What if we were to cast aside current preconceptions of France?
Creative France chooses to surprise, by immersing you into a landscape abounding in hidden treasures with unexpectedly ingenious features. To one side, a typical French-style garden reflects France’s recognized excellence and expertise. On the other, a France of creativity, innovation, disruptive technology, strong commitment and collaborative partnerships emerges.
A French-style creative culture does indeed exist, fostered by a unique approach combining cutting-edge technology, savoir-faire and art de vivre, realism and innovative applications. This combination reflects change in a society inspired by its roots but driven by its entrepreneurial spirit. The flagbearers for this creative culture of surprises, technology, poetry and effective inspirations are mostly young businesses seeking a design edge. From an idea to its application, French creativity demonstrates its power to enrich our daily lives, to improve the quality and sustainability of products and services, and to play its part in advancing society.
In this landscape, a musical instrument stands alongside surgical pliers, an exoskeleton meets an amphibious boat, and a wall plate hangs beside a photovoltaic film. French design embodies this bold blend of culture, economy and industry, by finding a creative balance all of its own that is recognized the world over. This creative melting pot owes nothing to chance, channeling its extraordinary ability and versatility into envisaging and initiating dialogue across different professional cultures.
Projects both big and small presented in this exhibition showcase an impressive human adventure and reveal a message of optimism and confidence.
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Download: catalog Creative France, Le Bourget 2015
Official website: http://creative.businessfrance.fr/