Dior’s floral extravanganza wows Paris fashion week

Vimla HUNT - 05-oct.-2015 13:15:19
Designer Raf Simons paid homage to Christian Diors legendary love of flowers creating a mountain of 400,000 delphiniums in the heart of Paris, the centrepiece of a stunning setting to show the houses collection on Friday. The giant lavender hill created in the courtyard of the Louvre drew A-list celebrities including brand ambassador Rihanna, resplendent in a diaphanous pink fur trimmed coat and aviator glasses, and Game of Thrones star Emilia Clarke. Simons took the house creators classic lines further showing off cropped sweaters with scalloped edges and delicately undulating sleeves, satin parkas with stunning embroidery and peekaboo but prim ivory lingerie under organdy gowns. "I wanted the collection to have a certain purity," Simons said in a statement. "I wanted to express an idea of femininity, fragility and sensitivity without sacrificing strength and impact," he said. "A collection that is simplified to the extreme, focussed on a single directing line which at the same time evokes feminity, fragility and sensibility." Pastel shades abounded and the models, led by house favourite Sodia Mechetner, had minimum make-up in line with Simons avowed objective of purity. There was also a new version of the Bar, Diors iconic and form hugging jacket with pleats at the back, and masculine tailoring in some trousers and shorts. Actress Chiara Mastroianni, the daughter of screen legends Marcello Mastroianni and Catherine Deneuve, gushed praise after the show. "I found it very beautiful, very romantic. This romanticism and this softness is very unexpected today," she said. At Issey Miyakes show in the nearby Tuileries Gardens, pleating, the maisons speciality, took on a new twist being made with baked fabrics that bounce and bob to create an optical feast. The tropics-inspired collection was awash with a riot of colours with stripes and squares and raffia dresses. At Isabel Marant, exoticism abounded with Berber blouses, harem trousers, tunics with billowing sleeves and silver lame pants and short skirts.

Cosmoprof Asia 2015: Meet French exhibitors at the France Pavilion at Cosmoprof

Vimla Hunt - 01-oct.-2015 10:57:50
Cosmoprof Asia 2015: Meet French exhibitors at the France Pavilion at Cosmoprof Date begin : 11th november 2015 Date End : 13th november 2015 Cosmoprof Asia, the largest international beauty trade fair in Asia, will celebrate its 20th anniversary in Hong Kong this November! Over the last two decades, Cosmoprof Asia has expanded in importance and in size, having grown four times bigger since its inception in 1996. It is the most prestigious and trendsetting beauty event in Asia that offers unique business chances in the entire region. The most complete showcase for every facets of the beauty and health industry. Companies on involved in this event • ROSIER DAVENNE Laboratory • AB COSMETIC • ABELLIE • ACHALADANELLE • ALPOL COSMETIQUE • BRETAGNE BEAUTE BIO • BRETAGNE COMMERCE INTERNATIONAL • BRETAGNE COSMETIQUES MARINS • CENTRECO • CENTRECO • COMPAGNIE DU MIDI • COSMETIC RESEARCH GROUP • COSMETIC RESEARCH GROUP • COVERPLA SA • CYPREOS FRANCE EPONGES • DELTA PARTNER S • ECOCERT GREENLIFE • EVOLUDERM • FAUVERT • I.P.V. BIOCYTE • ID bio • ID bio SAS • INSTITUT DE RECHERCHE BIOLOGIQUE • LABORATOIRE ODONTO STOMATOLOGIE • LABORATOIRE COSMETIQUE PROVENCAL • LABORATOIRE DU HAUT SEGALA • LABORATOIRE PYC • LABORATOIRE SCIENCE ET NATURE • LABORATOIRES GRAVIER • MEDIATIC • MELCHIOR & BALTHAZAR SAS • MICROCOSME • NAADAM NATURE • NUTRISANTE • P&B GROUP • PARFEX • PLANETE BLEUE • PLANTES ET PARFUMS DE PROVENCE • VALCENA • VERACOVA • VINÉSIME • VMI • YVAN SERRAS BEAUTE Cosmoprof Asia, website :

The City of Paris to start investing more heavily in fashion

Vimla Hunt - 29-sept.-2015 11:25:59
The launch of a major campaign by the City of Paris during the French capitals Fashion Week is not an isolated action. As explained to FashionMag by Bruno Julliard, First deputy of the Mayor of Paris, Anne Hildago, responsible for culture, heritage and the arts, the City of Paris is planning to put more of an emphasis on the fashion sector in Paris than ever before. "In Paris, there was a certain shyness in fully claiming the Citys role in fashion," he said. "Paris is of course still the n°1 fashion capital in the world, and recognised by all as such. But the competition is extremely thick. We are lucky to be ahead of the crowd thanks to the renown of all of our fashion houses. But New York and London are closing in. The former is playing the sportswear card while the latter is known for its unbridled creativity."   In other words, for Bruno Julliard, the City has decided to invest even more into Paris as the worlds fashion capital by, on the one hand, the number of extras it has to offer and, on the other, by serving as a unifying factor.   The city is thus working with different players on several actions to be carried out in the coming seasons. "For example, we hope to involve the RATP and the SNCF [Frances public transport system in the Paris region and its national railway company] in this policy of mobilisation. We have also started to work with Aéroports de Paris so that as of 2016 the Paris airports have a special set-up for welcoming guests specifically coming to Paris for fashion week," said Bruno Julliard. "We are also in talks with the Chambre syndicale des créateurs et Couturiers [the trade union of couturiers and designers] to open even more of the Citys locations up to runway shows and events. This could mean museums but also sites under construction. We would also like to be able to propose young designers affordable places for showing or presenting. And why not install a giant screen to broadcast some of the shows live in a public place and thus mobilise the Parisians even more." Some of the initiatives are not just aimed at Fashion Week, such as the role of fashion schools especially and the funding of young companies. "We have every intention of creating a masters programme in Paris," emphasised the first deputy of the mayor of Paris. "There has to be an acceptance procedure decided upon by several schools in order for it to work. We also have to remember that we have the best workshops and very good students. Yet these students, the best of them, sometimes leave Paris to finish their studies elsewhere. There needs to be a recognition of these talents. Another important aspect is to allow for the development of business creation. On this subject we are intending on developing incubators and platforms of creation by working with Ateliers de Paris. We need a real eco-system dedicated to the development of fashion activities and creation."   It is true that the role fashion plays in Paris economy is quite significant, even beyond its role as a global influence. "Some 60,000 people work directly in the fashion world of Paris and 100,000 with indirect jobs are included. We include retail in this number. As for what that represents in terms of business and Paris Fashion Week, we have set up a study group comprised of students from the Paris School of Economy to evaluate this question. But there is no doubt about it, it is worth doing more than just being interested in it!," concluded Bruno Julliard.  

L’Occitane Group plans major marketing campaign

Vimla Hunt - 25-sept.-2015 13:03:06
L’Occitane Group, owner of L’Occitane en Provence, is planning a major marketing campaign to boost the presence of three of its ‘emerging’ brands in 2016. The company will promote French-Korean brand Erborian; naturals brand Melvita; and L’Occitane au Brésil, a brand based on natural extracts from Brazil. The company is currently enjoying significant growth, with global sales up by 11.7% in its last financial year, driven largely by the Far East. Sales rose by 21.2% in Hong Kong alone and by 28.9% in China, and the company is clearly focusing on both markets. It expanded its Hong Kong stores from 32 to 36 and its China stores by 25 to 161 in 2014-2015. It is also opening a new store in Taiwan and five more in Japan. “Continued investments in product innovation, merchandising, digital and CRM initiatives, and marketing as well as sales distribution channels enabled the group to cater to growing demand,” said the company in its earnings statement. The group also said it would be implementing a new marketing programme to enhance brand awareness world wide. This will focus on digital marketing, marketing communications and product sampling, alongside the opening of flagships in key markets. “The management has adopted a selective multi-channel approach to boost sales and expects investments in the digital and travel retail channels to be key drivers of future growth,” said the company. “The continuous upgrading and expanding of our retail network, selectively and carefully, through store renovations and relocations has started to bear fruit.“ The group will continue the ongoing revamp of Melvita and will introduce its Erborian brand to more markets, added the company. Erborian recently opened a bricks-and-mortar store in Paris to cater to the city’s wealthy Asian community.

L’Oréal has shared its financial results for the first half of 2015

Vimla Hunt - 21-sept.-2015 16:03:07
LOréal has shared its financial results for the first half of 2015. The company reports impressive sales growth of 14.7% and a strong operating profit growth of 14.5%. The company also reported gradually improving sales in Western Europe and North America, as well as solid sales in new markets. The group said that its like-for-like sales growth was 3.8%, while growth at a constant exchange rate works out at 5%. Group sales ammounted to €12.8bn, an increase of 14.7% on the previous year. Jean-Paul Agon, Chief Executive Officer at LOréal, said: "At the end of June, our reported growth is the strongest recorded for the last twenty years, with a very positive currency effect. All divisions are growing. LOréal Luxe is significantly outperforming a dynamic worldwide market with double-digit growth of its brands Giorgio Armani, Yves Saint Laurent and Kiehls." Agon also said that Professional Products have shown a clear turnaround, with 15.3% growth, largely due to the performance of the LOréal Professional brand and Redken. Elsewhere, the La Roche-Posay brand is said to have seen continuing success in all regions. He also attributed small sales growth in LOréals Consumer Products Division to what he called the "renewed dynamism of its make-up brand Maybelline". In new markets, the company is said to have experienced "solid momentum" in the first half of 2015. However, its brands have not performed as well in Brazil. Agon attributed this to the countrys currently unfavourable economic climate. Agon concluded: "Thanks in particular to a rich innovation portfolio, prospects of rapid e-commerce growth and the continuing roll-out of recently acquired brands, we are projecting an acceleration in growth in the second half. We are confident in our ability to outperform the beauty market and achieve a year of significant growth in both sales and profits."

SPACE 2015: the international livestock trade fair

Elisabeth Fosso - 15-sept.-2015 16:53:58
The 29 th international exhibition of livestock production takes place in Rennes (France) from September 15 th to 18 th in the midst of the agricultural crisis. The estimated 100,000 visitors will discover the full range of equipment; services and other latest developments that will help improve the competitiveness of farms.   The exhibition will focus on innovation in the livestock sector as well as the cooperation with international agricultural industries. 1441 exhibitors coming from 39 countries are expected today. The ever-growing number of foreign exhibitors points out the huge international impact of the trade fair.   Despite the crisis, farmers want to find solutions and create synergies as they understand the importance of looking ahead to the future.   Sources :,  

A good year for French wine despite drop in production

Myriam Kajji - 14-sept.-2015 15:13:02
The French grape harvest was slightly lower in 2015 compared to last year due to a lack of rain, but industry professionals are still expecting an exceptional vintage. The French ministry of agriculture’s figures are always eagerly awaited by wine lovers the world over, particularly since France reclaimed its status as the world’s top wine producer last year after a two-year slump due to heavy rains and low temperatures. France is on track to produce 46.5 hectolitres of wine in 2015, a decrease of 1 percent compared to 2014. France has just made its way through the third-hottest July since 1900 with less than half the rain than usual, according to French meteorologists, which impacts the size of the grapes. The ministry’s statistics department said the year’s harvest should nevertheless still be higher than the annual average for the past five years, or 45.6 million hectolitres of wine. The agriculture ministry added that recent improved meteorological conditions could even push the figures higher in the coming weeks. A very good year Despite the slight decline in volume in France, winegrowers are promising an exceptional 2015 vintage. “It’s turning into a rather good year, thanks to full ripeness, with very promising flavours and fermentation,” Jérôme Despey, president of the FranceAgriMer trade group, told AFP. While many French agricultural sectors struggled through the heat wave and ensuing drought this summer, Despey said those conditions were good for vineyards.
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