in developing economies, and tastes and preferences of their emerging middle class. Who will benefit from this near certain doubling of the market? Certainly one of the strongest cases comes from Airbus and the rest of the 3,000 French companies working in the field of aerospace.
More than Airbus
The European aviation industry, the production, maintenance and support of civil aircraft, is currently second largest in the world following the US’s Boeing led sector. It is undeniably integral to France in producing jobs and growth, as it is the largest foreign looking sector with 22 billion euros in net exports. Many SMEs depend and service Airbus and these will directly benefit from the impending expansion of the giant’s aircraft deliveries, as for the A320 for example, rising from 42 to the target of 50 planes per month.
Aside Airbus’s presence, there are many smaller companies that have succeeded independently and are capturing attention abroad. For example, Mapaero produces paint for airplane interiors and exteriors, such as for aircraft’s wheels. They rapidly acquire new airlines as clients, the company being particularly innovative as its products are in line with recent EU regulations restricting chemicals in paint. The company’s attempts to limit impact on environment will also secure it a bright future.
Ready for Take Off
The French aviation industry is currently well diversified, mature and a world leader. What are its prospects for the future? It seems hard for things to get better, but it certainly looks this way. Brice Robin, Ubifrance’s project head explains that the industry is not lingering on its current successes: “Yes, over the last 100 years France has a history with aviation. This however is never enough, and we have to look to innovation for the future. For example French companies spend an average of 14% of their revenues on R&D.”
Innovation is incredibly important for France to extend its advantage in a market that requires the utmost quality in order to ensure the security and longevity of its very expensive products to its prospective clients. Mr. Robin adds that there is an industry pressure for firms to “deliver faster, perfect parts with high level of quality, and better products with new technology, such as lower weight.”
There are competitors arising in developing markets such as Brazil, China and Russia. However, they are likely to have difficulty in competing with France’s knowhow and completeness of services. Mr. Robin explains, as an example, that the French maintenance’s market provides a one-stop shop for clients and this reduces costs as well as being convenient: “Today buyers don’t only look at the cost of aircraft, but also the maintenance and all else surrounding the aircraft since they will keep the aircraft for 25 to 35 years. They will also be renovating the aircraft interior every 5 to 10 years.” An airline doing business in France will not only purchase from Airbus but also look to other French companies, some located as near as the Toulouse metropolitan area, that provide maintenance and other support in usage such as refurbishment.
Mr. Robin puts this all in perspective of the emerging competition of the French industry: “Clients cannot supply all of their parts and components from a new player in an emerging market because some technologies, materials, designs, and new processes there will not be available and this is a French advantage.“ For example, for the maintenance of certain structural parts that are produced by Airbus, there is a requirement of special certification that can only be found amongst French engineers.
Ubifrance and French SMEs
Ubifrance helps French companies find clients and partners abroad. For example, Win MS participated with Ubifrance at trade shows in Dubai and was able to attain contacts with local airlines. Their aeronautical maintenance equipment were very impressive to Qatar Air, world’s second most preferred airline according to the World Airline Awards.
Aeroform provides repairing equipment for composite materials, much of which can be found in the structure of modern aircrafts. The company was looking for one distributor in Spain and Germany, and with help of Ubifrance was able to attain a list of seven to ten possible suitors in each of the markets. In three months they signed one distributor in each country and are now working with Ubifrance to achieve the same results in the Russian market.
For further information about French exporting companies, please go to:
Aeroform : http://www.aeroform-france.fr/
Mapaero : http://www.mapaero.com/en/