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URSUL

Having bought his first piece of jewellery, he decided to do everything possible to reconcile men to jewellery.

He learnt about leatherworking with a Parisian craftsman, and teamed up with a jewellery designer, Ximena Alarcon Cavrois, and a young architect, Felix Millory. Together, they produced the first line of men’s jewellery, which received wide attention.

This was the birth of Ursul. A first meeting of leather and silver, the play of contrasts and attractions between the noblest of materials. The adventure had begun, and Ursul soon made a name for itself in the Paris trade shows.

In just a few years Alexis Théry established the brand that now enjoys a prominent position in concept stores and international department stores.

His aim now is to suggest a new body language specific to men, to inspire a revival of men’s jewellery. Jewellery so alluring that women might be tempted to appropriate it. And many already have.

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Company profile

Related activities :

Fashion and beauty

Export area :

European Union

North America

North Asia

Local presence :

European Union

Target countries :

European Union

North America

North Asia

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Company Products and Services

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Catalog Ursul 2015

Focus on French expertise. The leathers are full-grain and first choice. The skins are worked by the best luxury leather-goods craftsmen for made-in-France quality. The precious and non-precious metals are all chosen for their longevity. They bear the elegant U-shaped notch, the hallmark of a designer with a penchant for detail and precision.

Tags: catalog jewel leather gold french designer

 

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. > Read more

 

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