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Having bought his first piece of jewellery, he decided to do everything possible to reconcile men to jewellery.

He learnt about leatherworking with a Parisian craftsman, and teamed up with a jewellery designer, Ximena Alarcon Cavrois, and a young architect, Felix Millory. Together, they produced the first line of men’s jewellery, which received wide attention.

This was the birth of Ursul. A first meeting of leather and silver, the play of contrasts and attractions between the noblest of materials. The adventure had begun, and Ursul soon made a name for itself in the Paris trade shows.

In just a few years Alexis Théry established the brand that now enjoys a prominent position in concept stores and international department stores.

His aim now is to suggest a new body language specific to men, to inspire a revival of men’s jewellery. Jewellery so alluring that women might be tempted to appropriate it. And many already have.

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Company profile

Related activities :

Fashion and beauty

Export area :

European Union

North America

North Asia

Local presence :

European Union

Target countries :

European Union

North America

North Asia

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Company Products and Services

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Catalog Ursul 2015

Focus on French expertise. The leathers are full-grain and first choice. The skins are worked by the best luxury leather-goods craftsmen for made-in-France quality. The precious and non-precious metals are all chosen for their longevity. They bear the elegant U-shaped notch, the hallmark of a designer with a penchant for detail and precision.

Tags: catalog jewel leather gold french designer


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