Jubilant Prestige has big plans for Lampe Berger in Malaysia

Wai Kwan Wong - 15/06/12

KUALA LUMPUR: Jubilant Prestige Sdn Bhd, the sole distributor of Lampe Berger Paris products in Malaysia, is aiming for sales to reach RM2 million.

Its chief executive officer Julie Lim said the company is taking the necessary steps to market the brand on a conventional retail basis, meaning the French products are now accessible to anyone at affordable prices.

"We hope to achieve the sales target of RM2 million, within a month, through our outlets in Bangsar, Sungei Wang Plaza and Solaris Dutamas," she said.

Lim was speaking after the signing of a distribution agreement with Lampe Berger Paris here yesterday.




 

Lampe Berger products can be positioned as a pioneer in the air purifying and aromatic fragrance sector and 44 types of essential oils are offered, serving various functions.

She said the company aims to have Lampe Berger products in every household, office and other establishments.

"We aim to achieve this by setting up a minimum of 20 kiosks or stores in the Klang Valley within a month of operations," she added.

Lim said the company’s intention to expand the present market is mainly due to positive response from Lampe Berger clients and those who had purchased the products via other channels.

"We have plans to open three outlets in the Pavilion, Mid Valley Megamall and Bangsar Shopping Centre soon," she added.

She said the company is opening up business opportunities for those interested in state dealerships.

In terms of pricing, she said the company will follow Europe’s affordable recommended retail price.

"Overall, we hope to represent Lampe Berger Paris in Malaysia by successfully positioning ourselves at strategic locations, providing the best customer services and offering a wide product range at competitive prices," Lim said.

Lampe Berger’s essential oils are said to have various properties which include improving one’s physical condition, such as, the lavender to alleviate insomnia, eucalyptus to aid in overall respiratory problems and sandalwood to enhance calmness.

Due to its exclusivity, Lampe Berger bottles have now become a collector’s item over the years, as only 30 new pieces are made each year. Bernama
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