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To survive on the global market, producing the best wine is not enough

LONCHAMBON Romain - 08-oct.-2015 12:04:28

  “In 2015, the global wine and spirits market is still good and France remains one of the best wine producers and exporters in the world”, according to Christophe Commeau, head of the wines and spirits department at Business France, interviewed this week by Business France Radio.       France at the heart of a global competition   France has more and more competitors like Italia and Spain but also Chile, Argentina, South Africa, Australia and New Zealand. It’s a worldwide competition; “to survive on the global market, producing the best wine is not enough”, asserts Christophe Commeau, even if “in the future, consumers will drink less but much better”.   The best wine at the best price   That’s why over the past few years, French companies, producers, makers and traders, have started to increase the quality of their products and now export the best wine at the best price.   France three main strengths   To face this competition, France can rely on many strengths from its variety to its quality and its price. With Burgundy, Bordeaux, Loire Valley, South of France, Alsace, Champagne, sparkling or sweet wines, France has “so many wines for a small country at (so) many prices”.   Development of the organic wine market   Also, French companies have been developing one main novelty, underlined by Christophe Commeau: “800 hundred French wine makers are now doing organic wine”. A necessary new trend, as so many countries now want to import this type of wine.       New wines for Asia and Champagne for the UK   A strategy linked with France ability to find new opportunities and create wines for new markets like Asia, and especially China. “We have to prospect and organize wine tastings in Asia but not only”. USA remains a big consumer and our closest neighbors are our biggest clients; especially the UK, France first market, thanks to the Champagne demand. “French wine on this market is more and more sophisticated”.       France role on the wines and spirit global market goes beyond. Every year, France organizes wine tours in the biggest trade fairs, master classes and training for cellarmen and sommeliers to learn how to pair correctly French wines with local food. “Exporting and promoting wine abroad is good but we need to train as well the professionals of the sector.” More information about French companies here

French aeronautical industry

LONCHAMBON Romain - 08-oct.-2015 10:53:12

  Airbus, headquartered in the French city of Toulouse, projects that the global number of in service passenger aircrafts will double by 2033, to 31,400. The usual suspects can explain this rise in demand: change in demographics in developing economies, and tastes and preferences of their emerging middle class. Who will benefit from this near certain doubling of the market? Certainly one of the strongest cases comes from Airbus and the rest of the 3,000 French companies working in the field of aerospace.       More than Airbus     The European aviation industry, the production, maintenance and support of civil aircraft, is currently second largest in the world following the US’s Boeing led sector. It is undeniably integral to France in producing jobs and growth, as it is the largest foreign looking sector with 22 billion euros in net exports. Many SMEs depend and service Airbus and these will directly benefit from the impending expansion of the giant’s aircraft deliveries, as for the A320 for example, rising from 42 to the target of 50 planes per month.       Aside Airbus’s presence, there are many smaller companies that have succeeded independently and are capturing attention abroad. For example, Mapaero produces paint for airplane interiors and exteriors, such as for aircraft’s wheels. They rapidly acquire new airlines as clients, the company being particularly innovative as its products are in line with recent EU regulations restricting chemicals in paint. The company’s attempts to limit impact on environment will also secure it a bright future.       Ready for Take Off       The French aviation industry is currently well diversified, mature and a world leader. What are its prospects for the future? It seems hard for things to get better, but it certainly looks this way. Brice Robin, Ubifrance’s project head explains that the industry is not lingering on its current successes: “Yes, over the last 100 years France has a history with aviation. This however is never enough, and we have to look to innovation for the future. For example French companies spend an average of 14% of their revenues on R&D.”       Innovation is incredibly important for France to extend its advantage in a market that requires the utmost quality in order to ensure the security and longevity of its very expensive products to its prospective clients. Mr. Robin adds that there is an industry pressure for firms to “deliver faster, perfect parts with high level of quality, and better products with new technology, such as lower weight.”       There are competitors arising in developing markets such as Brazil, China and Russia. However, they are likely to have difficulty in competing with France’s knowhow and completeness of services.   Mr. Robin explains, as an example, that the French maintenance’s market provides a one-stop shop for clients and this reduces costs as well as being convenient: “Today buyers don’t only look at the cost of aircraft, but also the maintenance and all else surrounding the aircraft since they will keep the aircraft for 25 to 35 years. They will also be renovating the aircraft interior every 5 to 10 years.” An airline doing business in France will not only purchase from Airbus but also look to other French companies, some located as near as the Toulouse metropolitan area, that provide maintenance and other support in usage such as refurbishment.         Mr. Robin puts this all in perspective of the emerging competition of the French industry: “Clients cannot supply all of their parts and components from a new player in an emerging market because some technologies, materials, designs, and new processes there will not be available and this is a French advantage.“ For example, for the maintenance of certain structural parts that are produced by Airbus, there is a requirement of special certification that can only be found amongst French engineers.       Ubifrance and French SMEs       Ubifrance helps French companies find clients and partners abroad. For example, Win MS participated with Ubifrance at trade shows in Dubai and was able to attain contacts with local airlines. Their aeronautical maintenance equipment were very impressive to Qatar Air, world’s second most preferred airline according to the World Airline Awards.         Aeroform provides repairing equipment for composite materials, much of which can be found in the structure of modern aircrafts. The company was looking for one distributor in Spain and Germany, and with help of Ubifrance was able to attain a list of seven to ten possible suitors in each of the markets. In three months they signed one distributor in each country and are now working with Ubifrance to achieve the same results in the Russian market.           For further information about French exporting companies, please go to:       Airbus :       Aeroform : /     Mapaero :  

French IT startups

LONCHAMBON Romain - 08-oct.-2015 10:48:03

  UBIFRANCE helps French IT startups plug into global opportunities       IT sector is no longer a novelty market. Companies of all sizes and sectors must have a scope of digital services for their clients or risk losing business. Fayssal Majid, Ubifrance’s IT project manager, explains: ““Smartphone will be the new platform for all companies. They will need to have a mobile application as well as a site in order to attract customers and maintain a market share.” By 2020 the number of smartphone mobile subscriptions is expected to more than double to 6.1 billion. This is nearly the size of today’s global population of 6.7 billion.       Today’s France, ready for tomorrow’s world       France offers a mobilized IT ecosystem that is leveraging the best of France to not only satisfy the domestic market but also capture global customers. In fact the domestic market, a kind of reflection of the society’s focus on technology, has been following other developed countries in internet penetration and mobile usage: 54% of the French population uses the internet on their mobile and 74% of smartphone users research products and services on their phone.       Therefore, it should come as no surprise that France will be sending the biggest national delegation to 2015’s Mobile World Congress in Barcelona. The size of delegation can be attributed to the quality of French engineers and the well-organized research clusters, many at a regional level, which offer incubation for a variety of independent ideas. For example take Systematic, a cluster from the Paris region, which has helped develop 379 projects and attracted investment of 2 billion euros over its brief history.   In fact, Mr. Majid explains that there are even further layers of organization that benefit the start up culture in France: “There are all startups which are very proud of their French roots but are looking globally. An initiative in collaboration with UBIFRANCE, La French Tech, helps them achieve this goal.”       La French Tech is a great collective project for the growth and influence of the French Start-ups and digital ecosystem and has been behind such firms as the award winning Citizen Sciences. Citizen Sciences is a prime example of a French company that is not only matching but also advancing the technological frontier. Citizen Sciences is pioneering application of the field of “the internet of things” – the connectivity of everyday items for the purpose of improving usage and limiting human involvement – towards the human staple of clothing. At the moment they are working on products that will gather multiples of data, from heart rate to specific movements, for athletes as to improve their performance. The company was recognized as a winner of an Innovation Award at the 2014 Consumer Electronic Show in Las Vegas.       Ubifrance helps you reach your potential         Mr. Majid believes that the Barcelona’s Mobile World Congress in spring of 2015 is the perfect springboard for French businesses for global markets. IT has become much more of a global phenomenon and Mr. Majid believes that the direction of French companies should not only be towards showcases and markets in the US, but also emerging markets in Asia, South America , and even Africa: “Yes, French companies have always thought about the US, but in fact there is also much interest from places like the Middle East South East Asia and Africa, markets that are very large and growing.” Since the Mobile World Congress is a global event, this will provide the perfect introduction of French companies to prospective clients from all over the world.       Oledcomm is an example of a company that will be joining Mr. Majid in Barcelona. They are doing something truly special. Their products leverage your lighting network into something many of us find unthinkable: wireless communication and Internet services.       Famoco is yet another French company that will be at the MWC in Barcelona and they are working on a problem that we all though would be solved by now – contactless payment. Such advancements require massive logistical coordination and Famoco is making this possible. Look to Famoco to improve your experience in stores all around the world.     UBIFRANCE, the French agency for international business development, has 80 offices overseas. Its role is to help French companies in marketing their products abroad, as well assist foreign companies in finding French suppliers or partners.       More information about…   Oledcomm   Famoco   The French Tech Pavilion @ Mobile World Congress  

French mechanical engineering sector

LONCHAMBON Romain - 08-oct.-2015 10:38:58

  Véronique Cuziol, project head at Ubifrance, believes that the French mechanical engineering sector shows the best of the French manufacturing: “No, not all French industries are in decline. Some sectors are successful. For example, the mechanical engineering industry.” What exactly is this stellar industry all about? Mechanical engineering firms are diverse in products and services, but broadly they service and produce valued added products for the automobile, aerospace and railway industries.       The French mechanical engineering industry has a turnover of 113 billion euros annually, of which 45.6 billion are exported. These figures rank sixth worldwide and third within Europe. Overall there are over 50000 companies in the industry, including a few large players (Fives, Alstom, Areva and Air Liquide) and a healthy majority of smaller companies: 95% of all firms are   SMEs and start-ups.       Besides the USA and China, European markets are the traditional destinations of French exports in this sector. Germany remains by far the biggest importer. Therefore it’s not surprising that a great part of French mechanical engineering companies can be found at the world’s biggest industrial fair in Germany, the Hannover Messe.       French companies, and in particular SMEs, have been exceptionally effective in leveraging the country’s research clusters, some of the best in the world, into innovative solutions. A great example is the Mont Blanc Industries cluster, which specializes in precision machining, mechatronics and other advanced industrial techniques. There is a collective, national interest in creating what is being called the “Factory of the Future”: disruptive investments in technologies such as energy efficiency, 3d printing, and advanced robotics that will redefine the future of manufacturing through increased efficiency and reduction in costs.       Some of these French start-ups are making big splashes with innovative products. For example the French Expliseat, founded in 2011, produces the world’s lightest seat while also offering an innovative and ergonomic design, the “Titanium Seat.” Expliseat has recently received certification from the FAA (Federal American Aviation Administration) and can therefore supply the US aircraft industry.       Another example of a successful subsector is the textile machinery manufacturing: French firms offer extremely targeted and innovative products and an excellent customer service, as well as a highly skilled workforce.       The top 100 French subcontracting companies include a number of large businesses such as the LISI Group, which has a turnover of over one billion euros. There are also a myriad of smaller but nevertheless very ambitious companies such as Manoir Industries: specializing in metal forging and foundry, their objective is to become the world’s leader in the production of metals for the nuclear, oil & gas, petro-chemistry and construction sectors.       One must remember that France is one of the most attractive countries in Europe in terms of foreign investments, ranking 4th in the world in terms of industrial FDI. This is no surprise give that foreign investors have access to the second biggest economy in Europe, third highest hourly labour productivity, excellent infrastructure, and a central geographic position. Furthermore, France ranks second in Europe for the number of patent applications, with one in ten of these patents being the result of collaboration between a French and a foreign company.       Ubifrance, the French agency for export promotion, has 80 offices overseas. Its role is to help French companies in marketing their products abroad, as well assist foreign companies in finding French suppliers or partners.       More information about French companies :   French exporters directory mechanical engineering  

France’s Silver Economy

LONCHAMBON Romain - 08-oct.-2015 10:33:30

  Silver Lining in French Economy     France’s Silver Economy is turning into a precious commodity, growing at 4% during the past few years and projected to create 300,000 jobs by 2020. The high value resource behind the silver economy is expected to grow healthily, providing an abundant market for French and foreign business. However, the most shocking element of this market is that it has nothing to do with metals.     Products for consumers over the age of 65   In fact the silver economy is a term that refers to the economy that produces products for consumers over the age of 65, who require services tailored to their specific tastes and needs, from accommodation to health and leisure.       According to demographic projections, 23 million French people or simply one third of the population will be over 65 by 2030 . Many other European and Western countries are experiencing similar developments in their demographics and their retirees are searching for communities across the continents that are very specific. Furthermore, wealthy retirees from Eastern countries are also looking for lifestyles with a certain quality that they may not be able to find so readily back home.       In France : a focus on health and quality of living   Amina Sambou, project manager of the Silver Economy at Ubifrance, is confident that France can excel in servicing the domestic and foreign market: “in France, we have a focus on health and quality of living which has already created a market with a strong infrastructure for retirees who are interested in quality of living.” Therefore it is not a surprise that French companies are experiencing interest from consumers in countries like Japan, South Korea, and China who, according to Mrs. Sambou, are “interested in the French way of ageing.”       New French companies are already popping up in anticipation of vast opportunities in the next decade. Silver Valley is the French answer of California’s Silicon Valley, combining technology and location to create a future for the Silver Economy.   Less than 10 kilometers from Paris, this collaboration of French businesses will create a nexus for all sides of the market: research facilities for innovation partners, a business park for product and service oriented businesses, and attractive real state for retirees.       The older market segments will become more relevant for all businesses in the next decade   Demographics, such as longer life expectancy, decrease in birthrate and retirement of the ‘baby boomer’ generation are certainly reasons why the older market segments will become more relevant for all businesses in the next decade. However, this is not the only reason why businesses need to stay ahead of the market: seniors in France represent 43% of income, 60% of real estate and 72% of financial investments. Therefore, it’s not just the size of the market but also its focus on high value products, which make it a priority for all business strategists.   The French organization in this market is unparalleled.       Six French regions have been chosen to lead the Silver Economy in France   Six French regions have been chosen to lead the Silver Economy in France, with each producing its own nexus similar to that of Silver Valley. Another example is Toulouse’s aptly named campaign “So Toulouse.” The 4 th city in France has been recently made famous for being recession proof – a beacon of private sector growth in France over the last decade. Part of the success of this city and region has been its focus on education and technological innovation. This has translated into smart services for seniors, including smart homes, e-health services, and a hospital solely dedicated to the elderly. Also, the region’s status as the 2 nd most popular agro food region in France does not hurt its already fantastic pitch.       So far it seems that a large part of the French know-how has to do with elements rooted in France itself. However, much of the French advantage is exportable, and French companies have been finding successes in such events as last June’s Silver Economy connection in Atlanta.       Two pilot programs with two large senior living and homecare organizations…   Sandrine Sauvage-Mack, Senior Trade Advisor at Ubifrance, recounts how the French multi product and service conglomerate La Valeriane was able to secure two pilot programs with two large senior living and homecare organizations:   “After a great first impression with Leading Age, the American Federation for the ageing populations, they were certain to add more pilots and clinical trials with American universities and research centers.” Ubifrance, the French agency for export promotion with 80 offices over seas , will continue promote French companies at events dedicated to the French Silver Economy abroad and at home.     Clic here for more information about French companies     Or contact The French Trade Commission UBIFRANCE in your country.  

Saudi Build 2015: From 26 to 29 October in Riyadh

Romain Lonchambon - 01-oct.-2015 16:44:48

  Saudi Build 2015: The Leading Construction Show for the Kingdom Meet French exhibitors at the France Pavilion at Saudi Build   Starting date : October 26, 2015   End Date : October 29,  2015   Saudi Build 2015, the 27th International Construction Technology and Building Materials Exhibition, provides contractors, real estate developers and building owners with a full range of building solutions. Saudi Build is the largest business to business construction fair in the Kingdom. Trade visitors to Saudi Build 2015 will be able to evaluate the latest offerings in Building Materials & Equipment, Architectural Finishing Products, Stone, Marble and Granite Products, Construction Tools and Technology, Engineering Services, Infrastructure Materials, Security & Safety Systems, among others. They will also establish new representation agreements, expand their existing business and source their project needs, all under one prime location.  

Institutional event: Saudi-French Business Forum

Romain Lonchambon - 29-juil.-2015 13:58:27

2nd Saudi-French Business Opportunities Forum : An initiative of the Saudi-French Joint Commission Riyadh, Monday 12th & Tuesday 13th of October 2015 More information on the event soon... Main Partners: - Ministry of Commerce and Industry (Saudi Arabia) - Business France (French Trade Commission) - MEDEF International (France) - Saudi-French Business Council (CAFS) - Council of Saudi Chambers (CSC) - Direction Generale du Tresor (DGT - France) - Embassy of France in KSA (France)

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: Saudi Arabia: Business France has two offices in KSA : the Head Office in Riyadh (within the French embassy), and a branch in Jeddah (within the French Consulate). Business France in Saudi Arabia supports between 100 and 150 French companies each year, through individual

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