From its Parisian shop in Saint Germain des Prés, Axara has seduced the whole world. Its French savoir-faire is appreciated worldwide, from Montreal and Saint Petersburg to Tokyo and all of Asia, which is very attracted to the particular charm of this family business founded in 1990.
The design workshop, located in the Paris region, is a true think tank: experimenting, searching, and mixing pieces of fabrics, laces, materials, and embroideries. It is a place where fashion is still lived as a human experiment and a permanent quest for quality: all the Axara pieces carry the prestigious label “Made in France.” In a state of perpetual effervescence, the creative team is always looking for new inspiration, in search of new associations to dress the woman of their dreams.
But who is she? The Axara muse is an independent and active woman who creates her own style depending on her desires. Naturally, she holds the secrets of the famous “French elegance” envied the world over: never overdone – never a total look – but on the contrary, a mixture of moods and inspirations, which she wears very naturally. Self-affirmed and resolutely modern, she does not, however, forget the eternal code of feminine beauty, whether in the grace of a belt around the waist, the curve of a skirt, or the beauty of a revealed shoulder.
If the outfit is a little bit more relaxed, the lipstick is very red. However, if the outfit is sophisticated, the hair will be loose, nicely undone. Ultra-feminine, she handles glamour as if she had invented it. She is so at ease perched on her high heels that she gives the impression of dancing. She is the heroine of her own life story.