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COMPAGNIE DU MIDI

The current site of the Savonnerie, which was built in 1870, was once a mill fed by the waters of the Aygalades stream. It was in turn a flour mill and a semolina factory. In the mid-20th century the site was operated by a certain Mr Garbit, an avid herbalist who became an entrepreneur. His company also owns the Savonnerie du Midi, which was then based in the Canet neighbourhood of northern Marseille. The Savonnerie’s facilities were transferred to the Aygalades site in 1970. The management at the time were committed to traditional production methods, and built new cauldrons boasting the latest advances in technology: they are made of steel and have an integrated coiled heating system for steam circulation.

The Savonnerie du Midi still draws on the talents of a master soap maker to manufacture its genuine Marseille soap.

The PRODEF group is a historic player in the hygiene and cleaning products industry, and has owned the Savonnerie du Midi since 2013. Since PRODEF was founded in 1924, four generations of directors have backed its growth based on a single ambition: to continually improve the quality of life of its fellow citizens, foreshadowing what we now call sustainable development.
By putting innovation at the centre of its strategy, the group has created or developed many historic brands that are familiar to the general public both in France and overseas. These include the Solitaire range of cleaning products, Lion Noir polishes, Ideal dye and Opalor, the first powder detergent for dishwashers.
PRODEF’s acquisition of the Savonnerie du Midi via Chimitex marks its commitment to cultural heritage and reinforces the values that have shaped its history spanning 90 years: innovating, acting on behalf of the environment and enhancing human expertise.

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Related activities :

Fashion and beauty

Export area :

European Union

North America

North Asia

Local presence :

European Union

Target countries :

North Africa

North Asia

South-east Asia

Sub-Saharan Africa

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. > Read more

 

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