White paper summary:
• The online video industry is poised for unprecedented demand. Video content represents over 60% of worldwide consumer traffic, and is set to jump to up to 90% by 2018, with exponential growth in viewer numbers, exploding file sizes and increasing use of mobile devices and tablets.
• Recent outages have shown that even the most robust infrastructures are not ready to handle the influx of users that large broadcasters are beginning to experience today. Another model is needed in addition to traditional unicast distribution.
• Peer-to-peer adaptive streaming solutions like the one being developed by StreamRoot could provide a viable, scalable supplement to traditional CDN distribution. With its ability to transform increasing viewer numbers into an asset, peer-assisted streaming based on the latest Internet technologies such as HTML5, Media Source Extensions and WebRTC can offer broadcasters a key competitive advantage, enabling them to reduce costs, improve streams and lighten the burden on saturated network infrastructures.
• StreamRoot recently tested its transparent on the most popular video on a video-on-demand platform during a Friday night peak. We achieved up to 58% peering for 2,000 viewers, with percentages rising at peak use. The trial demonstrated that an effective peering system requires relatively low critical mass, improves download speeds and latencies and is an effective safeguard against server outages, as it was able to ensure 50% of the service that would have otherwise been lost.