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MARIE BRIZARD & ROGER INTERNATIO

Belvédère: a leading Group on its markets

The Belvédère Group is one of the ten largest wine and spirits companies in the world. With the acquisition of Marie Brizard in 2006, the Group has enriched its portfolio with a range of complementary products: whiskies, ports, tequilas, gins, liqueurs, etc., thereby reinforcing its expertise in wines and spirits. Boasting its own brands, some of which are available on the
international market, the Belvédère Group oversees the production of its wines in France, Bulgaria and Spain. It is also the leading manufacturer of vodka in Poland, with notably the Sobieski brand, whose image is promoted on an international level by the movie icon and fully-fledged shareholder in the Group, the American star Bruce Willis. To market its products, the Belvédère Group relies on a dedicated sales force (France, Poland), a number of distribution subsidiaries (France, Spain,
Russia, Ukraine, Bulgaria, United States, Lithuania, China, India, etc.) and export activities in more than one hundred countries.

Marie Brizard: expertise for over 250 years

Founded in Bordeaux in 1755, Marie Brizard initially developed thanks to the famous Anisette and a range of liqueurs that remains at the cutting edge of new consumer trends. Marie Brizard Liqueurs are especially appreciated and known among all international decision makers, due in particular to the close ties fostered with the International Bartenders Association (IBA) and the training of Brand Ambassadors in several countries The portfolio also includes products renowned for their quality, such as Gautier cognacs, brandies, and Marqués del Puerto wines. A leader in France with
William Peel whisky, San José tequila and William Pitterson cocktails, Marie Brizard is also shaping its growth with the distribution of a range of anise-flavoured drinks with Berger, along with ports and gins. Offering products characterised by tradition and elegance, with a high-end positioning or core market benchmarks, Marie Brizard has been providing its clients with a range that boasts a wealth of colours and flavours for over 250 years.

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Company profile

Related activities :

Agribusiness: Wine, spirits, other drinks

Export area :

African countries of the Indian Ocean

C.E.I.

Caribbean

Central America

Europe outside E.U.

European Union

French overseas departments and territories

Near and Middle East

North Africa

North America

North Asia

Oceania

Polar areas

South America

South Asia

South-east Asia

Sub-Saharan Africa

Local presence :

C.E.I.

European Union

North America

North Asia

South Asia

Target countries :

African countries of the Indian Ocean

C.E.I.

Caribbean

Central America

Europe outside E.U.

European Union

French overseas departments and territories

Near and Middle East

North Africa

North America

North Asia

Oceania

Polar areas

South America

South Asia

South-east Asia

Sub-Saharan Africa

More information

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Business France contributes to the development and success of French and foreign businesses wishing to expand abroad by supporting them throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. > Read more

 

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