What France really has to offer

Phutachart CHAIWATANA - 26/10/16

 

“Maybe you’re thinking...” is the lead-in question to a new Business France video tackling a number of misconceptions about how France can sometimes be perceived abroad. In just over two minutes, a variety of clichés are dispelled through hard data and no little good humor.

 

So if you’re thinking that productivity isn’t great in France, maybe you weren’t aware that French employees actually work longer hours than the Germans! Perhaps you also think that the French aren’t born entrepreneurs? And yet France is one of the easiest places in which to found a company, and Europe’s leading country for new businesses!

 

 Why not put the clichés to one side for a moment and just see for yourself what France really has to offer: https://youtu.be/KUTO8NL2dJg

 

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  THE STORY BEHIND CREATIVE FRANCE   Créative France is the story of accentuating the ‘creative’, both literally and figuratively.   It’s the story of a different approach, of the spark ignited by phrases and by words and images. It’s the story of an airliner that gains a second deck, of a coding school that becomes a nexus for learning, of a pastry that is coveted like a precious jewel. It’s the story of a strong visual identity that is at once bold, elegant, prominent, modern, dynamic, surprising, flexible and unifying. It’s the story of a creative, unconventional campaign that highlights our country’s full range of strengths, skills and savoir-faire. And for good reason – France is at the forefront of technology, design, industry and education, to name but a few sectors. It’s the story of France today: solid fundamentals enhanced by an outstanding ability to innovate and a const

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