Fødevarer og Landbrug Industri

UNESCO hæver glasset for Champagne og Bourgogne

Anthony BATES - 26-août-2015 15:42:43

  Bourgogne og Champagne er nu på Unesco’s verdensarvsliste   I 2007 blev Bordeaux registreret på Unesco’s verdensarvsliste og i flere år har Frankrigs to andre store og berømte vindistrikter, Bourgogne og Champagne, også forsøgt at blive optaget. I begrundelsen fra Unesco lyder det: Bourgogne er et førsteklasses vindistrikt med sine mange forskelige klimaer og små marker med deres helt eget ’terroir’. Champagne er kendt for sit særegne landskab og sine unikke kilometerlange korridorer under jorden, hvor de boblende dråber siden begyndelsen af det 17. århundrede er blevet udviklet ved hjælp af en ny gæringsmetode i flasken. Bourgogne får særlig ros for de unikke vingårde i Côte de Nuits og Côte de Beaune, der fremstiller de meget elegante rødvine baseret på Pinot Noir og Chardonnay druer. - "Champagne og Bourgogne er to fantastiske franske regioner, som viser, hvad Frankrig gør bedst", siger landets Unesco-repræsentant, Philippe Lalliot. Totalt findes der nu 41 franske steder på verdensarvslisten .          


Tres Hombres i København!

Anthony BATES - 13-août-2015 09:13:47

”Tres Hombres” er navnet på et vaskeægte sejlskib, som ikke har skyggen af en motor. Lige noget for vinbonden Olivier Cousin, som selv er skipper og krydsede Atlanten alene som 20 årig. Tres Hombres sejler på vindkraft og blev fyldt med vin fra Loiredalen, Bourgogne og Champagne og tog afsted den 25. juni fra Bretagne. Skibet læset med 8000 flasker vin, lagde til ved havnekajen tæt ved Knippelsbro d.16/8-2012. Det er 4. år skibet sætter kurs mod København med vin. Vildt blæsevejr fik hende rigtig hurtigt igennem Nordsøen.    


To survive on the global market, producing the best wine is not enough

anthony.bates@businessfrance.fr - 02-juin-2015 15:22:09

In 2015, the global wine and spirits market is still good and France remains one of the best wine producers and exporters in the world”, according to Christophe Commeau, head of the wines and spirits department at Business France, interviewed this week by Business France Radio.   France at the heart of a global competition France has more and more competitors like Italia and Spain but also Chile, Argentina, South Africa, Australia and New Zealand. It’s a worldwide competition; “to survive on the global market, producing the best wine is not enough”, asserts Christophe Commeau, even if “in the future, consumers will drink less but much better”. The best wine at the best price That’s why over the past few years, French companies, producers, makers and traders, have started to increase the quality of their products and now export the best wine at the best price. France three main strengths To face this competition, France can rely on many strengths from its variety to its quality and its price. With Burgundy, Bordeaux, Loire Valley, South of France, Alsace, Champagne, sparkling or sweet wines, France has “so many wines for a small country at (so) many prices”. Development of the organic wine market Also, French companies have been developing one main novelty, underlined by Christophe Commeau: “800 hundred French wine makers are now doing organic wine”. A necessary new trend, as so many countries now want to import this type of wine. New wines for Asia and Champagne for the UK A strategy linked with France ability to find new opportunities and create wines for new markets like Asia, and especially China. “We have to prospect and organize wine tastings in Asia but not only”. USA remains a big consumer and our closest neighbors are our biggest clients; especially the UK, France first market, thanks to the Champagne demand. “French wine on this market is more and more sophisticated”. France role on the wines and spirit global market goes beyond. Every year, France organizes wine tours in the biggest trade fairs, master classes and training for cellarmen and sommeliers to learn how to pair correctly French wines with local food. “Exporting and promoting wine abroad is good but we need to train as well the professionals of the sector.” More information about French companies here  


B2B møder med vinproducenter på VINEXPO i Bordeaux

Anthony BATES - 26-mai-2015 16:27:20

Den franske Ambassades Handelsafdeling - BUSINESSFRANCE arrangerer B2B møder med vinproducenter på VINEXPO i Bordeaux. Der vil kunne mødes med franske vinproducenter og smages deres vine. Se vedlagt katalog med de deltagerende producenter. For yderligere informationer venligst kontakt: Kontaktperson : Anthony Bates Email: anthony.bates@businessfrance.fr Tlf: 33 37 61 77


So French, so good ! France adds zest to its gourmet exports !

Anthony BATES - 30-juil.-2014 16:10:14

What else could you expect from France, where gastronomic quality is so vital? Yet cultivating taste buds the world over also pays off in economic terms; French Gourmet as a sector is worth 7 Billion Euros, covering 250 categories, amounting to 16% of the French food industry’s total exports. 1200 companies, 90% of them SMEs, are actively seeking and opening up export markets.   What French people consider as “typical”, the rest of the world perceives as symbolizing culinary art that can only be “Made in France.” Christophe Monnier, the expert for the Gourmet sector at UBIFRANCE, describes a high-end market with a broad range of dynamic diversity. He starts with baked goods, biscuits and chocolate , accounting for 50% of French gourmet exports. In the vast feast of consumables to be delighted in, two characteristically French trends stand out. First, there is an absolute respect for authentic flavor and tradition – neatly summed up by the French word terroir . Each gourmet product has its unique story, and that is how they need to be marketed. Secondly, with health concerns and awareness coming to the fore, carefully prepared organic and eco-friendly brands coming from France engender recognition and trust all around the world.   Major players in the gourmet sector like Valrhona (high quality chocolates), Rougie (famous French foie gras), Bridor (French bakery), Boirons ( fruit and vegetable coulis) and many other French companies are learning to be more reactive in providing service for their foreign accounts, to be more organized in responding to demanding foreign markets, in following up on orders quickly. Reliable logistics is the name of the game. Experts at UBIFRANCE like Christophe Monnier help up to 830 prospecting companies leverage their efforts in such programs as Saveurs de France , where French exporters demonstrate their know-how in new markets, such as in Latin America or in Asia. He also sets up highly selective – and profitable -- encounters with Purchasing Agents.   Naturally, French suppliers devote their greatest effort to the French domestic market, eventually moving on to satisfy demand in French-speaking zones. Yet growth in 2013 was hard to come by in countries such as Switzerland (0.4%) and Belgium (4.2%), which offer relatively saturated outlets. Encouraged by the French emigration to London, more intrepid companies crossed the channel to the UK (8.9%). The companies in the know moved beyond these traditional markets. This is where double-digit sparks fly, with Austria (17.1%) and Russia (13.5%) providing substantial growth in 2013. In fact, the further exporters go, the bigger the rewards are. In Asia, China weighed in at 33.3%, Singapore at 14.3% and Hong Kong at 12.8% growth. As far as the Middle East is concerned, companies marketing gourmet to Dubai and Saudi Arabia were rewarded by a growth rate of more than 20%.   According to Mr. Monnier, there are three prestigious showcases for French talent. He mentions SIAL and EUROPAIN known to be   venue s where deals get done, especially for consumer products. The ultimate culinary event has to be the Cuisine Summit at SIRHA in Lyon. All the French know-how is mobilized to create an exceptional experience in 40,000 square meters, capped by the prestigious prize, the “Bocuse d’Or”, a televised cooking competition among the world’s most renowned chefs representing their countries. Only creative excellence, fabulous ingredients and culinary brio stand a chance of winning!   Further information about French companies – Gourmet Sector :   > Bakery, Grocery, Baked Goods, Miscellaneous        


So French, so good ! France adds zest to its gourmet exports !

Annemette JENSEN - 15-juil.-2014 11:55:23

Interview : Christophe MONNIER, the expert for the Gourmet sector at UBIFRANCE What else could you expect from France, where gastronomic quality is so vital? Yet cultivating taste buds the world over also pays off in economic terms; French Gourmet as a sector is worth 7 Billion Euros, covering 250 categories, amounting to 16% of the French food industry’s total exports. 1200 companies, 90% of them SMEs, are actively seeking and opening up export markets. What French people consider as “typical”, the rest of the world perceives as symbolizing culinary art that can only be “Made in France.” Christophe Monnier, the expert for the Gourmet sector at UBIFRANCE, describes a high-end market with a broad range of dynamic diversity. He starts with baked goods, biscuits and chocolate , accounting for 50% of French gourmet exports. In the vast feast of consumables to be delighted in, two characteristically French trends stand out. First, there is an absolute respect for authentic flavor and tradition – neatly summed up by the French word terroir . Each gourmet product has its unique story, and that is how they need to be marketed. Secondly, with health concerns and awareness coming to the fore, carefully prepared organic and eco-friendly brands coming from France engender recognition and trust all around the world. M ajor players in the gourmet sector like Valrhona (high quality chocolates), Rougie (famous French foie gras), Bridor (French bakery), Boiron (frozen fruit and vegetable purées for gastronomy), and many other French companies are learning to be more reactive in providing service for their foreign accounts, to be more organized in responding to demanding foreign markets, in following up on orders quickly. Reliable logistics is the name of the game. Experts at UBIFRANCE like Christophe Monnier help up to 830 prospecting companies leverage their efforts in such programs as Saveurs de France , where French exporters demonstrate their know-how in new markets, such as in Latin America or in Asia. He also sets up highly selective – and profitable -- encounters with Purchasing Agents. Naturally, French suppliers devote their greatest effort to the French domestic market, eventually moving on to satisfy demand in French-speaking zones. Yet growth in 2013 was hard to come by in countries such as Switzerland (0.4%) and Belgium (4.2%), which offer relatively saturated outlets. Encouraged by the French emigration to London, more intrepid companies crossed the channel to the UK (8.9%). The more innovative companies moved beyond these traditional markets. This is where double-digit sparks fly, with Austria (17.1%) and Russia (13.5%) providing substantial growth in 2013. In fact, the further exporters go, the bigger the rewards are. In Asia, China weighed in at 33.3%, Singapore at 14.3% and Hong Kong at 12.8% growth. As far as the Middle East is concerned, companies marketing gourmet to Dubai and Saudi Arabia were rewarded by a growth rate of more than 20%. According to Mr. Monnier, there are three prestigious showcases for French talent. He mentions SIAL and EUROPAIN known to be venue s where deals get done, especially for consumer products. The ultimate culinary event has to be the Cuisine Summit at SIRHA in Lyon. All the French know-how is mobilized to create an exceptional experience in 40,000 square meters, capped by the prestigious prize, the “Bocuse d’Or”, a televised cooking competition among the world’s most renowned chefs representing their countries. Only creative excellence, fabulous ingredients and culinary brio stand a chance of winning! Further information about French companies – Bakery, Grocery, Baked Goods, Miscellaneous


Agro -technology : French know-how is still one of the best in the world

BATES Anthony - 04-juin-2014 11:43:20

  Interview : Tatiana Miron, UBIFRANCE’s Export Advisor for the Agriculture and Food sector. With the mechanization of farming these past few decades, France has demonstrated its know-how in developing high-performing Agro-technology solutions worldwide. 2 nd importer and 5 th exporter for international markets in farming technologies, France is undoubtedly one of the major players in the sector, with 9% market share worldwide. “French companies are recognized and quite present internationally,” explains Tatiana Miron, UBIFRANCE’s Export Advisor for the Agriculture and Food sector. France has 230 enterprises that export farming equipment. Most of them are SMEs (60 %). Among them are companies like Grégoire Besson, Kuhn, Exel Industries and Manitou.   “70 % of French production in farming equipment is exported,” points out Tatiana Miron. When the exporting company is French, doors open more easily As an example, in South Africa, the exports for French farming machines increased 6 % between 2013 and 2012. Local prospects started noticing the Kuhn, Manitou, Pellenc or Berthoud logos hard at work. “These companies found the right distributors and they are focused on specific niches, ones whose needs they really understand,” analyzes the UBIFRANCE’s expert. In a completely different business segment, that of equipment designed and manufactured for the food industry, “France is still the reference throughout the world,” asserts Tatiana Miron. “When the exporting company is French, doors open easier.” With an international market share of 5.4 %, France is ranked 5th, behind Germany and Italy, two big leaders in the market for the food industry’s equipment. Innovative, flexible and well-adapted to its markets To go into detail, “the French offer is well-positioned for producing machines and implements for industrial preparation of food and drinks,” says UBIFRANCE’s advisor. France is also very present in baking and pastry equipment, plus biscuit-making as well as for specialized implements designed for meat. According to Tatiana Miron, “All of these specialties are growing at an exponential rate.” “France is displaying all its ability to innovate. Flexible and well-adapted to each market, French companies have become highly specialized,” she adds. This is certainly the strategy the major French trademarks in the sector have adapted, like Bongard, Serac and Cermex. They combine their knowledge of different markets and their own reactivity to respond quickly and well to calls for bids. This competitive edge is what allows them to reinforce themselves on several market niches. Further information about French companies - Agri-food Sector : > Livestock, Meat, Processed meat products > Fishery and Aquaculture products and processed > Agricultural equipment and Food processing, Packaging


BUSINESS FRANCE DANMARK
Afdelingen for Fødevarer og Landbrug fungerer som bindeled mellem danske firmaer og franske leverandører og dækker følgende områder: - Fødevarer - Drikkevarer, heraf vin og spiritus - Landbrugsprodukter (korn, foderstoffer mm.) - Maskiner og udstyr til fødevareindustri og landbrug Vi har et indgående kendskab til den franske fødevareindustri, som danske firmaer med fordel kan drage nytte af. Vi kan bistå med at etablere kontakt til franske leverandører, der ligger inden for netop  Deres interessefelt. Vi organiserer events hele året rundt med henblik på at gøre det lettere for danske firmaer at mødes med franske levrandører. Handelsafdelingens team inden for Fødevarer & Landbrug står klar til at besvare Deres forespørgsler.  Kontakt:     Anthony Bates Eksp

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