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Since its creation, 35 years ago, VISIOPTIS occupies a unique position on the French optical market. Based on the French Riviera, the company offers its clients a real alternative, thanks to its exclusive products with strong identity, and cultivating an authentic difference, through ENRICO CECCHI, BANANA MOON, M.KENICS and CREMIEUX collections
CEO and designer, Walter Pirinoli, relies on his creativity, attention to detail and its perfectionist approach to offer collections which correspond perfectly to the image of its licences and consumer requirements. Thanks to his mastery of avant-garde technologies he has also been able to design and develop, these past 5 years, six exclusive patented screwless hinges.

Enrico Cecchi collections for men and woman are instantly recognizable thanks to its innovative frames with dynamic graphic shapes and contemporary style. The Made in France frames are equipped with 3 international patented screwless hinges, one nominated at the 2011 Silmo d’Or at the innovation technology category.

The internationally renowned French company Crémieux was founded in 1976, and for more than 35 years has been a proponent of the “French Preppy Style”. This style recalls the Kennedys, American college campuses and vacations in Cape Cod with a touch of Saint Tropez and the French Riviera.
With 180 glasses models and 50 sunglasses models, this mixte collection reflects the true spirit of the brand. Here you’ll find the iconic brand features: a flash back to the 1960’s, heavy use of two-tone, colored trim and the famous shield logo.

Banana Moon (International bathing suit brand).
Just like the swimwear collections, the eyewear and sunglasses lines come in several categories, covering the customer base of 15-45 year olds:
- Mode, with frames that show off the shapes and colors in vogue with the fashionistas,
- Couture, with a wider, more glamorous shape, more muted colors and exclusive inserts,
- Teens, just for teenagers. The sizes are perfectly adapted to their faces, while the lens shapes and designs are drawn from the more adult collections.

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Company profile

Related activities :

Fashion and beauty

Export area :

French overseas departments and territories

North America

Local presence :

European Union

Target countries :


Europe outside E.U.

European Union

Near and Middle East

North America

North Asia

South America

Sub-Saharan Africa

More information

Company Products and Services

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. > Read more


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