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Launched in 2004 by Delphine Mocher, trained hairdresser and owner of three hair salons, and her brother Bruno Mocher, fortified by a 12-year career at L'Oréal, Generik is a thriving family business.

Attentive to the needs of hairdressers, they have the idea to start a professional range dedicated to hairdressers on a simple formula: maximum quality, minimum price. The purpose of the brand was from the beginning to create and develop a range of critical and high quality products at the best possible price.

The investment focuses on the quality of products and service, minimizing all costs related to packaging, communication, training and distribution of the product. In more than 15,000 salons in France, the brand continues to develop products recognized, developed and tested by hairdressers before each launch.

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Company profile

Related activities :

Fashion and beauty

Export area :


Europe outside E.U.

European Union

French overseas departments and territories

Local presence :

European Union

Target countries :

African countries of the Indian Ocean



Central America

European Union

French overseas departments and territories

Near and Middle East

North Africa

North Asia


South America

South Asia

South-east Asia

Sub-Saharan Africa

More information

Company Products and Services

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. > Read more


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