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Decathlon USJ Subang will open soon !

Lyslie Legendre - 14-août-2017 09:44:09

Decathlon is one of the world’s largest sporting goods retailers and it’s from France ! Today they launched their Malaysian online shopping website  and they have just announced on their Facebook page the opening of a second store at the end of the year at USJ Subang.   

Diptyque’s first stand-alone boutique in Southeast Asia is now open at Pavilion KL !

Lyslie Legendre - 09-août-2017 09:05:47

After 2 years in Malaysia, Diptyque decided to turn its chic kiosk into a classic, Parisian-inspired design flagship boutique and an olfactory experience. This Malaysian outlet is a new version of the iconic original design of Diptyque’s Boulevard St. Germain boutique in Paris but with its own unique local touch, an artistic reinterpretation of the traditional Wau Bulan, added to the floor. Aside from scents including candle, fragrance and skin care this new Diptyque store now houses the brand’s famous fashion and home decor collection. Sources: www.buro247.my // www.lofficielmalaysia.com

French-Malaysian Innovation Challenge 2017

Lyslie Legendre - 04-août-2017 04:55:54

The closing date of the French Malaysian Innovation Challenge (FMIC) is postponed to 15 September 2017. If you haven’t registered yet to the call, sign up to it on the online platform http://www.platcomdiscovery.com/FMIC/ PlaTCOM Ventures and Bpifrance, with the support of Agensi Inovasi Malaysia, SME Corporation Malaysia, the French Embassy in Malaysia and Business France Malaysia, are committed to fostering a public-private innovation ecosystem between France and Malaysia for the mutual benefits of both countries. Through the French-Malaysian Innovation Challenge 2017 (FMIC 2017), PlaTCOM Ventures and Bpifrance are running a call for technological and collaborative joint development projects between Malaysian and French businesses. The objective of this call is to promote and support collaborative projects between Malaysian and French businesses with a focus on innovative products, processes and services in all sectors. Project durations can be up to 24 months. More information, registrations & partner-matching:  

More than 1,340 companies in the French medical device sector !

Lyslie Legendre - 01-août-2017 12:22:15

Did you know that there are more than 1,340 companies in the French medical device sector, generating revenues of €28 billion? Did you know that France is the fifth largest market in the world for human medicines, and the second largest in Europe ! In a country reputed for its food and lifestyle, it’s not surprising that health is serious business that gets a lot of attention. France has a community-based healthcare system consisting of 350,000 healthcare professionals, 3,111 hospitals (1,416 public sector, 683 privately run non-profit hospitals and 1,012 private clinics), France is ranked fourth among OECD countries for the number of hospitals per inhabitant and is the top OECD country for access to healthcare. France is also ranked fourth in the world for medical facilities and technology, covering products and equipment in a wide field ranging from syringes and in-vitro diagnostics to MRI scanners. There are over 1,340 medical equipment and facilities providers in France earning €28 billion in revenues. Over half these providers are also engaged in R&D. Moreover, 92% are SMEs, helping France to export medical products worth €8 billion per year. For example, Alcis, based in Besançon (Bourgogne-Franche-Comté region), may not be as well known as the Vauban citadel, but the heart valves and catheters the firm produces are sold throughout the world. Alcis employs 25 people and earns over half its US$2.7 million revenue abroad in the Chinese, American, Canadian and Brazilian markets. France is the fifth largest world market and the second largest European market for medicines. In 2015, revenues from pharmaceutical products exceeded €53 billion, nearly half of which came from exports. France’s dynamic and innovative pharmaceutical industry can boast about one of the biggest R&D spends in the French private sector, accounting for 9.8% of revenues of all pharmaceutical companies. France has every justification to be proud of Sanofi, a French company ranked third in the world that spends €5.2 billion on R&D. People say the French are ageing, and they’re right: the number of people aged 60 and over is due to rise from 15 million today to 20 million by 2030, while the number of people over 85 is expected to rise from 1.4 million to 4.8 million by 2050… all of which promises to be a boon for France’s burgeoning Silver Economy! France has dynamic companies fiercely competing to come up with innovative solutions for new customers in this market worth €93 billion in 2013 that is expected to hit €130 billion by 2020 (up 5% per year). French creativity has also been noticed by the reputed MIT Technology Review, which showcases the innovative capacity of up-and-coming entrepreneurs, scientists and researchers in a variety of sectors every year. Ten French innovators were singled out in 2016, three of them in the Health Tech category, including synthetic biologist Xavier Duportet, winner of the 2013 “Worldwide Innovation Challenge”. At his Biotech PhageX startup, he is working on smart antibiotics for microbiome precision editing (eradicating only antibiotic-resistant bacteria while leaving useful bacteria untouched). If he achieves his goal, he will have found the answer to the huge antibiotic resistance issue the World Health Organization says is the most serious threat of the 21st century.   So yes, the French health industry is in great shape, best epitomized perhaps by the cutting-edge French medical innovation that created the world’s first artificial heart designed by Carmat: proof, if any were needed, that tomorrow’s healthcare is already a reality in France today! Source : Creative France

Atout France appoints PR and social media partners

Lyslie Legendre - 01-août-2017 05:47:26

Atout France, the France Tourism Development Agency, responsible for promoting France worldwide and developing France’s tourism economy, has appointed Publicist PR as its PR partner for a period of one year starting July 2017. Publicist PR is now undertaking all public relations work for the French tourism board for ASEAN’s markets (Singapore, Malaysia, Thailand and Indonesia). Their role is to rejuvenate interest in French tourism, with a focus on unique itineraries. “We feel honored and proud to be able to work with an esteemed brand such as Atout France, and to be recognized for our team’s capabilities in the industry,” says Cecilia Tan, founder-director of Publicist PR. For the same duration on the social media front, Atout France has appointed Tripzilla.com for developing social media strategy, and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines. With a reach of over 20 million readers monthly, TripZilla is a leading travel media publisher and marketing agency that helps connect travel brands to consumers throughout Southeast Asia. “As one of the region’s leading content creators in travel, TripZilla.com’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO, TripZilla.com. “We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, Regional Director for ASEAN. Source : www.publicistpr.com 

LVMH showcased the best of Malaysia at the Jardin d’Acclimatation !

Lyslie Legendre - 31-juil.-2017 10:54:38

On the 1 st of July, LVMH, ambassador of the “Art de vivre à la Française” has hosted a day dedicated to Malaysia in the Jardin d’Acclimation, a private park in Paris with 2 million visitors per year, where you can also find the famous Louis Vuitton Foundation building. This event was the occasion to commemorate the 60th anniversary of diplomatic relations between Malaysia and France in the presence of H.E Dato ’Ibrahim Abdullah, Ambassador of Malaysia to France.   This event was an occasion for Parisians to discover the best of Malaysia through arts, dance, culture and gastronomy.

The Embassy of France in Malaysia is joining the world of social media : Discover #FranceinMalaysia !

Lyslie - 28-juil.-2017 06:11:34

The Embassy of France in Malaysia is happy to announce that we’ve recently launched our Facebook, Instagram and Twitter accounts. www.facebook.com/franceinmalaysia www.instagram.com/franceinmalaysia www.twitter.com/frinmalaysia     Looking forward to your tags on Facebook, Instagram & Twitter!

About
Welcome to the French Trade Commission – Business France office in Malaysia! “Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.” As a member of the French diplomatic network in Malaysia, Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France.

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