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Founded in 2005 by CRM pioneers, ADELYA provides Retailers with a web-based Loyalty and CRM Platform empowered with NFC contactless and mobile technologies.True loyalty operator, ADELYA enables Retailers and points of sales to create a new type of customer relation with more interactivity, more freedom and more impact. Customer interactivity is now possible with the use of advanced technologies such as Web 2.0, mobile phones and NFC-enabled identification, all embedded in ADELYA Loyalty Platform.

Software as a Service (SaaS) and multi-channels, ADELYA Loyalty Platform offers innovative and interactive marketing services including loyalty cards, couponing, gift cards, marketing campaigns, promotions, analysis and reporting. ADELYA Loyalty Platform guarantees great interactivity at the point of sale using customer preferred communication channel: sms, emailing, mail, mobile phones, social networks.

Over 700 points of sale are using ADELYA’s Loyalty Operator Platform every day to push their relationship programs and offer personalized loyalty services to their 800 000 consumers. They include Aéroports de Lyon, bars&co, Body One, Carlson Wagon Lit, Marco Serussi, Optical Discount, Tape à l’œil and others.

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Electronics and information technology

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. > Read more


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