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PAARLY provides a pricing analytics software designed for etailers wishing to monitor competitors’ prices. The tool is also used by brands to analyse e-retailers’ e-commerce pricing. Regarding the technical aspects, the software performs undetectable data extractions and then releases dashboards that simplify pricing policies analysis : current prices, trends, special offers, new products, common products, common brands, inventory level, out-of-stock… In addition to the market overview, magento and prestashop plugins allow automated e-shop repricing according to competitors’ price changes. Finally, these features have made PAARLY the pricing benchmarking solution selected by around twenty worldwide brands and internet retailers ranked in the top 100 french e-commerce companies (Source : French e-commerce federation).

PAARLY édite un logiciel de pricing analytics pour la veille concurrentielle. L’outil est destiné aux e-commerçants qui souhaitent surveiller les prix-concurrents. L’outil est aussi employé par des marques pour analyser les tarifs e-commerce pratiqués par les retailers. Au niveau technique, le logiciel réalise des extractions indétectables de données puis dresse des tableaux de bord qui simplifient les analyses de politique-prix (prix actuels, tendances, promotions, nouveaux produits, produits en commun, marques en commun, niveau des stocks...).. En complément de la supervision du marché, des modules additionnels (Magento ou Prestashop) permettent d’ajuster automatiquement les prix des boutiques en ligne en fonction des prix-concurrents. Au final, ces fonctionnalités ont permis à PAARLY d’être le logiciel de veille des prix sélectionné par une vingtaine d’entreprises classées dans le top 100 de l’e-commerce français (source Fevad) et plusieurs marques de dimension internationale.

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Company profile

Related activities :

Electronics and information technology

Export area :

Europe outside E.U.

European Union

North America

Local presence :

European Union

Target countries :

African countries of the Indian Ocean



Central America

Europe outside E.U.

European Union

French overseas departments and territories

Near and Middle East

North Africa

North America

North Asia


Polar areas

South America

South Asia

South-east Asia

Sub-Saharan Africa

More information

Company Products and Services

Range of product lines










Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. > Read more


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